Outline —-----

- Freelancing Roadmap | Intro to Freelancing

- Platforms
- Fiverr — complete
- Upwork — complete
- Other freelancing — Overview (guru, peopleperhour, freelancer)
- Client from social media (facebook, twitter, insta, tiktok)
- Linkedin in detail
- B2B linked
- Virtual Jobs (indeed)
- How to work as an agency
- Agency formation
- Agency client handling
- Local agency
- Lead generation
- GMB
- Portfolio development & management
- Communication and work ethics in Freelancing
- Outsourcing

—------------------------------

Muhammad Aqdas Saeed

- Freelancing 2014 — Fiverr (WordPress, SEO, Google Ads, Lead generation)

- Mphil Marketing — Punjab University Lahore
- Govt. Project – DigiSkills — Team Lead— Digital Marketing Team
- E-Learning — Virtual University —
- Local eCommerce
- Digital Agency — CreativeByte —--
- Blogging
- 1000+ projects
- BPD (blue print digital marketing US)
- Australian Driving School
Freelancing?

- Time freedom
- Money Freedom

How to sell your skills? | Services selling?

—--------------------------------

Freelancing RoadMap?

Individual freelancer —---> Fiverr —-> Upwork —> Virtual Jobs —-> Social media/LinkedIn—->
Agency Formation —--> Business

Freelancing

—- Services (skills) —-> Online Sell —--> Client — $$

Skills —-
Social media marketing, google ads, email marketing, WordPress/Shopify, graphic designing

Skill —-?

Social media marketing + Freelancing (Selling Art)

—--------------------------------

Freelancing Issues:

- Time (client)
- No sustainability | Hawai Rozi

Zubair —- $200 — Client devlier —-- $200

John. New client —- $400 —- Client work deliver —-- $400
$200 —-
$200 —- Sustainable income
New client —--- $0 —- $0

Long term clients —- Per month — Per hour— Per project

—--------
Fatima —- Upwork
James —- $500 Project Website management for one month —-- $500
Per month —-- Website management (bugs, new data) $300 —-
$300

How much can I earn from FREELANCING?

Average —-- Social media marketing —- $150 — $500 —- $200 - $250

2-3 projects —- Each project $150 *3 = $450 —---- Day 2-3 hours

$450 * 278 = 125,100 —----- Pakistan | Managers | Prof.

25K — 50K
—-----------

10-15 clients —--

$200* 10 = $2000

2000* 280 = 560,000/-

—------------------

Goal —--- Business —- Agency —

—----------------------

Fiverr —-- Platform services sell

Niche—-? Work Category | Area of Work | Field of Work

Niche Selection?

- Select a niche that you will enjoy

- Select a niche that you can scale up

—------

Product (eCommerce) vs Services (Freelancing)

Task: Explore fiverr.com

Niche/categories/ skills

Content writing
Digital marketing
Social media marketing
Search engine marketing
Email marketing
SEO (search engine optimization) | keywords
SERP (search engine ranking page)
Graphic Designing
Video Editing
Academic writing
Coding/website development
App development
—------------------------

Gig —-- Offering (service that you offer)

Niche —- Gigs

Analysis in my niche?
- Research —- Competitor analysis (log kiya kr rahy hain)
- Uniqueness — USP (unique selling proposition)

Gig exploration | Fiverr SEO elements

- Title
- Portfolio (images, video, screenshots, pdf)
- Gig description ( what I am offering)
- Profile Description
- Pricing —- Packages (3 packages)
- FAQs
- Tags

Fiverr SEO (Robotic way to decide which gig will rank on top/1st page)
SEO crack —---- tips & tricks
Portfolio
Specific to a niche
Work you did in past
Experience

Digital portfolio types: (how will you display your portfolio)

- Screenshots/Video (screen recording)

- Pdf (screenshots as a case study)
- Your Personal Website | https://aqdassaeed.com/ | Domain & Hosting ($25) | WordPress
- Your name
- With your brand
- URL of client’s website

https://www.linkedin.com/in/muhammad-aqdas-saeed-122947152/

What if I am a newbie? (no portfolio)

- Free giveaway (upselling) – Social media, | SEO, Social media, WordPress, Email
marketing —- Real time projects
- Benefits —- Experience — Real-time client —- $100 – 200 — (potential client)
- Try to find an internship in that field —- 6- 12 weeks internship —- Remote internships
- Practice (assume business) — -ABC jewel —-- Teacher assignments —-- As your
portfolio —----

