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KPI Cal Queries

Kpi calculation

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apurvaj1234
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4 views

KPI Cal Queries

Kpi calculation

Uploaded by

apurvaj1234
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Submitted to

MIT-WPU School of Business, Pune.


SY MBA BA-B
Under the guidance of
Prof. Suhas Joshi

Group Number: Group 4

Sr. No Name PRN

1. Apurva Jagtap 1062232467

2. Sahil Pandey 1062232740

3. Abhishek Ghongade 1062232175

4. Payal Sen 1062232513

5. Saurabh Sahare 1062233029

6. Paras singh Rajput 1062231516

1
1. KPI Calculation Queries:

Sales Performance:

-- Total Revenue and Average Profit Margin from Sales

SELECT

SUM(Revenue) AS total_revenue,

AVG(ProfitMargin) AS avg_profit_margin

FROM

sales;

2
Customer Insights
-- Calculate Customer Retention Rate for a specific period (e.g., last year)

SELECT

COUNT(DISTINCT CASE WHEN JoinDate >= '2019-11-19' AND JoinDate < '2024-11-17'
THEN CustomerID END) AS retained_customers,

COUNT(DISTINCT CustomerID) AS total_customers,

(COUNT(DISTINCT CASE WHEN JoinDate >= '2019-11-19' AND JoinDate < '2024-11-17'
THEN CustomerID END) * 100.0 /

COUNT(DISTINCT CustomerID)) AS retention_rate

FROM

customers;

-- Average Customer Age

SELECT

AVG(Age) AS avg_customer_age

FROM

customers

3
Operational Metrics

--- Average Fulfillment Time in Days

SELECT

AVG(DATEDIFF(DeliveryDate, OrderDate)) AS avg fulfillment_time_days

FROM

orders

WHERE

OrderStatus 'Delivered';

--- Order Accuracy Percentage

SELECT
Marketing Performance
(SUM(CASE WHEN OrderStatus = 'Delivered' THEN 1 ELSE 0 END) * 100.0 / COUNT(*)) AS
order_accuracy_percentage

FROM

orders;

4
Marketing Performance
-- Total Customer Acquisition Cost (if each campaign targets unique customers)

SELECT

SUM(AdSpend) / NULLIF(COUNT(DISTINCT CampaignID), 0) AS customer_acquisition_cost

FROM

campaigns;

-- ROAS (Return on Advertising Spend)

SELECT

SUM(Revenue) / NULLIF(SUM(AdSpend), 0) AS roas

FROM

sales;

5
Product Insights

-- Return Rate (using Order Status for returned items)

SELECT

ProductID,

(SUM(CASE WHEN OrderStatus = 'Returned' THEN 1 ELSE 0 END) * 100.0 / COUNT(*)) AS


return_rate_percentage

FROM

orders

GROUP BY

ProductID;

6
Financial Metrics

-- Gross Profit Margin

SELECT

SUM(Revenue - COGS) * 1.0 / NULLIF(SUM(Revenue), 0) * 100 AS gross_profit_margin

FROM

sales;

-- Total Ad Spend

SELECT

SUM(AdSpend) AS total_ad_spend

FROM

campaigns;

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