Cybr Bullying in Social Media
Cybr Bullying in Social Media
DOI: http://dx.doi.org/10.15408/jp3i.v10i1.24142
http://journal.uinjkt.ac.id/index.php/jp3i
Shabrina Audinia, Dewi Maulina, Riangga Novrianto, Bianca Alia Sudewaji, Izzatullail Arpin
Lotusiana
Faculty of Psychology, Universitas Indonesia, Indonesia
[email protected]
Abstract
Despite the fact that cyberbullying is common on social media, only a few instruments have been
developed to assess cyberbullying tendencies in the social media context. The purpose of this study is to
develop a Cyberbullying in Social Media Scale (CSMS) for cyberbullying perpetration. Participants are
active social media users in Indonesia (n = 958) between the ages of 18 and 40. The Cronbach alpha
reliability testing showed that CSMS had a high internal consistency (α =.852). Confirmatory factor
analysis revealed that CSMS fit the one-factor model (χ² (54) = 154.891, p < 0.001, RMSEA = 0.044
[90% CI 0.036, 0.052], CFI = 0.906, TLI = 0.885, SRMR = 0.049). Convergent-discriminant validity
testing method using the Big Five Inventory also showed that CSMS is valid in measuring cyberbullying
perpetration in the social media context. The Cyberbullying in Social Media Scale (CSMS) is a developed
unidimensional measurement tool that evaluates cyberbullying tendencies on social media. The CSMS
has demonstrated reliability and validity, making it a valuable new instrument for screening and assessing
levels of cyberbullying tendencies among young adults in Indonesia. As such, the scale has practical
applications for guiding interventions and investigating cyberbullying behavior.
Keywords: confirmatory factor analysis, cyberbullying, psychometrics, social media
Abstrak
Meskipun perundungan merupakan fenomena yang umum dalam media sosial, instrumen yang mengukur
kecenderungan perundungan secara khusus pada konteks media sosial masih terbatas. Tujuan penelitian adalah
untuk mengembangkan Cyberbullying in Social Media Scale (CSMS) pada pelaku. Partisipan penelitian
merupakan pengguna aktif media sosial di Indonesia (n = 958) yang berusia antara 18 hingga 40 tahun. Uji
reliabilitas menggunakan Cronbach alpha menunjukkan bahwa CSMS memiliki konsistensi internal yang tinggi (α
=.852). Confirmatory Factor Analysis (CFA) menunjukkan bahwa item-item CSMS fit dalam model satu faktor
(χ² (54) = 154.891, p < 0.001, RMSEA = 0.044 [90% CI 0.036, 0.052], CFI = 0.906, TLI = 0.885, SRMR =
0.049). Validitas konvergen-diskriminan yang dilakukan menggunakan Big Five Inventory juga menunjukkan
bahwa CSMS valid dalam mengukur tingkah laku perundungan dalam konteks media sosial. Cyberbullying in
Social Media Scale (CSMS) merupakan alat ukur unidimensional untuk mengevaluasi kecenderungan
perundungan di media sosial. CSMS valid dan reliabel dan bisa digunakan untuk screening dan mengukur tingkat
kecenderungan perundungan di dewasa muda di Indonesia. Oleh karena itu, alat ukur ini memiliki dampak praktis
untuk mengembangkan intervensi dan menindaklanjuti tingkah laku perundungan.
Kata kunci: confirmatory factor analysis, cyberbullying, psikometri, media sosial
JP3I (Jurnal Pengukuran Psikologi dan Pendidikan Indonesia), p-ISSN: 2089-6247, e-ISSN: 2654-5713
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JP3I (Jurnal Pengukuran Psikologi dan Pendidikan Indonesia), 12(1), 2023
Introduction
Social media is an accessible online software application that makes people gather, communicate, share,
and have fun with each other (von Muhlen & Ohno-Machado, 2012). There are around 160 million active
users of social media in Indonesia that is dominated by individuals 25-34 (20.6 percent men dan 14.8 percent
women) and followed by those between the ages of 18-24 (16.1 percent men and 14.2 percent women)
(Kemp, 2020). Those age groups are classified as young adulthood (Santrock, 2019). Moreover, social
media platforms that are frequently used in Indonesia are YouTube, WhatsApp, Facebook, Instagram, and
Twitter (Kemp, 2020).
