Communication

and
Globalization
 Objectives:
• Define global communication and its
emergence
• Explain how cultural and global issues
affect communication
• Appreciate the impact of communication on
society and the world
• Analyze the impact of globalization to
communication and the great challenge it
offers
• Discuss the power of information and
communications technology ( ICT) in making
global communication a reality
• Identify social media applications, their uses,
and functions in global communication
 Self-Audit

Directions: Tick the column that

desribes your ability to communicate in
the context of globalization. Answer
this section as objectively as possible.
There are no wrong answers. Then, use
the Interpretation Guide to infer the
results of your self-audit.
 Self-Audit
Check the column that best describes your ability to communicate
in the context of globalization.
Usually3 Sometimes Seldom 1 Never 0
2

1. I express my ideas effectively in verbal, non-verbal,

and written forms in either digital or non-digital
environments or both.
2. I use effective listening skills to evaluatearguments
and rationalize judgments, and workrelationship.

3. I communicate with purpose to a variety of

audiences.
4. I understand the concept of diversity andpromote
respect all the time.
5. I use technology and social media responsibly.
 Self-Audit
Check the column that best describes your ability to communicate
in the context of globalization.
Usually3 Sometimes Seldom 1 Never 0
2

6. I promote collaboration and cooperation with

others.

7. I apply creative thinking on complex situations to

arrive at sound conclusions and communicate these
in both digital and non-digital forms.
8. I demonstrate working well with others and
sharing my ideas with them with respect.
9. I consider diversity in communicating with others.

10. I develop effective communication skills for

global context.
 Self-Audit
Interpretation
Score Level of Proficiency
28-30 Advanced

25-27 Proficient

23-24 Approaching
proficiency
21-22 Developing

20 and below Beginning

 What does
information
and
communication
technology mean
to you?
Do you agree that social
media allow people to share
their self reflections
through their posts or
tweets?
Discuss your stand on this.
Discuss some of the
advantages of
information
and communication
technology.
Is texting a form of
conversation? If yes,
how so? If not, why
not?
Why do people avoid
conversation?

W h y d o e s Tu rkl e
m e a n b y t h e
Goldilocks effect in
communication?
Why did Turkle emphasize
the importance of
conversation?

How important is it?

Explain
What is Turkle’s argument?
Do you agree with it?
If you had to take the other
side (or wanted to), how
would you disagree with
her?
Share your reflections on the
lessons/insights learned from the
article from the following
perspectives:
a. a son/daughter
b. a friend
c. a student
d. a member of the society
What is the main message
o f t h e v i d e o / a r t i cl e,
“ F l i g h t f r o m
Conversation”?
 How does the
foregoing article
relate with
globalization?
 Group Activity:
1.What is the impact of
communication on the global
society?
2. How does globalization impact
the way people communicate?
3 . H o w d o c u l t u ra l a n d g l o b a l
issues affect communication?
 TAKE HOME ACTIVITY:
1. Create an e-poster ref lecting the
group’s discussion. You can choose any
material you want to use in making the
poster.

2. Prepare a write up about the poster that

your group created and post on your
social media account.

3. Share your poster in the MS Teams.

Communication
and
Globalization
Communication
ü essential for personal and
professional effectiveness
ü helps establish good
relationships
ü creates a better working
environment
Communication
ü strengthens collaboration
and cooperation
ü unifies conflicting ideas
(Barrot, Jessie S. &
Sipacio, P. J. F. (2018)
 Globalization
Different scholars and
institutions view it differently
 GLOBALIZATION

o process by which people

and goods move easily
across borders
 GLOBALIZATION

o an economic concept - the

i n t egrat i o n o f m a rke t s,
trade and investments with
few barriers to slow the
f low of products and
services between nations
 GLOBALIZATION

o There is also a cultural

element, as ideas and
traditions are traded and
assimilated. (Madrunio &
Martin, pp. 92-95)
 GLOBALIZATION

o The basic concept of

globalization is - the
expansion and integration
of the cultural, political,
e c o n o m i c , a n d
technological domains of
the countries
 GLOBALIZATION

o P ro c e s s t h ro u g h w h i ch
local and regional ideas,
products, and practices
and transformed into world
wide ideas, products, and
practices.
How did globalization
happen?

