SNACK ATTACK

Business Plan
___________________
Prepared by:

ABING, JOBEYCA
Group 3 Representative

Submitted to:

ANNA PATRICIA CADIZ

Work Immersion Teacher

Grade 12/ABM
SENIOR HIGH SCHOOL DEPARTMENT
GENERAL SANTOS CITY NATIONAL HIGH SCHOOL
Calumpang General Santos City

TABLE OF CONTENTS

PAGE \* MERGEFORMAT 31
ITEM
PAGES

COVER LETTER

TABLE OF CONTENTS

ACKNOWLEDGEMENT

1.0 EXECUTIVE SUMMARY

2.0 BACKGROUND
2.1 Introduction to Business
2.2 Company Overview
2.3 Vision and Mission
2.4 Keys to Success

3.0 ORGANIZATIONAL STRUCTURE

3.1 Organizational Chart
3.2 Work Immersion Rotation Schedule
3.3 Business Strategies
3.3 Job Descriptions

4.0 MARKETING PLAN

4.1 Introduction
4.2 Objective of Marketing
4.3 Analysis of Marketing
4.4 Target Market
4.5 4P’s Marketing Strategies

5.0 OPERATIONS PLANNING

5.1 Introduction
5.2 Operation Objective
5.3 Operation Strategies
5.4 Supplier

PAGE \* MERGEFORMAT 31
 5.5 Process Planning

6.0 FINANCIAL PLAN

6.1 Introduction
6.2 Objective of Financial Department
6.3 Project Implementation Cost
6.4 List of Expenses
6.5 Income Statement
6.6 Cash Flow Statement
6.7 Balance Sheet
6.8 Financial Analysis

7.0 CONCLUSION

8.0 CURRICULUM VITAE

PAGE \* MERGEFORMAT 31
 COVER LETTER

General Santos City

National High School
April 03, 2023

MA’AM, ANNA PATRICIA CADIZ

Work Immersion Teacher

Good day, Ma’am Cadiz,

We would like to submit our business plan manuscript for the second semester

requirement in our Work Immersion subject.

We verified that the this business plan is originally made by our group.

In this paper, we discussed how we want our business to be established for the

ten days Work Immersion at General Santos City National High School.

Sincerely,

Jobeyca M. Abing
Representative

PAGE \* MERGEFORMAT 31
 ACKNOWLEDGEMENT

First and foremost, we would like to express our heartfelt gratitude to the

almighty above. This would not be possible without the strength, knowledge,

talent, and opportunity that he have provided for us to achieve and complete this

project satisfactorily.

Secondly, we would like to express our deep and sincere gratitude to our

respected Work Immersion teacher, Anna Patricia Cadiz, who believed and

trusted us for this project. Her dynamism, vision, sincerity, and motivation have

deeply inspired us. It was a great privilege and honor to work and study under

her guidance.

Finally, we thankfully acknowledge the support, appreciation,

encouragement, and keen interest of our parents in our academic achievement.

Hence, this business plan was made successful through the aid of these

significant individuals who guided and help us throughout the completion of this

business plan.

PAGE \* MERGEFORMAT 31
 1.0 EXECUTIVE SUMMARY OF BUSINESS PLAN

Snack Attack will be funded by fourteen Grade 12 ABM Bookkeeping

students from General Santos City National High School. The business name

Snack Attack pertains to the main products of the company, which focuses on

selling snacks that are made from potatoes. Snack Attack will be established at

General Santos City National High School this coming April 17, 2023, and will

operate for ten days as part of the Work Immersion.

In addition, Snack Attack utilized its own organizational structure, where it

divided its departments into four and was led by its general manager. This

includes the production, marketing, sales, and finance departments. The

members will undergo departmental rotation every two days to ensure that all the

members experience working in different departments.

Moreover, the marketing plan of Snack Attack will focus on attracting the

teachers, students, staffs and faculties of General Santos City National High

School, which will serve as its target market. The use of social media, specifically

Facebook, will be part of the marketing strategy, considering its advantages that

will help Snack Attack become known and attract more possible consumers.

Snack Attack will also design its packaging to make it more unique while

reducing its expenses and will utilize a unique anime theme.

Snack Attack also established an operation plan for the ten days of

operations. Operation strategies were also mentioned in this business plan.

Barangay Calumpang's local supplier will be the suppliers of Snack Attack, and

PAGE \* MERGEFORMAT 31
this will help in lessening the company's expenses since Snack Attack will be

established at the same location. The operation process will be strictly observed

to ensure that the objectives of Snack Attack will be achieved.