Social media makes everyone interact with people around the world effortlessly. Nevertheless, when an
individual uses the platform recklessly, they might bring harmful effects to other people. According to
Asosiasi Penyelenggara Jasa Internet Indonesia (APJII, 2018), around 49 percent of internet users have
been bullied through social media. This number indicates high bullying cases on social media in Indonesia.
This form of bullying that occurs in social media is often called cyberbullying. Cyberbullying is common
on social media, but only a few instruments have been developed to assess cyberbullying tendencies in the
social media context. Thus, the current study is trying to develop a cyberbullying in social media scale
(CSMS) for cyberbullying perpetration.
Cyberbullying is defined as intentionally aggressive behaviour carried out by a group or an individual,
through electronic forms of contact, repeatedly against a victim who cannot protect themselves (Smith,
2008). Although cyberbullying is similar to traditional bullying (Hinduja & Patchin, 2018), these two
constructs had some differences. In contrast to traditional bullying, cyberbullying engages in aggressive
behavior through the use of specific media, one of which is social media. Social media tends to make
individuals feel safe to express their hostile behaviour anonymously. As a result, individuals are escaped
from the social pressure and moral burden of cyberbullying behaviour (Hinduja & Patchin, 2008).
Furthermore, the complication of tracing anonymity makes one think that there are no consequences for
their behaviour (Calvete et al., 2010).
There are some differences between cyberbullying and traditional bullying. First, the medium of
bullying. Cyberbullying is bullying that is done online or using technology while traditional bullying is done
directly toward the victim (Hinduja & Patchin, 2018). Second, the anonymity, implies that there are no
consequences for cyberbullying behavior because perpetrators often cannot be identified (Calvete et al.,
2010) The anonymity factor in cyberbullying makes cyberbullying perpetrators feel liberated from social
pressure and moral obligations (Hinduja & Patchin, 2008). Thus, the difference between cyberbullying and
traditional bullying made the instruments for cyberbullying should be developed.
Previous instruments had been developed to measure cyberbullying, such as the Cyberbullying
Questionnaire (CBQ; Gámez-Guadix et al., 2014), the Cyberbullying Triangulation Questionnaire (CTQ;
Gonzalez-Cabrera et al., 2019), and the Cyberbullying Scale (CBS; Stewart et al., 2014). However, they
have several limitations. First, the target population of specific measuring instruments were still developed
in specific countries. Such expositions are unsatisfactory because the ability to generalize in the context of
Indonesia is not measured. Secondly, most studies do not measure specifically in the social media context.
On the other hand, cyberbullying brings adverse effects, such as emotional distress, substance abuse,
depression, and suicide (Hemphill et al., 2012). Not only the victim but also the perpetrator experience the
adverse effect of cyberbullying. With such high risk, the research of this topic has been growing both
national and international scope (Lee, Abell, & Holmes, 2015). Extensive attention in this research area
urges the high quality of cyberbullying in social media context measurement that is reliable and valid,
especially for the Indonesian population.
There are some different views regarding the dimension of cyberbullying construct. First, Patchin and
Hinduja (2015) and González-Cabrera et al. (2019) argue that cyberbullying is a multidimensional
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construct. On the other hand, Stewart et al. (2014) state that cyberbullying is a unidimensional construct.
Both unidimensional and multidimensional measurements of cyberbullying construct have been developed.
Multidimensional cyberbullying measurement viewed the construct from the offender, victim, and
bystander perspective (e.g. Patchin & Hinduja, 2015; Gonzalez-Cabrera et al., 2019). On the other hand,
the unidimensional measurement focused on one perspective (e.g. Stewart et al., 2014). However, a
measurement focused on the perpetration perspective, often called cyber-offending, is not well explored.
