DESIGN OF FURNITURE FOR

SMALL PLACES FOLLOWING

INCLUSIVE DESIGN

Bachelor Degree Project in Product Design

Engineering
22,5 ECTS
2014

Talia Serrano Salazar

Lucía Aspizua Sáez

Supervisor: Dan Högberg

Co-Supervisor: Erik Brolin
Examiner: Peter Thorvald 1
Certificate of originality

Submitted on December 22nd, 2014 by Talia Serrano Salazar and Lucía Aspizua Sáez to
University of Skövde as a Bachelor Degree Project in Integrated Product
Development/Product Design Engineering at the School of Engineering Science.
We certify that all material in this Bachelor Degree Project, which is not our own work
has been identified and that no material is included for which a degree has previously
been conferred on us.

Talia Serrano Salazar Lucía Aspizua Sáez

II
ABSTRACT
The objective of the project was to develop a furniture set that consists of a
multifunctional bed and a cabinet. A pre-study was performed to define the problem
area and to set the requirements for the furniture. The pre-study included: studies and
discussions at the associated company, literature review within the field, user survey,
market search and ergonomics study. When the specification was set and clarified, the
concept generation phase was started. Design methods were used to structure and
support the design activity. In addition, principles of inclusive design were followed in
order to end up with a design that would fit a larger part of the targeted customer
group. The generated design concepts were assessed according to fulfilment of set
requirements. One final concept was chosen for further development in the following
detail design phase. This activity included specifying the design in detail, e.g. related to
materials, colours and accessories. The collaboration with the company was essential
during the whole project for getting inspiration, feedback and important inputs to the
design activity. Hence, the company’s opinions were continuously considered along the
design process. A prototype was made of the final design and tests were performed to
assess the design and to get input for further development.

III
ACKNOWLEDGEMENTS

We want to thank Olby Design Company in Skövde for helping us in the development
of this project, always available for guiding us in our learning, especially Tina Olby, the
responsible of the workshop and one of the owners of the company for the time spent
helping us and her dedication. Also we want to thank Anni for building a prototype for
the final project presentation.
We want to thank University of Skövde to give us the opportunity to do the final project
and above all to Dan Högberg, our supervisor, for teaching us all he knows about design
and for guiding us to make a competent product. We also thank University of Málaga
for giving us the opportunity to do the final project in Sweden.
And finally, thank you to our families for supporting us.

IV
TABLE OF CONTENTS
1. INTRODUCTION ..................................................................................................... 1
1.1 BACKGROUND ............................................................................................... 1
1.2 AIMS AND OBJECTIVES............................................................................................ 2
1.3 OLBY DESIGN COMPANY ......................................................................................... 3
1.4 DESIGN STRATEGY................................................................................................... 3
2. PRE-STUDY ................................................................................................................ 5
2.1 INFORMATION GAPS ......................................................................................... 5
2.2 LITERATURE REVIEW ....................................................................................... 6
2.3 USER STUDY ...................................................................................................... 11
2.4 MARKET RESEARCH ........................................................................................ 12
2.4.1 SCANDINAVIAN DESIGN ......................................................................... 13
2.4.2 STUDY OF SWEDISH COMPETITORS ..................................................... 14
2.5 ANTHROPOMETRY OF TARGETED USERS ................................................. 15
2.6 MANUFACTURING ........................................................................................... 17
2.7 RECYCLING AND ENVIRONMENTAL ASPECTS ........................................ 21
3. SPECIFICATIONS AND DEMANDS ...................................................................... 22
3.1 GENERATE PERSONAS .................................................................................... 22
3.2 FUNCTION ANALYSIS ..................................................................................... 22
3.3 FINAL REQUIREMENTS ................................................................................... 23
4. CONCEPT GENERATION AND SELECTION ....................................................... 26
4. 1 FIRST STAGE ..................................................................................................... 26
4.1.1 GENERATION OF ALTERNATIVE CONCEPTS ...................................... 26
4.1.2 FIRST SELECTION ...................................................................................... 28
4.2 SECOND STAGE................................................................................................. 28
4.2.1 ‘WHY? WHY? WHY?’ ................................................................................. 28
4.2.2 USE RELATED STIMULI ............................................................................ 28
4.2.3 EXTERNAL DECISION ............................................................................... 28
4.3 THIRD STAGE .................................................................................................... 29
4.3.1 SELECTION MATRIX ................................................................................. 29
4.3.2 POSITIVE, NEGATIVE INTERESTING ..................................................... 35
4.3.3 EXTERNAL DECISIONS ............................................................................. 48
4.4 FOURTH STAGE ................................................................................................. 49
4.4.1 PROTOTYPE ................................................................................................. 49
4.4.2 TEST WITH USERS ..................................................................................... 50
4.5 DETAIL DESIGN ................................................................................................ 55
4.5.1 MATERIALS, COLOURS AND TEXTURES ............................................. 55
4.5.2 ACCESSORIES ............................................................................................. 56

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 4.5.3 COMPONENTS SELECTION ...................................................................... 56
4.5.4 COSTS ........................................................................................................... 59
5. RESULTS................................................................................................................ 60
5.1 MODELLING IN PTC CREO ............................................................................. 60
6. DISCUSSION............................................................................................................. 57
References: ..................................................................................................................... 58
APPENDIX .................................................................................................................... 62

VI
 1. INTRODUCTION
The need for foldable furniture sets for small bedrooms are assumed to increase in the
future since more people (most of all young people) live in small apartments. This
project tries to meet this need by the design of a furniture set that offers good comfort
and functional features to the user while taking as little space as possible. The overall
design, mechanisms and ergonomics are some of the important aspects to consider
during the design of such a product. This degree project was conducted in collaboration
with Olby Design company in Skövde, Sweden. The company wanted the degree
project to contribute to the design of a furniture set that suits compact living
circumstances and that fulfils or exceeds customers’ desires.
A great deal of popular furniture is from Scandinavia, North America and Europe
(Eypórsdóttir, 2011). Scandinavians have a passion for colour and nature. Because of
that, there are many companies which work with the same objective (Bendixen and
Benktzon, 2013). Olby Design is focused on the timelessness, ingenuity and simplicity
of furniture. The basic reason for the development of a furniture set for small places at
Olby Design is due to the fact that the company does not offer this kind of furniture
today. The company wants to include such a product in their product portfolio. The
design challenge is the conflicting condition that the user wants a bedroom with
spacious furniture, but at the same time the furniture should occupy minimum of space,
especially when the bed is not used for sleeping. Therefore, the furniture should make it
possible to hide some of its parts into other parts of the furniture. The design challenge
is hence to meet the needs despite the limited space.

1.1 BACKGROUND
There are many reasons for why it is becoming more common to live in small places,
also called ’compact living’, and the following text highlights some of these reasons.
Some years ago, to live in a big house indicated that one was rich, while to live in a
small house signalled a lack of resources. However, this is very different today. Due to
the pace of life, many people prefer to live in a small apartment where there is less
housework and more time to enjoy life (Reyes-Heroles, 2012).
Nowadays, the space for living has been reduced. Most young people live in small
shared flats or in small apartments with their partner. Usually, also older people prefer
small flats due to the accessibility that these present and also to the easiness to clean
such flats. This means that the functionality must also be possible in small flats in order
to offer the same functions that a bigger flat does (Reyes-Heroles, 2012). The desire or
necessity to live in city centres due to the availability of cultural life and services, or to
the proximity of the workplace, is leading many people to live in city centres. Security
and public transportation are also typically more developed (Inmuebles Reales Agencia,
2012).
Another point to consider is the deteriorated economy in some countries which
implies that people tend to buy smaller flats and live more compact. Consequently, there
are changes in society that calls for the development of furniture that meets the need of
this kind of dwelling.
For all these reason the demand of apartments has increased in last years, therefore
the apartment constructions have also enlarged (Figure 1.1).

1
 Figure 1.1 Increase in apartments construction
(www.smashingreader.com)

1.2 AIMS AND OBJECTIVES

Comfort, order and cleanliness are very important aspects of living, also when living in
a small flat. For this reason this project wants to reduce problems related to space that
small flats usually have by the design of a furniture set that meet the needs while
occupying little space.
The main objective of this project is to develop a furniture set in which the usable
space plays an important role. This furniture set will consist of a bed, including a night
stand, some shelves and some drawers. The objective is to optimize the use of the space.
The other piece of furniture to be developed is a cabinet that also will cover more than
one function. These pieces of furniture are aimed to be proper to a large target group,
including old and young people, disabled, people of different places around the world
with different cultures and capabilities, etc. Hence, the design process will be inspired
by the principles of inclusive design, using the Inclusive Design Toolkit (2013).
Bedrooms are not only used for sleeping. Nowadays, bedrooms have more
functions. Hence, in small places it is relevant to offer the possibility to, for example,
read a book, have breakfast and use the PC. Therefore, these initial objectives were
defined in collaboration with Olby Design:
 The furniture will consist of two pieces: one bed and one cabinet. These
pieces of furniture have to cover more than one function.
 These pieces of furniture are aimed to be proper to a large target group, to
obtain a final product that answers to the goals of Inclusive Design.
 It has to be characterized by exploiting space efficiently, giving sense of
spaciousness and acting as an assistance in the users’ life.
 The night table, shelves and drawers have to be included in this set of
furniture.
 The night table can be hidden whenever it is not used.
 Drawers and shelves should be strategically placed to form symmetry
among them.