Political technique —--- 10 rs kam kr k 100 show krwana

Jewel —- Ecommerce —--

—-------------------------

Freelancing platform work process —- Fiverr

Client (michel) —---> Fiverr —-> Keyword search (for example: wordPress website creation)
—-> Multiple gigs by freelancer —--> Choose the best freelancer (as per client) —--> message
(requirement & portfolio) —--> Contract open —---> Deliver —--> Modification request —--> Re-
deliver —- Client Accept —--> Payment in your fiverr account (14-15 working days) | Fiverr
commission (20% commission on project price) —-- Payoneer —--- Local bank

$200 ==== Fiverr $40 —- Your amount —- $160

Keyword —-- Phrase that people will search

Short tail keyword 1-2 words

Medium tail 3-5 words
Long tail 5+ words

Social media —- Short tail keyword —- 26000 gigs

Social media marketing manager —-- medium tail —--- 7000 gigs

Keyword research for one niche first —----- Gig rank

https://docs.google.com/spreadsheets/d/12IJyR9Y0BP-Lv6AyDEbypPscQrwEQeOqhZmU-
RKRfls/edit?usp=sharing

WordPress —--- 40-50 keyword research —-

SEO —-- Keyword research, competition analysis, on page seo, off page

https://chat.openai.com/

—------------

Assignment — In your niche At least 40 keyword research

Fiverr —--- New seller —- 7 gigs

https://www.linkedin.com/in/muhammad-aqdas-saeed-122947152/

0304 4009107 (WhatsApp only) | Muhammad Aqdas Saeed

—-------------

Fiverr —-- New seller 7 gigs (same niche, interlinked)

Wordpress

- Website customization
- Website speed optimization
- Wordpress Website maintenance
- Wordpress website seo

Fiverr levels —-- freelancer categories

- New seller
- Level One seller
- Level Two

- Top-rated seller
- Fiverr choice (freelancers that fiverr recommends) | level 2 sellers that have repetitive
buyers
- Fiverr Pro —- Verified —- Highly Paid

—---------------------

Account Creation

- Gmail account — Signup – Join Now

- Fiverr User name —--- Unique — It can not be changed

1- HubaibaRizwan
Hubaiba01

2- Your name + you skill

ZubairSEO

OmerMarketer

SundasCreativeWrite

3- Company | organization —--------- Marketing360 —-- Webdevelopchamp

(5%)

—--------
Your name: ID card name —-- Fiverr ID verification
Profile Description=====
About your self (education), experience and your skills
One liner: optimizing your online presence and achieving digital success

—------

Language:

English, French, Dutch, Arabic, Spanish (4 languages)

Google Translator —- 95% work text (type) —-

Fiverr discourage sharing phone number, skypeid, whatsapp num, email —------

20% margin —--

Fiverr — Zoom call option — link —- recording at fiverr

Text —

Profile Picture

Professional —- Front facing camera —- Smiling —- Pain background — blurr background

No selfie —---
Your profile should be your own profile —----

Company profile —- company logo —----

2 things will never be edit in Fiverr —-- Username —- URL

No Internet picture —---- create — canva —- editing in google image —---

—-------

Avatar — Catron graphic — Ai image

Name logo —---
No fake picture —----

Upload picture in Hijab —-

Next lecture — Gig creation — Real account

Canva.com

Pricing —- Competition based

Comparatively with level 2 seller, top-rated, Fiverr choice, level one —-- Low

Unaiza

4 order —--- $40 ==== $160 —-- Fiverr cut 20% ==== $32

Omer —----- $80 -==== $320 —- Fiverr cut 20% ====$64

—-----------

Important things to write a gig title —- Level 1 , level 2, Top rated

- Keyword research
- Competitior analysis (dosro ki gig ko dekh k)

Pricing

- Competitor analysis —-- most competition | what price —--- Level 1 /new seller
- As per your skills

Description:

Competitor analysis —- read level 2 and top rated sellers description

Basic rules:

- Use maximum keywords related to your gig | as per keyword research

- Why you should choose my gig?
- Services that I offer
- Bonus — bumper offer to client which help him/her to buy your gig (call to action)

Always use grammarly extension for chrome | Veral text improve

Place your order now and as a bonus, enjoy a FREE CONSULTANCY session to discuss how I can help
take your social media presence to the next level.
Why Should You Choose Me?

As an experienced social media manager, I am here to take your business account to new heights. With a
diverse background in education, health, corporate, small businesses, and real estate industries, I bring a
wealth of knowledge and expertise to the table.

With my services, you can sit back and relax as I handle all aspects of your social media presence. From
post management and creative designing to captivating description writing, I'll ensure your content stands
out from the crowd.

Services I provide:

Account Management
Organic and Paid Ads
Post management

Platform:

Facebook
Instagram
Tiktok

Additionally, I specialize in driving organic growth and implementing effective paid promotions to
maximize your reach and engagement.

Choose me as your social media manager, and I'll provide you with a tailored strategy that aligns with
your brand's goals. Let's build an engaging online community and boost your business to new heights.
Place your order now and let's get started!