Due to the high number of cases of cyber-offending, it is crucial to develop the measurement of
perpetration perspective. Previous cyber-offending instruments (e.g. Gámez-Guadix et al., 2014; González-
Cabrera et al., 2019; Stewart et al., 2014) have several limitations. First, previous cyber-offending
measurement is not sensitive to capture cyberbullying behaviour in social media. This context is necessary
because around 49 percent of Indonesian internet users have been bullied on social media. Moreover, there
is a growing number of social media users in Indonesia. In order to illustrate this phenomenon, there is
approximately 8.1 percent growth of Indonesian internet users from April 2019 to January 2020 (Kemp,
2020). This number might be higher due to the lockdown regulations during the global pandemic, making
people connect with other people through social media.
Second, the cyberbullying construct has been developed in the western cultural context. Considering
that there might be differences in sociocultural components of the construct, the existing measurement of
cyberbullying needs to be adjusted. The ability to generalize psychometric properties in the Indonesian
context is still unknown. This study aims to contribute to this growing area of research by developing a
valid and reliable measurement of cyberbullying in social media scale that focuses on the perpetrator, called
Cyberbullying in Social Media Scale (CSMS). We develop the CSMS by using steps in constructing
psychological test, from test conceptualization, test construction, test tryout, analysis, and revision (Cohen
& Swerdlik, 2013). In order to get satisfying psychometric properties of this instrument, this study used
several reliability and validity testing. The reliability is tested with internal consistency. Validity is tested
with Confirmatory Factor Analysis (CFA) and Convergent-Discriminant method. Previous study showed
the correlation between cyberbullying perpetrators and their personality tendency. Cyberbullying
perpetrators tended to have higher neuroticism, and there was no correlation between cyberbullying
perpetrators and the openness aspect of personality (Garaigordobil, 2015; Zhou, Zheng, & Gao, 2018; van
Geel et al., 2016). Therefore, this study used neuroticism as a convergent construct and openness as a
discriminant construct. This research is conducted on Indonesian young adults who use social media
actively. This CSMS instrument is beneficial to screen people's proclivity to involve in cyberbullying on
social media. Furthermore, this instrument can be used by practitioners as a consideration in determining
interventions, and for researchers to conduct a study related to cyberbullying.
Methods
Inclusion criteria of this study were 18-40 years old individuals who agreed to the informed consent,
used the internet and social media at least once every day, and filled out the questionnaire completely.
Participants were recruited through social media, such as Twitter, Instagram, Whatsapp, and Line. Data
was collected from November 19, 2020 to December 2, 2020. Initially, the total number of participants of
this study were 1011, but only 958 were used because some of their responses did not meet the inclusion
criteria. The majority of the participants were women (74.6 percent), aged from 18 to 40 years old (M = 23,
SD = 3.59). In addition, the latest education level of the participants was mostly bachelor’s or diploma
degree (51.3 percent). Overall, the majority of participants started to use social media in 2010 (19.6 percent),
and the average of social media usage in a day was 5-6 hours (SD = 3.39). Participants were recruited online
through a google form. Each participant had the opportunity to win a reward in the form of electronic
money.
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This study aims to develop an Indonesian version of a Cyberbullying in Social Media Scale (CSMS).
CSMS was constructed in accordance with Smith et al.'s (2008) cyberbullying theory, which defines
cyberbullying as " An aggressive, intentional act carried out by a group or individual, using electronic forms
of contact, repeatedly and overtime against a victim who cannot easily defend him or herself." The
definition has been modified to accommodate the context of social media, such that cyberbullying is now
defined as "'An aggressive, intentional act carried out by a group or individual, using social media,
repeatedly and overtime against a victim who cannot easily defend him or herself." Furthermore, this
instrument focused on the perpetrator perspective. The definition and indicators for developing the CSMS
are as follows:
A total of 21 item pools were constructed. Each indicator was represented by 6 chosen items. Thus, the
total of 12 final items was chosen by quantitative and qualitative item analysis to produce items with good
psychometric properties. The items were answered on a 4-point Likert scale: 0 (never), 1 (1-2 times), 2 (3-4
times), and 3 (five times or more). The total score of the instrument is 0-36 that is obtained from the summed
score of each item. Higher scores indicate the higher tendency of cyberbullying in social media. Participants
were asked to answer the items based on their experiences in the past month.