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  The furniture will expand the range of products of the company, affirming
Olby Design’s original style and quality.
 The design of the pieces of furniture should be performed within
maximum four months.
 The furniture shall be compact in size while offering desired functions.
Target market for the product:
 Primary market: Companies which buy lot of pieces of furniture to sell
them in their own companies.
 Secondary market: People who look for innovation furniture, who always
want to acquire the latest products.
The stakeholders group is composed by designers, Olby Design company,
manufacturers, sellers, distributors, customers and users.

1.3 OLBY DESIGN COMPANY

Olby Design was founded in 1980 by the two sisters Kerstin and Tina Olby. Since then,
a large collection of contemporary furniture has been produced by hand in their factory
located in Skövde, Sweden. Kerstin is the designer and her objective is to create
timeless and valuable pieces of furniture. Tina is the head of the factory, and her goal is
to produce furniture with high quality.
For thirty years Olby Design Company has focused on simple designs with durable
value, following the Nordic furniture tradition, American style and the Arts & Crafts
movement. Their aim is to contribute to making everyday life simple and beautiful.
The aim of this project is to design bedroom furniture that is compatible with the
characteristics of Olby Design furniture design, though including some variation.
The main material used by Olby Design is wood. Steel, stone, wool, leather and
glass are mixed together with wood to manufacture furniture (Olby Design, 2014).

1.4 DESIGN STRATEGY

The project in essence will follow a typical designs process as described by Cross
(2008). Hence it will begin with an exploratory phase (pre-study) for investigating the
problem area and define the requirements for the product. This is followed by a concept
generation phase to find appropriate design solutions that meet identified requirements.
The generated concepts will be evaluated in an iterative manner in order to gradually
identify the best design solution. The selected conceptual design solution is then further
specified in the following detain design phase. All along the design project there will be
communication with the company and other stakeholders, e.g. potential end users.
Additionally, the design process will follow the principles of Inclusive Design
(Inclusive Design Toolkit, 2013) in order to end up with a design solution that will fit a
large range of the users in the targeted user group, e.g. related to nationality, ages, sizes,
abilities.
That means that the design must not be designed for the average, but rather a range
of different users. It is very important for designers to also focus on the needs of the
people who have more difficulties in their life. This is done by understanding users and
their different expectations and needs. In this way the designer can address the problems
in order to know the responsibilities of the project.
To do the design properly, a continuous communication was essential among the
members of the design group, i.e. the students, the company (Olby Design) and the

3
supervisors. That means that before and after accomplishing major changes in the
design, the new proposals were discussed, to ensure a coherent solution.
The company Olby Design was visited in many occasions during the project. The
doors were open to ask different questions that appeared along the project and to see the
installations and how the company works.
In the different visits, topics were discussed like the measurements of the furniture,
the best way to work, the aesthetics to follow etc.
At all times contact was kept either by e-mail or by visiting the factory. Due to the
proximity to the factory, most of the time the meetings were held in the factory in order
to carry out brainstorming sessions and to see the real facilities or physical products
together with the representatives of the company.

4
2. PRE-STUDY
A pre-study was carried out in order to clarify the problem and to set the requirements
and functions that should be introduced into the furniture set.
This step consisted of exploring and making analyses about the problem and also of
looking at what is offered by other companies on the market. Figures 2.1 and 2.2
(Inclusive Design Toolkit, 2013) show the question that should be answered in this
chapter; what the needs are, always keeping in mind the subsequent steps such as
creation and evaluation.

Figure 2.1 Inclusive Design in three steps Figure 2.2 Inclusive Design stages
(www.inclusivedesigntoolkit.com) (www.inclusivedesigntoolkit.com)

These design activities aim to determine what the problem is and what the solutions are.
The Inclusive Design approach is focused on (Inclusive Design Toolkit, 2013):
 Understanding the real diversity of users and the business needs of the company.
 Applying this knowledge to better inform the design decisions during the
development process.
 Evaluating prototypes with real users before finishing the development to be
able to make improvements.

2.1 INFORMATION GAPS

Before to start working, there is a need to take into account some key points or
information gaps, in order to follow an order and to remember important fields. These
information gaps were identified and addressed in the pre-study:
 There is a need to define the targeted population for the product.
 Following inclusive design principles, an ergonomic study is needed.
 Other existing solutions and products have to be investigated.
 The exact measurements of the designed and bought-in components must be
decided to ensure that everything fits and runs smoothly.
 The connections between the pieces of furniture have to be clarified to obtain a
harmonious bedroom set.

5
  It is important to understand the range of mechanisms that can be used in
different parts of the furniture to facilitate desired movements.
 Materials have to be chosen.
 Sketches should be done.

2.2 LITERATURE REVIEW

Inclusive design is not a characteristic of the product; it is a different way to think and
work in the design process. The word ‘inclusive’ means that nobody within the targeted
population should be excluded. The goal of inclusive design is to make people feel
comfortable and equally accepted (Ates, 2012). The products should be usable and
accessible for as many people within the targeted population as possible, leading to
reducing needs for a particular design or special adaptation (Cross, 2008). ‘To create a
good design, it is essential to understand the demands and capabilities of the intended
users’ (Clarkson et al., 2013).
The problem is that most of the products on the market have been designed for
young and healthy people. Then, people with any kind or range of disability often have
to add expensive adaptations to make the product fit their conditions and needs.
Inclusive design is trying to remove exclusion that occurs because users cannot use
products or services. Related to this, Clarkson et al. (2013) state that the product will be
better if the amount of users is bigger. The inclusive design approach hence promotes
the design of products that fit the whole targeted population. This is commonly done by
trying to identify design solutions that would include disabled people, because products
designed with these user needs in mind can be used by able people as well, whereas the
opposite situation is less likely. The inclusive approach is economic in the long-run in
spite of what one may think, because there will be more customers and, therefore, the
sales are likely to increase. Adopting a design so that it follows inclusive design
principles is often not a costly process, but rather a challenge for the designers to be
creative and think in new ways and consider alternative users and ways for interaction.
Hence the approach is cost effective in that market segments are expanded (System
Concepts, 2011).
Following the principles of inclusive design, the objective is that the product will
have the following beneficial characteristics (Inclusive Design Toolkit, 2013):
 Functionality: The features should satisfy the needs and desires of the users
(Figure 2.3 and Figure 2.6).
 Usability: The product should be practical, easy to understand and utilize, and it
also ought to have a durable material to be able to be used as long as possible
(Figure 2.4).
 Sustainability: Balance among the existing resources. Sustainability consists of
satisfying the needs of the present generation without sacrificing the ability of
future generations to accomplish their own needs. If the lifespan of a product is
longer, the quality will be longer as well, and the product will be more
sustainable.
 Desirability: The design should be attractive from an aesthetic perspective
(Figure 2.5).

6
 Viability: The product should offer high value to customers and meanwhile offer
opportunities in profitability to companies involved in product development,
production and marketing.
 Simple and easy to assemble: There must be a balance between the easiness to
disassemble and its durability. Furniture that is easy to disassemble is easier to
transport and therefore cheaper, but the material should be shockproof.

Figure 2.3 Multifunctional chair Figure 2.4 Inclusive wheel

(www.pinterest.com) (www.carbodydesign.com)

Figure 2.5 Minimalist table design.

(www.homemodish.com)

7
 Figure 2.6 Public drinking fountain for different heights.
(www.belson.com)

There is a ‘Population Pyramid’ reproduced from Hosking et al. (2010) that shows the
people difficulties (Figure 2.7). These people difficulties increase when the pyramid
rises. Depending on the level of the disability people will have different needs and
preferences.

Figure 2.7 Population pyramid difficulties

(Bendixen and Benktzon, 2013)

Inclusive design is centred in the product design, in the obtained profits and in the
environmental care, with the target of use the developed product for the whole
population, which is compound by people with different percentages of difficulties. It is
seen into ‘Population Pyramid’ (Waller et al., 2013).
Inclusive design process is focused on making a proper design for all kinds of
clients, taking into account most of their necessities and pleasures. Because of that, the
search for information about customers is very important, including surveys and more
profound studies when needed. It is important to ensure the needs at the start of the
design process and to have a thorough understanding and then, translate the needs into
product design specifications. If this process is not followed, the costs can increase
when there are changes in other steps of the process.

