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Patanjali Value Chain Analysis

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yash sharma
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43 views4 pages

Patanjali Value Chain Analysis

Uploaded by

yash sharma
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as XLSX, PDF, TXT or read online on Scribd
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Value Chain Activity Description

Primary Activities
- Sourcing natural and organic
raw materials, primarily from
local farmers.
Inbound Logistics
- Strong supplier relationships.
- Emphasis on quality control.
- State-of-the-art
manufacturing while retaining
Operations Ayurvedic processes.

- Achieves economies of scale.

- Extensive distribution through


retail stores, supermarkets,
Patanjali outlets, and online
Outbound Logistics channels.
- Effective inventory
management.
- Leveraging Baba Ramdev’s
influence and nationalistic
Marketing and Sales appeal.
- Competitive pricing to
enhance accessibility.
- Emphasis on customer
service through feedback and
Service support centers.
- Consumer education on
Ayurvedic products.
Support Activities
- Centralized organizational
structure with Baba Ramdev at
Firm Infrastructure the helm.
- Active involvement in CSR
initiatives.
- Investment in workforce
training on Ayurvedic
Human Resource principles.
Management
- Emphasis on employee
welfare.
- R&D focus on Ayurveda-
based product innovation.
Technology Development - Advanced production
technology to ensure quality
and scalability.
- Strategic sourcing from local
suppliers.
Procurement
Procurement - Strong negotiation capability
due to large purchase
volumes.
Strategic Importance
imary Activities

- Strengthens local economy and aligns with Ayurvedic


image.

- Ensures stability and control over quality of inputs,


supporting brand integrity.

- Combines traditional Ayurvedic practices with efficient


production to retain product essence.

- Cost efficiency allows competitive pricing and market


penetration.

- Efficient distribution network enhances accessibility,


boosting market reach.

- Inventory management helps meet high demand and


maintain product availability.

- Strong brand appeal driven by themes of Ayurveda and


“Swadeshi” resonates with target consumers.

- Price competitiveness increases customer base, especially


in price-sensitive markets.

- Effective customer service and education strengthen brand


loyalty and trust.

- Educated consumers are more likely to become loyal


advocates, increasing customer retention.
upport Activities

- Quick decision-making enhances adaptability in a


competitive environment.

- CSR activities bolster public perception as a socially


responsible entity, reinforcing the brand’s positive image.

- Aligning employees with Ayurvedic knowledge ensures


consistency in product values.

- Employee welfare promotes job satisfaction and retention,


which supports organizational stability.
- Product innovation keeps Patanjali competitive and in tune
with consumer trends.

- Production technology supports cost-effective scalability,


enabling fast response to market demand.

- Local sourcing reduces costs and supports the “Swadeshi”


appeal, enhancing brand image.
- Negotiating power helps maintain cost control, supporting
competitive pricing strategy.

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