INDEX

SR .NO TITLE PAGE.NO

1. Abstract 2
2. Introduction 3
3. Methodology 5
4. Overview 6
5. Advantage 9
6. Disadvantage 10
7. Conclusion 11
8. Reference 12

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 ABSTRACT
SWOT Analysis (short for strengths, weaknesses, opportunities, threats) is a business strategy tool

to assess how an organization compares to its competition. The strategy is historically credited to

Albert Humphrey in the 1960s, but this attribution remains debatable. There is no universally-

accepted creator. Also known as the SWOT Matrix, it has achieved recognition as useful in

differentiating and establishing a niche within the broader market. Beyond the business world,

SWOT Analysis can also be applied to the individual-level to assess a person's situation versus

their competition further. There are both internal and external considerations build into the tool.

"Strengths" and "weaknesses" are internally-related. The former representing a facet of an

organization/entity which lends it an advantage over the competition. The latter being

characteristic of that same entity, which leads to a relative disadvantage against the competition.

Regarding externally-related, "opportunities" are realities in the greater environment that can be

exploited to benefit the entity. While on the other hand, "threats" are realities in the greater

environment, which might lead to problems for the entity.

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 INTRODUCTION
The seminar on SWOT Analysis was organized to educate participants on the importance and
application of SWOT analysis as a strategic planning tool. The session was designed to offer
insights into how businesses, projects, and individuals can assess their current position and develop
strategies for improvement. The focus was on understanding the key components of SWOT
(Strengths, Weaknesses, Opportunities, and Threats) and how to leverage this framework to make
informed decisions.
The seminar began with an introduction to SWOT analysis, explaining that it is a simple yet
powerful tool for assessing both internal and external factors that impact a business or project. The
four components were defined as:

Strengths – internal attributes that help achieve objectives.

Weaknesses – internal limitations that hinder success.

Opportunities – external conditions that could be exploited for advantage.

Threats – external risks that could harm the business or project.

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SWOT analysis for students is an assessment method in which students identify their areas of
weakness to strengthen their areas of strength, it helps students achieve a clear picture of where
they stand. The SWOT's full form is Strengths, Weaknesses, Opportunities, and Threats.

Performing a SWOT analysis will make them face reality. The next course of action can be
influenced by these four forces as lack of fundamental skills frequently traps students, whether
they are pursuing further education or a career.

Further, they get a chance to know what their goal is and where they currently stand. Besides, it
also helps students to identify areas of improvement and goal setting.

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 METHODOLOGY

The process of conducting a SWOT analysis was explained step-by-step:

1. Defining the Objective: Setting clear goals for the analysis.

2. Gathering Data: Collecting relevant internal and external information.

3. Listing Strengths and Weaknesses: Identifying the organization's internal characteristics.

4. Identifying Opportunities and Threats: Analyzing the external environment.

5. Developing Strategic Action Plans: Using the analysis to create a strategy that leverages
strengths and opportunities, mitigates weaknesses, and addresses threats

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 OVERVIEW

SWOT Analysis is a strategic planning tool used to assess the internal and external factors affecting
an organization, project, or individual. It is widely used to help decision-makers understand the
current situation and develop strategies for future improvement. The acronym SWOT stands for
Strengths, Weaknesses, Opportunities, and Threats.
Components of SWOT Analysis:
1. Strengths (Internal):
These are the internal attributes and
resources that provide a competitive
advantage. Strengths could include skilled
staff, strong brand reputation, unique
technology, financial stability, or efficient
operations.

2. Weaknesses (Internal):
These are internal factors that may limit the
success of a project or business. Weaknesses
could be lack of expertise, resource
constraints, poor market presence, or
outdated technology.

3. Opportunities (External):
These are external factors that the business or project can capitalize on for growth and success.
Opportunities can include emerging markets, technological advancements, changes in consumer
preferences, or favorable economic conditions.

4. Threats (External):
Threats are external factors that could negatively impact the organization or project. These may
include increased competition, market volatility, regulatory changes, or economic downturns.

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Through SWOT analysis, a student can analysis what opportunities lie ahead of them. Here
are a few examples of SWOT analysis for students.

