Introduction to Management

Assignment : 2
From: Maham Wahid (SP23-BPY-018)
To : Ms. Huda Riaz
Strategic Concept
A strategic concept is a high-stage concept or guiding precept that informs the
direction, goals, and selections inside an organization.
Khaadi:
"To create culturally stimulated apparel with a contemporary-day twist, celebrating
Pakistani historical past even as attractive to numerous markets worldwide."
Sapphire:
"To offer high-excellent, low-cost style with revolutionary designs, catering to
numerous style desires throughout Pakistan and beyond."
Comparison:
Khaadi`s assignment emphasizes cultural concept and worldwide reach, reflecting its
recognition of conventional Pakistani motifs with a contemporary-day area for a vast
audience. Sapphire, on the other hand, pursuits to offer high-excellent, low-cost style with a
focal point on accessibility and trendiness, attractive generally to a nearby and local audience.
Vision:
A imaginative and prescient announcement is aspirational, describing what the
organisation in the long run desires to reap withinside the future.
Khaadi:
"To be a worldwide chief in ethnic and modern-day style, putting tendencies and
showcasing Pakistani craftsmanship on the arena stage."
Sapphire:
"To be the pinnacle desire for low-cost luxurious withinside the South Asian style
marketplace, identified for excellence and creativity."
Comparison:
Khaadi`s imaginative and prescient is to make bigger globally and raise Pakistani
craftsmanship internationally, while Sapphire`s imaginative and prescient is to emerge as a
desired emblem in South Asia for excellent and low-cost luxuriousness, focusing extra on
local boom and accessibility.
Objectives:
Objectives are particular, measurable goals that assist in accomplishing the
organisation`s assignment and are imaginative and prescient.
Khaadi:
Increase global marketplace presence through establishing 10 new shops withinside
the subsequent 5 years; introduce green substances to attract environmentally aware clients.
Sapphire:
Achieve a 20% boom in annual income through increasing product strains and
accomplishing new patron segments; enhance virtual and in-shop buying experiences.
Comparison:
Khaadi`s goals recognition on global growth and sustainable practices, aligning with
its assignment of cultural representation. Sapphire`s goals middle round boom in income,
product variety, and improving the patron revel in, reflecting its dedication to excellent and
affordability.
Goals:
Goals are broader aspirations that set the route for the organisation`s boom and
success.
Khaadi:
Become the main emblem for culturally stimulated style in South Asia and boom
global presence.
Sapphire:
Expand to emerge as a pinnacle style store in Pakistan with a web buying revel in
that competitors global standards.
Comparison:
Khaadi`s desires are orientated closer to setting up itself as a pacesetter in cultural
style and increasing internationally. In contrast, Sapphire`s desires recognition on solidifying
its function withinside the Pakistani marketplace and improving its e-trade revel in, reflecting
its emphasis on accessibility and virtual boom.
Strategies:
Strategies are the particular movements and procedures used to perform desires and
goals.
Khaadi:
Collaborate with nearby artisans to create real designs, make bigger retail presence in
global cities, and spend money on sustainable manufacturing processes.
Sapphire:
Invest in virtual advertising and marketing to boom online income, release seasonal
collections to draw new clients, and provide one-of-a-kind collections for online shoppers.
Comparison:
Khaadi`s techniques on retaining cultural authenticity, increasing its bodily footprint
globally, and selling sustainability. Sapphire`s techniques emphasize on line boom, seasonal
variety, and exclusivity to construct patron loyalty and cater to converting style desires
The differences mirror their specific logo identities—Khaadi as a cultural ambassador in style
and Sapphire as a trend-driven, handy luxurious logo withinside the region.
SWOT Analysis of Khaadi
1. Strengths
Brand Recognition:
Khaadi is certainly considered one among Pakistan`s maximum famous style
manufacturers, identified for its specific designs that mix conventional Pakistani aesthetics
with present day style.
Cultural Appeal:
Khaadi`s apparel celebrates Pakistani heritage, which resonates strongly with nearby
clients and creates a completely unique promoting proposition withinside the worldwide
marketplace as well.
Diverse Product Range:
Khaadi gives a huge type of merchandise, from apparel and add-ons to domestic
decor, attractive to unique patron wishes and increasing its marketplace reach.
Strong Retail Presence:
Khaadi has a sturdy community of retail shops in Pakistan and numerous places
across the world, growing its accessibility to clients.
Sustainable Initiatives:
Khaadi has commenced making an investment in sustainable practices, attractive to
environmentally aware clients and aligning with international sustainability tendencies.
2. Weaknesses
High Price Range:
Compared to different nearby manufacturers, Khaadi`s merchandise are frequently
seen as extra expensive, which may also restrict its attraction to budget-aware clients.
Limited International Reach:
Although Khaadi has a few worldwide shops, its presence is surprisingly confined in
comparison to different international manufacturers, which may also limition its international
logo focus and marketplace share.
Supply Chain Challenges:
Managing various product lines and a couple of shops can cause delivery chain
inefficiencies, which may also affect product availability and cause patron dissatisfaction.
Inconsistent Online Experience:
Khaadi`s on-line buying experience has room for improvement, as a few clients
record problems with shipping instances and patron service.
3. Opportunities
Global Expansion:
There is a developing call for culturally inspired, ethnic style in worldwide markets,
mainly in areas with a big South Asian diaspora. Expanding Khaadi`s retail and on-line
presence across the world ought to appreciably raise its marketplace share.
Digital Growth and E-Commerce:
With the shift in the direction of on-line buying, Khaadi can make investments extra
in virtual platforms, enhance its internet site and app, and decorate the patrons enjoy to force
on-line income.
Sustainability and Ethical Fashion:
Increasing its attention on sustainable substances and moral style practices can attract
environmentally aware clients and assist Khaadi differentiate itself in an aggressive
marketplace.
Collaborations and Limited Editions:
Partnering with worldwide designers or launching confined-version collections can
appeal to new clients and preserve present ones engaged.
4. Threats
Intense Competition: Khaadi faces sturdy opposition from nearby manufacturers like
Sapphire, Gul Ahmed, and Nishat Linen, in addition to from worldwide fast-style
manufacturers which are coming into the Pakistani marketplace.
Economic Instability:
Pakistan`s financial fluctuations, forex devaluation, and inflation can affect purchaser
spending power, affecting Khaadi`s income and profitability.
Changing Fashion Trends:
Rapid shifts in style tendencies could make it hard for Khaadi to preserve, mainly if it
desires to preserve its specific logo identification whilst attractive to a present day,
trend-aware audience.
Supply Chain Disruptions:
External elements like international delivery chain disruptions, political instability, or
herbal screw ups ought to affect Khaadi`s manufacturing and distribution, mainly to
inventory shortages and delays.
Summary
Khaadi`s strengths lie in its cultural appeal, logo recognition, and numerous product
range, giving it a sturdy foothold withinside the Pakistani market. However, its excessive
prices, confined worldwide presence, and low on-line problems are wonderful weaknesses.
Khaadi has sizable increase possibilities thru worldwide expansion, greater virtual platforms,
and a focal point on sustainability. Yet, it faces threats from excessive competition, financial
instability, converting style trends, and capacity delivery chain disruptions.