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GRADE 11 Tourism PAT 2024 Marking Guideline (Eng) - ECDOE

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0% found this document useful (0 votes)
4K views17 pages

GRADE 11 Tourism PAT 2024 Marking Guideline (Eng) - ECDOE

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© © All Rights Reserved
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GRADE 11

TOURISM
PRACTICAL ASSESSMENT TASK 2024

MARKING GUIDELINES

MARKS: 100

These marking guidelines consist of 17 pages.


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Tourism PAT Marking Guidelines Grade 11 PAT 2024/ECDOE

GUIDANCE FOR MARKING THE PAT

These guidelines are intended for teachers ONLY.

1. The entire PAT is marked using rubrics. Teachers will draw on their professional
judgement to assess whether the learner has met the criteria for each question.

2. Teachers must use the assessment instrument (rubric) attached at the end of each
PAT, Day 1 and Day 2, to mark the learners' responses.

3. A separate assessment instrument must be used for each learner. Ensure that the
learner's particulars appear on the instrument.

4. The official marking guideline (memorandum) for the 2024 Tourism PAT must be
used to mark the PAT. Teachers are encouraged to compile marking notes for
themselves for questions. These will help to facilitate the marking process.

5. Professional judgement

Teachers must use their professional judgement to determine the following:

(a) Whether the learner has met the assessment criteria.


(b) To what extent he/she has met the assessment criteria.

Performance categories:

Not met at all Poorly met Moderately to well met Excellently met

(c) Teachers must then use the range of marks in each performance category
on the rubric to decide on the mark to be awarded to a learner.

6. When marking has been completed, teachers must add the marks for all questions
together and record the mark of each learner.

7. The PATs of all learners must be stored safely at the school for verification and
moderation processes.

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Tourism PAT Marking Guidelines Grade 11 PAT 2024/ECDOE

DAY 1

Slackpacking: The Perlemoen Trail

DAY 1: Questions 1 - 4
` Template Resource pack
Suggested
Content Marks to be Addendum Page
time used no
Question Characteristics and
1 skills of a
Session 1

20 1½ hours Tour01 A 5-6


successful
entrepreneur
Question Facebook post:
2 The concept 5 30 minutes B 7
Slackpacking
Question
Session 2

Minibus rental 12 1 hour Tour02 C 8


3
Question Accommodation:
4.1 Communication 7 30 minutes Tour03 D 9-10
Question Accommodation:
5 30 minutes Tour04 D 9-10
4.2 Costing
Total: 50 4 hours

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Tourism PAT Marking Guidelines Grade 11 PAT 2024/ECDOE

QUESTION 1: CHARACTERISTICS AND SKILLS OF A (20 marks)


SUCCESSFUL ENTREPRENEUR

It is expected of the learner complete the template (Tour01) to provide evidence that
Lindi displays a variety of characteristics and skills required to be a successful
entrepreneur.
Notes to markers:
• Refer to “The skills you need to start a great business” (Addendum A), and the
background information on Lindi Nkonki.
• The learner’s response must be assessed according to the criteria below:
▪ TWO personal characteristics selected from Addendum A, are listed and
linked to examples/evidence from the background information.
▪ TWO interpersonal skills selected from Addendum A, are listed and linked to
examples/evidence from the background information.
▪ ONE critical or creative thinking skill selected from Addendum A, is listed
and linked to example/evidence from the background information.
• The table below serves as an example of possible responses.

PERSONAL EVIDENCE FROM SCENARIO


CHARACTERISTICS
DISPLAYED
Negotiation • Lindi persuaded the restaurant owner not to retrench
her but to rather reduce her working hours from five to
two days a week.
• Lindy attempted to get funding to help grow her
business.
• She approached various banks with a post-Covid
recovery business plan to secure a business loan.
• Lindi managed to secure a bank approved business
loan.
Ethics • Lindi does not overcharge her customers. Her travel
package is affordably priced.
• To gain the trust of potential customers and to boost
travel confidence, Lindi’s marketing focus was on
reassuring potential customers about the company’s
ethical business practices and safety measures.
• She shows respect to prospective travellers by offering
a travel package that will avoid crowed attractions.
• She limited the number of tour participants to 8 people to
accommodate changes in travel behaviour brought about
by the Covid pandemic.
• She shows respect to and gains the trust of potential
customers by stating that they will be accompanied by a
qualified hiking guide.