—--------------
Milestones —--- Agency — long terms

Overall project divided in to small achievable goals —---

Umar —--- $400

Facebook marketing —- $400

4 milestones

Meta business suite creation —- $100

Page setup – Postings —-- $100
Ad setup —-- $100
Ad management for 2 weeks —--- $100
FAQs (frequently asked questions)

- Respond to Client queries

- Help in ranking

—-------
How to develop FAQs

- Competitor analysis
- Keyword research —- use those keywords in the FAQs to get ranked
- AI – ChatGPT
- Your own knowledge about your field

—-----------

Requirements:

—- Data before starting the project…?

Gallery:

—-- 3 picture upload —-- 1 gig images (that will attract clients) — 2 portfolio screenshots

Video: (highly recommended) — not more than 50 seconds

- Portfolio screenshots slideshow

- Your own video explaining your services (recommended)
- Animated/ 2d video (whiteboard videos)

Video data:

ChatGPT —-- Ai command —- write 50 seconds video script explaining my gig services (social
media manager)

—---------------------------

Fiverr gig image:

- No personal information
- Better to add your own image
- Services that are important
- Not much text on image —--- more graphic work —-- minimalist
Recap till now—-

Fiverr account —-> Gig —> 7 steps —-Publish —-->

Measure impressions and clicks —--

7 days —- 200 impression is good thing —- click 0

- Your potential client is not interested in your service

- No attractive or eye-catching lines
- Gig image bad —--

Make changes in gig —- improve gig image —- improve title

7 days —-- 200 impression —-- 15 clicks —- no message or order

- Description review
- Pricing
- Tags
Test & trial

7 days —--- 15 days changes

15-30 days —-- a chance to rank —-- 3- 4 months —-- 1 order (multiple)

$300 account mange for one month —---- $150 (2 months)

—------------------------

Client message:

—- Confident

Client message:

Hi,

Are you available to do the following task. I want to design a facebook marketing campaign for
pest control service in UAE. Can you do that for me? Will you develop content for that>

Your reply:
Hello,

Thanks for getting in touch!

Yes, I am available for the said task. I will need the page access. To give me facebook business
page access, here is the mail account ([email protected]). Let me know when you send
the access request….

Fiverr does not allow to share any personal information in the inbox (cell number, email id,
skype, payment bank account) —--- robot automatically —- ban direct

90%+ clients go for custom offer —- 10% clients only

—-----

Thanks for reaching out —--

Client problem —---- Painpoint

What I can do for you?

Relevant questions must be asked in first reply—------ Client engagement?

—----
Submit a complaint against any order no. using resolution center —--- Support ticket 1–
2 working days —--

1 order cancel on Fiverr now a days be like no next order or ranking in next 30-60 days
—--

JHOOT NA BOLEN —----

—--------------
Ethics —--- Top priority —--

Sorry, I can not work on such niches. Do contact me if you have any other job
$80 —---- $200
Account create —--> Gigs create —--> Promotional strategies —---> Gig rank —---->
Client message —---> Client order —--> order completed —--->Fiverr account Payment
—--> Local bank account

Payment:

$500 —--> 20% commission —--> $400 —--> 15 days —---> in you fiverr account

1st July —-- 15 July (Payment)

Fiverr Account (payment)$$ —--------(3rd party bank | paypal | Payoneer )----------->

PKR Local bank (HBL, UBL, Allied etc)

https://www.payoneer.com —---- ID card —- verification Proper bank $$ (email id ====

Payoneer ID)

Fiverr Account —->($3 per transaction Payoneer) —--> Local bank account (within an
hour)

Google rate —----- 8-10PKR less than google rate

$400 —- $3 ===== $397* 268Pkr ==== 106,396/—-

—--------------

Fiverr —---- Direct new order bht rare aty hain …..

Tips and tricks use fiverr account promotion —---- next lecture ……
18 July 2023 —---------

Fiverr gig promotion —---

First 15-20 days are important —-- rank —- dead

Fiverr promotion —---

I do not recommend this:

VVRO (Very very real order) —-- fake order

First 5 order fake —------- Gig rank —-- natural order

Komal —-- US —--- Buyer account —-- Search —-- find gig —-- message —- fake
requirement —-- komal will respond like in a natural way —---order place —- order
deliver —-- modification —--- redeliver —-- 5 star rating — 2-3 lines best review ……

VVRO service providers

Komal —--- $200

Fake order 5 fake orders through VVRO —---- 10 - 15 fake account foreign — Paypal
attached —----

Different timing — different amount 5 order place

$10 *5 === 50 after 20% commission ==== $40 —- $160

Why VVRO is a risky business?

