Semester I 2023/2024

Subject : Technology and Information Systems (SECP 1513)

Section : 01/02/03/04/05/06/07/MJIT
Task : Design Thinking
Due : 23/12/2024 (Report & Video); Presentation as scheduled.
(submit softcopy (.docx) with formatting via e-learning & a copy
in your e-portfolio)

_____________________________________________________________________________________
Instruction:
Students are required to write a group report, video and presentation (4-5 students). Design
thinking is a process of critical thinking used to develop solutions to problems through
collaboration, innovation and design. Design thinking helps prepare student for a world
where skills such as teamwork, problem solving, communication, analysis, creativity and
the ability to influence others is becoming increasingly important in the work force.
Students need to record and document all the process in design thinking which empathy,
define, ideate, prototype and testing.

TEMA: BIG DATA AND ARTIFICIAL INTELLIGENT NEW INNOVATION

More details on how to write the report, please refer to: https://www.theclassroom.com/write-
academic-report-5453496.html

There are 3 type assessment in the design thinking:

1. This report will be 10% of the course assessment.
2. Video will be 5% of the course assessment.
3. Presentation will be 5% of the course assessment.
_______________________________________________________________________

1. REPORT-10%

The write a report on:

1. Introduction
2. Detail step and descriptions in design thinking and evidence for each phase (e.g
use the video, image and log journal, team progress, brainstorm idea and others.)
3. Detailed descriptions include problem, solution and team working
4. Design thinking assessment points, when should assessment happen
a. During the end of the project demonstration
b. During the transition between design thinking phases
5. Design thinking evidence
a. The sample work by students working to solve the design challenge
b. Record for each phase

1
 i.Empathy: list of possible question and answer for user, and the
composite character (User: age, background, and others)
ii.Define: the list of define (e.g unfulfilled Felicity needs to evaluate
career possibilities based on emotion)
iii.Ideate: Brainstorm process
iv.Prototype: How the prototype is developed?
v.Test: Test the prototype to the user
6. REFLECTIONS (INDIVIDU):
a. What is your goal/dream with regard to your course/program?
b. How does this design thinking impact on your goal/dream with regard to
your program?
c. What is the action/improvement/plan necessary for you to improve your
potential in the industry?
7. The task for each member

You are encourage to ask questions and find out more about design thinking. The limit for
the report is 1000 - 1500 words. You may also include tables/figures to support your
content (excluded from the word limit).
Note: Item (3) is the most important content of your report, please write your opinion and views
based from the questions.

Every student should write the report in your own words. PLAGARISM of the content is
prohibited. If any of the content is known to be copied from other website/review/blogs,
you will be given 0 mark!! You can get photos/information from other resources, but you
must include credits (in citation/link) to the original owners.

Report Rubric -10%

Criteria Excellent Fair Basic

10-7 6-4 3-0
Contents Report contents: Introduction, Details of design thinking
process, Detailed Descriptions include problem, solution and
team working during the design thinking process

All contents Included but not Included but poorly

included well covered covered
Reflection 1. What is your goal/dream with regard to your
course/program?
2. How does this design thinking impact on your
goal/dream with regard to your program?
3. What is the action/improvement/plan necessary for you
to improve your potential in the industry?
Excellent Fair explanation of Poor explanation of
explanation of point point 1-3. point 1-3.
1-3.
Organization Good organization, Some organization, Poorly organized,
points are logically points are jumpy. no logical
ordered. progression.
2
Design thinking Good descriptions Some information Poorly organized,
phase and information flow are jumpy. no logical
flow are well information flow.
organize.
Empathy Good descriptions Limited Little to no
of user empathy, descriptions of user descriptions of user
including variety of empathy. empathy
insights and deep
needs
Define The original The original The original
challenge is clearly challenge is not challenge is not re-
re-framed around a clearly re-framed. framed.
user where needs
are stated as verbs
to describe an
activity or desire
for an area where
that user needs help
Ideate Divergent thinking Convergent Few ideas
results in a large, thinking results in generated.
diverse range of limited range of
ideas and concepts. ideas and concepts.
Selecting a few
Prototyping Prototyping Prototyping Little or no
provides a solution provides partial prototyping
for user needs. solution for user accomplished.
needs.
Test Demo and test the Demo and test Little or no
prototyping to the partial prototyping prototyping testing.
users. to the users.
Formatting & Good use of fully Fairly use of Poorly use of
table of content formatting in MS formatting in MS formatting in MS
Word Word Word
Use of Tables & Extensive use of Limited use of No tables and
Figures tables and figures some tables or figures are used.
effectively to show figures to show the
the understanding understanding
regarding the topic. regarding the topic
Grammar, Usage, No errors. Some errors. Numerous errors
and Spelling distract from
understanding
Timeliness Report on time Report one day late Report more than
one day late