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Tourism PAT Marking Guidelines Grade 11 PAT 2024/ECDOE

INTERPERSONAL EVIDENCE FROM SCENARIO


SKILLS
DISPLAYED (ANY
TWO)
Leadership and • Lindi dedicated every spare moment of her time to
motivation research on starting a business.
• She was determined to start a successful tour
operating business.
• Lindi enrolled part-time for a two-year Advanced
Diploma in Tourism Management at the Cape
Peninsula University of Technology and graduated
in 2018.
• She also successfully registered as a nature tour
guide with the Western Cape Department of
Economic Development and Tourism.
• In 2019, Lindi established and registered,
AmaBackpacking Tours, a tour operator company in
Cape Town while she held a full-time job at a
popular Cape Town restaurant working five days a
week.
• She remained positive that she would achieve her
dream despite being faced with challenges to sustain
her business.
• She developed strategies so that she could recover and
expand her business.
• After her working hours at the restaurant were reduced, she
used the extra time at her disposal to do research and
rethink her business plan.
• Lindy attempted to get funding to help grow her business.
• She approached various banks with a post Covid recovery
business plan to secure a business loan.
Communication • Lindi aggressively marketed her business on Facebook.
skills • She arranged accommodation at The-Ark B&B.
• She arranged transportation from Cape Town
International Airport to Pearly Beach by minibus.
• She registered her business.
• She communicated with various role players in the
tourism industry.
• She communicated with customers, co-workers and her
manager while employed at the restaurant.
• In 2019 she used her communication skills to
organise nature tours for about 20 hikers every
second weekend.
• She communicated with various banks to secure a
loan.

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Tourism PAT Marking Guidelines Grade 11 PAT 2024/ECDOE

Listening • Lindi approached various role players in the tourism


industry and listened to their advice.
• She was aware of post-Covid changes that travel
behaviour brought.
• Lindi realised that her business must focus on domestic
tourism to survive after the government's lockdown
measures were relaxed.
Personal • She displayed people skills in dealing with
relationships customers, co-workers and her manager while
employed at the restaurant.
• She displayed people skills in dealing with hikers on
organised nature tours.
• She displayed people skills in negotiating a bank loan.
CRITICAL EVIDENCE FROM SCENARIO
THINKING OR
CREATIVE
THINKING SKILL
DISPLAYED
Creative thinking • Lindi changed her business name.
• She designed a new logo for her business.
• She created a catchy slogan for her business.
• Aggressive marketing on Facebook.
• Focused on unique selling points:
▪ reassuring tourists about ethical business
practices and safety measures.
▪ offering a travel package that will avoid crowded
attractions.
▪ multi-day slackpacking travel packages.
▪ limited the number of tour participants to 8 people to
accommodate changes in travel behaviour brought
about by the Covid pandemic.
▪ one-day extension to the travel package to include a
selection of optional adventure activities with
accommodation.
Problem-solving • When her restaurant employer wanted to retrench her, she
persuaded him to reduce her working hours from five to
two days a week.
• She developed strategies so that she could recover and
expand her business.
• Lindi developed a post-Covid recovery business plan.
Recognizing • Lindi realised that her business must focus on domestic
opportunities tourism to survive after the government's lockdown
measures were relaxed before she could focus on
attracting international tourists.

