Copycup

“We print and drink”

Business by Rachelle Pintuan

BUSINESS CONCEPT

DESCRIPTION

CopyCup is a unique local café that provides printing services located at 114
Bagumbayan, Tangos South, Navotas City. It is a sole proprietorship owned and
operated by Rachelle Pintuan. CopyCup values the "business-to-customer" concept by
offering a seamless combination of affordable Coffee and additional printing services
in a cozy café that is tailored for a diverse clientele including students,professionals,
coffee enthusiasts, and families.

The main menus are Caramel Macchiato, Iced Americano and Cappuccino with an
affordable price of 29 (Regular size) and 39 pesos( Large size) exclusively within 6
months of reducing the 49 and 69 pesos original price range of coffee by 50 as
Penetration Pricing approach will be utilized to gain 20% consumers engagement as
starter local café business at Navotas City.

CopyCup adds a unique dimension by providing printing services exclusively on

legal-size A4 paper that range 10 to 20 pesos for non-colored and colored prints,
catering to those seeking convenience and quality. With a commitment to quality,
efficiency, and customer satisfaction, CopyCup aims to be the go-to destination cafe
that offers unique features for Overall experience.

VISION MISSION

"To be the premier hub in Navotas, where “ To offer efficient printing and coffee
efficient printing services and welcoming services that are accessible, affordable and
café combine, fostering a community space pleasant for everyone. It aims to be a
for productivity and relaxation for trusted resource for students and
customers.” community, combining practicality with a
friendly atmosphere and dependable
service.”

1
CORE VALUES
1. EFFICIENCY

Committed to deliver prompt, high-quality printing and coffee services that maximize
customer satisfaction and minimize wait times.

2. RELIABILITY

Consistently accessible and trustworthy printing and coffee services in the

community, ensuring customers can depend on every time they visit.

3. QUALITY

Strive to deliver affordable high-quality printing and welcoming coffee services that
meet our customers' expectations, enhancing overall experience.

GOALS AND OBJECTIVES

GOALS OBJECTIVES
Increase Community Engagement by 20% 1.To create Instagram and Facebook profiles to connect
within 1 year. with local customers, sharing engaging content with
visuals and special offers (Freebies and Discounts) to
attract new and maintain loyal customers.

2. To implement a customer loyalty rewards system

aiming at repeat visits to at least 100 customers within
the first six months.

3. To optimize the operational efficiency, the price will

be 50% lower than local competitors considering the
use of high-quality materials.

Reduce customer wait times by printing 4. To enhance the café atmosphere by adding
services by 15% in the 1st six months of comfortable seating and free Wi-Fi, aiming for a 15%
operation. increase in customer dwell time and satisfaction ratings
within six months.

5. To provide better training for employees to optimize

the workflow making the printing and coffee services
efficient and reliable.

6. To provide regular updates to customers on order

status through in-store signage and staff
communication.

2
REASON
“My sister wants nearby printing shop and I like drinks while waitings with the prints”

If I were given the chance and had the capacity to establish such a business, printing
service in a coffee shop would be my biggest dream. It make sense when my sister
told me she want a printing shop nearby and I was like well we're far from the
market, if ever there's one it's not pocket friendly and will never forget how time
consuming it was for me and other students, where I've waited for more than 30
minutes and got late to school.

Therefore, one day if ever I have enough funds and courage to establish the
"CopyCup" business, I will dedicate it to my community especially to students and
working. They will not just afford the prints but also the delicious coffee we'll be
offering ensuring that it makes them happy and remember our shop, the "CopyCup".

PRODUCT OFFERING

COFFEE DRINKS
1. Caramel Macchiato

A mix of espresso, regular steamed

milk, and a simple caramel syrup on
top. It has a sweet, creamy flavor with
a hint of strong coffee.

2. Iced Americano

Espresso combined with cold water

and poured over ice. It’s a
straightforward, bold coffee drink
served cold.

3. Cappuccino

Made with espresso, steamed milk, and

milk foam in equal parts. This blend
gives a smooth texture and a balanced
coffee taste.

3
+ ADDITIONAL FEATURES
CopyCups printing service that is
affordable high-quality, colored prints
exclusively on A4 legal-size paper to
meet specific needs such delivering
vibrant, clear prints for documents, or
creative or even for projects.By these
additional features,it ensures customers
will enhance customer experience and
satisfaction.