Furthermore, the finances of Snack Attack will be supported by fourteen

people, with each contributing 7.14% of the start-up expenditures of Snack

Attack. Thus, the projected total start-up investment for this business is

P5,000.00, which will be used for the 10 days Work Immersion operation. Snack

Attack also utilizes financial strategies that will help it manage its finances

successfully and ensure profitability, solvency, and stability.

Therefore, this business plan will help the Work Immersion students

practice their abilities and skills in implementing an actual start-up business.

Thus, this business plan emphasized the overall target goal of Snack Attack for

its ten days of operations.

PAGE \* MERGEFORMAT 31
 2.0 BACKGROUND OF THE COMPANY

2.1 INTRODUCTION TO BUSINESS

PRODUCT PRICE

POTATO OVERLOAD P20

SHAWARMA POTATO
POTATO
FRIES PILLOWS
HODOG

DESCRIPTION

INGREDIENTS PROCESS

Potatoes Egg Clean all the ingredients.

Cucumber Hotdog Slice it.
White Onion Oil Mix it.
Tuna Salt Fry each products separately.
Flour Pepper
Bread Crumbs

PRODUCT PRICE

PAGE \* MERGEFORMAT 31
 P10

SWEETO COFFEE
COFFEE
DESCRIPTION

INGREDIENTS PROCESS

Cocoa Mix all the ingredients in a container.

Cremdensada Milk
Chocolate Syrup
Gulaman
Ice

2.2 Company Overview

Company’s Logo

PAGE \* MERGEFORMAT 31
Company’s Name SNACK ATTACK
Owners Name Bulat-ag, Mycho L.
Consigna, Angelo V.
Libo-on, James B.
Abing, Jobeyca M.
Babiera, Trixie Kya L.
Bergado, Mystica B.
Carriedo, Rhea Mae B.
Ela, Rachelle R.
Flores, Beberly C.
Hinlog, Harvey Jee S.
Miquiabas, Shaina Marie D.
Reyes, Joanna Kimura T.
Solis, Glassy Joy T.
Tatic, Angelica B.

Type of Business Corporation

Date of March 17, 2023

Establishment

Company Address General Santos City National High School

Start-up Capital P5,000.00

Products Potato Overload

Sweeto Coffee

Main Activities Production, marketing, selling,

Number of Staff 14

PAGE \* MERGEFORMAT 31
2.3 VISION AND MISSION STATEMENT

2.3.1 Vision Statement

To stand out among all the businesses in this ten-day Work Immersion,

acquire stable profits, and have the best teamwork and collaboration with our

colleagues.

2.3.2 Mission Statement

To serve happiness to our customers through delicious, quality snacks

and an extraordinary, memorable experience while working and practicing our

abilities and skills toward the greater good of the community and environment.

2.4 Keys To Success

The Keys to Success for Snack Attack include:

Reputation Snack Attack will develop positive connections

with its customers through communicating with

them. Their honest feedback on the business will

be much appreciated, and suggestions from

customers for the improvement and betterment of

Snack Attack will be gratefully considered by the

company in order to achieve and strengthen

customer trust and loyalty.

Superior Customer Additionally, Snack Attack guarantees to provide

Service
high-quality services to its customers. Snack

Attack staff members will do their best to satisfy

PAGE \* MERGEFORMAT 31
 and serve its customers.

Location Furthermore, the Snack Attack will extend its

services to the teachers, faculties and staffs, and

students of General Santos City National High

School.

Products Lastly, Snack Attack products are safe and

hygienic, ensuring customers safety. The

products are very reasonably priced, and the

packaging is uniquely designed and

environmentally friendly.

PAGE \* MERGEFORMAT 31
 3.0 ORGANIZATIONAL STRUCTURE

3.1 Organizatonal Chart

PAGE \* MERGEFORMAT 31
PAGE \* MERGEFORMAT 31
3.2 Work Immersion Rotation Schedule
DAY 1-2
GENERAL PRODUCTION MARKETING SALES FINANCE
MANAGER DEPARTMENT DEPARTMENT DEPARTMENT DEPARTMENT
Abing Flores Libo-on Babiera Ela
Tatic Bulat-ag Carriedo Reyes
Bergado Shai Hinlog Solis
Consigna
DAY 3-4
Ela Abing Flores Libo-on Babiera
Reyes Tatic Bulat-ag Carriedo
Solis Bergado Shai Hinlog
Consigna
DAY 5-6
Babiera Ela Abing Flores Libo-on
Carriedo Reyes Tatic Bulat-ag
Hinlog Solis Bergado Shai
Consigna
DAY 7-8
Libo-on Babiera Ela Abing Flores
Bulat-ag Carriedo Reyes Tatic
Shai Hinlog Solis Bergado
Consigna
DAY 9-10
Flores Libo-on Babiera Ela Abing
Tatic Bulat-ag Carriedo Reyes
Bergado Shai Hinlog Solis
Consigna