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Tourism PAT Marking Guidelines Grade 11 PAT 2024/ECDOE

QUESTION 2: FACEBOOK POST: The concept ‘Slackpacking’ (15 marks)

It is expected of the learner to write a paragraph of ± 50 words for the


AmaSlackpackers Facebook page. The paragraph must explain the concept
slackpacking by using at least FIVE of Lindi’s ideas on slackpacking listed below:

• Hike multiday trail carrying only a daypack and camera.


• Hike in style.
• Qualified hiking guide with specialist knowledge.
• Active outdoor holiday.
• Daily shuttle to and from the beginning and end-points.
• Serviced accommodation every night.
Notes to markers:
• To attain high marks in this question, the written paragraph must be interesting
and engaging for the target audience. Addendum C guides the learner on how to
create a Facebook post for increased engagement.
• The Facebook post below serves as an example of the expected response.

Experience the ultimate outdoor adventure with AmaSlackpackers! Enjoy a multi-day


hike carrying only a daypack and camera, while our daily shuttle takes care of
transportation. Hike in style with a qualified guide who has specialist knowledge and
relax in serviced accommodation every night. It's the perfect active outdoor holiday!

QUESTION 3: MINIBUS RENTAL (12 marks)


It is expected of the learner to complete the table in the template (TOUR02) according
to the criteria below:

• Columns A to E are used to present Lindi’s minibus rental research.


• Columns F and G are used to present your car rental calculations.
• Column H is used to recommend the most suitable minibus rental option based on
your findings.
• The bottom rows are used to provide FOUR reasons to motivate your
recommendation made in Column H.
Notes to markers:
• The table on page 8 serves as an example of the expected response.

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Tourism PAT Marking Guidelines Grade 11 PAT 2024/ECDOE

A B C D E Car rental: Car rental: F G H


Name of Vehicle: Vehicle: Towbar Milage Total price Calculated price Trailer hire cost Car rental price Most
car rental Make and Number included: included for 5 days per person for 5 per day = R160 per person + suitable
agency model of seats (Yes/No) days Calculated price Trailer hire price minibus
per person for 5 per person = Total rental
days price per person option
(Place ✓)
Thrifty Toyota 10 Y 1000km R4287.57 R535.95 pp R160 x 5 days = R535.95 + R100
Quantum R800 ÷ 8 tour
members =
= R635.95 pp

R100 pp
Thrifty Mercedes- 8 Y 1000km R4 324.58 R540.57 pp R160 x 5 days = R540.57 + R100
Benz R800 ÷ 8 tour = R640.57 pp
Vito X members =
R100 pp
Sixt Toyota 10 N 750km R7371.79 R921.47 pp R921.47 + R0.00
Quantum No towbar X = R921.47 pp
R0.00
Hertz Volkswag 8 Y Unlimite R8621.73 R1 077.72 pp R160 x 5 days = R1077.72 +
en d R800 ÷ 8 tour R100 =
Transport X members = R1 177.72 pp
er R100 pp
FOUR reasons to motivate your recommendation in Column H:
(i) The vehicle has 10 seats and will be able to accommodate the 8 tour participants, Lindi, and the driver.
(ii) The vehicle has a towbar for a trailer to transport the luggage.
(iii) The 1000km milage included in the rental will be sufficient for the return journey to Cape Town and traveling in and
around Pearly Beach.
(iv) It is the cheapest/most economical rental option. Lindi will be able to make a bigger profit.

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Tourism PAT Marking Guidelines Grade 11 PAT 2024/ECDOE

QUESTION 4: ACCOMMODATION: COMMUNICATION AND (13 marks)


COSTING
QUESTION 4.1 Accommodation: Communication (7 marks)

It is expected of the learner to use the template (TOUR03) to write an email to the
manager of the The-Ark B&B accommodation establishment in Pearly Beach.
The email written by the learner must be assessed according to the criteria below:
• An email address for the manager of the B&B accommodation is provided.
• A relevant subject line is included.
• The correct email etiquette is used.
• The dates of the planned visit are provided.
• A booking for 8 guests is requested.
• The inclusion of breakfast daily for 2 x AmaSlackpacking staff members staying
in self-catering accommodation is requested.
• The inclusion of an additional dinner service for each night during the planned visit
for 8 guests and 2 AmaSlackpacking staff members is requested.

