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26 views

Midterm

Uploaded by

dhivyab90
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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1) Using data mining on data about imports and exports can help to detect tax

avoidance and money laundering.


A) True

2) Large companies, especially those with revenue upwards of $500 million


consistently reap substantial cost savings through the use of hosted data
warehouses.
A) False

3) All of the following statements about metadata are true EXCEPT


A) For most organizations, data warehouse metadata are an unnecessary expense.

4) All of the following statements about data mining are true EXCEPT
A) The process aspect means that data mining should be a one-step process to result.

5) OLTP systems are designed to handle ad hoc analysis and complex queries that deal
with many data items.
A) False

6) Uncovering the existence of a problem can be achieved through monitoring and


analyzing of the organization's productivity level. The derived measurements of
productivity are based on real data.
A) True

7) All the following statements about hidden layers in artificial neural networks are
true EXCEPT
A) Many top commercial ANNs forgo hidden layers completely.

8) In a decision making environment, continuous change always validates the


assumptions of the decision makers.
A) False

9) Computerized support is only used for organizational decisions that are responses to
external pressures, not for taking advantage of opportunities.
A) False

10) Knowledge- based management subsystems provide intelligence to augment


the decision maker's own intelligence.
A) True

11) All of the following are true about external reports between businesses and the
government EXCEPT
A) Their primary focus is government.

12) Actionable intelligence is the primary goal of modern- day Business


Intelligence (BI) systems vs. historical reporting that characterized
Management Information Systems (MIS).
A) True
13) Which of the following online analytical processing (OLAP) technologies does NOT
require the precomputation and storage of information?
A) ROLAP

14) Though useful in business applications, neural networks are a rough, inexact model
of how the brain works, not a precise replica.
A) True

15) In data mining, finding an affinity of two products to be commonly together in a


shopping cart is known as
A) Association rule mining.

16) The dashboard for the WebFOCUS BI platform in the Travel and Transport case
study required client side software to operate.
A) False

17) In the FEMA case study, the BureauNet software was the primary reason behind the
increased speed and relevance of the reports FEMA employees received.
A) True

18) Identifying the target of an expressed sentiment is difficult for all the following
reasons EXCEPT
A) Strong sentiments may be generated by a computer, not a person.

19) Data warehouses are subsets of data marts.


A) False.

20) Social media analytics companies provide integrated support that is helpful to many
parts of a business, not only the Sales and Marketing functions.
A) True

21) Common sources of traffic to your Web site include all of the following EXCEPT
A) Accidental visitors.

22) Business intelligence (BI) can be characterized as a transformation of


A) A data to information to decisions to actions.

23) Only after the failed implementation of a decision can the decision maker return a
prior stage of decision making.
A) False

24) What is a major drawback to the basic majority voting classification in kNN?
A) Classes with more frequent examples tend to dominate prediction.

25) The use of statistics in baseball by the Oakland Athletics, as described in


the Moneyball case study, is an example of the effectiveness of prescriptive
analytics.
A) True.
26) Which data mining process/methodology is thought to be the most comprehensive,
according to kdnuggets.com rankings?
A) CRISP-DM

27) All of the following statements about decision style are true EXCEPT
A) Decision styles are consistent among top managers.

28) In answering the question "Which customers are likely to be using fake credit
cards?", you are most likely to use which of the following analytic applications?
A) Fraud detection

29) Social network analysis can help companies divide their customers into market
segments by analyzing their interconnections.
A) True

30) Benefits of the latest visual analytics tools, such as SAS Visual Analytics, include all
of the following EXCEPT
A) They explore massive amounts of data in hours, not days.

31) Using support vector machines, you must normalize the data before you numericize
it.
A) False

32) Groupthink in a decision- making environment occurs when


A) Group members all accept a course of action without thinking for themselves.

33) Which of the following activities permeates nearly all managerial activity?
A) Decision-making.

34) The k- nearest neighbor algorithm appears well- suited to solving image
recognition and categorization problems.
A) True

35) Single decision makers rarely face decisions with multiple objectives in
organizations and so are not the focus of data analytics tools.
A) False

36) The Web can play a significant role in making large amounts of information
available to decision makers. Decision makers must be careful that this glut of
information does not
A) Detract from the quality and speed of decision making.

37) The main purpose of frequent recrawling of some Web sites is to prevent search
users from retrieving stale search results.
A) True
38) Kaplan and Norton developed a report that presents an integrated view of success
in the organization called
A) Balanced scorecard-type reports.
39) The data field "ethnic group" can be best described as.
A) Nominal data.
40) A Six Sigma deployment can be deemed effective even if the number of defects are
not reduced to 3.4 defects per million.
A) False

41) Sentiment classification usually covers all the following issues EXCEPT
A) Biometric identification of the consumer expressing the sentiment.

42) Third party providers of publicly available datasets protect the anonymity of the
individuals in the data set primarily by
A) Removing identifiers such as names and social security numbers.

43) Why is the customer perspective important in the balanced scorecard


methodology?
A) Because dissatisfied customers will eventually hurt the bottom line.

44) Which component of a reporting system contains steps detailing how recorded
transactions are converted into metrics, scorecards, and dashboards?
A) Business logic

45) Organizations seldom devote a lot of effort to creating metadata because it is not
important for the effective use of data warehouses.
A) False

46) What does the scalability of a data mining method refer to?
A) Its ability to construct a prediction model efficiently given a large
amount of data.

47) The Internet emerged as a new medium for visualization and brought all the
following EXCEPT
A) New forms of computation of business logic.

48) What is the fundamental challenge of dashboard design?


A) ensuring that the required information is shown clearly on a single
screen

49) Generally speaking, people intuitively estimate risk quite accurately.


A) FALSE.

50) In the opening vignette, predictive modeling is described as.


A) Estimating the future using the past.

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