3.3 Job Description

According to SHRM, a job description is a useful, plain-language tool that

explains the tasks, duties, functions, and responsibilities of a position. It specifies

who does a particular type of work, how that work is to be accomplished, as well

as the frequency and purpose of the work in relation to the organization's mission

and goals. Thus, each department of the Snack Attack company has its own

strategies for how it should operate in order to ensure that all plans are carried

out correctly and that the specific goal mentioned in the business plan is met.

A. General Manager

PAGE \* MERGEFORMAT 31
 Overseeing daily business operation.

 Developing and implementing growth strategies.

 Evaluating performance and productivity.

A. Production Department

 Planning and organizing production schedule.

 Responsible in purchasing raw materials.

 Responsible in producing products for the operation.

B. Marketing Department

 Responding customers needs.

 Monitoring and managing online promotions.

 Develop marketing strategies to reach target market.

C. Sales Department

 Responsible in selling the products.

 Achieve growth and hit sales targets.

 Present sales, revenue, and expenses reports.

D. Finance department

 Responsible for entering, categorizing, and reviewing financial transactions.

 Ensure that the company may access funds in a sustainable manner.

PAGE \* MERGEFORMAT 31
 Present financial statements.

4.0 MARKET PLAN

4.1 Introduction

William stated that a commitment to marketing is a long-term investment

in your business. Snack Attack gives high value to its target market by offering

them affordable and reasonably priced snacks. Part of the business marketing

plan of Snack Attack is to attract the teachers, students, staffs and faculties of

General Santos City National High School, which will bring profits to the

business.

PAGE \* MERGEFORMAT 31
 In addition, Snack Attack wants to achieve an environmentally friendly

business. That is why it will try to use environmentally friendly packaging that is

uniquely and personally designed by the business. This will also help to lessen

the expenses for the packaging of Snack Attack. Snack attack also include its

unique anime theme as part of its marketing strategy.

Furthermore, the use of online platforms will be utilized by the Snack

Attack. The marketing department will focus on introducing the business through

Facebook and reaching its target audience. Given the fact that most of Snack

Attack's target market is technologically involved, the Snack Attack social media

team will be posting contents that will help build the name of Snack Attack and

achieve its success.

4.2 Objective of Marketing

Snack Attack’s objective in marketing is to attract its target market while

utilizing a marketing strategy that will aim to establish a good relationship with its

customers.

4.3 Analysis of Marketing

4.3.1 Market Trend

PAGE \* MERGEFORMAT 31
 Snacks that are made from potatoes will always remain one of the best

snacks in the food industry. Different snacks that were made from potatoes will

always satisfy our cravings, which made it one of the most in-demand snacks.

Moreover, the theme of Snack Attack wants to achieve an anime vibe. It

has been observed that most of the students of General Santos City National

High School are fond of anime. In fact, anime is one of the trends on online

platforms as it serves as entertainment for its viewers. Hence, we emphasized in

our logo the anime feel to make it fit with the overall contents of our marketing.

4.3.2 External Environment Analysis

General Santos City National High School is a huge school with a large

number of students enrolled. Given its population, Snack Attack sees this as an

opportunity to gain a high profit. Thus, Snack Attack wants to serve delectable

potato snacks at General Santos City National High School. This will surely be

patronized by students, teachers, staffs and faculties since it’s perfect for their

everyday snacks

4.3.3 Internal Environment Analysis (SWOT ANALYSIS)

SRENGHT

 Unique concept and theme.

 Promote potato snacks.

 Budget friendly.

 Environmentally friendly DIY packaging.

PAGE \* MERGEFORMAT 31
 Strong workforce.

WEAKNESS

 Limited fund.

 Limited time of operations.

 Mostly inexperience student workers.

OPPORTUNITIES

 Innovated products.

 Explored social media for promotion activities.

 Provide experiences for students to practice their skills and abilities in the

business field.

