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Ace Experiences

Ace Experiences brings unique experiential education experiences to India, such as exhibitions on the human body and extinct species, as well as "Dialogue in the Dark". It aims to provide lifelong education and instill social responsibility through impactful experiences. Ace has partnered with Dialogue Social Enterprise to bring Dialogue in the Dark to India, first opening in Hyderabad in 2010. Ace should attract younger audiences open to new ideas through marketing in urban areas using PR strategies like associations with eye donation organizations and educational institutions.

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Sunil Gopinath Pillai
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20 views3 pages

Ace Experiences

Ace Experiences brings unique experiential education experiences to India, such as exhibitions on the human body and extinct species, as well as "Dialogue in the Dark". It aims to provide lifelong education and instill social responsibility through impactful experiences. Ace has partnered with Dialogue Social Enterprise to bring Dialogue in the Dark to India, first opening in Hyderabad in 2010. Ace should attract younger audiences open to new ideas through marketing in urban areas using PR strategies like associations with eye donation organizations and educational institutions.

Uploaded by

Sunil Gopinath Pillai
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Ace Experiences

About Ace Ace Experiences has brought to India a unique form of entertainment in the form of a dining and exhibition experience. ACE, an acronym for Art, Culture, and Entertainment is a new & most contemporary social idea of creating Unique & First time experiences for its audience. ACE is creating a niche space for itself in the Knowledge entertainment segment riding on the need for Experiential Education that uses entertainment as a front ended tool to convey socially relevant themes of the current times in the most impactful way thus ensuring a long lasting experience & educational value to the visitors & guests.

ACE is creating a niche space for itself by bringing about newer & innovative facets in the learning & human development segment. ACE plans to introduce experiential education by bringing to India Unique exhibitions & transformatory experiences like the Human body walk exhibitions, Fantasy exhibitions of extinct species, Dialogue in the Dark, Educational & impactful tours in the area of Environment & education like the Natural disaster exhibitions just to name a few that seeks to leave a lasting impression on every visitor for a lifetime thereby truly fulfilling the mission of lifetime education and instilling Individual Social Responsibility.(ISR)

ACE, as a part of its endeavor to bring Unique and first of its kind experiences to India, has partnered with Dialogue Social Enterprise (DSE) to bring the Dialogue In the Dark ( DiD) to India starting at Hyderabad. Dialogue in the Dark openined in Hyderabad in November 2010.

Target Audience: Ace should look to attract the younger crowd who are more receptive to new ideas and experiences. y y y y Age Group: 18-35 yrs Family Status: Single or Young Couples Education & Career: Executives , Graduates , Businessmen. Geographies: Metropolitan or Urban Cities.

Communication Objectives: Ace has to make the masses more aware of the unique product they have in hand. Since the product Ace has is completely new to Indian markets its important for people to be aware of the product more than anything else. Hence to develop a liking, preference and conviction about Dialogue in the Dark its important to design a message which can be communicated in an effective way.

Communication Strategies:

Public Relations: Ace Experiences could really work on their PR to expand their business to many parts of India and also abroad by introducing more experiences like Dialogue in the Dark . Ace have their Mission as:

As Ace is a Social Entrepreneurship venture PR could play a vital role in getting people to know about the experiences. y y y y y Ace should look for associations with EBAI (Eye Bank Association of India) and create awareness about eye donation. Ace should include more disabled or differently abled people in their initiatives. Ace could get people into their restaurants by launching the Dialogue in the Dark ads in public places like theatres and airports . Ace should try to educate people about how they could help the differently abled to serve us and thus empowering them to lead normal lives. Ace could tie-up with various educational institutions to help with differently abled people.

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