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BUSINESS MODEL CANVAS OF VINTED
KEY PARTNERS KEY ACTIVITIES VALUE CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS
Market Research and Localization PROPOSITIONS Building a Culture of Demographic Collaboration Logistic providers Fundraising and Financial Vietnam Post, GHN, Shopee Buyer Protection Age: From 13 to 50 years old Management Sustainable shopping Localized Customer Support Express, GrabExpress Marketing and Promotion Secure Money Transfers Gender: Males and Females Local Digital platform Building Partnerships and Cost saving (affordable to Sellers Income levels: Middle- and and organization Infrastructure fashion items) Seller Protection Against Lower- income group Platform Development and Criticism Local influencers User Experience Psychographic Community and social Personalized Recommendations Sustainability and connection Eco-conscious individuals Environmental Groups Eco-friendly cafes, KEY RESOURCES Safe and secured CHANNEL Secondhand & bargain enthusiasts sustainable fashion brands transactions Technology and Platform Mobile App Tech-savvy individuals Huge tech company Intellectual Property FPT Convenience Website Consumers interested in Partnerships streetwear or sustainable Social media shopping Integrate local Financial Resources Pop-Up Shops and Events payment methods Brand and Reputation Customers who seek MoMo, ZaloPay, ViettelPay Human Resources and Expertise Workshops affordable fashion
COST STRUCTURE REVENUE STREAM
Platform maintenance Promotions for sellers Customer protection policies Protection fees for buyers Marketing and Acquisition Shipping fees Operational Costs Taxation Advertising
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