, ((G GALGOTIAS ADMISSION NUMBER

23,m~O~ 2010 }_s. la

WUN IVE RS ITY

School of Business
Master of Business Administration MBA Dual Specialization
Mid Term Examination • Nov 2023
Duration : 90 Minutes
Max Marks : 50

Sem I - D1PK101T - Marketing Management

General Instructions
Answer to the specific question asked
Draw neat, labelled diagrams wherever necessary ..
Approved data hand books are allowed subject to verification by the lnv1g1lator

1 K2 (2)
) Marketing involves satisfaction of customers' needs. Illustrate the
statement.
2 K1 (3)
) List elements of marketing plan.
~ Illustrating how . marketing process guides businesses from K2 (4)

understanding customer needs to delivering value.

4) Explain the difference between customer and consumer with K2 (6)

examples.
5) Apply the concept of the external business environment to explain K3 (6)

how changing consumer preferences can impact a company's product

development strategy.
_ ~ Identify a business example from your experience where a company K3 (9)
suffered from marketing myopia by focusing too narrowly on its
product rather than broader customer needs.
7) Examine the concept of the BCG Matrix and explain how it helps K4 (8)
businesses categorize their products based on market share and
i growth rate .

8) Analyze the impact of regulatory and legal factors on business K4 (12)

operations and decision-making within the external environment.
I OR
Analyze how the marketing mix elements (product, price, place, K4 (12)
I promotion) work together to create a comprehensive marketing·
strategy for a new smartphone in a competitive market.
f~ GAiG·OtIAS
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ADMISSION NUMBER

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WUN IVERS ITY

School of Business
Master of Business Administration MBA Dual Specialization
Mid Term Examination - Nov 2023
Duration : 90 Minutes
Max Marks : 50

Sem I - 01PK107T - Business Ethics and tsR

General Instructions
Answer to the specific question asked
Draw neat, labelled diagrams wherever necessary . .
Approved data hand books are allowed subject to verification by the lnv1g1/ator

K2 (2)
Explain the key objectives and principles of the Consumer Protection
Act
K1 (3)
List and briefly explain three major theories of normative ethics.
K2 (4)
Illustrate how the Consumer Protection Act could be applied to provide
redress for the consumer.
4) K2 (6)
Illustrate the concept of the "Tragedy of the Commons" in
environmental ethics, providing a r~al-world example and proposing
ethical strategies to address this issue.
5)./ Utilize real-world examples to showcase innovative waste reduction K3 (6)
/' and recycling programs implemented by companies or municipalities
6) ldentifys the role of the Board of Directors in fostering effective risk K3 (9)
/ management within a company's corporate governance framework.
Provide insights into how the board's composition and functions
contribute to risk oversight.
7) Compare and contrast the stewardship theory and the agency theory K4 (8)
of corporate governance. Discuss the strengths and weaknesses of
each theory in explaining governance dynamics

8) Compare and contrast the corporate governance practices of a K4 (12)

publicly traded company and a family-owned business. Analyze how
ownership structure influences governance mechanisms in each case
,,

OR
Analyze the resource dependence theory in corporate governance. K4 (12)
Provide examples of how it can be used to understand the
relationships between corporations and external stakeholders.
 -
ADMISSION NUMBER - I
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l~ GALGOTIAS -if.>~r~ P7 Bl).lo r.1 To f~ f3 lb

V UNIVERSITY
I

,At)JT:j ~ lf)~fH{f\SH

School of Business
Master of Business Administration MBA Dual Specialization
Mid Term Examination - Nov 2023
Duration : 90 Minutes
Max Marks : 50

Sem I - D1PK105T - Legal Aspects of Business

General Instructions
Answer to the specific question asked
Draw neat, labelled diagrams wherever necessary . .
Approved data hand books are allowed subject to verification by the lnv1g1/ator

