Assignment 3, Group 2
Assignment 3, Group 2
DESIGN THINKING
ASSIGNMENT-2
GROUP- 2
TOPIC - PENCILS
TEAM MEMBERS
1) Debashree
Konwar
(24CHB0A17)
2) Saqib
Hakim
(24CHB0B47)
3) Mudavath
Eshita
(24CHB0A35)
4) Anuma
Deekshith
3
(24CHB0B07)
4
PENCILS
Introduction:
Pencils are writing and drawing tools
made from a thin core of graphite (a
form of carbon) encased in wood,
plastic, or other materials. Pencils
are commonly used for writing,
sketching, and technical drawing.
They can produce various shades
depending on the pressure applied,
and their marks can be easily erased.
They are efficient in many ways, but
they came along with a set of
problems.
asked are:
participants .
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Interviewer(s
Customer: Raunak Jain Saqib Hakim
)
Address: Aurangabad, Date: 29/09/2024
Maharashtra
Current Writing and
Telephone: 8483020173
uses: Engineering
Drawing
Willing to do
Yes Type of user: Student
follow-up
Problems faced The nib breaks off after The pencil comes
accidental falls, thus with hard and
causing hindrance in my durable lead.
work.
I don't like to switch The pencil is
between different grade equipped with
pencils every now and multiple leads.
then in my engineering
drawing
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problems.
Interviewer(s
Customer: Krishna Saqib Hakim
)
Ramwani
Address: Agra, UP Date: 30/09/2024
Current
Telephone: 6396590922 Writing, drawing.
uses:
Willing to do
Yes Type of user: Engineer
follow-up
Interviewer(s
Customer: Sikander Saqib Hakim
)
Hakim.
Address: Kingwood Date: 30/09/2024
USA
Current Writing and
Telephone: 7137052905
uses: office work.
Willing to do
Yes Type of user: Engineer
follow-up
Problems faced I often get irritated by the nib The lead is hard
breaking off. enough to
tolerate mild
impulses.
.
Interviewer(s
Customer: Faishal Aramaan Saqib Hakim
)
Address: Gorakhpur,,UP Date: 28/09/2024
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Current
Telephone: 9648879758 Writing, drawing
uses:
16
Willing to do
follow-up yes Type of user: Engineer
Yes
Suggested
Improvements Make the lead impact resistant.
The lead is
hard.
Easily erasable on paper and don’t It doesn’t
leave pencil marks. leave marks
on paper
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Current
Telephone: +971 Note making,
uses:
527889753 writing
Willing to do
Yes Type of user: Accountant
follow-up
Interviewer(s
Customer: Kumar Shree ) Saqib Hakim
Current
Telephone: 8102104280 Sketching, writing
uses:
19
Willing to do
Yes Type of user: Engineer
follow-up
Interviewer(s
Customer: Satyajit Kaman ) Debashree Konwar
IIST, Kerala
Current For rough
Telephone: 9678519419
uses: calculations,
writing
Willing to do
Yes Type of user: Student
follow-up
Interviewer(s
Customer: Mitakshi Debashree Konwar
)
Address: NIT, Warangal Date: 30/09/2024
Current Drawing,
Telephone: N/A
uses: Sketching,
Writing Notes
Willing to do
Yes Type of user: Student
follow-up
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incorporated in
the shape of the
pencil. The
buyers must have
a choice in this
matter.
Currently
Telephone: 9441152030 Write, Sketch
uses:
Willing to
Yes Type of user: Student
do follow-up
Likes
Pencils don't bleed, burst, run dry, Pencils are easy
or freeze like ink pens do. to maintain and
carry.
If there is a mistake, we can Pencils are to be
just rub. Neatness is designed to focus
maintained. on
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neatness.
There should be
I like the freedom of more shade
choices of different shades selection than
that the pencil provides. H, B and HB.
Interviewer(s
Customer: Manaswini Debashree Konwar
)
Address: NIT, Warangal Date: 30/09/2024
Sketching,
Current
Telephone: 7997268803 Calculations,
uses:
Scribbling
Willing to do
Yes Type of user: Student
follow-up
The sharpness of
I like the sharpness it the pencil is to be
provides when I write with retained for a
a newly sharpened pencil. longer time.