8
 Inclusive Design can be an assistance for the user in many ways; for a better use of
the planet without damaging it, for leading a healthier life, etc. But people are not
mentally prepared to think in this way and people adopt an easier lifestyle. One of these
most important wrong ideas is that the best product is the cheapest one. This is not the
way for a sustainable life (Fletcher et al., 2014).
There are many examples of inclusive design in real life. One of them is ‘Ferrari
Enzo’ (Figure 2.8). A press article by Benoit et al. (2004) explain how Ferrari changed
the door to include more users to more easily enter to these sporty vehicles, especially
older or disabled people, the result was a car with inclusive doors.

Figure 2.8 Ferrari Enzo with inclusive doors

(www.swotti.com)

An example of inclusive design interface is Nintendo’s Super Mario Bros (Ates, 2012).
Almost everyone can play this game without difficulties. An inclusive interface is an
interface that starts with a few fundamentals and then evolves and adapts to the user.
The interface is a basic interface, everything is clear; because all is captured with big
letters and basic colours, therefore, most of the people can understand the interface
(Figure 2.9).

Figure 2.9 Super Mario Bros Game

(www.lib.uchicago.edu)

When iPhone was designed, Steve Jobs used inclusive design in the interface of the
phone (Ates, 2012). Most of the time, the hardware buttons (the numbers on a regular
mobile phone) are unnecessary. When there is no need to use these buttons, for example
when the user is using any of the applications on the phone, the number buttons are

9
hidden on the iPhone. Hence, the buttons are available only when the user has a reason
to use these buttons. To enable this, hardware buttons have been replaced by soft
buttons on a screen. When there are too much information in a limited space, it is
difficult to understand, when this information only appear when it is necessary, it will
be easier to manage it (Figure 2.10).

Figure 2.10 iPhone inclusive ability

(www.iphonejd.com)

Besides Inclusive Design, Universal Design and ‘Design for All’ have similar
purposes but different origins and somewhat different focuses.
According to Null (2013), Universal design must have the following characteristics:
• Supportive: Users must not support undue burden in any movement.
• Adaptable: All products should be possible to use for all individuals because user
needs are changing.
• Accessible: The environment must change as many people are disabled.
• Safety oriented: The goal is a secure design both from the psychological and physical
aspect.
One example of the ‘Design for All’ concept is Knud Holcher’s bus-stop shelter
designed for Aarhus City Council (Figure 2.11) that has tactile information to include
more users (Bendixen and Benktzon, 2013).

Figure 2.11 Bus stop according to ‘Design for All’.

(Bendixen and Benktzon, 2013)

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2.3 USER STUDY
Users were observed in order to identify their needs and expectations. Apart from the
interviews and the other used methods, observing users is valuable in the design process
because some users could either (Ulrich & Eppinger, 2008):
 Have a lack of knowledge of their own behaviour.
 Find it too difficult to imagine solutions.
 Or say what is usually well done or what the interviewer wants to hear.
This means that the observation of people might gather information that cannot be
collected by interviews, focus groups or questionnaires.
This observational method was carried out in The Furniture and Light Fair in
Stockholm (2014), where there were many bedrooms mounted allowing people to
interact with these pieces of furniture. Valuable notes were taken:
 The high beds were decidedly accepted.
 The drawers turned out essential for a large percentage of people.
 The quiet closing mechanisms of the drawers and doors were pleasantly
appreciated.
In addition, some other specific techniques were directed in which the users were
involved. One of these techniques was individual interviews (Appendix 8), which were
conducted according to Beyer & Holtzblatt (1998).
In order to do collect user needs, and investigate possible design solutions, the
interview study was carried out to know the opinions of people living in small flats. The
age of the interviewed people was between eighteen to sixty years old, divided as 18-30,
31-45 and more than 46. There were at least five members in each group. 45% of the
interviewees were male and 55% were female.
An affinity diagram was made of the collected information from the interviews,
following a method by Bonacorsi (2008):
 Every single piece of information was written down on a piece of paper.
 These notes were grouped according to the contents.
 These groups were labelled with colour post-it notes, where each colour
represented a level of hierarchy.
Finally, the groups were combined with others to get a hierarchy of four levels.
Legend:
 White notes – individual notes.
 Blue notes – summaries of groups of white notes.
 Pink notes – summaries of groups of blue notes.
 Green notes – labels identifying an area of concern indicated by pink notes.
The interviews were done online (using Skype) or in person. Some questionnaires were
also collected by email. Following conclusions were drawn:
20% of the interviewees lived or had lived alone in a small apartment and 80%
lived with somebody else. In this group of people 60% thought that they will live in a
small flat in a near future. 55% of the interviewees possessed folding furniture in their
homes, in the kitchen, living room and bedroom in particular. For everyone, order is
very important to live, above all in small flats. For this reason, having folding furniture
11
at home was a great idea for 90% of the interviewed people, and all of them would
prefer light colours in this furniture.
The possibility to have the night stand under the bed was a question that 70%
answered positively. Having space in the bedroom is important for all the people, since
86% of them said that having some space under the bed to keep things is a good option.
Drawers were preferred instead of shelves, or in some cases both were selected,
however, the idea of having only shelves was rejected. A few big drawers had more
acceptance than many smaller drawers. Bed, closet and night stand were pointed out as
essential pieces to furnish a bedroom.
The interview indicated that the range of age of people who lives in small flats is
quite large, from eighteen to sixty years old.

2.4 MARKET RESEARCH

In this chapter, the existing market sectors relevant to this product and its main
competitors are studied.
Benchmarking is a rational method that studies the similar existing products to the
product which is being developed, or the problems in which these are focused on
(Education Portal, 2014). In this step, it is very important to know the competitive
products (Figures 2.12 to 2.16). This consists of an external search, which can be very
useful to find new solutions.

Figure 2.12 Bed with closet Figure 2.13 Bed with headboard
(www.ciiwa.com) (www.ikea.com)

Figure 2.14 Drawers under bed Figure 2.15 Space under bed
(www.pinterest.com/) (www.derickg.com)

12
 Figure 2.16 Bed Up and Down
(www.gizmodo.com)

First of all, it is required to talk about Scandinavian Design since Scandinavian Design
is one of the main styles which Olby Design follows. And then, the study of competitors
is needed in order to analyse similar products.

2.4.1 SCANDINAVIAN DESIGN

Scandinavian Design was born in the 1950s in the Scandinavian countries: Sweden,
Denmark, Norway and Finland. This movement design is characterized by minimalism
and functionality. For this reason the Scandinavian Design usually uses simple lines and
colours (Figure 2.17 and Figure 2.18). The main revolutionary idea of this movement
was the emergence of a democratic design by using low-costs materials and methods for
mass production (Figures from 2.19 to 2.22) (Eypórsdóttir, 2011). This style is followed
by Olby Design, so the furniture being designed in this project has to meet this
Scandinavian Design line.

Figure 2.17 Scandinavian Bedroom Figure 2.18 Scandinavian Bedroom

light colours (www.home- with drawers under the bed
designing.com) (www.ihomedecorsideas.com)

13
 Figure 2.19 Scandinavian Bedroom Figure 2.20 Scandinavian Living room
(www.homemydesign.com) A (www.freshome.com)

Figure 2.21 Scandinavian Living room Figure 2.22 Scandinavian Living room
B (www.decoist.com) C (www.vangviet.com)

2.4.2 STUDY OF SWEDISH COMPETITORS

A search of the companies that are competitors to Olby Design was required, since it is
important for the design team to know what kind of furniture market Olby Design have
to compete within. Therefore, market research is useful to design and analyse furniture,
as well as the purchasing power of customers, the availability of distributors and
consumer profiles. Primary market would be small/medium furniture companies and
secondary market would be big furniture companies and hobbyists. Companies that in
one way or another were considered valid to investigate further were:
IKEA: IKEA is an international corporation that was born in Sweden but it has its
headquarters in Netherlands. This company is dedicated to retail sale of furniture and
household and decor items. It has contemporary design and offers relatively low prices.
IKEA is one of the main companies in furniture. The company is considered to be the
contemporary design icon and it is one of the most innovative. The slogan of the
company is the European open-minded, moving away from the supposed closed
mentality of American commercial culture (IKEA, 2014).
NORRGAVEL: Norrgavel is a company which sells furniture made for functional
form and the environment. Its founder is Nirvan Richter and he believes that furniture
should not be too intrusive. His inspiration comes from the peasants in Swedish
Dalarna, The Shakers in the US and the Wabi-Sabi in Japan. Norrgavel always works

