BRICS
BRICS
produced in a country in a given year. It includes the value of exports minus the
value of imports. GDP is a popular
measure and is often used as the basis of comparison for economies of different
countries. GDP is
often expressed as GDP per capita, which divides the total GDP by the population of
the country.
Per capita data is often used for all the measures listed below.
Gross national product (GNP) is the total value of goods and services produced
in a given
country in a given year plus income earned by residents from their overseas
activities minus the
income earned by non-residents in that country. The GNP of France will therefore
include income
derived from French firms operating in other countries but will not include the
income gained by,
for example, Japanese or US firms in France. GDP is the most commonly used
measure when we
compare different nations. Table 3.1 shows the GDP for the 30 countries with the
highest GDP
in 2016 as measured by the World Bank.
Gross national income (GNI) is GDP plus income received from other countries
(usually in the
form of interest payments or dividends) less income paid to other countries. GNI will
therefore
include income from a UK firm operating in other countries but would deduct
income sent home
by, for example, a Korean firm operating in the UK.
Purchasing power parity (PPP) is a measure of the purchasing power in different
countries and is a
good measure of the relative cost of living in those different countries. Indeed it is
used by the World
Bank as one of its indicators of poverty. PPP compares the purchasing power of the
currency of one
country for a basket of goods with the purchasing power of another currency in
another country for
the same basket of goods. More recently it has been expressed in international
dollars, seen by many
as a more accurate comparison of standards of living. Table 3.2 shows the PPP of a
selected range
of countries including the highest and lowest ranked, members of the G6 and the
BRIC economies.
Country
PPP per capita
(International dollars) 2017 Rank
Qatar 124 927 1
Luxembourg 109 192 2
Singapore 90 531 3
Brunei 76 743 4
Ireland 72 672 5
Norway 70 590 6
USA 59 495 11
Germany 50 206 17
Denmark 49 613 20
Canada 48 141 22
Belgium 46 301 23
UK 43 620 26
France 43 550 27
Russia 27 890 48
China 16 624 79
Brazil 15 500 81
South Africa 13 403 89
Egypt 12 994 92
India 7 174 122
Zambia 3 997 142
Kenya 3 496 149
Sierra Leone 1 791 174
Liberia 867 184
Democratic Republic of Congo 785 186
Central Africa Republic 681 187 and lowest ranked nation
Source: World Economic Outlook, January 2018, IMF.org (Accessed March 2018).
The influence of Japan
Reconstruction after the Second World War saw Japan emerge as the world’s second
largest economy
behind the USA, a position it maintained until the end of the first decade of the 21st
century when
it was overtaken by China. There is a widely held view that this is some kind of
miracle in which a
modern Japanese economy arose from the ashes of a devastated country at the end
of the Second
World War, but the foundations of a strong economy were laid much earlier.
Nevertheless, post
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66 CHApTER 3 THE ENVIRONMENT AND BUSINESS: THE ECONOMY AND THE STATE
war growth has been significant and in Japan’s case, particular advances were made
from the 1950s.
This growth was built upon by a rapid increase in overseas investments as shown by
Table 3.3.
1987 GDP
$US bn
1987 GDP
per capita
$US
1950–87
compound
annual GDP
growth %
1950–87 compound
annual industrial
production
growth %
1950–87
average
unemployment
Japan 1 371 11 225 7.2 9.7 1.7
USA 3 679 13 541 3.2 3.8 5.7
UK 629 11 049 2.5 2.2 4.7
Germany 899 14 691 4.6 4.6 3.5
South Korea 63 1 528 7.9 14.1 5.0
Singapore 15 885 8.3 9.7 4.1
Source: IMF adapted by Porter (1990).
In addition, the focus on certain types of manufacture, exports and FDI meant that
by the
1990s Japan had emerged as the world leader in product markets such as home
audio, robotics,
fax machines, cameras and video games (Porter et al., 2000). The net result was to
lift Japan from
the world’s fifth largest economy in 1960 to the second largest by 1980 (Dicken,
2015).
The explanation for the growth of the Japanese economy in the 1950s and 1960s
has been
attributed to a number of factors:
• Japanese manufacturing firms had cost advantages that were derived initially from
a
labour force that worked long hours for low wages. This enabled Japanese
manufacturers
to make inroads into the markets of its rivals.
• The Japanese control of imports enabled the same firms to dominate the home
market.
• Firms became cash-rich, which enabled them to invest in new methods and new
technologies
to reduce the build time of their products. As wages rose and hours of work
reduced,
competitive advantage was maintained by further investments in process
technology and
product development.
Other explanations that have been put forward include a supportive state, a
supportive banking system, human resource management policies and practices,
the core cultural values of the
Japanese and the close relationship between suppliers and manufacturers. We will
return to some
of these issues in Chapter 5, when we discuss culture and in Chapter 11, when we
discuss operations management.