K2 (2)
Outline the meaning of a valid tender.
K1 (3)
~ Define voidable contract. How does fraud differ from
1
misrepresentation. ·
I K2 (4)
,Bxpla,in th~ meanng of Exemplary & Nominal damages.
K2 (6)
lllu1strate the 'types of trademark infringement.
K3 (6)
3,--- ,Selec,t anyireal life example of impliea contract entered by a person.
0

as per Sales K3 (9)

"'· • > : ld~ntify ht>~ /gdods are classified in the contract of sale
)
1
'
5
,r
of Goods Act. Give an example for each.
K4 (8)
!)., Compare between Product Patent and Process Patent.
I'

J>, Dis.cuss the role and powers -of the Consumer Protection Councils as K4 (12)

outlined in the Consumer Protection Act. How do they contribute to

consumer protection in India?
OR
Examine the concept of unpaid seller, and the rights available to him. K4 (12)

I I
 . ((G GALGOTIAS ADMISSION NUMBER

V UNIVERSITY 2.'sG-(~o ~')..O\ ()')..3. (::, ,

School of Business
Master of Business Administration MBA Dual Specializa tion
Mid Term Examination - Nov 2023
Duration : 90 Minutes
Max Marks : so

Sem I - D1PK103T - Organizational Behaviou r

l General Instructions
Answer to the specific question asked
Draw neat, labelled diagrams wherever necessary . .
Approved data hand books are allowed subject to verification by the /nv1g1/ator

1
lSummarize the meaning of personality. K2 (2)
2
lName the three determinants of behaviour studied in 08. K1 (3)

)v' Illustrate the emerging challenges of organizational behavior. K2 (4)

4
) Agreeableness is a personality trait which managers may seek from K2 (6)
employees but it is harmful to organizations in long term. How do you
explain this situation? .
5) Identify the different components of fundamental attribution error. K3 (6)
Support your answer with suitable examples. ·
~ M?ke use of the attributes of perciever and the perceived to identify K3 (9)
how perception is formed in an organisation
7l "John is a senior manager in an FMCG company who is interested in K4 (8)
gaining power and controlling the behavior of others, and William is an
employee on his team who has an inflated sense of self-importance."
Analyze these personality traits of John and William , and examine
their relevance to organizational behaviour.
'
8) How would you respond to the following statements? Inspect it with K4 (12)
proper explanation. a) Whenever possible, the manager should hire
people with an external locus of control. b) For a team success,
members must have Type B personality characteristics.

OR
"Evidence strongly suggests that whatever managers can do to K4 (12)
improve employee attitudes will likely result in heightened
organizational effectiveness." Inspect the meaning conveyed by this
statement in light of the EVLN model.

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 ·r~ 'GALGOTIAS ADMISSION NUMBER

~s.6'.SCC "l.O tD 1.l f,

_\iii UNIVERSITY

School of Business
Master of Business Administration MBA Dual Specialization
Mid Term Examination - Nov 2023
Duration : 90 Minutes
Max Marks : so

Sem I - D1PK104T - Business Statistics for Decision Making

General Instructions
Answer to the specific question asked
Draw neat, labelled diagrams wherever necessary . .
Approved data hand books are allowed subject to verification by the lnv1g1lator

K2 (2)
1)
Compare and contrast arithmetic mean and median .
K1 (3)
2)
< Define arithmetic mean and mention the merits of mean with example.
K2 (4)
~
3)
A survey was conducted to determine the age (in years) . of 120
automobiles. The result of such a survey is as given· in the tabl'e.
' Interpret the appropriate method of central tendency to calculate the
mean age al"!q m~dian age of automobiles and interpret the results.

Age of I ;'o-4 . 418 '

J
' 8-1'2 12-16 ' 16-20 i e,4 ))
Automobil es 1 -i 'j
Numbers 13 29 48 22 8

K2 (6)
~ It is said that the use of a particular average depends upon the
t particular problem in hand. Explain and indicate at least one instance

I of the use of mean, median, mode in business?