14
with natural materials, often from the Swedish woods. They have stores all over
Sweden, but the main store is located in Stockholm (Norgavel, 2012).
G.A.D: G.A.D is a company in Gotland that manufactures wood furniture, with
limestone and wool. Their philosophy is to make an effort to achieve the highest quality
from purchasing to packaging. Rapid consumption is avoided and in its place things
good for the body, brain and environment are selected (G.A.D., 2013). The G.A.D style
is very similar to the Olby Design style. Olby Design was the pioneer of these designs.
On its web page furniture can be seen and it looks similar to Olby Design’s.
The above mentioned companies are the ones that are direct competitors to Olby
Design. Below, there are some companies that are competitors but on a small scale.
Mio AB: Mio AB was founded in 1962 and is based in Tibro, Sweden. They
operate furniture chain. Decorating accessories are offered by the company as well
(Mio, 2013).
String Furniture AB: The design is distinctive and minimalist. The designer, Nils
Strinning has the reputation as one of the designers who laid the foundations of modern
Scandinavian design. Now his designs can be found all over the world. The company is
from Malmö (String, 2014).
Tibro Möbelindustri: The Company is located in western shore of Tibro, a city
with a long tradition in furniture. They confirm that all the materials are high quality
and the furniture too. They can produce everything in the way of manufacture furniture
(Tibro Möbelindustri, 2014).
Lundbergs Möbler: Lundbergs manufacture all kind of furniture, but their
specialty are tables, chairs and furniture related with storage. The company is located in
Tibro, Sweden (Lundbergs Möbler, 2014).
Blå Station: Blå Station is a family company and based in the town Åhus on the
Swedish south-east coast. They make furniture with birch and stainless steel. They
always meet the demands and desires of the customers and try to innovate. Curiosity is
their fuel (Blå Möbler, 2014).
BordBirger: They are well known in the furniture industry and they are associated
with high quality and timeless design. In their factory which is located in Småland, the
machines are highly developed and the workers know craftsmanship and technical
advanced training (BordBirger, 2014).

2.5 ANTHROPOMETRY OF TARGETED USERS

An anthropometric study was needed in this process and the obtained conclusions were
used as a guide for this procedure. It is such an important part of the development
process, because the designed product must satisfy the user and this is possible only
when the user’s data are fully known.
The first step of this study consisted in to know who the users are (target
population), with this purpose 'Generate Personas' method was accomplished (Inclusive
Design Toolkit, 2013). Each person of this target population were different in age, sex,
ethnic composition and physical-health characteristics and all of these were within
boundary cases. These boundary cases were established based on Germans and South-
East Asians, the first group is one of the tallest populations in the world, and the second

15
one is among the smallest. Besides, the measures according to the largest percentile of
Germans and the lowest percentile of Asians were chosen, to ensure a broader diversity
range of people within this analysis. Once the problematic parts and the audience are
known, the following step is to choose a properly anthropometric database.
The table 2.1 and 2.2 below show these measurements, according to each target
group for some concepts like stature, vertical fingertip reach and hip height. These
values were important to keep in mind, in order to obtain the proper measures of the
piece of furniture. The values were calculated through the PeopleSize (2008),
Anthropometry online software (Delft University of Technology, 2004) and some others
calculations.
Table 2.1 German data for male and female
Vertical Fingertip reach, sitting Hip (Trochanter) height,
Percentile > 99,99 Stature (mm) (mm) standing (mm)
Female 1720 1407 894
German
Male 2100 1509 976

Table 2.1 Asian data for male and female

Vertical Fingertip reach, sitting Hip (Trochanter) height,
Percentile < 0,01 Stature (mm) (mm) standing (mm)
South East Female 1475 1195 742
Asia Male 1572 1278 805

A body is only well positioned when the feet or the highlight of the seat are supported.
For the feet, it is essential to have enough space in order to avoid loss of balance, so that
is why the piece of furniture ought to be compact (Bridger, 1995).

Figure 2.23 Typical seated postures

(www.hermanmiller.com)

The user should easily reach the shelves or drawers without suffering any hurt. The
study that was previously done has the values for vertical fingertip reach and sitting.
These measurements were needed to know the average of the people measures in this
position. Headboard or shelves were designed according to this data. The study also
includes hip height, standing. This measurement was focused on the handles
positioning, which had to be positioned according to these measurements.

16
2.6 MANUFACTURING
A guided visit over the workshop was necessary for a suitable comprehension of the
manufacturing process commonly used.
Firstly, wood is cut in different size boards, by a specialised machine (Figure 2.24).
Then, glue is applied on the plywood boards with the help of this machine (Figure
2.25).

Figure 2.24 Cutting machine Figure 2.25 Machine to glue

After that, the wood laminates (Figure 2.27) are positioned on the edges of the plywood
boards in another machine which ensures their adhesion (Figure 2.26).

Figure 2.26 Adhesive machine Figure 2.27 Wood laminates

The last step to obtain the Elder plywood, consists in gluing the oak laminate (Figure
2.28) on the top of the previous plywood (Figure 2.29).

17
 Figure 2.28 Machine to glue the oak Figure 2.29 Oak laminated

These two machines are used to make needed holes in the different shapes and sizes that
are required. The first one is called CNC (Figure 2.30) meanwhile the second one is
only able to do holes with different bits due to be a manual tool (Figure 2.31).

Figure 2.30 CNC machine Figure 2.31 Machine to make holes

manually

If there is a rounded shape or an unusual form, this machine is able to do different forms
in the wood (Figure 2.32).
The next step is about sanding the wood. This machine easily sands the wood and
leaves it in a perfect condition (Figure 2.33).

18
 Figure 2.32 Machine to make unusual Figure 2.33 Sanding machine
shapes

Later, the tables will be joined through cylindrical wooden brackets (Figure 2.35). Then,
the piece of furniture can be assembled (Figure 2.34).

Figure 2.34 Joined tables through Figure 2.35 Cylindrical wooden

cylindrical wooden brackets brackets

The next step is to mount accessories in the piece of furniture such as drawers, metallic
mechanisms, rails, etc. (Figure 2.36) and soon thereafter the piece of furniture is
transported to a room, where this will be painted for a better finish (Figure 2.37 and
2.38).

19
 Figure 2.36 Closet with accessories

Figure 2.37 Paint sprays Figure 2.38 Paint room

If there is any detail made with clothing, this is the step to carry it out. Everything about
textiles is carefully made by hand in one of the last steps (Figure 2.39).
Finally, when the whole process has been followed, the piece of furniture is packed and
transported (Figure 2.40).

Figure 2.39 Clothing details made by Figure 2.40 Packaging

hand

20
2.7 RECYCLING AND ENVIRONMENTAL ASPECTS
Recycling is a fundamental aspect in the environment. Wood is a readily recyclable,
especially if it is plywood (Tchobanoglous, 1994). At Olby Design, plywood is recycled
in some ways. There are some wood pieces that are reused if the wood board is of good
quality and big enough. Other smaller wood sections are recycled after crushing them.
Then, wood is burned, or is given to farmers for the chickens’ breeding.
In the environment field, it is known that manufacturing process can produce
pollution. However, wood is the least polluting material when processed. An aluminium
beam can produce 227 kg of carbon dioxide, while a wood beam produces only 6 kg.
Besides this, wood is the only building material that is 100% renewable. Carbon dioxide
is retained during its lifespan, and this is only emitted in small amounts (Barrera, 2010).

21
3. SPECIFICATIONS AND DEMANDS
Customers have needs, which describe what functions should have the product.
Specifications and demands are values and metrics that the product must fulfil. This
chapter is divided in three parts: ‘Generate personas’, ‘function analysis’ and ‘final
requirements’.

3.1 GENERATE PERSONAS

This stage is called ‘Generate personas’ (Inclusive Design Toolkit, 2013). The main
aims of this method are:
 To summarise user diversity considering physical, cultural and social contextual
factors.
 To simulate a problem situation which the user should try to solve. User
problems were seen and tried to be solved by the design team.
 To assist by the evaluation of concepts and ideas.
Personas should be representative of a large group of people of different
contextual situations, ages, cultures that are within the age range of the product. Many
ideas were generated by observing and analysing the users. After that, some questions
were asked to users to know what they were thinking about the task and some notes
were taken. The personas table obtained from Inclusive Design Toolkit (2013) was very
useful to this investigation (Appendix 5).
In this step it was concluded that people of different ages have different
necessities. For example, children usually have problems when they want to reach
something of high shelves, i.e. it is a stature related problem. While old people may
have problems of vision, hearing and also with their dexterity or the body movements.
As it has been observed, most of the people can understand simple technology, usually
only people from 70 years old and older have problems to understand it. However in
this case, these pieces of furniture will not use difficult technology, therefore everybody
should be able to understand the uses of each part of the piece of furniture.