THREATS

 Competitors.

4.4 Target Market

4.4.1 Segmentation
DIY PACKAGING
POTATO OVERLOAD SWEETO COFFEE

PAGE \* MERGEFORMAT 31
4.4.2 Consumer Market and Buyer Behavior

(i) Students recess, lunch, and dismissal time.

(ii) Teachers, staffs and faculties who have been working for hours.

4.4.3 Positioning

Snack Attack dedication in striving for creating its DIY packaging,unique

anime theme, active social media promotion, and commitment to a healthy

environment by using environmentally friendly packaging sets it apart from other

businesses.

4.5 4P’s Marketing Strategy

4.5.1 Product Strategy

Packaging

PAGE \* MERGEFORMAT 31
 Snack Attack product packaging is uniquely different because it aims in

using environmentally friendly materials. The packaging is beautifully and

personally (DIY) designed and made with good quality to ensure the safety of the

products and satisfy the customers.

4.5.2 Price Strategy

Affordable

Snack Attack provides products that are budget-friendly. Our target market

is teachers, students, staffs and faculties of General Santos City National High

School. Hence, we ensures that we will offer reasonable prices where everyone

can surely afford them.

4.5.3 Place Strategy

General Santos City National High School

School is a perfect place to establish a business since it has a high

number of population. Hence, General Santos City National High School is the

perfect place where Snack Attack can operate because it is where the company’s

target market can be found.

4.5.4 Promotion Strategy

Online Platforms

PAGE \* MERGEFORMAT 31
 Snack Attack will use online platforms to promote its business. This is way

less expensive yet very useful because the target market of Snack Attack can

easily access online platforms. Snack Attack will have its social media account

particularly in Facebook, where various contents for Snack Attack promotion will

be posted to make online users recognize the company.

5.0 OPERATIONS PLANNING

5.1 Objective of Operations

PAGE \* MERGEFORMAT 31
 Snack Attack objective in operations is to ensure that the company’s

overall operations are running smoothly to maintain the company’s good

reputations. The good quality of the products should be maintained to meet the

satisfaction of the customers, which is the key factor to gaining their trust and

loyalty, which will increase the company’s profits and encourage more customers

to trust Snack Attack business operations.

5.2 Operation Strategies

The following are the Snack Attack operation strategies to ensure that the

business will be operated effectively throughout the 10 days Work Immersion and

meet the objective of operations:

1. Create a selling schedule.

2. Ensure that the products are good quality and safe to eat so that they will meet

customers’ satisfaction and gain their trust and loyalty to Snack Attack.

3. Asks for reviews, feedback, and suggestions from the customers to maintain a

harmonious relationship with them and encourage customer retention.

5.3 Suppliers

South Snacks decided to do direct purchases with Barangay Calumpang local

suppliers. This helps to emphasize that Barangay Calumpang is rich with

resources that can be used in start-up ventures to support local products and

local workers. This will also help our company to lessen our expenses since our

business will also be established in the same location with its suppliers.

PAGE \* MERGEFORMAT 31
5.4 Process Planning

South Snacks will buy its supplies from its suppliers.

Prepare everything that is needed for the selling operations.

Arrange the schedule of the operations and start promoting online

to attract reservations for catering services and online orders.

Arrange the schedule of the operations and start promoting online

to attract reservations for catering services and online orders

6.0 FINANCIAL PLAN

6.1 Introduction

PAGE \* MERGEFORMAT 31
 A documented financial plan, according to Rob Williams, provides you with

a measurable target to aim toward. Because you can track your progress, you

can eliminate doubt or uncertainty about your decisions and make adjustments to

help you overcome potential roadblocks. Snack Attack financial department has

established a financial forecast to assure the business’s effectiveness and

adequateness. In terms of corporate profitability, this financial strategy will

provide a long-term orientation for the company.

This financial plan will also demonstrate how finances may affect Snack

Attack. Without efficient financial planning, the business cannot function. Thus,

Snack Attack financial component will carefully adopt a strategic strategy to

manage its business income in order to reduce the risk of loss.

6.2 Objective of the Financial Department

The following are the objectives of South Snacks financial department:

 Manage Snack Attack finances.

 Achieve optimal profit.

 Ensure South Snacks Survival.

 Achieve a balance structure that is essential for liquidity, flexibility and

stability of Snack Attack.