The instrument development procedure was carried out with the following phase. First, peer-reviewed
and readability testing were conducted before the field in-take data to ensure each item is clear,
unambiguous, and comprehensible. The readability test participants are young adults aged 21-27 years old
whose minimum education was a bachelor's degree. The participants of the readability test were excluded
from the final sample analysis. In order to improve the quality of the instrument, the items were revised
based on the feedback. Second, the revised version of the instrument was administered. Data collection was
administered online using Google Form. This survey consisted of introduction of the study, informed
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consent, demographic data, CSMS scale, and Big Five Inventory (BFI-25) to measure its validity. Big Five
Inventory-25 (BFI-25) has been adapted into Indonesian (Akhtar & Azwar, 2018). Only the Neuroticism
subscale and Openness subscale were included in this study. Finally, the collected data were analysed to
examine the psychometric properties
Cyberbullying in Social Media Scale’s internal consistency was analysed using Cronbach’s alpha to
assess item homogeneity. The cut-off criteria to test the reliability was 0.7 to 0.8 (Kaplan & Saccuzzo, 2005).
Confirmatory Factor Analysis (CFA) was conducted to confirm the unidimensional model of CSMS
structure. Model fit was assessed using the following fit indices and cut-off criteria: p-value > .05, RMSEA
< .07, CFI/TLI > .90, and SRMR < .08 (Hair et al., 2019). Next, correlation coefficients between CSMS
and BFI-25 were calculated to analyse convergent and discriminant validity. The characteristic of
cyberbullying should converge with the Neuroticism subscale and diverge with the Openness subscale. The
item analysis was conducted using standardized factor loadings and corrected-item total correlation (CrIT)
for the item discrimination analysis. Residual covariance item was taken into consideration.
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The final 12-item CSMS was re-analysed using the same method. The reliability of Cyberbullying in
Social Media Scale (M = 2.66, SD = 3.50) was tested using Cronbach's Alpha (α = .814). Although it is
slightly decreased, the reliability still showed satisfactory result. One factor model was tested using
Confirmatory Factor Analysis (CFA). The one dimension factorial structure of the Cyberbullying in Social
Media Scale had an acceptable fit, with the indices meeting three out of four cut-off criteria. (χ² (54) =
154.891, p < .001, RMSEA = .044 [90% CI .036, .052], CFI = .906, TLI = .885, SRMR = .049). Hence,
Cyberbullying in Social Media Scale is valid to measure cyberbullying construct based on Smith et al.’s
(2008) theory. Standardized Factor Loading Cyberbullying in Social Media Scale is presented in Table 3.
Table 3. Standardized Factor Loading and Corrected Item-Total Correlation of Cyberbullying in Social
Media Scale.
Construct Item p Value Standardized CrIT
Factor Loading
CYB 1 < 0.001 0.339 0.320
CYB 2 < 0.001 0.469 0.439
CYB 3 < 0.001 0.378 0.341
CYB 4 < 0.001 0.578 0.511
CYB 5 < 0.001 0.551 0.489
CYB 6 < 0.001 0.403 0.368
Cyberbullying
CYB 7 < 0.001 0.534 0.470
CYB 8 < 0.001 0.636 0.569
CYB 9 < 0.001 0.704 0.631
CYB 10 < 0.001 0.601 0.548
CYB 11 < 0.001 0.561 0.516
CYB 12 < 0.001 0.656 0.589
Sources: Personal data (2021)
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Table 3 showed that each item of CSMS has factor loading >.30. Brown (2015) argued that the
acceptable factor loading cut-off is .30. Hence, each item of CSMS is valid to represent cyberbullying
construct and has good factor loading. Furthermore, convergent and discriminant validity was assessed by
correlating CSMS with Neuroticism and Openness subscale of IPIP-BFI 25. The result indicated that
CSMS is significantly correlated with the Neuroticism subscale (r = .162, p < .001), while not correlated
with the Openness subscale (r = .018, p > .05). The results indicate that each CSMS is valid to measure
hardiness based on its significant correlation with personality scale, which is BFI-25.