3.2 FUNCTION ANALYSIS

A function analysis was made to thoroughly investigate the main problem areas (Cross,
2008). The main and sub functions of the furniture were then identified and put into a
function tree. The top level of the tree represents the main function and the lower levels
represent sub-function (See Figure 3.1).

22
 FURNITURE

To keep the
To occupy Universal
Olby Design
small space Design
style

Furniture Slight pieces Specific

Easy to move
selection of furniture materials

Bed Cabinet

Drawers Drawers

Figure 3.1 Function tree

The function tree explains how the general problem can be divided into sub-problems. It
is a good method to clarify concepts and maybe an easier way to look for good
solutions. When the pieces of furniture are selected, the search of problems ought to be
focused on these, which are; bed and cabinet. And each of these pieces has to be
studied. The bed has to bring in some other functions like having drawers. The cabinet
ought to have several drawers of different sizes which could be easy to open and close
and it could have an integrated TV so it occupies less space. Another main problem that
needs to be solved is the importance of obtaining a inclusive product design which will
be apt and functional for people from any place in the world, elderly, disabled people,
etc.

3.3 FINAL REQUIREMENTS

The last step of the specifications and demands chapter consist in summarising in two
tables all the requirements, dividing them into abilities requirements and technical
requirements (Table 3.1 and 3.2).

23
Table 3.1 Final abilities requirements
Bed More than one Closet
function Bed
Night table
Night table Ability to be hidden
Ease To use
To manufacture
Quality Stability
Durability
Good appearance
Cabinet More than one function
Ease To use
To move
To manufacture
Different size of drawers
Quality Stability
Durability
Good appearance

24
Table 3.2 Final technical requirements

WISHES
(W) / TECHNICAL ACCEPTABLE IDEAL
REQUIREMENT
DEMANDS FEATURES VALUE VALUE
(D)
Depth 2000 mm 2000 mm
D Bed Measures Height 440 mm 300 mm
Strength 2000 N 2500 N
Depth 268 mm 400 mm
Cabinet
D Height 742 mm 1000 mm
Measures
Space for the TV 680 x 45 mm 680 x 45 mm
Big: 800 x 20 mm 800 x 15 mm
Doors Small: 400 x 20
400 x 15 mm
mm
Headboard Shelves 400 x 220 mm 400 x 220 mm
D
Measures Depth 250 mm 300 mm
Width 1600 mm 1500 mm
Height 1700 mm 1500 mm
Strength 250 kg 250 kg
W Customizable How many modules? 6
Length 2250 mm
W Total Size Width 1600 mm
Height 1700 mm
0º or 90º surfaces 100%
W Easy to Clean Polished texture
100%
material
Budget in workshop 15000 SEK < 15000
D Costs
Cost in the store 30750 SEK < 30000
Recycling
% 50% 100%
D Material

25
4. CONCEPT GENERATION AND
SELECTION
After the specifications were defined, the next stage was looking for the solution to
solve all the problems, presented in previous chapters. This search of solutions was
made following the Inclusive design toolkit, in order to create many ideas, concepts and
sketches of them. Then, these concepts were studied, evaluated and compared and,
finally, the best ones were selected and separated from the others to be presented to the
company. These steps followed a number of specific methods and these will be
explained below. Once the company had evaluated these concepts, they presented some
other ideas and demands which they required of the final concept. These ideas were
noted down by the design group and again some others sketches were outlined and
scrutinized.

4. 1 FIRST STAGE
This first stage of Concept Generation consists in the development of the first concepts.
The specifications have to be well known to indicate what needs to be searched. For
this reason, it was necessary to observe users and generate personas.
Then, some methods were carried out: on the one hand, the rational methods called
Check list and Bench Marking and, on the other hand, the first creative method called
Brainstorming. After a first selection, some first concepts have been obtained.
Ulrich and Eppinger (2008) described a way to find a wide range of ideas that may
solve the customer needs. Every concept ought to be defined by sketches and some
explanations. Usually these concepts do not focus on technical details; they are more
general. However, these details will appear in the next phase of the process, although,
according to Ulrich and Eppinger (2008), every concept has to be quite studied in the
first phase in order to reduce time and costs of development. The importance of finally
obtaining a ‘customer-focused product’ is also stressed by Ulrich and Eppinger (2008).
Following the Inclusive Design Method (Inclusive Design Toolkit, 2013), this first
stage in the present project is based on the creativity activity. And the question is, How
can the needs be met?

4.1.1 GENERATION OF ALTERNATIVE CONCEPTS

The 6-3-5 Method is a creative method which includes brainstorming, this is called
Brainwriting (Mind Tools, 2013). This consists in generating a large number of new
ideas in a short time. The quantity of ideas is more important than the quality of them
but some of these ideas will be developed in a future phase. The technique normally
involves a design group of six members and a moderator who has to control the time
because, every 5 minutes, each participant has to do a quick sketch of three ideas. The
next five minutes, the sketches are passed along to the next member of the group who
will add, change or modify them. When the whole group has given input to all ideas, the
Brainwriting has finished. It has the advantages that there is no interruption or blocking

26
during this time; the group is concentrated in the same aim and with all their senses
(Ulrich & Eppinger, 2008).
This method was used by this design group. However, since this design group
consisted two members, adjustments were necessary. The performance was divided into
two different stages with two separate groups. The first group was the design group,
who developed sixteen concepts. The second group consisted of three different persons
who were randomly selected (Figure 4.1 and 4.2). Nine concepts were generated and a
total of twenty-five concepts were analysed and organized in different groups for a
better overview (Figure 4.3).

Figure 4.1 Brainwriting method Figure 4.2 Brainwriting method (2)

This part of the concept generation was very important, because some conclusions and
ideas were written. The most important ideas were as follows:
 Most of the bed drawings had something under the bed.
 Headboard had an important function in the bed.
 Different sizes of drawers were drawn.

Figure 4.3 Sketches

27
4.1.2 FIRST SELECTION
Multivoting (Ulrich & Eppinger, 2008) was the method used for the selection of the first
concepts. All the concepts were evaluated and ranked by the design group in order to
dismiss the least appropriate concepts. Thereby, the number of concepts decreased and
the project came slightly closer to the final concept.

4.2 SECOND STAGE

Once the first selection step had been performed, it was needed to go on with the
selection process for dismissing some more concepts, updating others and also
developing new ones.

4.2.1 ‘WHY? WHY? WHY?’

This technique consists in a consecutive chain of why? It is like a persistent child and it
can help the designers to open their minds, which is very important in the search for
solutions. It is necessary to create more concepts and to improve the existing ones. This
method was rather helpful to understand what should be done and why (Cross, 2008).

4.2.2 USE RELATED STIMULI

The aim in this stage was looking for stimuli to develop new ideas. As a stimulus, it was
good to make a trip to The Furniture and Light Fair in Stockholm. Some pictures and
notes were taken and it was beneficial to observe the visitors (Figure 4.4 and 4.5). It was
advantageous to see how clients interacted with all kind of pieces of furniture.
Brands such as ygg&lyng, string, CS Möbelfabrik and BordBirger, among others,
presented their products at the fair. The visitors were fascinated about the variety of
designs, textures, colours and materials. More information available at:
http://www.stockholmdesignweek.com/

Figure 4.4 Furniture Fair exhibitor Figure 4.5 Furniture Fair exhibitor (2)

4.2.3 EXTERNAL DECISION

As Ulrich and Eppinger (2008) declare, this method aims to ask customers about their
favourite concepts or ideas. After the first selection was carried out by the design group,
a second selection followed, but this time the decisions were taken by the company. A

28
study visit was necessary in which the concepts were expounded and the selection was
carried out.
The company also provided several ideas, which were accepted as indispensable for
the new concepts development.

4.3 THIRD STAGE

In this third stage sketches of the bed and the cabinet are going to be exposed and
analysed, which will be aimed to a rear selection.

4.3.1 SELECTION MATRIX

One selection matrix of each piece of furniture was needed to study these concepts
(Ulrich & Eppinger, 2011). This consists in introducing in a table, the relation between
developed concepts and required features. The selection criteria were chosen based on
the company and customers’ needs that the team had identified before as final
requirements (Chapter 3.3). Then, a reference concept was chosen in order to compare it
with all the others concepts (Table 4.1 and 4.3). For evaluating and summarising of this
matrix, a legend was established:
 Positive point (+): Better features than the reference concept.
 Zero point (0): Same features.
 Negative point (-): worse features than the reference concept.
Once each feature of each concept was valued, it was proceeded to count marks to
define the rank of all the concepts.

CABINET
Cabinet concepts might be seen from figure 4.6 to figure 4.13.
Fourth concept was chosen as reference concept (Figure 4.9), in order to compare
the other concepts with it.