~ For a group of 50 male workers, the mean and standard deviation of
their monthly wages are Rs 6300 and Rs 900 respectively. For a
group of 40 female workers, these are Rs 5400 and Rs 600
K3 (6)

respectively. Identify the mean and standard deviation of monthly

wages for the ~ombine_d group of workers. S!Jb~ ~ I ? b6 · (,
7

m
V
The weekly sales of two products A and B were recorded as given in
the table. Identify, out which of these two products shows greater
K3 (9)

fluctuation in sales?

Product A 59 75 27 63 27 28 56
Product B 150 200 125 310 330 250 225

f'1a
 -
K4 (8)
y are well shuffled and a
7)
Tickets are numbered from 1 to 1oo. The
probability that the drawn
r ticket is drawn at random. Examine the ber 5 or a· multiple of 5? (c)
ticket has (a) an even number? (b) the num
ber which is a square?
a number which is greater than 75? (d) a num I ..J
I I I
"
/......
So
- l -7,.C> 1~
'25' K4 (12)
weekly number of road
8) The following sample table shows the
od. Compare the following
/ accidents in a city during a two-year peri
nt of quartile deviation
and conclude (i) interquartile range (ii) Coefficie

of /-"r,·1111 r11 , _r N1111,l,,·r ,,; ,..,,.,,,11·111-_i·

:r~"-
,\ "11111IH"1'
A,·,·id, •11/.<
$'2.
.·lrrid rul.<

0- ., :-1 ~:>- 29 \I O·S

:l- \I I :! :111-:1 -1 ·I

10- 1-1 :1:! :l !i-:1\) :1

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OR
4 12
X, Y, and Z man ufac ture . K ( )
In a factory manufacturing pens, machines
n of pens, respecti'{ely. Of
30, 30, and 40 per cent of the total productio pen
aJnd.
tbe.ir o~tpu_t_4,, Q,. _ 10 per cent of >the pens are defective. If one • , 1 ,

defective. Exartline· the ·

J , ._ , ., ,.
'f r •
# -,..

1s selected at random , and it is found to be

• ., ....

Z?
probability that it is manufactured by machine
 - -
{rt GALGOTIAS ADMISSION NUMB ER

'-ii UNlYERSlTY cz..<s ~~C :)~ ")t:>to~?:.-b

School of Business
Master of Business Administration MBA Dual
Specialization
Mid Term Examination - Nov 2023
Duration : 90 Minutes
Max Marks : 50

Sem I - D1PK102T -Acc ount ing for Managers

General Instructions
Answ er to the specific question asked
Draw neat, labelled diagrams where ver neces sary
Appro ved data hand books are allowed subject . .
to verification by the lnv1g1/ator

1>
Discuss the steps of Accounting Cycle in a chro K2 (2)
nological manner.
2)
Define GAAP and IFRS . K1 (3)
~ Describe and differentiate between Capital Expe
nditure and Rev enu e K2 (4)
Expenditure.
4)
Elaborate the ratios used to study the Liquidity
and Solvency position K2 (6)
of a firm.
5) Interpret the rules of Debit and Credit under Dou
h ,, I
' difre nt tupes of'Accounts
ble Entry Syst em of K3 (6)
with appropriate examples.
6> Following are the transactions during month of
May 2023. Jour naliz e K3 (9)
them:

May 02, 2023:- Goods purchased from Rajesh for

Rs. 59,000
May 06, 2023:- Goods Sold to Narmada for Rs.
24,000
May 12, 2023:- Insurance premium paid by cheq
ue of Rs. 35,000
May 18, 2023 :- Cheques received from Manu of
Rs. 16,000
May 24, 2023:- Sam paid Rs. 14,000 in cash
May 25, 2023:- Payment of salary made in cash
for Rs. 24,000
May 30, 2023:- Goods purchased from John on
credit for Rs. 32,0 00
7) Examine different methods used for analysis
and interpretation of K4 (8)
Financial Statements .