The CSMS was found to be a valid and reliable scale through validity and reliability testing.
Cyberbullying in Social Media Scale has good reliability due to the high variability of scores between
participants. This finding indicates that the measurement has satisfactory internal consistency. The
heterogeneity of participants and the amount of sample size are two factors that could explain this result.
The greater the heterogeneity of the participants, the greater the instrument's reliability (Azwar, 2015).
Furthermore, the larger the research sample size, the more reliable the measuring instrument due
increasement of precision of item parameter estimates (Fitzpatrick & Yen, 2001).
CFA was conducted to assess the construct validity of CSMS. The results showed a fit model, indicating
that the items used represent the construct of cyberbullying. The items in the CSMS are organized based on
cyberbullying behavior, which is derived from indicators in the theory review. As a result, there are no items
that do not constitute cyberbullying behavior. The outcome could be explained by the quality of the CSMS
that contains simple, unambiguous, and easy-to-understand grammar, making it easier for participants to
respond to the items.
This study supported previous findings that cyberbullying is associated with neuroticism but not with
openness (Garaigordobil, 2015). Furthermore, the CSMS items are arranged relatively close to the
neuroticism construct while remaining sufficiently distant from the openness construct to achieve
convergent and discriminant validity (Raykov & Marcoulides, 2011). As a result, the CSMS and its items
are valid for measuring cyberbullying and have good convergent and discriminant validity.
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To determine the characteristics of each CSMS item, item analysis was performed both quantitatively
and qualitatively. Item analysis reveals that several items tend to measure the similar cyberbullying behavior
(i.e “Spreading written materials concerning other individuals with the intent of engaging in gossip” and
“Sharing links that contain ridicule, gossip, or rumors about someone”). Following that, item elimination
is performed based on item analysis to obtain items that match the target item. The elimination process is
carried out by ensuring that each indicator, namely text and image/video indicators, has a portion of items
that match the measuring tool grid. Based on the findings of the analysis, items of the desired quality were
obtained. The remaining items are sufficient to measure cyberbullying on a one-dimensional scale.
There are some limitations of CSMS and several things can be done to improve the quality of CSMS.
First, the data collection showed a positive skewed result. There might be a tendency for social-desirability
bias given the culture in Indonesia. Another thing that needs to be considered is the gender proportion of
the participants. Women outnumbered men, which appeared to influence the distribution of answers. It is
better to consider the number of male participants to ensure an equal proportion with female participants.
The disparity in the proportion of female and male participants may be one factor that makes the scores
were not normally distributed. Second, further research can assess the psychometric properties using other
methods to get a comprehensive picture of CSMS qualities. For example, future research can conduct a
test-retest reliability test to see the consistency over time or test the validity using the correlation with other
cyberbullying measures.
Notwithstanding these limitations, the findings reported here shed new light on the development of
cyberbullying in social media scale in Indonesia. The target items of the CSMS measuring instrument have
the desired quality, both in terms of reliability and validity. The CSMS has good psychometric properties,
both validity and reliability. This result shows that the instrument consistently measures the same construct,
correlates with constructs related to cyberbullying and is not correlated with other unrelated constructs. In
addition, the items can represent the latent construct of cyberbullying, according to Smith et al. (2008).
Moreover, it was found that every item in CSMS has good discriminating power that adequately represents
the same content domain.
Conclusion
CSMS has been proved as an unidimensional measurement of cyberbullying that focuses on the
perpetrator perspective in social media. Furthermore, the latent construct of cyberbullying is found to be
represented by this instrument. Thus, it was found that CSMS is valid and reliable to measure cyberbullying
tendencies. Moreover, each CSMS item has the ability to differentiate between individuals of high level and
low level of cyberbullying behavior. Therefore, CSMS is useful for assessing and screening the level of
cyberbullying tendencies, especially among young adults. This instrument can be used as a consideration
in determining interventions and for researchers to conduct a cyberbullying study.
