Executing Global Strategies

Individual Project (100%)

Task Requirements
The learning outcomes driven by the case analysis focus on
• Demonstrate a critical awareness of knowledge issues, as the basis for original thinking;
encompassing current processes of knowledge production related to Leadership.
• Critically apply advanced skills required in research, analysis, evaluation of complex ideas,
information, concepts and/or activities related to Leadership.

Students should read the given case Majid Al Futtaim, “Driving Digital Transformation in a Physical World”
and are required to complete the following task requirements.

1. Evaluate the business strategy of Majid Al Futtaim by systemically analyzing the given case and
substantiate your answer by linking the discussion with the theories and concepts discussed in
class/course materials.
2. Critically analyze the challenges Majid Al Futtaim is facing, which can impact its competitiveness.
(including growth and sustainability).
3. Synthesize, propose, and justify comprehensive recommendations (minimum 7) that the CEO Allain
Bejjani needs to consider in leading MAF to be a competitive organisation.

Word count – 3,000 words, include the main body of the report only, i.e. from introduction to conclusion;
10% margin on each end.

Submission – 14 May 2021 via Turnitin Link on portal.

Note: Include a Coverage, Introduction to the case, Evaluation and Analysis, Recommendation, Conclusion,
List of References (minimum 8 academic journals, excluding websites).

This is one of the elements that you are assessed. Although minor grammatical errors and spelling mistakes
may not be penalised, you are expected to submit a logically structured, well-written and properly
referenced report.

• Design a proper cover page.

• Apply Intext citations
• Times new Roman, Arial, Calibri or other easily readable font is acceptable. Nonstandard typefaces
or script are not acceptable.
• Font sizes should be 12 point for text and 10 point for footnotes.
• You need to reference properly for your report. It must be in Harvard system. In-text reference
should be given wherever you cite a source. End of paper reference list should be properly
presented. Improper referencing will lead to a mark loss/ fail.
• You need to carefully read and refine what you have written in your report before submitting the
final report.
 • Style should be consistent throughout the document, including preliminaries, end matter, table
headings, figures, and captions.
• There is no formal limit on file size, but you should use an appropriate resolution. High resolution
photographs add little or nothing to academic value and Turnitin may request you to produce a
smaller version if you have produced an unreasonable size of file.
• Appendix – anything that is too long, too much, and is not very relevant to be written in the report,
but you would like your reader to know it as supplementary information, you may put it in the
appendix. Appendix should be placed after the reference list as the last element in your report.

A Good report will tie-in learnings from the readings, relevant and credible academic or business readings,
class discussions, and even your personal experience. A good quality work will should be able to provide an
effective answer using facts, course learnings and relevant and credible sources.

High quality reports are effective, logical, relevant to the discussion on hand and cognizant of the flow of
arguments. Quality does not entail simple repetition of theory, which is already known from the case.
Quality contributions helps learning by synthesizing multiple points of view, clarifying ambiguities, or even
provoking debate. Quality contributions are also exemplified by good written language skills where the
writer takes care to structure the responses logically, clearly and as concisely as possible.
 Individual Project– Marking Criteria

0-29% 30%-39% 40%-49% 50%-59% 60%-69% 70%-84% 85%-100%

Knowledge You make no use of the You make some use of the You mainly repeat the Your reading of the You refer to the You show strong evidence of Upon the
and textbooks or other textbooks or other textbooks and show textbooks and other textbooks sufficiently critical and in-depth reading of the criteria for 70%-
application academic sources. Your academic sources but the limited evidence of the academic sources is and draw on a range of textbooks as well as on a wide 84%, the
(40%) literature review is literature review is broad research on other adequate. Your literature academic sources to range of academic sources. application of
superficial with and superficial. academic sources. review relies mostly on underpin your research. You show comprehensive the literature in
significant mistakes. Little ability to analyse or Your literature review the textbooks but draws Your literature review is understanding of knowledge and the case study
Wrong use of the evaluate the literature. has some focus but the some evidence of using focused and in-depth. its application in the case study shows
theories or models in Little evidence of applying analysis or evaluation is other sources. There is You demonstrate a withstrongevidence of critical originality.
the case study. the knowledge in the case insufficient. Some no strong evidence of deep understanding of thinking and insightful arguments.
study. evidence of applying critical thinking but knowledge and its
the knowledge in the adequate analyses and application in the case
case study but is not discussions are given. The study with some
enough or with obvious application of the evidence of critical
mistakes. knowledge in the ace thinking and insightful
study is satisfactory with arguments.
no obvious mistakes.

Research You have made no You have made some effort You made enough You made good effort to You made very good You made excellent effort to Upon the
(50%) effort to gather to gather appropriate effort to gather gather appropriate effort to gather gather appropriate information criteria for 70%-
appropriate information but this is not appropriate information and it is appropriate and it is sufficient and 84%, show
information. Your case enough. Your case study information but your adequate. Your case information and it is comprehensive. novelty,
study fails to fails to demonstrate case study is superficial study is clear and logical. sufficient. You demonstrate excellent, flair originality and
demonstrate any real enough understanding of or poorly structured. The findings and The case study is logical and an imaginative approach in the creativity in the
understanding of the international business as The findings and conclusions are reliable and in-depth with case study; effectively synthesise case study.
requirements. The the topic. The findings and conclusions are and accurate. There is practical examples. The of knowledge and material from
findings and conclusions are not acceptable with minor clear limitation in relation discussions are fairly different sources with some
conclusions are not reasonable. mistakes. to the depth of the and squarely. The originality in the use of the
reliable or not relevant. analyses and the findings and material or methods. Excellent
discussions. conclusions are findings and conclusions are made
insightful and from pertinent practical examples
persuasive. and critical analysis.
Presentation Minimal use of Some use of references but Adequate evidence of Coherent contents in Good structure and Very well written and directed; Excellent in
(writing and references or the inadequate or the quality of use of proper general with effective use effective sequence of consistent scheme of references everything;
referencing) sources being used are the sources being used is references and of proper references and ideas; a consistent and entirely appropriate. almost flawless.
(10%) not reliable. References poor. References are acknowledgement of acknowledgement of reference scheme.
may be acknowledged acknowledged in Harvard the sources although sources. Logical structure; Sound writing skills.
but is not in Harvard style but having too many not always well cited or clearly written; easy to
style. mistakes. The contents lack presented. Poor follow.
Very poor writing; very of logic and structure. Poor contextualisation. Poor
difficult to understand. writing but understandable. writing but
understandable.