The success of Japan has had significant influence on western management
practices and led
to a substantial increase in Japanese FDI in Europe and the USA as indicated by
Table 3.4. However, while Japan is currently the third most powerful economy in the
world, it endured economic
problems during the decade from 1992, when the average growth was only 1 per
cent and both
wages and prices fell (Stewart, 2004). Massive trade surpluses during the boom
years had forced
up the value of the yen. This in turn led to the easy credit of the late 1980s, which
created a
bubble economy in Japan, typified by land and property speculation and wasteful
investment
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THE ECONOMY AND BUSINESS 67
by manufacturers. In terms of the labour market, Japan had moved from a low to a
high wage
economy. In manufacturing industry, efficiency gains had kept pace with wage rises,
but to some,
many of the leading firms had reached the limits of cost reduction. Moreover,
Japanese firms were
faced with increasing competition both from lower wage economies in the region
and from firms
in advanced economies, whose efficiencies had improved, largely through the
adoption of Japanese
techniques such as just in time. As a result:
• there was a crisis of confidence in the financial sector and the state was blamed
for a lack
of regulation
• profits fell in most companies accompanied by redundancies and closures
• there was a rise in unemployment
• domestic spending fell dramatically. This stimulated price cutting by the
department stores
and the influx of cheaper imports, many from China
• there was increased competition globally, particularly with the re-emergence of a
strong US
economy. Low wage economies also posed a threat to high wage Japan. There is a
particular
concern about the growth of the Chinese economy.
TABLE 3.4 Growth of Japanese overseas direct investments 1962–90 in $US billion
1962 <1
1970 1.0
1975 3.5
1980 4.9
1985 11.0
1989 66.0
1990 57.0
Source: Ministry of International Trade and Industry, Japan.
The BRIC report
In an influential report in 2003, researchers at Goldman Sachs, led by Chief
Economist Jim
O’Neill, identified four countries, Brazil, Russia, India and China, where they
predicted that the
combined economic growth would outstrip the combined value of the G6 (France,
Germany,
Italy, Japan, UK and USA). They called these four countries the BRIC economies after
the first
letter of each country (Wilson and Purushothaman, 2003). Their initial predictions
are presented
in Table 3.5.
The researchers predicted that China would overtake Japan by 2015 and the USA by
2039.
India was predicted to overtake all the G6, bar Japan and USA, by 2025 and Japan
by 2035.
Indeed, India was shown to have the fastest growth rate of all, largely because the
decline in numbers of working age population would affect India much later than
either China or Russia. China
and India were predicted to be the dominant economies for manufactured goods
and services,
while Russia and Brazil would dominate in terms of energy and raw materials.
However dramatic the predicted growth rates appear, the Goldman Sachs report
argued that
people in the emerging nations will still be poorer on average than those in the G6.
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68 CHApTER 3 THE ENVIRONMENT AND BUSINESS: THE ECONOMY AND THE STATE
Table 3.6 lists the GDP per capita for the BRIC economies and the G6 for 2050. This
shows
that the per capita GDP of the BRIC economies will be much lower than that of the
G6 by 2050,
with the exception of Russia.
TABLE 3.5 The original predicted growth of the BRIC economies against the G6
The predicted GDp per capita of the BRIC economies against the G6 in
TABLE 3.6
2050
Brazil 26 592
Russia 49 646
India 17 366
China 31 357
France 51 594
Germany 48 952
Italy 40 901
Japan 68 805
UK 59 122
USA 83 710
1980 189.4
1985 306.7
1990 356.9
1995 728.0
2000 1 198.5
2005 2 256.9
2010 5 949.8
2012 8 358.3
Source: World Bank (2013).
1980 2009
Clothing 4.0 34
Textiles 4.6 28
Office and telecoms 0.1 26
Source: Rasiah, Zhang and Kong (2013).
Three major acquisitions are a further indication of China’s status as a major
economic power.
In 2005 Lenovo acquired IBM’s personal computer business for US$1.25 billion as
well as taking
over a $0.5 billion debt. In doing so they acquired the ThinkPad brand as well as
manufacturing
technology and IBM’s global sales network. Although the IBM brand was initially
important the
brand name switched to Lenovo after 3 years. This acquisition demonstrates the
importance of
acquiring high technology businesses. In 2014 Lenovo followed this up by buying
Motorola from
Google for US$2.9 billion to extend its growth in the smartphone sector and to
access Motorola’s
position in the US market. However, the largest Chinese acquisition to date has
been in the food
industry. In 2013 Shuanghui International acquired Smithfield Foods (USA) for $4.7
billion.
Smithfield was the world’s largest producer and China is the world’s largest
consumer of pork
products offering a sound strategic rationale for the acquisition.
The acquisitions are part of a ‘Going Global’ government initiative which began in
2000. However,
a majority of acquisitions, like IBM, have involved foreign companies in some
financial difficulty.
Furthermore, inward foreign investment in China still exceeds outward investment
by some margin.
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THE ECONOMY AND BUSINESS 75
The economic growth has changed the nature of the Chinese economy as shown by
Table 3.13.
While Table 3.13 shows a dramatic shift away from agriculture, this sector was still,
in 2008,
the major source of employment in China with 300 million employed, compared to
260 million
in industry and 210 million in services (Rasiah, Zhang and Kong, 2013).
1963 2008
Agriculture 40 10
Industry 33 46
Services 27 44
Source: Rasiah, Zhang and Kong (2013).
TABLE 3.14 Top 5 exporters and importers by value in US$ (millions) 2016