Interviewer(s
Customer: Aashirvaad Deekshith
)
Address: NITW Date: 30/09/2024
Currently Classmate,
Telephone: 9398830128
used: apsara, natraj
Chemical
Branch: Type of user: Student
engineeri
ng
Interviewer(s
Customer: Sahaj Deekshith
)
Address: NITW Date: 30/09/2024
Telangana
Currently
Telephone: +91934645539 Apsara,natraj
used:
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Branch MNC Type of user: Student
Interviewer(s
Customer: Manudeep Deekshith
)
Address: NITW Date: 30/09/2024
Currently
Telephone: +91901433726 Apsara, natraj,
used:
8 doms
Chemical
Branch: Type of user: Student
engineeri
ng
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Likes Pencils
I like that pencils are
affordable as compared to are
other writing tools. affordabl
e.
The pencils
I like that pencils allow allow
corrections. corrections.
The pencils
I like that penils are are
lightweight. weightless.
Interviewer(s
Customer: Suhas ) Deekshith
Telangana
Currently
Telephone: 9014777212 Apsara, doms
uses:
Branch: EEE Type of user: Student
Interviewer(s
Customer: Pavan tej ) Deekshith
Currently
Telephone: 8919786977 Classmate, apsara
used:
Branch: CSE(AI&DS) Type of user: Student
Interviewer(s
Customer: Vijaya Sri Mudavath Eshitha
)
Bai
Address: Hyderabad Date: 30/09/2024
Telangana
Currently
Telephone: 76719xxxxx Apsara
uses:
Willing to do
Yes Type of user: Student
follow-up
Need
Question/Prompt Customer Statement
Statements
Likes Wooden
pencils
I like wooden pencils because they provide
provide better grip. better grip to
hold.
Users like
wooden
pencils with
I like wooden pencils with an an attached
attached eraser. eraser.
User likes
Apsara
pencils due
I prefer the Apsara brand while to their
buying the pencil because it writes smoothness
smoothly and is dark in colour. and dark
nature.
broken tips
of wooden
part.
The lead
While I was writing with the does not
pencil sometimes it writes write
smoothly and sometimes it consistently
doesn’t. throughout.
Interviewer(s
Customer: Ritu Mudavath Eshitha
)
Bai
Address: Uttar Pradesh Date: 30/09/2024
Currently
Telephone: 83099xxxxx Apsara
uses:
Willing to do
Yes Type of user: Student
follow-up
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Interviewer(s
Customer: Sohini Mudavath Eshitha
)
Bai
Address: Raebareli Date: 30/09/2024
Uttar Pradesh
Currently
Telephone: 62815xxxxx Natraj
uses:
Willing to do
Yes Type of user: Student
follow-up
Need
Question/Prompted Customer Statement
Statements
User like to
buy Natraj
pencil due to
I like to buy Natraj because it its smooth
writes light and smooth. writing and
light in colour.
Problems faced When pencil
Once my pencil was accidently exposed to
placed in wet conditions, ,the wood wet
absorbed water,due to it it made conditions, it
be to feel harder while shaping . is difficult to
sharpen.
Some of the
pencils leave
prints on the
When I write with some dark paper after it
pencils, then I am not able to erase is erased.
it properly.
The user feels
difficulty in
carrying the
I feel difficulty carrying all the stuff stuff related to
related to pencil. the wooden
pencil.
Suggested Quality of
Improvements It will be better if we have better wood in
quaLity of wood in wooden pencil. wooden pencil
can be
improved.
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Interviewer(s
Customer: Razi Mudavath Eshitha
)
Bai
Address: Anantapur Date: 30/09/2024
Andhra Pradesh
Currently
Telephone: 81252xxxxx Doms and
uses:
classmate.
Willing to do
Yes Type of user: Student
follow-up
Mudavath
Customer: Sai Sri Interviewer(s)
Eshitha
Bai
Address: tadipatri Date: 30/09/2024
Andhra Pradesh
Problems faced
While doing shading, I have to For shading
use different types of pencils, purposes, the user
which take wants to
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maintaining the
uniform dimensions.
(3)Latent Needs:
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➢Conclusion:-
Despite its seemingly modest nature, the
pencil significantly impacts a broad
56
ASSIGNMENT-
3: DEFINE
Based on the interactions and raw data
collected from the users, and after
application of suitable tools, including
the QUALITY FACTOR
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Metrics (units)
Metrics (units)
●Grip Comfort and Texture
●Diameter
●Shape
●Weight
●Pressure Requirement
● Length Appropriateness ( The length of
the pencil relative to comfortable hand
positioning)
● Lead Hardness and Smoothness
●Anti-Slip Properties
●Fatigue Reduction
Participants rate comfort and fatigue
levels after prolonged writing.