Notes to markers:

• The learner must refer to Addendum D to extract the email address of The-
Ark B&B and the total number of rooms available at the The-Ark B&B.
• The learner is expected to write in full sentences.
• The dates provided by the learner must correspond to a reservation for 4 nights
and 5 days.
• The booking must be for eight guests but must include a request for breakfast
for the two AmaSlackpacking staff members for the duration of the reservation.
• The booking must include a request for an additional dinner service for 10
guests for the duration of the reservation.
• The email on page 10 serves as an example of the expected response.

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Tourism PAT Marking Guidelines Grade 11 PAT 2024/ECDOE

[email protected]

Reservation for 4 nights or any other relevant subject line

Good morning, Sir/Madam

I would like to book four rooms at The Ark B&B for a group of eight guests
staying for four nights, arriving on (date) around (time), and departing on
(date) at (time).

Furthermore, I would appreciate it if arrangements could be made to include


breakfast service for two additional guests throughout the stay as well as
dinner service for 10 guests during the same period.

Your prompt confirmation of this reservation and additional arrangements will


be greatly appreciated.

Kind Regards
Lindi Nkonki
AmaSlackpacker Tours
Cell phone number: XXXXXXXXXX

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Tourism PAT Marking Guidelines Grade 11 PAT 2024/ECDOE

QUESTION 4.2 Accommodation: Costing (6 marks)

It is expected of the learner to use the template (TOUR04) to calculate the total price
for the accommodation and meals for the 8 guests and 2 AmaSlackpacking staff
members staying in self-catering accommodation.

Take note of the following when doing your calculation:


• They are staying out of season for 5 days and 4 nights.
• The 8 guests (sharing rooms) will stay for 4 nights in The-Ark B&B and request
dinner for every night during their planned visit.
• The 2 AmaSlackpacking staff members will eat dinner every night during the
planned visit.

Use the criteria below to do the costing:


• The calculation for accommodation for the 8 guests is given.
• The calculation for meals for the 8 guests is given.
• The calculation for meals for the 2 AmaSlackpacking staff members is given.
Notes to markers:
• The costing below serves as an example of the expected response.
ACCOMMODATION: COSTING
CRITERIA CALCULATIONS TOTAL
Guest accommodation: 8 Tortoise Room: R3 000 + R3 000 +
guests R375pp Sharing x 2 guests x 4 R3 600 + R3 600 =
nights = R3 000 R13 200
Oystercatcher Room:
R375pp Sharing x 2 guests x 4
nights = R3 000
Seal Room:
R900 x 4 nights = R3 600
Albatros Room/Unit:
R900 x 4 nights = R3 600
Meals: 8 guests Dinner: R6 240
R195 pp x 8 guests x 4 nights
= R6 240
Meals: 2 Dinner: R1 560
AmaSlackpacking staff R195 pp x 2 guests x 4 nights
members = R1 560
TOTAL PRICE R21 000

Total Day 1: 50

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Tourism PAT Marking Guidelines Grade 11 PAT 2024/ECDOE

DAY 2

Slackpacking: The Perlemoen Trail

DAY 2: Questions 5 - 7
Template Resource pack
Suggested
Content Marks to be Addendum Page
time
used no
Question Domestic Tourism
Session 1

10 1 ½ hours Tour05 E 11-12


5 Covid-19 Trends
Question E
Marketing 15 30 minutes 11-14
6 F
Question Perlemoen hiking E 11-12
20 1½ hours Tour06
Session 2

7.1 trail map G 15


Question Heritage fact
5 30 minutes Tour07 H 16
7.2 sheet
Total: 50 4 hours

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Tourism PAT Marking Guidelines Grade 11 PAT 2024/ECDOE