SWOT Analysis Example - Strengths

The examples of the strength quadrant of SWOT analysis for students bring out the following:

What are my strengths? – “I have strong communication skills and efficiency with technology”
In which subject do I score well? – Computer Architecture Organization
Which is my favorite subject? – Descrit Mathematics
What do others see as my strengths? – “They feel I am open to new ideas.”
What are my hobbies and interests? – “I love to paint abstract, do Indian classical dance or play
the guitar.”
SWOT Analysis Example - Weaknesses
The weakness of SWOT analysis examples for students discloses the following:

What is my weakness? - Easily distracted and get nervous at interviews

Which is the subject that I struggle with? – M3
Which is my least favorite subject? – Oops in c++
In which areas do I need more education or skill-based training? – “I need to learn coding and
search engine optimization.”
What are my negative traits or habits? – Impatience and procrastination
SWOT Analysis Example - Opportunities
The examples of SWOT analysis opportunities for students are as mentioned below:

What opportunities are open to me? - “I have studied engineering in CSE branch which opens
career in software industries”
What are the strengths that I can turn into opportunities? – “I like to stay fit so I could appear for
Defense services exams.”

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SWOT Analysis Example - Threats
The examples of threats SWOT analysis for students are as pointed out below:

What are the threats that could affect my chosen career field? – “The number of seats is limited in
the university that I am applying to.”
What scares me the most and is the demotivating factor? – “I have to appear for entrance exams
which I am scared of, but it's the only way to get admission into good engineering colleges.”

Importance of SWOT Analysis

Doing a SWOT analysis for students will help figure out the shortcomings and provide a clearer
picture of the goals. The importance of performing a student SWOT analysis is as follows.

▪ Making correct decisions for exploring various opportunities.

▪ Having a clear understanding of your goals.

▪ Making changes in the plan to accommodate possibilities.

▪ Understanding choices to counteract threats.

▪ It keeps you aware of the shortcomings and acts as a motivation.

▪ Help in utilizing available resources to the best of your ability.

▪ Reviewing options and prioritizing accordingly.

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 ADVANTAGES
1. Simple and Easy to Use
SWOT analysis is straightforward, easy to understand, and can be conducted without the need for
specialized tools or knowledge.

2. Comprehensive Overview
It provides a holistic view of both internal (strengths and weaknesses) and external (opportunities
and threats) factors, offering a complete picture of the situation.

3. Helps Identify Strategic Priorities

By highlighting critical areas for attention, SWOT analysis helps organizations focus on leveraging
strengths, addressing weaknesses, and seizing opportunities, leading to informed decision-making.

4. Versatile
It can be applied to any type of organization (businesses, non-profits, government agencies) and
at different levels (strategic planning, marketing, personal development).

5. Encourages Collaboration
When conducted in groups, it encourages brainstorming, cross-functional collaboration, and
diverse perspectives, leading to a more balanced and realistic assessment.

6. Supports Strategic Planning

SWOT analysis serves as a foundation for developing long-term strategies by aligning internal
capabilities with external opportunities and addressing potential threats.

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 DISADVANTAGES
1. Subjectivity
The results can be biased, as they depend on the perspectives of the individuals conducting the
analysis, which may lead to an incomplete or skewed understanding.

2. Over-Simplification
While SWOT provides a broad overview, it may oversimplify complex business environments and
relationships, making it difficult to fully capture the nuances of a situation.

3. Lack of Prioritization
SWOT analysis does not inherently prioritize the factors listed. As a result, it can be challenging
to determine which issues are the most important to address first.

4. No Solution Offered
SWOT analysis identifies strengths, weaknesses, opportunities, and threats but does not provide
specific strategies or solutions for how to deal with them.

5. Can Be Time-Consuming
In large organizations or complex projects, gathering relevant data for each component (especially
external opportunities and threats) can be time-consuming.

6. Static Snapshot
SWOT analysis provides a snapshot of the current situation but does not account for the dynamic
and ever-changing nature of markets and environments, meaning the analysis needs regular
updates.

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 CONCLUSION
In conclusion SWOT analysis is a versatile tool that can be applied in diverse situations to evaluate
internal capabilities and external conditions, enabling businesses, projects, and individuals to make
well-informed decision and develop robust strategies.

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 REFERENCE
https://www.google.com
https://chatgpt.com/
https://asana.com/resources/swot-analysis
https://www.investopedia.com/terms/s/swot.asp
https://www.businessnewsdaily.com/4245-swot-analysis.html
https://www.techtarget.com/searchcio/definition/SWOT-analysis-strengths-
weaknesses-opportunities-and-threats-analysis
https://blog.hubspot.com/marketing/swot-analysis

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