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Marketing Research Oct 2023

Previous year question paper

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15 views2 pages

Marketing Research Oct 2023

Previous year question paper

Uploaded by

elizabathsneha6
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 2

23133491

QP CODE: 23133491 Reg No : .....................

Name : .....................

B.COM DEGREE (CBCS) REGULAR / REAPPEARANCE EXAMINATIONS, OCTOBER


2023
Fifth Semester
Optional Core - CO5OCT05 - MARKETING RESEARCH
B.Com Model I Marketing, B.Com Model II Marketing
2017 Admission Onwards
D936FE1E

Time: 3 Hours Max. Marks : 80

Part A
Answer any ten questions.
Each question carries 2 marks.

1. What do you mean by Applied Research?

2. Explain the features of marketing research.

3. Define Research design.

4. What is Research Hypothesis?

5. what is factorial design?

6. What is population?

7. What is convenience sampling?

8. What is nominal scale?

9. What is head note?

10. What is significance level?

11. Define Report?

12. What is bibliography?


(10×2=20)
Part B
Answer any six questions.
Each question carries 5 marks.

Page 1/2 Turn Over


13. Explain the steps involved in marketing research.

14. What are the Limitations of Marketing research?

15. Explain the sources of reseaech problems.

16. Expalin different types of research design.

17. Explain the various steps in sample design process.

18. What are the limitations of secondary data?

19. Give a specimen of the ANOVA table for two way analysis?

20. What are the functions of SPSS?

21. What are the rules in writing up of a report?


(6×5=30)
Part C
Answer any two questions.
Each question carries 15 marks.

22. "Marketing research stretches form identification of consumer needs to the evaluation of
consumer satisfaction".Elucidate.

23. What are the various sources of data collection?

24. Given the following data relating to social status and state of intelligence. Test whether
intelligence is related to social status. Intelligence level
Dull Average Brilliant Total
Lower middle 22 35 23 80
Middle 38 70 32 140
Upper middle 60 20 20 100
Total 120 125 75 320

25. Explain the different types of report.


(2×15=30)

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