QUESTION 5: DOMESTIC TOURISM COVID-19 TRENDS (10 marks)


It is expected of the learner to provide evidence, using TOUR05, that Lindi’s
Perlemoen Trail Slackpacking Tour will attract domestic tourists as it caters
(makes provision) for the mentioned developing trends in the travel behaviour of
South Africans.
Notes to markers:
• The table below serves as an example of the expected response.
DEVELOPING DOMESTIC EVIDENCE THAT LINDI’S PERLEMOEN
TRAVEL TRENDS TRAIL SLACKPACKING TOUR MAKES
PROVISION FOR THE DEVELOPING
TRENDS IN THE TRAVEL BEHAVIOUR
OF SOUTH AFRICANS
A desire to avoid crowded The accommodation option selected for the
accommodation. tour is a B&B. A B&B is not as crowded as
a hotel due to the limited number of rooms
on offer and therefore fewer guests.
An awareness of the impact of The tour group will be accommodated at a
COVID-19 on small businesses and B&B, a small business in Pearly Beach.
the livelihoods of local communities. The participants’ reservation at the B&B will
provide the owner with an income and the
B&B employees with salaries. This will
assist them to recover from the economic
hardship caused by the Covid-19
pandemic. It will also set the multiplier
effect into motion.
A desire to avoid crowded activities The tour is limited to only eight participants.
or mixing too closely with strangers. While hiking outdoors, the participants will
also be able to keep their distance from one
another.
A preference for active holidays. The tour package includes three days of
hiking.
A desire to spend time in open Tour members will be spending a lot of time
spaces, with fresh air. outdoors as they will be hiking for three
days.

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Tourism PAT Marking Guidelines Grade 11 PAT 2024/ECDOE

QUESTION 6: MARKETING (15 marks)


It is expected of the learner to refer to the background information and Addenda
E and F to design a flyer on an A4 page about the Quoin Point Lighthouse that the
tourists can read before and during their visit to the lighthouse.
The flyer must meet the following criteria:

• Logo of the business offering the tour


• Name of the tour
• A heading for the flyer
• Map of the area with a symbol indicating the location of the lighthouse from
Addendum F is cut out and neatly pasted.
• ONE picture from Addendum F is cut out and neatly pasted
• FOUR interesting facts about the lighthouse are included
• Creative design of the flyer
Notes to markers:
• Learners must include five elements, four relevant facts about the lighthouse,
and the flyer must be exceptionally visually appealing in terms of design, layout,
and neatness.
• The list of interesting facts below and the flyer on page 15 serve as examples
of the expected response.
Interesting facts about the Quoin Point Lighthouse

Location and Terrain: The lighthouse at Quoin Point is accessible only by 4X4
vehicles due to the rough terrain.
Jessies Bay: The beach stretching from Buffeljags-settlement to Quoin Point,
known locally as "die Walle" (the walls), features high, fantastically eroded dunes.
Shipwreck Graveyard: The ocean around Quoin Point is notorious for
shipwrecks, with numerous ships and hundreds of sailors having met their end
here.
Original Structure: The original steel lattice tower with an open flame gas lantern
and sun valve was established in November 1946.
Current Tower: The steel tower was replaced with an aluminum lattice tower in
October 1990.
Historical Significance: Quoin Point's history of shipwrecks is intertwined with the
nearby Moravian mission village of Elim, whose residents have historically aided
shipwreck survivors.
Royal Grant: Following the aid provided by Elim residents during the wreck of the
Jessie in 1829, Queen Victoria granted them the right to use the land at Quoin
Point to ensure assistance for future shipwreck survivors.
Local Ownership: Today, the area around the lighthouse features cottages owned
by the Schipper and October families from Elim.
Historical Name: Originally named Ponta de sao Brandoa by Bartolomeu Diaz in
1488 after St. Brendanus, the name later changed to Quoin Point, but locals still
call it Jessie se Punt (Jessie’s Point).
Notable Shipwrecks: Shipwrecks at Quoin Point include the Johanna (1682), the
Nicobar (1783), the Doncaster (1836), the Teuton (1881), the Avala, the City of
Lincoln (1946), and the Esso Wheeling (1948), each with its own tragic story.