●Angle of Use Tolerance
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Metrics ( units)
•smoothness and hardness of pencil
•graphite hardness
•graphite smudge ability
•pressure on eraser
•graphite depth
• persistence of eraser marks
Metrics (units)
•Grip texture
•Grip material
•Grip shape and diameter
•Moisture resistance
•Temperature adaptation
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Metrics (units)
●Ghosting (Residual marks
●Spacing Regularity
●Alignment of text relative to baseline or
margin guides
●Lead Breakage Frequency
●Residual Graphite Dust
●Overall Aesthetic Evaluation ( Subjective )
61
Metrics (units)
●Contrast with image analysis software to
access greyscale values.
Metrics (units)
62
●Sustainability ( Subjective)
●Material composition
Metrics (units)
Quality Factor
Deployment:
67
HOUSE OF QUALITY
68
Customer Needs:
Frequency of customer needs
Durability 10
Ergonomics 7
Intensity 5
Erasability 11
Long Life 2
precision 8
Legibility 9
Multiple shades 7
Smoothness 8
Clean surroundings 6
Multi-purpose 3
Appearance 7
Non-toxicity 4
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Customer importance
rating (1=low , 5=high)
Along with
corresponding percent of
customer importance
rating
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-
+ -
+
++ -
- -
++
-
2
mm
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House of Quality
Customer importance rating
+
+
+
+
-
-
+
--
--
-
-
2
mm
74
ASSIGNMENT-4:
IDEATE
We have gathered interpreted needs and their
corresponding design requirements from the Empathy
and Define phases respectively.
Now, in order to fulfill the needs of users, we are about
to enter the “Concept Generation” phase through
Ideate.
Under Ideate, we have worked upon the needs of users
to come up with new ideas and modifications to the
existing designs.
MISSION STATEMENT:
Customer need:
The pencil is multi-functional with various leads.
It is to have an eraser and eliminate the need of using a
sharpener.
The pencil needs to have better ergonomics and better
design.
1. FUNCTIONAL DECOMPOSITION
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2) EXTERNAL RESEARCH
To find existing solutions to the overall problem and the
subproblems identified during the problem clarification
process, we have searched externally by various means.
79
How can we improve The pencil that we are using today has been the
the current design of same for the last two hundred years without any
the existing pencil? apparent change in its design and its function. It is
high time that we look into the matter.
Inorder to improve the pencil, we should focus on
the ergonomics, the use of single pencil for various
purposes, and the life-span of the pencil.
How do we focus on By having a casing of the pencil that is friendly to the
the ergonomics of hands, we can reduce the strain that occurs in our
the pencil? hands when we use the pencil for long hours while
writing and drawing. Additionally, we can adopt
plastic grips with dents to have a smooth holding
experience and the pencil does not slip from the
hands.
What do you mean A single pencil for various purposes means a pencil
when you say a that has multiple leads so that we do not have to
single pencil for carry around many pencils in my artistic affairs while
various purposes? shading and drawing. All the leads that a person
requires is present in a single pencil.
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How can we improve Pencils can be improved in such a way that it can
the design of current have better grip to hold,increase the lifespan of
existing wooden pencils, and various sizes of the pencils (children
pencils? and adults).
How can we improve The high gross lacquer which was applied on the
the grip of a wooden pencil feels silky and slippery especially when the
pencil? user uses it for a long time and when the user's
hand is sweaty and does not provide additional
friction for the user to secure the grip.Coming to
the improvement ,non slip coating(often textured
or with ridges) can be applied in specific areas of
the pencil and pattern finishes like knurling , such
as along the grip zone may help.
How can we increase We can improve the lifespan of the pencil by using
the lifespan of wooden high quality of the materials,the diameter of the
pencils? graphite can be increased.
Do you have any Different colors for different grades of pencil to
suggestions to improve identify the pencil quickly,some decorative designs
the appealing designs and different shapes of pencil.
of wooden pencils?
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3)Sikander Hakim
What problems do you face The pencil lead is not durable and breaks
while using pencils? often. I want various shades of grade
incorporated into a single design.
How would you like the I require the strong and dark lead
lead of the pencil to be simultaneously.
improved?
Do you feel troublesome Yes, I do.
carrying multiple grade
pencils?
