HO CHI MINH EXPORT FURNITURE FAIR

06 – 09 MARCH, 2024
SECC & WHITE PALACE
 Endorsed by Organized by Supported by

GENERAL INFORMATION
❖ Fair Name: Hochiminh Export Furniture Fair 2024 – HawaExpo
2024
❖ Time & Venue:
• 06-09/3/2024: SECC, District 7, Ho Chi Minh City
• 07 – 09/3/2024: White Palace, Thu Duc City, Ho Chi Minh City
❖ License: No. 1254/ SCT-QLXNK and 717/SCT-QLXNK issued by the
Department of Industry and Trade of Ho Chi Minh City
❖ Endorsed by: Ministry of Agriculture and Rural Development,
Ministry of Industry and Trade
❖ Local Authority: Ho Chi Minh City Department of Industry and
Trade
❖ Supported by: Vietnam Trade Promotion Agency - Ministry of
Industry and Trade; Forestry Department - Ministry of Agriculture
and Rural Development
❖ Organizer: Viforest Fair Wood Industry Exhibition Company
Limited
❖ Operator: HANDICRAFT AND WOOD INDUSTRY ASSOCIATION OF
HCMC – HAWA DEVELOPMENT CORPORATION
❖ Cooperating Associations: Association of Vietnam Timber and
Forest Product (VIFOREST), Binh Duong Furniture Association
(BIFA), Dong Nai Wood Association (DOWA), and Forest Products
and Association of Binh Dinh (FPA Binh Dinh).
We extend our gratitude to the leadership boards of ministries and - Mr. Scott James - Consul General of New Zealand
departments from central to local levels, along with representatives of - Mr. Enrico Padula - Consul General of the Republic of Italy
domestic and international associations, organizations, and partners - Mr. Andrew Anderson-Sprecher - Senior Agricultural Attaché, U.S.
Consulate General in Ho Chi Minh City
who have shown interest, provided guidance, accompanied, and - Mr. Chan Sorykan - Consul General of Cambodia
supported HawaExpo 2024. - Mr. Talah Alhazza - Consul General of the State of Kuwait
HawaExpo 2024 is honored to welcome esteemed delegates: - Mr. Ruslan Varankou - Consul General of the Republic of Belarus
- Alongside the Embassies of the Philippines, Finland; Investment and
‐ Mr. Nguyen Quoc Tri - Deputy Minister of Agriculture & Rural Trade Promotion Center (ITPC); Vietnamese Trade Offices abroad;
Development Ho Chi Minh City Department of Agriculture and Rural Development;
‐ Ms. Phan Thi Thang - Deputy Minister of Industry and Trade Departments of Industry and Trade, Departments of Agriculture and
‐ Mr. Nguyen Van Dung - Vice Chairman of Ho Chi Minh City People's Rural Development, Trade Promotion Centers in Binh Duong, Dong
Committee Nai, Tay Ninh, Long An, Ba Ria Vung Tau provinces; Domestic and
‐ Ms. Nguyen Thi Kim Ngoc - Deputy Director of Ho Chi Minh City international associations and partners: VCCI, ITPC, HUBA,
Department of Industry and Trade AMCHAM, EUROCHAM, TAITRA, ICHAM, AFIC, AHEC, ITA, ELLE
DECORATION VIETNAM, ILO, SIPPO, SACA, VLA, FFA, HAA, HAMEE,
‐ Mr. Tran Quang Bao - Director of Forestry Department
Vietnam Furniture Association, CIO Vietnam, SECC, Saigon Tourist;
‐ Mr. Le Hoang Tai – Deputy Director General of Vietnam Trade
Domestic and international media agencies.
Promotion Agency
“I believe HawaExpo will be an “HawaExpo will become an annual "I highly appreciate the efforts and ” In the context of the economic crisis
effective trade promotion professional and effective trade dedication of the Associations in significantly impacting the entire export
promotion event for businesses in creating a representative Export Fair industry, this event with notable changes,
channel; creating many
the wood industry to introduce new for the Vietnamese Wood Industry. impressive investment scale, and
connections, exchanges, and especially, based on the collective
products and technologies, as well This fair also contributes to promoting
cooperation; promoting the strength of the Government - Association -
as promote the industry's brands the development of various economic
image of Vietnamese timber and Enterprises, will be a lever for the entire
and products to international sectors of the city such as tourism,
furniture products to customers industry to soar back to the race for a top 5
customers. It contributes to retail, transportation... thereby ranking among the world's leading wood
worldwide, attracting customers
promoting the stable and fostering vibrant economic growth in exporting countries."
to Vietnamese timber and wood Ho Chi Minh City and the entire
sustainable development of
products.” country.“
Vietnam's wood processing
Mr. Nguyen Quoc Tri industry and timber trade..” Mr. Nguyen Van Dung Mr. Nguyen Quoc Khanh
Deputy Minister of Agriculture Ms. Phan Thi Thang Vice Chairman of the People's Committee Chairman of Viforest Fair, Chairman of
and Rural Development Deputy Minister of Industry and Trade of Ho Chi Minh City HAWA.
 2 BESPOKE HALLS WITH 2 UNIQUE THEMES

