Year 9/10 Business &

Marketing
Market Day: CAT 3
Overview
Year 9/10 Business and Marketing students will run a stall at a school-based lunchtime market. Each group
of two or three students will be financed with a recommended maximum of $50 invested by the members
of their team. The groups will compete during the same lunchtime to attract customers. Students will plan
for the financial success of their business and experiencing the operation and evaluation of a small
business.
Overall Guiding Principles
The guiding principle is that all businesses should operate as if it is a normal “market” trading day e.g. The
Rokeby Market. They will need to follow fair but enterprising business practices.

Ethical and Socially Responsible Business Practice

Each group will need to consider the ethical operation of their business and its impact on society. The
business plan will outline the ethical and socially responsible measures the group intends to implement.
The business evaluation will outline the ethical and
social impact of the business.
Formal Business Plans and Notifications
Business plans need to be submitted seven days
before Market Day (due Thursday 2nd June) to be
approved by your teacher and the Principal to check
that your business is safe and appropriate. Your
teacher will inform the canteen of stalls at the
market.
Financial Considerations
Managing the financial success of the market stalls
is the responsibility of the students.
The maximum $50 investment covers product
purchases and other business costs. The business
plan must include details of how the investment will
be spent. Students need to collect and submit all
receipts for purchases and keep records of all sales.
A float of up to an additional $10 (for change) is to
be brought on the day. Detailed business plans and
coordination by the teacher aims to improve their
chances of success, but any losses will be born by the students.

Taxes and Rent

Rent of $5 for a market stall will be collected at the end of trading. Profits are taxed at the company tax
rate of 25%. After tax profit will be divided amongst the members to use on an excursion.
All taxes and stall rental will be donated to a charity chosen by the students. This donation is as
recognition that social responsibility is part of business.
Occupational Health & Safety Considerations

Mains power may only be used at the stalls if it is arranged more than seven days in advance (by Thursday
2nd June) and a written plan shows that the power will be used safely. All electrical equipment used at a
school must have been tested and tagged. The safety of all activities will be reviewed and supervised by
your teacher and Carrie Hay (Occupational Health and Safety, librarian).
Food handling:
Any preparation of food must meet OH&S and safe food handling regulations.
Students who do not have training in food-handling, or a plan for safe food handling approved by a trained
food handler, should only sell pre-packaged food which is sold in the same state in which is was
purchased. This means that the business cannot remove packaging and cannot repackage, cut or divide the
food. Any food or drinks sold should be pre-packaged and sold in the same state. For example, a can of
soft drink can be sold, but not a cup of soft drink poured from a bottle; a pizza cannot be separated into
slices. All handling of any food, including packaged food must be done with safety gloves. Where there is
any additional risk in using food products, students must show evidence of any necessary food handling
training. There will not be any facility for keeping items below freezing point.
Food handling training can be attained here: https://dofoodsafely.health.vic.gov.au/

Planning
Students must ensure that all equipment is brought for the day, including eskies and ice. Where it is not
practical to bring equipment students must have sought permission to use school equipment seven days
before Market Day. Students will clean up during the first 20 minutes of period 4. Beyond that the students
must return to class, with the coordinating teacher responsible for the remainder of the clean up and will
charge the offending teams financial penalties for doing so.

Advertising
The following advertising will be permitted:
o Small advertisements for each group to be compiled onto one A3 sheet distributed to all Form-
groups and stuck around the school by the teacher. This will also be advertised on Compass and
Facebook.
o A billboard sign will also be allowed at each stall as decoration / promotion of their actual stall.
Announcements in the student bulletin or using the PA system will be controlled by Ms. Smith.

Additional Considerations
 Businesses cannot compete directly against items already being sold by the canteen.
 No energy drinks. Any soft drinks should provide diet/no sugar options.
 No advanced booking order business’s eg orders for McDonald’s – all products must be bought in
advance and sold on the day
 Groups that have not submitted their Business Plans for approval seven days before Market Day
will not be permitted to operate but must still complete the Business Plan.
 Teachers’ decisions are final and will be dictated by the guiding principles above. Any breach of
these rules will lead to elimination of the group from the activity and confiscation of their goods.
These may then be reclaimed after the day.

