Scribd
Upload
13 views1 page

International Business Research Methodology 2

Uploaded by

Bedhaso Reshid
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
13 views1 page

International Business Research Methodology 2

Uploaded by

Bedhaso Reshid
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 1

Page and Sergey Brin, students at Stanford University.

It was first
incorporated as a privately held company on September 4, 1998.
Increasingly, as the Google case study demonstrates, international
businesses have an opportunity to create positive social, environmental, and
economic values across borders. An entrepreneurial perspective will serve
you well in this regard.

Spotlight on International Strategy and Entrepreneurship

Hemali Thakkar and three of her fellow classmates at Harvard found a way to
mesh the power of play with electrical power. The foursome invented “a
soccer ball with the ability to generate electricity,” Thakkar said.[1] Every
kick of the ball creates a current that’s captured for future use. Fifteen
minutes of play lights a lamp for three hours.

Called the sOccket, the soccer ball can bring off-grid electricity to developing
countries. Even better, the soccer ball can replace kerosene lamps. Burning
kerosene is not only bad for the environment because of carbon dioxide
emissions but it’s also a health hazard: according to the World Bank,
breathing kerosene fumes indoors has the same effects as smoking two
packs of cigarettes per day (Schwartz, 2010).

How did the idea of sOccket emerge? All four students (Jessica Lin, Jessica
Matthews, Julia Silverman, and Hemali Thakkar) had experience with
developing countries, so they knew that kids love playing soccer (it’s the
world’s most popular sport). They also knew that most of these kids lived in
homes that had no reliable energy (Boyd, 2010).

As of November 2010, the sOccket prototype cost $70 to manufacture, but


the team hopes to bring the cost down to $10 when production is scaled up
(Sriskandarajah, 2010). One ingenious way to bring costs down is to set up
facilities where developing-world entrepreneurs assemble and sell the balls
themselves.

You might also like