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Human Computer Interaction Lesson4

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8 views

Human Computer Interaction Lesson4

Uploaded by

jenethgingco
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Learning Module in Human Computer Interaction

ACTIVITY 4 – Data Analysis, Interpretation, and Presentation

Learning Outcomes

At the end of the lesson the students must have:


1. Discussed the difference between qualitative and quantitative data and
analysis.
2. Enabled them to analyze data gathered from questionnaires, interviews and
observation studies
3. Identified software packages that are available to help in data analysis.
4. Identified some of the common pitfalls in data analysis, interpretation, and
presentation.
5. Interpreted and presented findings in a meaningful and appropriate manner.

Indicative Content

 Introduction
 Qualitative and Quantitative
 Basic Quantitative and Qualitative Analysis
 Which kind of Analytic Framework to Use?
 Tools to Support Data Analysis
 Interpreting and Presenting the Findings

Exercises/Drills
Perform our class activities for this lesson via our learning group using the
class code given to your section at the beginning of this semester.

Evaluation
Directions: Answer the following questions briefly and submit your answer via our
learning group.

1. Consumer organizations and technology companies regularly conduct


investigations about technology use. One such report is from DScout
investigating smartphone use, available from https://blog.dscout.com/mobile-
touches . Note that the report is a downloadable PDF from this web page.
Using this report or another report that you find online, look to see how the
results are reported.
A. What kinds of presentation are used?
B. What is left out of the report?
C. What is the effect of presenting findings this way?

2. Consider each of the following findings and the associated summary statement
about it. For each one, comment on whether the finding supports the
statement.
A. Finding: Two out of four people who filled in the questionnaire checked
the box that said they prefer not to use the ring-back facility on their
smartphone.
Statement: Half of the users don’t use the ring-back facility.

Complied by: VG Figueroa 34


Learning Module in Human Computer Interaction

B. Finding: One day, Joan who works in the design department was observed
walking for 10 minutes to collect printouts from the high-quality color
printer.
Statement: Significant time is wasted by designers who have to walk a
long distance to collect printouts.
C. Finding: A data log of 1,000 hours of interaction with a website recorded
during January, February, and March records eight hours spent looking at
the help files.
Statement: The website’s help files were used less than 1 percent of the
time during the first quarter of the year.

Additional Reading / Guidelines


1. Huff, D. (1991) How to Lie with Statistics. Penguin. This wonderful little
book illustrates the many ways in which numbers can be misrepresented.
Unlike some (many) books on statistics, the text is easy to read and amusing.
Online link: http://www.mas.ncl.ac.uk/~nmf16/teaching/mas8391/lie.pdf

2. Guidelines in Scoring Essay Responses


Online Link:
https://drive.google.com/file/d/18g9xaRVZzsKbCEqd0kzKwta02aWrIllw/vie
w?usp=sharing

References:

Huff, D. (1991) How to Lie with Statistics. Penguin, retrieved from


http://www.mas.ncl.ac.uk/~nmf16/teaching/mas8391/lie.pdf

Sharp, H. Preece, J., and Rogers, Y. (2019). Interaction design: Beyond human-
computer interaction (5th ed.) John Wiley & Sons Ltd. ISBN 978-1-119-
54730-3.

Complied by: VG Figueroa 35

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