Reminders for the day:

Venue: The space between the West Wing and South Wing
Date: Thursday 9th June
Set-up: Final 30 minutes of Period 3
Trading time: 1.33pm – 2.03pm (plus 20 min clean up time)

 Set-up in the final 30 minutes of period 3

 Trading starts at 1.33pm, all finished by 2.23pm
 $5 Penalty fee for every 5 minutes you are late in finishing (beginning trading after 1:33, cleaning
after 2.23pm.) This penalty fee also applies if your group leaves mess in their area.
 Protect your money. Keep it in a secure box that is always supervised by a group member.
 You must stay with your stall until you have:
o finished trading,
o handed your money in a zip-lock bag to your teacher,
 returned tables & chairs to the classrooms they came from, billboards back to classroom,
o
and all mess cleaned up.
 You are ambassadors for yourselves, this subject and your teachers.
 Have fun!!!!
Part A: The Group Task - Business Plan:

One Business Plan per group submitted seven days before Market Day (find on Compass)
Use the business plan on Compass. Create a copy and share with your team members and Ms. Smith. Make sure you
cover each of the sections below.

1. COVER PAGE
Include your business logo. Design a logo as you would for your business’s letterhead.

2. TABLE OF CONTENTS
Label each section with page numbers.

3. INTRODUCTION
Briefly outline your business idea and your business name and explain why it is a good name for your business.
Describe why you have chosen your logo and why it will attract your target market.
How did you come up with the idea for the business and why was that particular type of business chosen?
Clearly state the aims of your business in a mission statement. This should be a clear, short sentence that defines the
business aims.
E.g. “This business aims to sell a range of high quality fashion clothing. It intends to have well trained sales staff
able to offer fashion advice and select leading fashion trends”.
Outline your key objectives of the business, such as to make a profit (how much?), to satisfy a community need, to
learn business skills etc.

4. MARKET ANALYSIS
Outline the results of your market research – information you have gathered which helps you to decide aspects of
your marketing plan.

5. MARKETING PLAN
Describe your target market. Who is the product aimed at? How will you catch their attention? What pricing strategy
will you use? How will you package your idea & make it stand out from the rest of the market?

6. OPERATIONAL PLAN
How will you organise and operate the stall? How will you acquire your products? How early do you need to order
them? How will you look after / protect your revenue?

7. FINANCIAL PLAN
How is the business to be funded, and how much do you expect to spend on business outlays and earn in revenue?
Prepare a budgeted statement of receipts and payments. Show the break-even point.

8. ETHICAL AND SOCIALLY RESPONSIBLE MANAGEMENT

In what ways will your business behave in an ethical manner. How is your business planning to be socially
responsible manner by doing good things for society or reducing negative effects of your business.

PART B: Operate the business on Market Day

PART C: Create Profit & Loss Statement

PART D: Individual Report: (One per person completed after Market Day)

GROUP-NAME: _______________

Year 9/10 Business & Marketing

This business portfolio demonstrates: E VG G ND
6 4 2 0
A detailed business plan which includes:
Clearly defined goals / mission statement

Suitable market research into the potential for success of the product

Full breakdown of the product / services features, costs, requirements etc

Effective marketing strategies and a company / product logo

Clearly defined method of selling, including the price it will be sold at

Implementation of the plan:

Demonstration of teamwork throughout the project

Profit and Loss Statement:

A detailed and accurate profit and loss statement

Individual Report (one per group member):

An ability to evaluate the small business activity and your personal
contribution to it (this will be in the form of a individual report of 500
words )

MARKET DAY ASSESSMENT SHEET

Group Mark:

Teacher’s Comments:

/ 42