Acknowledgment
We would like to express our sincere gratitude to Fatimah Azzahra Muhlisin and Nidyanthy Adillia
Pratiwi who provided their valuable feedback and proofread this manuscript hence enhanced the
coherence and grammar of this work.
Conflict of Interest
Declaration by the authors that they do not have any conflicts of interest to declare.
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Authors Contribution
Shabrina Audinia, Riangga Novrianto, Bianca Alia Sudewaji and Izzatullail A. Lotusiana designed
the study, gathered data, conducted data analysis, interpreted the data, and drafted the manuscript. Dewi
Maulina contributed to the study design, provided critical feedback on the manuscript, interpreted the
data, reviewed and edited the manuscript.
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Appendix A
The Cyberbullying in Social Media Scale (CSMS) (Indonesian/Original Version)
Pada kuesioner ini Anda akan dihadapkan pada 12 pernyataan mengenai aktivitas Anda dalam menggunakan
media sosial. Pada setiap pernyataan berikan penilaian seberapa sering Anda melakukan aktivitas tersebut di media
sosial. Bacalah setiap pernyataan dengan teliti. Tidak ada jawaban yang salah, sehingga berikanlah jawaban yang
paling menggambarkan diri Anda.
Untuk setiap pernyataan terdapat empat pilihan jawaban, yaitu:
0 = Tidak pernah
1 = 1–2 kali
2 = 3–4 kali
3 = 5 kali atau lebih
Jawaban Pernyataan
_____ 1. Menyebarkan tulisan mengenai orang lain untuk bergosip
_____ 2. Memberikan komentar negatif pada unggahan seseorang
_____ 3. Menulis isu negatif mengenai seseorang
_____ 4. Menyebarkan tanggapan negatif yang ditulis orang lain
_____ 5. Menulis tanggapan yang menyudutkan seseorang
_____ 6. Menulis sindiran untuk orang lain
_____ 7. Menyebarkan foto/video privat seseorang tanpa izin
_____ 8. Menyebarkan video “prank” yang merugikan orang lain
_____ 9. Mengunggah gambar/video yang bersifat menghina seseorang
_____ 10. Menyebarkan gambar/video untuk mempermalukan seseorang
_____ 11. Menyebarkan video/screenshot kecerobohan seseorang untuk menyudutkannya
_____ 12. Menggunakan meme untuk menghina seseorang
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JP3I (Jurnal Pengukuran Psikologi dan Pendidikan Indonesia), 12(1), 2023
Appendix B
The Cyberbullying in Social Media Scale (CSMS) (English Version)
Below you will find 12 items regarding your activity on social media. For each item, please indicate how
often you do this activity on social media. Please reach each item carefully. There are no wrong answers,
therefore please provide responses that would best describe yourself.
For each item there are four possible responses:
0 = Never
1 = 1–2 times
2 = 3–4 times
3 = 5 times or more.
Answer Items
_____ 1. Spreading post about other people to gossip
_____ 2. Providing negative comments on someone's post
_____ 3. Writing negative information about someone
_____ 4. Spread negative feedback that other people have written
_____ 5. Write a response that puts someone in a corner
_____ 6. Writing satire for others
_____ 7. Sharing someone's private photos/videos without their permission
_____ 8. Spreading "prank" videos that would harm others
_____ 9. Posting images or videos online that insult or belittle a person
_____ 10. Spreading pictures/videos to embarrass someone
_____ 11. Spread videos/screenshots of someone's carelessness to corner them
_____ 12. Using a meme to insult someone
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Appendix C
Scoring Procedure
Code each response to 0 (Never), 1 (1–2 times), 2 (3–4 times), and 3 (5 times or more). To obtain the final
score, sum all of the participant’s responses. The score ranged from 0–36. Higher scores indicate the
higher tendency of cyberbullying in social media.
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