COPYCUP'S LOGO

4
COMPETITIVE ADVANTAGE
CopyCup sets itself apart through a unique blend of services, combining the core
benefit of convenience with a cozy café experience. Unlike coffee shops around
navotas like BigBrew, Pad, and Double D Brew that focus solely on drinks, or printing
services like Yeshiprints that only handle document needs, CopyCup merges both
worlds.

At the core product level, CopyCup offers essential benefits by allowing students and
professionals to get their documents printed while enjoying a coffee. The actual
product level is enhanced through high-quality coffee options hot or cold, takeout or
dine-in providing a personalized experience.

CopyCup offers a welcoming, relaxing space where customers can unwind while
taking care of their tasks. This combination of convenience, quality, and comfort
makes CopyCup a one-of-a-kind destination for those who value efficiency and a
relaxing atmosphere.

PRODUCT PRICING

DRINKS 29 pesos
(Regular 08 Oz)
● Caramel
macchiato 39 peso
(Large 12 Oz)
● Iced Americano

● Cappuccino

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PENETRATION PRICING
1. Caramel Macchiato

A simple, chilled coffee drink made by diluting espresso with cold water and ice for a smooth,
bold flavor. The size of Ice Americano (8 oz) is priced at 29 Pesos, and the large size (12 oz) is
priced at 39 Pesos for the first six months, with a 50% price reduction to make the product
affordable, popular, and enjoyable.

The original price ranges from 49 to 69 Pesos for the regular and large cup sizes. CopyCup
will use a penetration pricing strategy during this period to attract customers, aiming for a
20% increase in customer engagement within one year. After the first six months, the price
will return to its normal rates, but it will still be budget-friendly compared to local
competitors.

2. Iced Coffee

A simple, chilled coffee drink made by diluting espresso with cold water and ice for a smooth,
bold flavor. The size of Ice Americano (8 oz) is priced at 29 Pesos, and the large size (12 oz) is
priced at 39 Pesos for the first six months, with a 50% price reduction to make the product
affordable, popular, and enjoyable.

The original price ranges from 49 to 69 Pesos for the regular and large cup sizes. CopyCup
will use a penetration pricing strategy during this period to attract customers, aiming for a
20% increase in customer engagement within one year. After the first six months, the price
will return to its normal rates, but it will still be budget-friendly compared to local
competitors.

3. Cappuccino

A rich coffee made with equal parts espresso, steamed milk, and milk foam, offering a
creamy texture. The size of Cappuccino (8 oz) is priced at 29 Pesos, and the large size (12 oz) is
priced at 39 Pesos for the first six months, with a 50% price reduction to make the product
affordable, popular, and enjoyable.

The original price ranges from 49 to 69 Pesos for the regular and large cup sizes. CopyCup
will use a penetration pricing strategy during this period to attract customers, aiming for a
20% increase in customer engagement within one year. After the first six months, the price
will return to its normal rates, but it will still be budget-friendly compared to local
competitors.

6
COMPUTATION IN DECREASE 50% exclusive for 6 Months

49 x 0.5= 24.5 or 25 + 4 (Mark Up) =

29 pesos
49 pesos
69 x 0.5= 34.5 or 35 + 4 (Mark Up) = (Normal Price - Regular 08 Oz)
39 pesos
Target: To increase 20% Consumers
engagement within the month of 6
69 peso
months
(Normal Price- Large 12 Oz)

VALUE BASED PRICING (CopyCups Additional features)

● Printing Service (A4 Only)

Copycups unique offering is an exclusive A4-size printing service with a value-based

pricing approach. Colored prints are priced at 20 pesos, and black-and-white prints at 10
pesos, higher than local competitors who charge between 5 to 10 pesos. As a new business that
values customer satisfaction, copycup is committed to high quality, reliability, and efficiency,
CopyCup will use premium materials and advanced equipment to increase reliability and
minimize customer wait times by 15%.

10 pesos (No color) 20 pesos (Colored)

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 THANK YOU!
Salamat!

REFERENCE FOR CUPS:

YES Group. (n.d.). White Double Wall Disposable Coffee Cup - YES Group UK. YES
Group UK. Retrieved October 31, 2024, from
https://yesgroupuk.com/product/white-double-wall-disposable-coffee-cup/