Fiverr —-- 15000 account VVRO ki waja se ban kr diye thy

Komal

Omer VVRO seller —---> Komal —--> Zaid —-- Iqra

5- 10 accounts
—--------------------- Authentic person 50,000 PKR —- Gig rank 2 months —-- 2.5 lakh
PKR

—-------------------------------------------------

-$1.5 —--- -$2

Promotional ways: Consistency is required

1- VVRO — Not recommended

2- Promoted gigs
3- Social media Fiverr gig promotion (share your gig on social media so people can buy
your services) fb, insta, twitter, linkedIn, threads | Social media groups
4- Web 2.0 (blogging)
- Quora.com
- https://www.reddit.com/
- Blogger.com (WordpressExpert.blogspot.com)
- Blogs/forums related to your skill (engage yourself)
- Pinterest (Fiverr/freelancing promotion)

Pinterest: ChatGpt —- Best Social media marketing strategies —-- Canva image —--

Blogger —---- ChatGpt post — Canva 1 image —- daily (niche)

5 posts —-- 1,2 post Fiverr link, portfolio —--
WordPress —-- Comments

Create any social media account that has GOOORAA AUDIENCE (twitter – linkedIn—
Threads) —--- Profile show krna ha k ap in services me master

Social media manager expert —-- 2-3 posts

Facebook —-- Real estate USA —groups —- You guys are developing a complete
network for your business —----- Digital marketer USA
No spamming —----- Comment

Facing issue in publishing a page in wordpress?

I have seen the same issue! But i resolved it very quickly as I am a wordpress
developer my self. Go to pages check the bug etc…. If need my services do let me
know I would be happy to help!

Direct me issue: client ko ap pe trust ni ha — na apko client trust

Fiverr —---

40 crore —---- 30 crore internet users —--- 3000 connection

—---------- Fiverr Multiple Account —--------

1– Fiverr account —-- IP address (internet addres) 192.689.8.1 , MAC Adress (laptop
address)

- 2 phones | 2 different Fiverr accounts (IP address)

2- IP Buying (VPN | Virtual machine $10-15 per month)

Account A ==== VPN ===== Reply

Account B ==== VPN ===== Reply
Account C ==== VPN ===== Reply

10% risk —-----

Continuously VPN America, saudia, australia —- Fraud

Support.fiverr.com —- Chat

—---------------------------------------------------------------------- Fiverr Completed —---------

Upwork —---
Freelancing 2 types of platforms

Traditional —---- Client —---> Project Post —---> Freelancers bid —---> client bid
review —--> best price & quality work —--> Work assign

Vs

Non-traditional —---- Client —-> Fiverr —--> search a keyword —--> select a
freelancer —> award project

Bidding: (boli) —---- Project post with requirements —- Price

Freelancer bidding —----

Traditional & non traditional —--- upwork

Fiverr —--- non traditional

900 characters —-- 300 words

—--------

Upwork is the first IPO in the world of freelancing—-------

Odesk and Elance —--- Merger —- Upwork

IPO —- Initial public offering (shares) —--- Its a mature platform —--- Big platform

—---------

Upwork 2 types of accounts:

- Personal/user account
- Free Account
 - Paid Account ($15 per month)

- Agency account

Profile Creation on upwork

Email —--- Signup

Real data provide —--- Verification (id/passport/driving licence)

Less than 18 —--
Not with every profile —--- Interview call —-- slot book —-- Interview (video
camera — generic question and simple personal profile related question

Fiverr —-

WordPress
Social Media Marketing

Content writing
WordPress

—----------
Single Profile (single Account)

2 Specialised profiles
- WordPress
- Social media marketing

1 General Upwork

- 3rd skill but add above 2 specialised as well

My specialised profiles

- SEM (Search engine marketing)

- SEO (search engine optimization)
1 year upwork did not use —---- Account private (client can not search your
account) —- You can bid on projects —--

Profile

Specialised profile —---

SEM —--

Title —-- Relevant Skills in the title | Can go for competitor analysis
Description —---
Hourly rate —---
Portfolio —---

Project base —-- 4 page website | $200

$10 *20 === $200

Hourly $10 *20 hours === 4 pages ==== $200

Hourly $8*20 hours ==== $160

Long term projects ===== $5 per hour * 8 hours === $40*5 (1 day wage)

Weekly $200 * 4 === $800 per month ===== 10% only === $80

Initially per hour —- $5 as a newbie

$100 per hour —-- Company | agencies

$5 per hour —- Budget limited
Description for specialised profile: — Go for competitor research (top 10
profile)
- Relevant to that skill only
- Write something about your portfolio
 - Write about your skills
- Why should you choose me?
- Bonus offer

Go for the video (40-60 seconds) — Explain about your services

Next Class Task: Category that you guys like —-- Multiple profiles (specialised,
how many specialised, portfolio, Description, title)