ü Globalization has been

around for centuries.

the free trade of goods and services all over

the world has brought multinational companies
and foreign investors to our shores
What drives it?
Globalization has speeded up enormously over the last
half-century due to:

ü Colonization - marked the

beginning of globalization
(The Philippines and other countries have their share of
stories on how colonizationshaped their social, economic
a n d e d u c at i o n s ys t e m s w i t h o u t n e c e s s a r i l y b e i n g
disconnected from their own countries’ local methods of
civilization.)
What drives it?
Globalization has speeded up enormously over the last
half-century due to:

ü Diaspora - a phenomenon
t h at re fe rs t o p e o p l e ’s
m o v e m e n t a n d
inhabitation in countries
outside of their own,
known as migration
What drives it?
Globalization has speeded up enormously over the last
half-century due to:

ü Diaspora
Immigration provides us a picture of
fluidity among peoples from different
races where new networks of economy
and cultures are established.
What drives it?
Globalization has speeded up enormously over the last
half-century due to:

üT e c h n o l o g i c a l
Advancement
Examples:
✔ the development of Internet
✔ the invention of enormous container
ships
How does globalization affect
communication?

• With the advent of globalization

associated with advanced technologies
and systems across regions, the flow of
information and communication has
become smoother, faster and easier.

• Business transactions and partnerships

among local and international
institutions have become more efficient.
How does globalization affect
communication?

• Consequently, the context of globalization

requires effective communication skills
from students and workers to cope with the
demands and challenges brought about by this
phenomenon.
• This includes: communicating effectively with
people of different background,age, culture,
gender, beliefs, orientations, preferences, and
status.
How does globalization
affect communication?

ü With globalization, a need

for a common language to
achieve international
intelligibility is appropriate.
How does globalization
affect communication?

“English is already
established as the de
facto lingua franca”
(http:wwwthehistoryofenglish.com).
What’s good about it? What’s bad about it?

Globalization has led to many Steel companies in the

millions of people being lifted UK, once thrived providing
out of poverty. work for hundreds of
thousands of people. But
when China began
producing cheaper steel,
steel plants in the UK closed
down and thousands of jobs
were lost.
What’s good about it? What’s bad about it?

Globalization has also led Every step forward in

cooperation among nations technology brings new
as never before. dangers.
What’s good about it? What’s bad about it?

G l o b a l w e a l t h h a s Global warming has

skyrocketed. intensified.
How to Communicate Effectively in
a Global Society

Express your ideas Use effective

Communicate
effectively in verbal, listening skills to
with purpose
non- verbal, and evaluate arguments
to a variety of
written forms in and rationalize
audiences.
either digital or judgments, and
non- digital improve job -
environment or effectiveness and
both. work relationship.
How to Communicate Effectively in
a Global Society

P r o m o t e Understand the Use

collaborati on ad concept of diversity technology
cooperation with and promote and social
others. respect all the time. media
responsibly.
Using Social Media Platforms...
Discuss the following social media
platforms and be able to differentiate one
from the others:

1. Facebook
2. Instagram
3. Twitter
4. Youtube
5. Snapchat
6. Tumbler
7. Tiktok
 Group Activity:

1. What are memes?

2. What are the characteristics of
memes?
3. Have online responses such as
memes created a more
harmonious or a more divided
society? Explain
 Meme

- an amusing or interesting item

(such as a captioned picture or
video) or genre of items that is
spread widely online especially
through social media
 Meme
- Lures extensive creative user
engagement in the form of parody,
pastiche, mash-ups or other
derivative work, through imitation or
remix. (Memes are ‘Unfinished’, thus
encouraging engagement to
‘complete’ them - Downfall Parodies)
(https://ivanteh-runningman.blogspot.com/2012/02/characteristics-of-memes.html)
 Characteristics of
Memes
1. Ordinary People
2. Flawed masculinity
3. Humour
4. Simplicity
5. Repetitiveness
6. Whimsical content
(https://ivanteh-runningman.blogspot.com/2012/02/characteristics-of-memes.html)
 Group Activity:

C h o o s e a s p e c i f i c t o p i c t h at i s
timely and either locally or globally
relevant. Then demonstrate your
reaction to the chosen issue/topic
by creating your own meme. ( you
can choose an issue or topic that is
inspired by your advocacy)
 References:

• Barrot, Jessie S. & Sipacio, Philippe John F. (2018) Purposive communication in the 21st century. Quezon City: C & E Publishing Inc.

• Madrunio, M. & Martin I. (2018) Purposive communication: using English in multilingual contexts. Quezon City: C & E Publishing Inc.

• Suarez, Cecilia A. (2018) Perfecto, MR G., Canilao, ML N., et al. Purposive communication in English, Ateneo de Manila University Press.

• Pandita, R. (2012, January 7). Impact of communication technology on globalization. Retrieved February 16,2016, from

http://www.buzzle.com/articles/impact-of_x0002_communication-technology-on-globalization.html

• What is Globalization? | Globalization101. (2015). Retrieved February 16, 2016, from http://www.globalization101.org/what-is-

globalization/

• https://www.scribd.com/document/471777274/Lesson-2-Comm-and-Globalization

• https://youtu.be/t7Xr3AsBEK4
Thank You!