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Tourism PAT Marking Guidelines Grade 11 PAT 2024/ECDOE

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Tourism PAT Marking Guidelines Grade 11 PAT 2024/ECDOE

QUESTION 7: TOUR HANDOUTS ( 25 marks)


QUESTION 7.1 Hiking trail map (20 marks)
It is expected of the learner to use the template (Tour06) to create a customised
AmaSlackpackers Perlemoen Hiking Trail map for the tourists using the
background information and Addenda E, and G.

The learner’s completed map can be assessed according to the criteria below:

• The start (day 1) and end points (day 3) of the hiking trail are indicated on the
map using the symbols provided.
• Each route for each leg of the hiking trail, from the start to end point, is drawn
with different coloured pens/pencils.
• The symbols representing the following features are neatly cut out and pasted
in the correct location on the map:
▪ accommodation establishment
▪ seal sighting spots
▪ whale and dolphin sighting spots
▪ shark cage diving site
▪ shipwreck sites
▪ the museum
▪ lighthouses
▪ fynbos flowers
▪ hikers on the route
• A map legend or key is developed and appears at the bottom of the map.

Note to markers:
• The map below serves as an example of the expected response

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Tourism 17 Grade 11 PAT 2024/ECDOE
PAT Marking Guideline
QUESTION 7.2: Heritage fact sheet (5 marks)

It is expected of the learner to use the fact sheet (TOUR07) to present information
based on the Strandveld Museum, Franskraal.
The fact sheet must meet the following criteria:
• TWO facts are given about the Strandveld Museum•
• THREE facts are given about the HMS Birkenhead maritime disaster
Note to markers:
• Learner responses should be short, relevant and informative and listed in bullet
form using his/her own words.
• The facts on the Strandveld Museum and H.M.S. Birkenhead listed below serve
as examples of the expected response.
Strandveld Museum facts: (TWO FACTS)
• Location: The Strandveld Museum is situated in Frikkiesbaai, Franskraal, 5 km
south of Gansbaai in the Western Cape.
• Historical Building: The museum is housed in an old-fashioned building dating
back to the 1860s, originally used as a shelter by managers of Dyer Island and
their families.
• Current Owners: The museum is now owned by Jan and Estie Fourie.
• Collection: It houses a variety of local artifacts, including the largest privately
owned collection of relics from the H.M.S. Birkenhead, which sank at Danger
Point near Gansbaai in 1852.
• Additional Displays: The museum also features historic photos of Gansbaai
and surrounding areas, fishing and farming equipment, and interesting
Strandveld souvenirs.
H.M.S. Birkenhead facts: (THREE FACTS)
• Departure and Purpose: The H.M.S. Birkenhead left Portsmouth, England, in
January 1852, carrying troops to fight in the Frontier War in South Africa.
• Voyage and Disaster: The Birkenhead took on fresh water and supplies and
steamed out of Simon’s Bay near Cape Town on the afternoon of February 25,
1852, with about 634 people on board. Disaster struck in the early hours of
February 26, 1852, when the ship hit a rocky outcrop called Danger Point,
about 180 km from Cape Town.
• Impact and Sinking: The rocky outcrop sliced through the hull, causing the
forward compartment of the lower troop deck to flood instantly, trapping and
drowning hundreds of soldiers as they slept. The ship split in two and sank
within twenty-five minutes.
• Women and Children First: The naval tradition of “women and children first”
was established during this disaster. The seven women and thirteen children on
board were put into lifeboats and rowed to safety.
• Casualties and Survivors: Of the 634 people on board, only 193 survived.
The next morning, the ship Lioness rescued those in the lifeboats and
remaining survivors from the sea.
Total Day 2: 50

Grand Total: 100

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