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108 views

Untitled Document

Uploaded by

carmelajoy.valeriano
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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II.

Introduction:

Background

Jollibee Foods Corporation (JFC) is a leading contributor to the Philippine economy and a
global force in the fast-food industry. In 2023, the company recorded a revenue of PHP 244.1
billion, a 15.2% increase from the previous year, while system-wide sales surpassed PHP 300
billion. These achievements demonstrate Jollibee's ability to thrive despite economic
pressures such as inflation and rising costs (BusinessWorld Online, 2024; Jollibee Foods
Corporation, 2024).

JFC significantly contributes to the economy through employment generation, tax


contributions, and supply chain activities. It also supports international trade through its
global expansion, which strengthens the Philippines' economic position. Despite inflation's
impact on operational costs, Jollibee focuses on cost efficiency and affordable menu pricing
to maintain consumer accessibility (Business Mirror, 2024; BusinessWorld Online, 2024).

As inflation influences consumer spending power, Jollibee’s strategies include offering


value-for-money options to remain competitive. Additionally, the company contributes
significantly to government revenues through taxes. These contributions support public
services and infrastructure development, reinforcing Jollibee's role as a socially responsible
corporation. By maintaining cost-efficient operations and navigating fiscal policies, Jollibee
ensures its growth aligns with economic sustainability (Business Mirror, 2024;
BusinessWorld Online, 2024).

Understanding Jollibee’s response to inflation and taxation is essential for appreciating how
businesses can balance profitability, social responsibility, and consumer needs in challenging
economic conditions.

● Research Problem

The research seeks to address the question: How does Jollibee Corporation manage
socio-economic challenges arising from inflation and taxation, and what are the broader
impacts on the economy?
This study aims to explore how inflation affects Jollibee's operations and pricing strategies,
how taxation shapes its financial performance and contributions to society, and how the
company’s initiatives influence the local economy.

● Research Objectives/Questions

The research focuses on the following objectives:

1. Inflation Impact: How does inflation affect Jollibee Corporation's operational strategies
and pricing policies?

2. Taxation: What is the company’s tax contribution, and how does taxation affect its
financial performance and socio-economic contributions?

3. Economic Influence: How does Jollibee Corporation influence the local economy through
job creation, community engagement, and economic output?

● Significance

This study is significant as it provides insights into how a major corporation like Jollibee
responds to macroeconomic challenges. By analyzing Jollibee's strategies, policymakers and
business leaders can better understand corporate behavior during periods of inflation and high
taxation. It also highlights the company's role in addressing socio-economic issues, such as
job creation and community support, making it a vital case study for understanding the
balance between profitability and social responsibility.

The findings can help inform both academic discussions and practical applications,
particularly in crafting policies that support businesses while addressing economic
challenges.

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