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Assignment

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ASSIGNMENT

ON
PRESENTATION THAT A SELLS A NEW IDEA

Submitted by : Muskan Roll no: 244119

Submitted to : Dr. Savita Malik

INTRODUCTION

A presentation's introduction is an important part that should capture the


audience's attention, establish the context for your work, and provide a
brief outline of your presentation. Here are some tips for writing a good
presentation introduction:

Be Concise
Keep your introduction short and simple, and avoid unnecessary details.

State your name and topic


Make sure your audience knows who you are and what you're talking about
from the start.
Provide relevant background information
Share details about your education, work experience, or qualifications that
are relevant to your presentation.

Outline your presentation


Provide a brief overview of the topics and main points you'll be discussing.

Speak with confidence


Speak in a calm, clear, and confident manner.

DEFINATION
A presentation conveys information from a speaker to an audience.
Presentations are typically demonstrations, introduction, lecture, or speech
meant to inform, persuade, inspire, motivate, build goodwill, or present a
new idea/product.

TYPES OF PRESENTATION
INFORMATIVE PRESENTATION:
An informative presentation is a type of presentation that shares
information with an audience to educate, explain, or inform them, without
trying to persuade or sell them anything. The goal of an informative
presentation is to help the audience understand a topic, issue, or technique.

Here are some characteristics of informative presentations.

Purpose

Informative presentations are designed to serve a specific purpose or


function.

Content

Informative presentations can be analytical, or they can simply report facts.


They can include explanations, descriptions, reports, or demonstrations.

Audience

Informative presentations can be generic, but it's more effective to tailor


the message to the target audience.

Communication

Informative presentations should communicate information clearly and


concisely.

Conclusion

The conclusion should summarize the important ideas and bring the
presentation to a smooth close.

INSTRUCTIVE PRESENTATION:
An instructional presentation, also known as an instructive presentation, is
a presentation that teaches an audience something new or provides
instructions on a specific topic. The goal of an instructional presentation is
to help the audience learn and understand the topic better.

Here are some characteristics of instructional presentations:


Technical and precise

Instructional presentations are often longer than other types of


presentations and are more technical and precise.

Step-by-step guidance

Instructional presentations provide step-by-step guidance on how to


achieve a goal or perform a task.

Clear and easy to follow

It's important to make sure that every instruction is clear, understandable,


and easy to follow.

MOTIVATIONAL PRESENTATION:
A motivational presentation is a speech or presentation that is intended to
inspire an audience to make a change in their lives. The key to a
motivational presentation is to help the audience understand why they
should do something.

Here are some tips for creating a motivational presentation:

Have a clear purpose: The presentation should have a clear purpose.

Include a personal story: The presentation should include a personal


story that is written for the specific audience.

End with a call to action: The presentation should include a call to action
in the conclusion.

Customize the presentation: You can customize the presentation with


your logo, colors, fonts, texts, live surveys, or quizzes.

DECISION MAKING PRESENTATION:


A decision-making presentation is a presentation that covers the process of
selecting the best course of action from multiple alternatives to achieve a
desired outcome.

It can include topics such as:


The rational model: The process of identifying problems, establishing
criteria, generating alternatives, evaluating alternatives, and choosing the
best alternative

Tips: How to remove fear of failure and how to make quick and better
decisions

The importance of decision making: How decision making is important


for organizations and how it can help with business growth

Decision making skills: How to develop decision making skills for


employees.

PROGRESS:
A progress report is where you provide a detailed account of the progress
on a project, sharing completed tasks, milestones, and expectations of the
near future. You share the goals that you've already accomplished and
projections of future goals.

PERSUASIVE PRESENTATION:
A persuasive presentation is a speech that aims to convince an audience to
adopt a certain point of view or take a specific action. The goal of a
persuasive presentation is to influence the audience's decision-making
process.

Persuasive presentations can be used in many settings, including


boardrooms, classrooms, and public forums. They can help you build
credibility and influence outcomes, which can be valuable in both your
personal and professional life.

HOW TO DELIVER A PERSUASIVE PRESENTATION?


Start strong: Make the first 30 seconds of your presentation count.

Use evidence: Support your argument with facts, logic, and examples.

Connect with your audience: Use emotional appeal to build trust and
rapport.

Be clear: Define your target audience and get to the point quickly.
Use visuals: Use visual aids to summarize your ideas.

End with a call to action: Conclude with a persuasive call to action.

PRESENTATION EVOKING EMOTIONAL APPEAL:


Emotions are an important part of any audience’s decision making
process. In other words, emotions play an important role in decision-
making on the part of an audience. Hence, presenting the emotional
side of your search can help for the acceptance by the audience. No
one can create an emotion that does not ready exist within the
collective hearts of an audience. You should call attention to existing
emotions, bring them forword and enhance them.

Accordiin
g to
William

Berhbach,”You can say the rigjht thing about a product and nobody
will listen. You have got to say it in their gut. Because if they do not
feel it, nothing will happen.”

HOW TO EVOKE EMOTIONAL APPEAL?

Use words with pathos:


Pathos is a rhetorical device that uses words to evoke emotional
states. Some examples of words with pathos include "strong,"
"powerful," "tragic," "equality," "freedom," and "liberty".

Understand your audience:


Understand what motivates your audience and what their needs are.

Use humor:
Humor can help make your presentation more memorable and help
diffuse tense moments.

 Connect with audience’s emotions and repeat the message-


In 1963, martin luther king junior gave what is probably the
most recognized and famous speech of all tym. How did he do
this? JHe connected with the emotions of the audience.
 Consider the existing emotional components- Every product
or option has an emotional components. Think about the
feelings you have when you read the brand names such Coco-
cola, Totota, BMW, Sony, Phillips etc. These brands have strong
emotions associated with them.
 Do not be proudly- Most of the greatest idea are cocreated
with audiences during presentations. Make modification as
suggested by audience and give credit of the entire idea to these
who have given the suggestions. Ideas, in this way, are most
powerful of the persuaders.

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