Figure 4.6 Concept 1 Zig-zag Figure 4.7 Concept 2 Hidden table

29
 Figure 4.8 Concept 3 Mirror and Figure 4.9 Concept 4 Table for bed
drawers

Figure 4.10 Concept 5 Shelves and Figure 4.11 Concept 6 Iron table
drawers

Figure 4.12 Concept 7 Stairs drawers Figure 4.13 Concept 8 Mirror and table

30
Table 4.1 Selection matrix for Cabinet Concept
Concepts
C.3 C.5
C.1 C.8
C.2 (mirror C.4 (C (shelves C.6 C.7
Selection (Zig (mirror
(hidde and table and (Iron (Stairs
Criteria - and
n table) drawers for bed) drawers table) drawers)
zag) table)
) )
Double
0 0 - 0 - 0 - +
function

Accuracy
- 0 0 0 0 0 0 0
measurements

Easy to move 0 + 0 0 0 + 0 0

Easy to use 0 + + 0 + 0 + 0

Different size
- 0 0 0 0 0 0 0
of drawers

Easy to
+ 0 + 0 + 0 0 +
manufacture

Easy
0 - + 0 + + + 0
readability

Durability + 0 + 0 + - + +

Stability 0 - + 0 + - + -

Net score 0 0 4 0 4 0 3 2

Rank 4 4 1 4 1 4 2 3

Combin Combin
Continue No No Yes No Yes No
e e

Some ideas were concluded after this selection matrix. Seven concepts were compared
with concept four (Table for bed), which had obtained quite a similar rank between the
first and the fourth position. The two concepts that can be emphasized are called: mirror
and drawers and shelves and drawers, which have had the same voting. This matrix
helped to realise that these two concepts were the simplest ones, which did not reach the
expectations. This event highlighted the need of reconsidering what had been searched
for. It was demanded to see others approaches and other ways to finally achieve the
wished concept result. To assist the mind opening process and the arrival of distinct new

31
ideas, a new search based on observing people and researching on internet was carried
out.
A new cabinet concept was developed from a different standpoint. The cabinet was
positioned at the feet of the bed aimed to keep a TV inside and to provide drawers and
shelves at the same time, thus the TV would be placed in a comfortable location for its
watching.
Once the respective data search was done, it was decided to use a mechanism that
could move the television up and down. This mechanism would be inside the cabinet
and it would be bought from a specialised company, called Häfele.
This cabinet could be attached to the bed or in other case, placed anywhere in the
room depending on the clients wishes. Concept nine (Figure 4.14):

Figure 4.14 Final cabinet concept

This ninth concept seemed as a good concept that will cover all requirements and users’
needs; nevertheless, the lack of the ergonomic study would not give the certainty of the
product success. Therefore, undoubtedly it was returned to the ergonomics study.
Eye heights, sitting are called the values from the hip to the eyes height for a good TV
position (Table 4.2).

Table 4.2 Anthropometric aspects about TV distance

Eye height, sitting
(mm)
Value SD
Female 759 34
German
Male 811,5 36,3
South Female 700 24
East
Male 730 30
Asia

In order to have a good vision from the bed to the TV, according to a Spanish webpage
called cuidatuvista.com, the minimum distance to watch TV is 2 m when the TV has
32”. In this case, the TV can have a maximum of 37”. The ideal position of the body to
watch the TV is perpendicular to the TV screen and it is recommendable to have a TV
that can spin round to establish the best position.

32
This last concept, concept nine, was selected as the best cabinet option, which would
meet the customer’s needs.

BED
Bed concepts are shown in Figure 4.15 to Figure 4.19.

Figure 4.15 Concept A headboard- Figure 4.16 Concept B Front-drawers

shelves

Figure 4.17 Concept C Drawers on the Figure 4.18 Concept D Slide night table
floor

In this case, the reference concept was a concept taken of a previous search. This
concept was denominated concept Zero.

33
 Figure 4.19 (Concept ZERO)
(www.derickg.com)

Table 4.3 Selection matrix for Bed Concept

C.C (
Selection C.A (headboard- C.B ( front- Concept C.D (slide
Drawers on
Criteria shelves) drawers) Zero night table)
the floor)
Double
0 0 +
function + +
Night table + + 0 + +
Stability night
0 + 0
table + +
Accuracy
0 0 0
measurements - -
Easy to use + + 0 + +
Different size
0 0 +
of drawers + +
Shelves/
Drawers 0 + +
accessibility + +
Space
0 0 -
exploitation - -
Easy to
0 0 -
manufacture 0 -
Easy
0 + +
readability + 0
Durability - - 0 0 -
Stability - - 0 0 -
Net score 3 1 0 5 2
Rank 2 4 5 1 3
Continue Combine No No Combine No

34
In the previous matrix (Table 4.3), five bed concepts were shown, with the goal of
choosing the most suitable one. After, three of these concepts were deleted; this meant
that there were only two promising concepts left. This fact drove to the proposal of
combining these concepts to obtain one, which would be different to the rest, instead of
choosing one of these two.
Besides this selection process, the concepts were introduced to the company in
order to receive their comments and suggestions:
 The existence of wheels under the night table was dismissed.
 The drawers in the headboard were emphasized as a good choice to take
advantage of more space.
 The drawers set directly on the floor made the whole bed seem too robust or
stocky. However, the use of this space was flattered. For this reason it was
needed to look for some solution which would cover both requirements.
Once the previous data was clarified, new sketches were needed, combining the old
sketches and the new information.
This new concept provides a useful headboard which has shelves and one shoe rack
in each side. The night table consisted in a simple board, which could be hidden sliding
it inside of the bed. On the other hand, the drawers under the bed did not occupy the
whole space yet. Concept E (Figure 4.20).

Figure 4.20 Concept E Result of the Bed Matrix

4.3.2 POSITIVE, NEGATIVE INTERESTING

PNI was carried out as an evaluation process, which consisted of classify the positive,
interesting and negative parts of each concept (Table 4.4 and 4.5) (Hildebolt, 2010).

35
CABINET
Table 4.4 Positive, interesting and negative cabinet concepts

CONCEPTS POSITIVE INTERESTING NEGATIVE

Possibility of
keeping the Big part of the
Different possible
television cabinet is
C.9 locations in the
inside. occupied by the
room.
Shelves and television.
drawers.

This last concept nine was selected as the best cabinet option, which would reach the
customer’s needs.

BED
Table 4.5 Positive, interesting and negative bed concepts

CONCEPTS POSITIVE INTERESTING NEGATIVE

The incorporation of the
The possibility of the night table inside the bed. Wasted space
headboard use. The idea of some square under the bed.
C.A shape on the headboard.

Night table with shelf and

Drawers of different drawer. Wasted space
sizes. Drawers in other different under the bed.
direction.
C.B
The double
direction of the
Good use of the whole The night table is linked to drawers’ rails
space under the bed. the drawer would be more
difficult to
C.C manufacture.

Good handles. It will be Wasted space

Drawers of different sizes.
necessary of test. under the bed.
C.D
Headboard: shelves,
The drawers
slide doors. Problem with the shoe
under the bed are
Use of headboard rack.
too big.
C.E bottom.

In the fifth concept, one problem has been mentioned, which is going to be explained.

47
 It was thought that a shoe rack would be a quite useful piece of furniture. However,
a cultural difference was not expected. This cultural difference was that Spanish people
are used to keep their shoes in their own bedroom; on the other hand Swedish people
usually take their shoes in the house entrance. For this reason the shoe rack was
removed because of the main aim of this project of getting an inclusive design, which
would be a proper piece of furniture for all countries.

4.3.3 EXTERNAL DECISIONS

Another visit to the company was required to present the latest concepts. Several notes
were taken, which would be taken into account.
Drawers would have to occupy the whole space under the bed, as well as the robust
appearance would be avoided, if the drawers were dark colour painted. This way the
drawers would be placed on the floor and the colour difference would give it a softer
appearance.
Because of the shoe rack unexpected problem, other possible solutions were
sketched (Figure 4.21). This concept combines a part of shoe rack, which can be used
for shoes from others seasons, and a shelf part.

Figure 4.21 Shoe rack, first solution

Notwithstanding, finally the concept shown in Figure 4.22 was selected as a part of the
final bed concept, which is made up of four shelves. These could be used for shoes
owing to the proper measures for shoes or could be used as normal shelves.

48
 .
Figure 4.22 Final closet concept

4.4 FOURTH STAGE

Once the final concepts were chosen, these were made as a physical prototype and were
thoroughly tested. In this chapter it was still possible and necessary to make changes to
improve the product and its continuous update.