PTO

'
L__ •• £rW-, ._,_;::S&i Q:t " 6:!D pt
 K4 (12)
book s of
8)
prov ided to you from the
The follo wing Info rma tion is
Hem ant.
Trial Bala nce at 31 mar ch 2023

Pertlc ulors Dr a~ou ;:;t Cr am;-u nt

Roni receiv ed _.,, 2000
Sund ry expen ses 600
Cash In hand _ 54 ,850
Repai rs • 2500
Trade expen ses .. 4500
Fixed asset s 5,28,0 50
~to':'k [1.4.~ 02~T:' " 15,00 0
Oebto rs 85,90 0
3,000 - 3300r
Retur ns
2,50 900,...
Purch ases and sales 69,00 0· -
- - --320 00 , _ ,_
Wage s
~ s- - ---- - 6 ,12,000 -
52,00 0
Credl tors
Baddebts- - - - 1 ~- -
Offica expen ses 1 ,22,00 0 ,,
Carria ge . 1000,

Add ition al Infor mati on-

at Rs 80,0 00.
• Stoc k on 31 mar ch was valu ed
it and loss acco unt and Bala nce
Prep are Trad ing acco unt and Prof
Marc h 2013 .
shee t for the year ende d 31

OR

K4 (12)
it and Loss acco unt and Bala nce
Prep are Trad ing acco unt and Prof t
wing Ttial Bala nce relat ing to year end ed 31s
shee t from the follo
Marc h 2018 .

Name of Acco unts Dr. Amou nt Cr. Amou nt

Mach inery 55000 0

Furnit ure 17200
93230 0
Capit al accou nt
Draw ings 68200
Facto ry fuel 5420

Office salari es 37450

Manu factur ing expen ses 26800
31800
Bills payab le
Facto ry Lighti ng . 3920

Trave lling expen ses 9250

Ca~ g;·~n sale 9600

ca-;i; at bank 2245 0

Cash in hand 680

--- ---
20680 0
Sund ry debto rs/Cre cffiors 4 78000
83290 0
.
---0
- -1 --26177
Purch ases/ Sal- ; ; - -
Wages 99150

R en t and taxes 17650

Office expen ses 27780

Carria ge Inwar d 8970

Stock on 1 st April 2 017 21725 0

2432 670 24326 70

Oth er infor mati on:

• Dep reci ate Mac hin.e ry, by 5% .

00
• Stoc k on 31st mar ch 201 8 Rs 1658
 p.,'t:>! ~ ~ 'r\R- trt" (¼:\--1
l~ GAlGOTIAS I ADMISSION NUMBER

W UNIVERSITY
° J ~LQ_l~ l?, L6 I
I :iliJ en l~ I t>_I~ J) 1

School of Business
Master of Business Administration MBA Dual Specialization
Mid Term Examination - Nov 2023
Duratio n : 90 Minutes
Max Marks : 50

Sem I - D1PK1 06T- Managerial Economics

General Instructions
Answer to the specific question asked
Draw neat, labelled diagrams wherever necessary . .
allowed subject to verification by the gilator
lnv1
Approved data hand books are

K2 (2)
)v Explain the elasticity of demand. K1 (3)
p Define time perspective principle with the help of suitables exam
ples
K2 (4)
i J.l. Explain various factors affecting demand of a commodity. K2 (6)
I law of
~ Explain the concept of supply and what are the determinants of
supply
K3 (6)
city of
·@ Identify the nature of the commodities if the income elasti
. And
demand and cross elasticity of demand have positive coefficient
negative coefficients
K3 (9)
.of an
6) Make use of diagrams to show the variopus properties
< indifference curve along with their explanation.
of a _K4 (8)
7) Imagine you are a manager of a retail store. The current price
Due
popular product is j80, and the quantity demanded is 1.§Q units.
price
to a sudden increase in production costs, you decide to raise the
and its
to $100. Analyze the Price Elasticity of Demand (PED)
implications of the result on your pricing strategy.

of an K4 (12}
8) Discuss the law of diminishing marginal utility with the help
/
illustrate schedule and a corresponding graph.
OR
H help of
Examine the degrees of the price elasticity of supply with the
K4 (12}

diagrams.

I/

11