CONNECT HALL CREATE HALL

Saigon Exhibition and Convention Center Exhibition And Event Center - White Palace
Pham Van Đong
Gathering all manufacturers in the furniture supply Showcase the design capabilities, unique, and creative
chain products of the Vietnamese furniture industry
 2500
Booths and Showcases

500
Exhibitors
"There are 3 core missions of HawaExpo. Firstly, to
prioritize the exhibition and trade promotion of
Vietnam's Wood & Handicraft products. Secondly,

46,000
to contribute significantly to the industry-wide
transition from Original Equipment Manufacturing
(OEM) to Original Design Manufacturer (ODM),

sqm thereby enhancing the value of products bearing

the "made-in-Vietnam" label. Lastly, to spearhead
innovation and creativity by organizing professional
and modern trade events that accurately affirm the

80
strength and potential of the Wood and Handicraft
of manufacturers are industry in Vietnam."
%
Vietnamese Mr. Nguyen Quoc Khanh
Chairman of Viforest Fair, Chairman of HAWA
 EXHIBITION STATISTICS
EXHIBIT PRODUCT COUNTRY

EXHIBITOR
(UK, EUROPE, USA, JAPAN,...)
 TOP 5
20.076 COUNTRIES WITH THE HIGHEST
NUMBER OF PARTICIPANTS AT
Visitors HAWAEXPO
Korea
9%

4.643
Japan
9% US
36%
Buyers
Europe
21%

110 India
Countries and Regions 25%

US India Europe Japan Korea

 EFFICIENT TRADING

>115 million USD is the total

value of orders partially recorded from >75% Exhibitors have signed
exhibitors after HawaExpo 2024 contracts and MOU from HawaExpo
“Due to the disruptions caused by COVID-19, I
haven't been to Vietnam for purchasing in the
past 4 years. Attending HawaExpo 2024, I
was truly surprised by the positive changes.
Businesses have invested in many new
products. The organization of HawaExpo
2024 was also impressive in arranging
booths, organizing reception activities, and
supporting international buyers to connect
with manufacturers... For me, this was a
worthwhile and effective business trip.”
David Gevurtz- President of Urbia Imports,
LLC

“Through the recent trade fair, we have

received a lot of positive feedback from our
customers about the designs. It is also a
motivation for us to develop new trends in the
future.”

Mrs. Duong Thi Minh Tue

Business Development Director of Minh Dương
Furniture
Fashion show Gala Dinner

Design Talks

Weaving Craftsmanships Workshop

Friendly - Attentive - Professional. HawaExpo team
greeted international guests at the airport.
HawaExpo - The first exhibition in Vietnam, in collaboration with
SaigonTourist, established a shuttle bus system to facilitate
transportation for international guests between various
locations: hotels, Connect Hall, and Create Hall.
• Collaborate with 11 major international industry newspapers. Over 500 articles have been
distributed across the global press system.
• HawaExpo exhibition promotion reached over 7,959,541 international visitors through
HAWA's and its partners' email marketing system and international press.
• Over 13,401,890 individuals were reached through digital marketing campaigns on
Facebook, LinkedIn, and Google.
 Optimize a system of 64 search keywords
Collaborate with over 30 reputable related to HawaExpo on the Google platform.
newspapers and 10 trustworthy Increase the visibility and website traffic of
television channels domestically HawaExpo by over 7 times compared to 2023

More than 560 advertising banners,

billboards, and panels spread from the
airport cover over 20 major roads
surrounding the SECC & White Palace
 𝐕𝐢𝐞𝐭𝐧𝐚𝐦 𝐅𝐮𝐫𝐧𝐢𝐭𝐮𝐫𝐞 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐲 𝐎𝐮𝐭𝐥𝐨𝐨𝐤 𝟐𝟎𝟐𝟒