4.4.1 PROTOTYPE
A prototype can be really useful to test and see the real product. In this case, the product
is simulated as a physical prototype. The prototype is used to get an idea of how the
product will be physically. It is needed to validate the functionality of the product.
Prototype is done to improve the product and reduce costs before manufacturing it.
The prototype was made by Anni Mykkänen, a girl who was doing her internship in
interior design. It took two weeks to see the prototype done. During these two weeks,
there were some problems of measurements and there were a lot of changes in the
aesthetics of the product, but the product always improved (Figure 4.23 and 4.24).

49
Figure 4.23 Prototype finished (1) Figure 4.24 Prototype perspective (2)

4.4.2 TEST WITH USERS

There were many ways to do a test with users. Three methods have been chosen
according to the ergonomic needs of the product. These are ‘prototype testing’, ‘Jack
software’ and ‘testing with handles’.
Prototype testing
Testing a prototype with users was very useful to analyse how effective and easy to
understand and use the developed concept was. There were some points where this step
was focused on:
 Time to look at these pieces of furniture.
 Time to use the product (efficiency and effectiveness).
 Difficulty of its use.
 Comments and suggestions of the users.

This part of the process had to be early carried out because these kinds of tests brought
some other problems to light, which had to be solved. For this reason this was a cyclic
process and the concept product had always been updated during the process. In this
case, during the prototype manufacture process, several details were changed. The
prototype had a type of handles that were changed after testing it with users, who
thought that these new ones were easier to manipulate. However, a good prototype
testing would require a real scale prototype, which could not be made because of the too
high economic cost.

VIRTUAL FITTING TRIAL

Another method for testing the final concept was by using the Jack software, which
helps to simulate the interaction between the product and users in a real and equal scale
for both. Once the 3D model was exported from the PTC CREO, the following activity
resided in creating several corresponding mannequins of the selected measures. Four
mannequins were created, two men and two women. The approach was the following;
the models would measure according to the average of the tallest and shortest women
population value, and the same activity would be repeated with men.

50
 The tallest population of men and women are from Netherlands and their average of
height is 1655 millimetres for women and 1770,5 millimetres for men, by the other
hand, the shortest population of men and women are from South East Asia
(Interbasket.net, 2009), the average of height is 1530 millimetres for women and 1630
millimetres for men (Figure 4.25).

Figure 4.25 Mannequins of different measures

Therefore, if the study indicates that the product is proper for these models, the product
will be proper for the whole existing population among them, which is very important to
reach the aim of an inclusive design. Then, the Lower Back analysis was carried out for
each model in each scene (Jack software).
Two different scenes were analysed (Figures 4.26 and 4.31):

Figure 4.26 Mannequins in different positions (Scene 1)

51
 Figure 4.27 Asian female Figure 4.28 German female
Lower Back Analysis (1) Lower Back Analysis (1)

Figure 4.29 Asian Male Figure 4.30 German Male

Lower Back Analysis (1) Lower Back Analysis (1)

The lower back analysis is performed and all the results are favourable (Figures from
4.27 to 4.30). Therefore, it is continued with study of the next scene.

Figure 4.31 Mannequins in different positions (Scene 2)

52
Figure 4.32 Asian female Figure 4.33 German female
Lower Back Analysis (2) Lower Back Analysis (2)

Figure 4.34 Asian Male Figure 4.35 German Male

Lower Back Analysis (2) Lower Back Analysis (2)

Once the main postures are analysed and the positive results are proven, so it can be
concluded that according to this virtual study, this piece of furniture is not detrimental
for the human body movements (Figures from 4.32 to 4.35).

TESTING OF HANDLES
This test was part of the ergonomic study. The test consisted to find the right size for
handles in the closet placed in the headboard. First, several handles at various heights
were placed in a wall (950 mm, 1000 mm, 1050 mm, 1100 mm). Then, the test was
explained, which took about two minutes. Ten people of different stature evaluated the
test (Table 4.6). Then, the heights of people were written down. It was asked what of
the presented handles were better, and 100% of the people answered that the handle
with the hole seemed more comfortable. Finally, the chosen handle height by the most
votes was one meter (Figures from 4.36 to 4.38).

53
Table 4.6 Handles Test

STATURE HANDLE HEIGHT HANDLE SHAPE

(mm) (mm) (mm)
PERSON 1 1720 1050 Hole
PERSON 2 1660 1100 Hole
PERSON 3 1770 1000 Hole
PERSON 4 1640 1050 Hole
PERSON 5 1810 1000 Hole
PERSON 6 1630 1000 Hole
PERSON 7 1870 1100 Hole
PERSON 8 1830 1000 Hole
PERSON 9 1700 1000 Hole
PERSON 10 1890 1100 Hole

Figure 4.36 Handles in different heights

Figure 4.37 Testing handles (1) Figure 4.38 Testing handles (2)

54
4.5 DETAIL DESIGN
Since the furniture's shape and structure have been defined, other details were also
established. Some of these details were materials, colours and textures that would be
used; the prototype, which was manufactured; accessories, which were introduced; other
components involved in this furniture set and its costs.

4.5.1 MATERIALS, COLOURS AND TEXTURES

The chosen material to manufacture these pieces of furniture is one of the materials that
the company usually uses. It is called Elder Plywood (Figure 4.39) and described below.
In the sector of furniture and doors manufacturing this material is very commonly
used. A lot of finishing touches are allowed to this product. Boards of fibres and
particles form this Elder Plywood, its two sides are covered with natural or compound
wood. The products that are derived of the wood contribute to keep and to improve
forests, therefore it helps to the environment care.

Figure 4.39 Elder Plywood

Another material used in this product is black wool (Figure 4.40). The wool, that the
company uses, comes from Swedish suppliers and the sheep are organically reared
(Olby Design, 2014).

55
 Figure 4.40 Wool

4.5.2 ACCESSORIES
This kind of piece of furniture needs some accessories to complete the required
functions.
Sometimes, due to the minimum space, the measures of the room can be small
enough and perhaps the cabinet does not fit. In this case, there is another ending for the
bed. It consists in a board of these measurements: 1060 x 460 x 20 mm (Figure 4.41).

Figure 4.41 Board

4.5.3 COMPONENTS SELECTION

The support of the TV is a component that the piece of furniture has (Figures from 4.42
to 4.44). This support was found in Häfele Company (Häfele, 2013). Olby Design uses
a lot of components from this company. The support can turn 210 degrees in case that
the user would like to watch TV in another place.

56
Figure 4.42 Support in Figure 4.43 Support Figure 4.44 Support drawings
the cabinet (www.hafele.com) (www.hafele.com)
(www.hafele.com)

The rails of the drawers are from Häfele as well. This kind of rails are designed with the
aim of providing longevity to the drawers (Figure 4.45). This means that the rails have a
system that when the drawer is closing itself, at the end there is a harder force for
closing the drawer slower.

Figure 4.45 Rails of the drawers

(www.hafele.com)

There are some other kinds of rails, like the rails of the closet in the headboard (Figures
from 4.46 to 4.48). Häfele has these rails.

57
 Figure 4.46 Rails Figure 4.47 Pull out Figure 4.48 Drawings
(www.hafele.com) closet runners of rails
(www.hafele.com) (www.hafele.com)

In the headboard, the doors need a system to support them. Häfele has hinges that are
able to support the doors.
The same mechanism is used at the top of the cabinet, where the TV is hidden
(Figure 4.49).

Figure 4.49 Hinges

(www.hafele.com)

The sliding doors in the headboard need a mechanism to slide. There is one simple
mechanism that Häfele has, that is very easy to understand and very easy to assemble
(Figure 4.50 and 4.51).

58
 Figure 4.50 Mechanisms of Figure 4.51 Drawings of the mechanism
sliding doors (www.hafele.com)
(www.hafele.com)

4.5.4 COSTS
According to the company, the costs of the product are high. Wood used in the piece of
furniture is expensive, and the treatment is hard. Wood has to go through several steps
to obtain it, and this makes the product more expensive. After a meeting with the
company, the fixed costs were valued around 15000 SEK, and the variable costs with a
105% of profit, were around 30000 SEK.

59
 5. RESULTS
5.1 MODELLING IN PTC CREO
PTC Creo Parametric was used to make the 3D model. Different pieces of the furniture
were made and later these were assembled. When materials and textures were applied
on it, Renders were carried out (Figure 5.1 to 5.4). What took longer was the
achievement of more realistic renders. Materials and textures were used, and this was
difficult to achieve.
During the whole process many ideas had been developed and analysed.
Nevertheless, in this chapter only the final chosen concept is going to be exposed.
This piece of furniture consist of three parts; headboard, double bed and cabinet.
The headboard measures a height of 1680 millimetres from the floor, and a width of 250
millimetres. The underside of the headboard is compound of two closet with four
shelves each one, which can slide out through the rail. The top of the headboard is made
up of two shelves. Each shelf has one sliding door and one door of hinge. The sliding
door can slide all over the front even covering the hinge doors. This implies that the
headboard can offer several appearances. These doors could also be painted with
different colours. The outside part of the headboard, which is in contact with the bed, is
lined with wool, for more comfort.