3
2. Video -5%

Students are required to create a video using any related software based on the theme given
by the lecturer. The video include:
1. Introduction
2. Detail step and descriptions in design thinking and evidence for each phase (e.g
use the video, image and log journal, team progress, brainstorm idea and others.)
3. Detailed descriptions include problem, solution and team working
4. Design thinking assessment points, when should assessment happen
a. During the end of the project demonstration
b. During the transition between design thinking phases
5. Design thinking evidence
a. The sample work by students working to solve the design challenge
b. Record for each phase
i.Empathy: list of possible question and answer for user, and the
composite character (User: age, background, and others)
ii.Define: the list of define (e.g unfulfilled Felicity needs to evaluate
career possibilities based on emotion)
iii.Ideate: Brainstorm process
iv.Prototype: How the prototype is developed?

The limit time for the video is 4-5 minutes.

Video Rubric -5%

Criteria Excellent Fair Basic

10-7 6-4 3-0
Contents It covers all the It includes essential The content
topics in depth with information about includes minor
details and the topic. The details and it has
examples. The content seems to be several mistakes in
knowledge of the good. But it has 1-2 the facts.
topic is excellent mistakes in the
facts
The content
includes minor
details and it has
several mistakes in
the facts.
Originality The product @ The product The student uses
video shows great @video shows ideas from other
originality. The certain originality. people without
ideas are creative It also uses ideas quoting them.
and witty. from other people
(quoting them).
The student uses
ideas from other
people without
quoting them.
4
 Effective use of the The student uses an The student uses an
software/ app adequate software adequate software The student does
or app. The student or app. The video not use an adequate
creates a video that shows problems software or app.
show a wide range with the use of the
of features of the features of the
software or app in software/ app. Quite
an engaging a lot of more
dynamic way. practice is needed.

Clarity The overall quality The quality of the The quality of the
of the video and the video is not very video and the focus
focus were good but the overall are not very good.
excellent. focus was excellent

Media Multimedia Video, text,image Text, image

Time Limit Less 3 minutes More 5-4 minutes 10-6 minutes

3. PRESENTATION- 5%

Present in the class as scheduled.

Rubric Presentation

Criteria Excellent Fair Basic

10-7 6-4 3-0

Hold attention of Consistent use of Display minimal

entire audience direct eye contact eye contact with
with the use of with audience, but audience, while
Eye Contact direct contact, still returns to reading mostly
seldom looking notes. from the notes.
at notes.
Movement seems Made movement or Very little
fluid and helps the gestures that movement or
Body Language audience to enhance articulation. descriptive
visualize. gestures.
Highly responsive Generally Reluctantly
to audience responsive to interacts with
comments and audience comments audience.
needs. and needs. Most of Responds to
Consistently the time, clarifies, questions
Verbal Skills clarifies, restates, restates, and inadequately.
and responds to responds to
questions. questions, and
Summarizes when summarizes when
needed. needed. Misses some
opportunities for
interaction.

5
 Student presents Student presents Audience has
information in information in difficulty
logical, logical sequence following the
Organization interesting which audience presentation
sequence which can follow. because student
audience can jumps
follow. around.
Very high High creativity level. Moderate
creativity level. Student uses many creativity level.
Student uses graphics, pictures, Student uses
many graphics, video etc. moderate
Creativity Related and effective.
pictures, video graphics,
etc. pictures, video
Related, attractive etc.
and effective Unrelated.
 Follow UTM  Casually dressed  Does not follow
Smart Day dress  Polite to examiners UTM Smart Day
Personal
code  Passive attitude dress code
Appearance
 Polite to examiners  Impolite to
 Positive attitude examiners
 Able to answer all  Able to answer  Unable or not
questions some questions attempting to
Question and  Answers reflect  Some answers are answer questions
answer session project irrelevant to project or answers reflect
understanding objectives lack of project
understanding