What do you want to do to I think it would be good if we would be able to
solve this problem? insert various grades in one pencil.
PATENT SEARCHES
To address the issues related to pencils, we have
reviewed patents granted to individuals and
companies concerning the graphite core, grip,
eraser, and design of pencils, as well as their
innovative studies. Based on this data, we have
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effective
writing
experience.
Patent Holder: A.W. Faber This patent is about triangular The
Company[Issued in 1920s] grip design.It focuses on ergonomics
ergonomics of pencils. of the pencil
Triangular cross-section to can be
guide finger placement. improved by
Designed to reduce writing making
fatigue.Promoted proper triangular
finger positioning.This patent grips.This
has a significant impact that it helps to
became standard in reduce strain
educational pencils Influenced on the
writing instrument design fingers while
globally. writing.
Patient It focuses on Incorporated soft The grip of
Number:US2,397,478.Issued rubber materials directly into the pencil
in 1940s pencil body.Provided shock can be
absorption. Reduced hand improved by
strain during extended writing. adding
rubber
directing into
the
pencil.this
reduces
strain and
improves
extended
writing for a
long time.
Patent Number: US19,726 First patent to attach an eraser The eraser is
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additives and
binders.
Patent This patent is for thermoplastic Thermoplasti
Number:US3821157A binders for continuously c binders
[Issued in 1974] produced pencil leads. help adhere
the pencil
lead to the
casing.
Patent This patent discusses the use We can
Number:US3834910A of plastics as binders instead of improve the
[Issued in 1974] clays for pencil leads. smoothness
of the
pencil .
Patent This patent is for black lead We can
Number:US3928520A and its production. change the
[Issued in 1975] color of the
pencil by
adjusting clay
and lead
composition.
Patent This patent is for an erasable We can erase
Number:US6011084A colored pencil lead the coloured
composition that includes a pencil marks
colorant, binder resins, a by adjusting
fibrillatable material, a the lead
lubricant, and a filler. composition
in the
coloured
pencils.
Patent Number:US5171097 This patent is for a mechanical We
[Issued in 1992] pencil with a lead-feeding understood
86
LITERATURE SEARCHES
Additionally, we have extensively researched online
articles and studies to understand the various
advancements that have been made in pencil
technology to date.The data collected from it is
included in the table below.
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The Eagle Pencil Company's 1872 These detailed the first mass-
technical documents production methods for attaching
erasers to pencils using metal
ferrules.
COMPETITIVE BENCHMARKING
APSARA
The manufacturing industry uses about 40 raw
materials like basic wood, graphite and clay. The
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CLASSMATE
91
Smoothness
DOMS
DOMS was founded in 1976 as a partnership firm,
R.R. Industries, by Rasiklal Amritlal Raveshia and
Mansukhlal Jamnadas Rajani. The company was
later named as "Writefine Products Pvt. Ltd.", before
being changed to "DOMS Industries" which was
launched in 2005.DOMS stood for Dynamic
Organization Manufacturing Stationery.
PRODUCT FEATURES:
Rubber tipped pencils
Softened and well treated wood for smooth
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Design When the user places the The dimension of the length
pencil on a flat surface it of the pencil can increase
slips by rolling. which won't slip off after
placing it.
Design People used to lose their Place can be provided on
pencils. the pencil to write the
user's name on it.
Design The pencil is not suitable A special coating on the
to use in varying pencil which makes the
environments. pencil resistant to smudging
or water damage.
Design The lacquers which were Good quality lacquers can
on the pencil will get get coated on pencil.
eroded after some days.
Design Children used to chew the Attractive designs can be
tip of the pencil. made on the pencils like
cartoons.
Eraser Produces more dust after Using Thermoplastics and
rubbing. other synthetic polymers.
Lead Breakage at dispenser We can apply foam
cushioning at the inner side
of the dispenser.
Lead Breakage inside the shaft. Similar padding can be
applied in the shaft.
Lead Writing gets distorted due We can increase lubrication
to flaws in lead. content.
Lead Quick wear and tear at the We can increase binder
nib content to reduce the
abrasion.
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Dense Lead:
Increase the density of the
lead to last longer during
use.
5) CONCLUSION
By adopting the ideation process and meticulously
following the prescribed steps, we have successfully
created sketches derived from the combination
table. We believe that we have achieved our
objective of designing a pencil with multiple leads.
To actualize this concept, we must proceed to the
prototyping phase, where we will develop the
product for real-world application.