Figure 5.1Headboard A

60
Figure 5.2 Closet in the headboard

Figure 5.3 Headboard with closets

61
 Figure 5.4 Headboard perspective

The bed part has a gap to put the mattress in, however half of the mattress sticks out.
Three drawers are under the mattress, the smallest one is located in the side close to the
headboard. In addition, this drawer offers the night table function. The night table
consists in a sliding board that is hold by rails. This board covers the middle of the
drawer, to allow the drawer opening. The drawers are dark painted to reduce the robust
appearance (Figure 5.5 to 5.9).

Figure 5.5 Internal view

62
Figure 5.6 Side cabinet view

Figure 5.7 Perspective view

63
 Figure 5.8 Stand table-drawer

The cabinet measures a height of 730 millimetres and a depth of 270 millimetres. In the
middle of the top, there is a gap whereby the television is moved. Four drawers and four
shelves form the cabinet.

Figure 5.9 Piece of furniture with TV

64
6. DISCUSSION
From the beginning of the design process, the aim of developing several pieces of
furniture was very explicit, although during the whole prolongation of the process, the
first idea of furniture had undergone many changes, which were consecutively updated.
Several studies were accomplished; first of all observation of people occurred and a
survey was very effective to clarify ideas and conclusions. However, the survey was
conducted to a population under sixty years old, this exclusion was not wished, but
unfortunately this task resulted too complicated. Besides, an anthopometry study was
executed, which demonstrated that this piece of furniture would not cause any damages
to the user.
The drawers under the bed used to be deeper in the first sketches; nevertheless the
rails put on fit for shorter ones. There was the possibility of ordering special rails, but it
would have raised the price. Then, the decision was to make the drawers shorter.
The piece of furniture was made into five modules; shelves, closet, two modules
bed and cabinet. These five modules would be easier to transport and introduce in a
house. In addition, the sale of this product includes all the elements so that the user
could join the modules together. Another facet to stand out is the possibility of the
cabinet of being located attached to the bed or close to the wall. The reason of making
the bed in two parts was because this way, the bed would be easier to transport and also
more stable, considering that there would be two boards in the middle of the bed, which
would act as a solid structure.
Olby Design showed us the operation of machinery and all the care they put into
each piece. The visits were useful to know about the working world, and so many things
were seen closer.
In the last visits the prototype and the material samples were collected, as well as
other theoretical information needed. The prototype was done by a girl called Anni who
was doing her internship in Olby Design. This was in a scale of 1/5, what has some
advantages and disadvantages. On the one hand, a smaller prototype was very useful to
transport, it means that the prototype was showed to different people and their opinions
were listened. The prototype could also be exposed on the presentation day for a better
audience understanding and for showing how the furniture really works. Moreover the
process of manufacturing obliges to think about several details that were not thought
before. A real scale prototype would be much more expensive as well. On the other
hand, if the prototype is smaller than the real one, people cannot interact so well. The
tests would be better with a real scale prototype.
Besides, several theoretical and practical methods were applied during the whole
process. These methods helped to accomplish each stage of the project and to obtain the
final product.
As a conclusion, if the process would not have followed the principles of inclusive
design, this product might not be suitable for the most target population. However, since
inclusive design has been applied, we can confirm that it is serviceable and appropriate
for the most population.
57
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APPENDIX
APPENDIX 1: Review progress & Plan next steps
Who performed the review and plan? The design group
What materials were used? Survey, questions, observation
When did the review and plan take It is one of the first steps, together with the
place? search literature.

Review progress

Overall What have we Is it good enough?

Design output
activity got? (if yes, give evidence)
Yes, because some pieces of
Furniture set for
Product goals furniture could cover all users’
small spaces
needs
Search data,
required needs,
Yes, because it is a linear process
concepts
Project plan that should be continuously
development,
updated
concepts analysis,
results
The company
Yes, because the company profits
Business case needs to expand
will be extended
its products range
Stakeholders
meetings in order
Shared understanding Yes, because problems will be
Manage

to have a good
across stakeholders solved easier
understanding
each week

62
 Review progress

Overall What have we Is it good enough?

Design output
activity got? (if yes, give evidence)

Understanding who all Stakeholders are

Explore
the stakeholders are clearly identified

Understanding user
Important stage to
types, needs,
perform
aspirations and goals
Different needs of
Summary descriptions Yes, because these target groups
different ages and
of users e.g. personas include all types of people
capabilities
Breakdown of the tasks The checklist, that
Yes, because it is a useful and
users perform to has been followed
theoretical method
achieve goals during the process
Requirement
Documented list of user Yes, because all of them are going
needs of users and
and stakeholders needs to interact with the product
stakeholders

A profound search
Create Documented ideas
was performed
Some methods
were performed to Yes, because a lot of new concepts
Concept sheets
obtain concept were developed
sheets
Yes, because these models will be
PTC Creo 2.0 enough to test the final product and
Physical/virtual models
models and a make some changes if it is
of concepts
physical prototype necessary before the product is
manufactured
Evaluation
methods were
Evaluate Assessment criteria Yes, because it was useful
needed to choose
concepts
Results from testing Concepts and
Yes, because it is a complete way
concepts against criteria, both are
to evaluate
criteria necessary

63
 APPENDIX 2: Refine product goals

Who refined the product goals? The company, the design group, the users
Interviews, meetings, observing users,
What materials were used?
generate personas
When did the refinement of product goals
It was the first step of the whole process
take place?

State the problem

Nowadays, the small places are the most common place to live, due to the economy,
or the fast style of life. The company does not manufacture this kind of furniture.

Outline the big issues

No space to keep the clothes, books and household stuff.

Summarise the solution

A furniture set that includes all the functions that are needed for people who live
there

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 APPENDIX 3: Build business case
Who built the business case? Olby Design
What materials were used? By Olby Design webpage, its catalogue and in the store
When did building the business case Since its origins, because this company always uses the
take place? same business case

Which factors will

Will the factor result in increased or
impact the business case
decreased costs or revenue?
for the stakeholders?

Quality Increase costs

Price

Aesthetics

Exclusivity Increase costs

Confidence

Durability Increase costs

Handmade furniture

Cheap accessories

65
 APPENDIX 4: Observe users

Why were these observations To observe users is really important to see what
performed? problems they have with the product and what would
– What did you want to learn? they need. Some visits to some apartments were
– How was the study planned to help needed and it helped to see different ways to organize
you learn this? a bedroom and what the users wanted to have.

APPENDIX 5: Generate personas

Who generated the personas? The design group

Data taken of the interviews, final requirements of the
What information was used?
company, data taken of the ergonomic study
When did generating the personas take Personas was generated during the stage of observing
place? users

Stakeholder - Talia Serrano (24 years old), Lucía Aspizua ( 23

years old)

Organisation Talia Serrano and Lucía Aspizua

Job title student

Job description Design of bedroom furniture set for small places

Motivation To make finally a good concept

Impact To expand the range of products of the company

66
Persona - Juana (83 years old)/ Pedro (51 years old)/
Laura (52 years old)/ Laura (19 years old)/ Rafa (1 year
old)

Work Pensioner / Civil servant/ Nurse/ Student/ No work

Family & support

network

Arthrosis, Parkinson's disease/ Cholesterol/ healthy/

Medical
healthy/ healthy

Technology
Non-existent/ Good/ Good/ Very good/ Non-existent
experience

To take care of her grandchild and to watch TV/ To play

Hobbies & leisure football and to read/ To play tennis and to travel/ To write
and to practice sports/ To play and to sleep

Ability description Assistive aids

Glasses/ Glasses/
Vision Bad/ Bad/ Bad/ Good/ Good
Glasses

Hearing Bad/ Good/ Good/ Good/ Good Hearing aid

Thinking Good/ Good/ Good/ Good/ Good

Medium/ Good/ Good/ Good/

Reach & dexterity
Medium

Mobility Bad/ Good/ Good/ Good/ Medium Walking stick

67
APPENDIX 6: Develop concepts

How were concepts developed? Theoretical and practical methods

Company, Supervisors, Design group,
Who was involved?
Users, Manufacturers
When did the development of concepts take When requirements and needs were
place? clarified

APPENDIX 7: Make prototypes

Who made the prototypes? Olby Design company

For perceiving the product with higher realism and
Why were the prototypes made?
realising which parts work and which ones do not.
What materials were used? MDF, Wool, Glue, Staples, Velcro
When did making prototypes
When the concept selection was finishing.
take place?

APPENDIX 8: Interviews
Questions:

68
Answers from 18 to 30 years old:

Answers from 31 to 45 years old:

69
Answers from people above 46 years old:

70