6.3 Project Implementation Cost

PAGE \* MERGEFORMAT 31
 The capital fund for Snack Attack will be funded by fourteen Grade 12

ABM Bookkeeping students to achieve the right amount of fund for the

implementation of the business. Each students will contribute P357.14 or 7.14%,

bringing a total start-up of P5,000.00. Thus, this amount fund contributed per

shareholder will be use in the implementation of the business.

6.4 List of Expenses

List of Expenses Amount Variable Fixed Cash Non-cash

Cost Cost Expenses Expenses
Overload Potato Ingredients P2,800.00 √ √

Sweeto Coffee Ingredients P2,000.00 √ √

Packaging DIY P100.00 √ √

Marketing P50.00 √ √

Total Expenses P5,000.00

6.5 Record of List of Sales

No. Products Goods Sold Selling Price Sales

1. Potato Overload 300 20 P6,000.00

2. Sweeto Coffee 300 10 P3,000.00

Total Sales P9,000.00

Total Expenses P5,000.00

Net Profit P4,000.00

6.6 Income Statement

PAGE \* MERGEFORMAT 31
 South Snacks Company
Statement of Comprehensive Income
For the Month Ended March 31, 2023
Sales
Poatato overload P6,000.00
Sweeto Coffee P3,000.00
Total Sales P9,000.00
Less: Cash Expenses P5,000.00
Net Profit P4,000.00

6.7 Cash Flow Statement

South Snacks Company

Statement of Cash Flow
For the Month Ended March 31,2023
Cash Flow From Operating
Activities
Collections:
Sales Revenue P9,000.00
Payments:
Expenses (P5,000.00)
Net Cash Provided For Operating P4,000.00
Activities
Cash Flow From Financing
Activities
Investment P5,000.00
Cash Balance of the Month Ended P9,000.00

6.8 Balance Sheet

PAGE \* MERGEFORMAT 31
 South Snacks Company
Statement of Financial Position
As of April 17,2023
Asset
Cash P5,000.00
Total Asset P5,000.00
Liability
Owner’s Equity
Initial Capital Share P5,000.00
Total Liability and Owner’s Equity P200,00.00

South Snacks Company

Statement of Financial Position
As of April 28,2023
Asset
Cash P9,000.00
Total Asset P9,000.00
Liability
Owner’s Equity
Initial Capital Share P5,000.00
Net Profit P4,000.00
Total Liability and Owner’s Equity P9,000.00

6.9 Financial Analysis

PAGE \* MERGEFORMAT 31
 Snack Attack expenses include ingredients for overload potato, sweeto

coffee, packaging, and marketing expenses. All the expenses are outflows in

cash and the expenses for purchases are variable costs, bringing a total of

P5,000.00 expenses.

The Income statement shows that after the ten-day of operation of Snack

Attack, it brought in P9,000.00 total sales. After deducting all the business

expenses for the ten-day of operations, the net income statement shows that the

business’ net profit after ten days is P4,000.00, or approximately 80% of the

capital invested in the business.

The statement of cash flows shows that it has an inflow of P9,000.00 from

its sales revenue. After deducting it from the payment of expenses, which is an

outflow of cash, the total net cash provided for the operating activities of Snack

Attack is P4,000.00. The P5,000.00 investment was also added to the inflow of

cash. Thus, the cash balance at the end of the month is P9,000.00.

As of the start of the business, South Snacks has P5,000.00 cash for its

assets and the same amount for its owners’ equity, with no liabilities. At the end

of the ten-day of operations, the total assets increased by P9,000.00 , including

the owner’s equity.

Therefore, this financial projection forecast assure Snack Attack

profitability, solvency, and stability.

PAGE \* MERGEFORMAT 31
 7.0 CONCLUSION

A business plan is essential for the existence of the company. Snack

Attack business plan was meticulously prepared in order to prevent any losses .

PAGE \* MERGEFORMAT 31
This business startup was well planned by the group with the aim of establishing

a successful business for the ten-day Work Immersion. The forecast planning

may not be easy to reach, but with the help Snack Attack marketing, operational,

and financial planning, the desired overall goals of this business plan would be

reached soon.

Furthermore, Snack Attack is a business with a mission. It places a great

importance on satisfying its customers whiles practicing our skills and abilities.

The learning we will gain from this ten-day Work Immersion will push us more to

grow as an ABM students, personally and professionally. Despite the various

hurdles of starting a business, Snack Attack will take a chance to find its way to

success. Snack Attack will work hard for the cost of taste, with defined goals in

mind.

PAGE \* MERGEFORMAT 31