HOSTED BY:
 𝐓𝐚𝐥𝐤𝐬𝐡𝐨𝐰 𝐒𝐞𝐦𝐢𝐧𝐚𝐫
𝐀𝐂𝐀𝐂𝐈𝐀 𝐑𝐎𝐀𝐃 𝐀 𝐁𝐑𝐄𝐀𝐊𝐓𝐇𝐑𝐎𝐔𝐆𝐇 𝐅𝐀𝐂𝐓𝐎𝐑 𝐈𝐍 𝐓𝐇𝐄 𝐅𝐈𝐍𝐀𝐍𝐂𝐄 𝐀𝐍𝐃 𝐎𝐏𝐏𝐎𝐑𝐓𝐔𝐍𝐈𝐓𝐈𝐄𝐒 𝐅𝐎𝐑
𝐕𝐈𝐄𝐓𝐍𝐀𝐌 𝐖𝐎𝐎𝐃 𝐈𝐍𝐃𝐔𝐒𝐓𝐑𝐘 𝐓𝐑𝐀𝐍𝐒𝐅𝐎𝐑𝐌𝐀𝐓𝐈𝐎𝐍 𝐕𝐈𝐄𝐓𝐍𝐀𝐌𝐄𝐒𝐄 𝐖𝐎𝐎𝐃 𝐈𝐍𝐃𝐔𝐒𝐓𝐑𝐘 𝐄𝐍𝐓𝐄𝐑𝐏𝐑𝐈𝐒𝐄𝐒

Hosted by: Hosted by:

 𝐒𝐞𝐦𝐢𝐧𝐚𝐫
𝐔𝐍𝐃𝐄𝐑𝐒𝐓𝐀𝐍𝐃𝐈𝐍𝐆 𝐄𝐔 𝐃𝐄𝐅𝐎𝐑𝐄𝐒𝐓𝐀𝐓𝐈𝐎𝐍 𝐑𝐄𝐆𝐔𝐋𝐀𝐓𝐈𝐎𝐍
𝐀𝐍𝐃 𝐀𝐌𝐄𝐑𝐈𝐂𝐀𝐍 𝐇𝐀𝐑𝐃𝐖𝐎𝐎𝐃𝐒 𝐖𝐈𝐓𝐇 𝐀𝐇𝐄𝐂

Hosted by:

𝐒𝐞𝐦𝐢𝐧𝐚𝐫
𝐂𝐑𝐎𝐒𝐒 𝐁𝐎𝐑𝐃𝐄𝐑 𝐄 𝐂𝐎𝐌𝐌𝐄𝐑𝐂𝐄 𝐀 𝐆𝐋𝐎𝐁𝐀𝐋
𝐆𝐑𝐎𝐖𝐓𝐇 𝐎𝐏𝐏𝐎𝐑𝐓𝐔𝐍𝐈𝐓𝐘 𝐅𝐎𝐑 𝐕𝐈𝐄𝐓𝐍𝐀𝐌
𝐅𝐔𝐑𝐍𝐈𝐓𝐔𝐑𝐄 𝐈𝐍𝐃𝐔𝐒𝐓𝐑𝐘

Hosted by:
 HOA MAI DESIGN AWARD 2024
Honoring the top young designers who achieved outstanding success in both the
Open Award and Grand Award categories at the 20th edition of Hoa Mai
The factory tour series took place continuously from
March 7th to March 9th, 2024, with over 60
international buyers participating. They directly visited
and explored the scale and production capacity of
major factories such as Rochdale Spears, Boho Décor,
and AA Corporation.
THANH TAM WOODEN FURNITURE JSC SKETCH TRAN DUC CORPORATION

BOHO DECOR ASEAN PAVILION SNORM CO., LTD

 AA CORPORATION MINH DUONG FURNITURE CORPORATION GLOBAL HOME TRADING SERVICES CO.,LTD

NHAN HOANG FURNITURE CORPORATION (NHF) ROSA PLANTER MAVI GOMO

INTERWOOD VIETNAM CO., LTD SQUARE HOME VIET NAM CO., LTD VASTA STONE

MOMENTUM FURNITURE PRODUCTION TRADING CO., LTD NANO ARCHITECTURE AND FURNITURE JSC
TAVICO GROUP SACRED EARTH VIETNAM ROCHDALE SPEARS CO., LTD

BABAKAGU MY KHANG CO., LTD

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 ALL PARTNERS, SPONSORS, AND ORGANIZERS
HAVE CONTRIBUTED TO THE SUCCESS OF HAWAEXPO 2024
Endorsed by Fair Management Operated by Suported by Online Platform

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Website: https://www.hawaexpo.com Email: [email protected] Hotline: (+84) 90 250 7770 | (+84) 86 662 7710