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Unit 2 Case Study

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0% found this document useful (0 votes)
30 views2 pages

Unit 2 Case Study

Uploaded by

nitika.asawa
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Case study

Case study 1
Two years ago, Madhu completed her degree in food technology. She worked for
sometime in a company that manufactured chutneys, pickles and murabbas. She
was not happy in the company and decided to have her own organic food
processing unit for the same. She set the objectives and the targets and formulated
an action plan to achieve the same. One of her objectives was to earn 10% profit on
the amount invested in the first year. It was decided that raw materials like fruits,
vegetables, spices, etc. will be purchased on three months credit from farmers
cultivating only organic crops. She also decided to follow the steps required for
marketing of the products through her own outlets. She appointed Mohan as the
Production Manager who decided the exact manner in which the production
activities were to be carried out. Mohan also prepared a statement showing the
number of workers that will be required in the factory throughout the year. Madhu
informed Mohan about her area wise sales target for different products for the
forthcoming quarter. While working on the production table, a penalty of 100 per
day for not wearing caps, gloves and apron were announced.

1. Quoting lines from the above paragraph, identify and explain the different
types of plans discussed.

Case study 2
Two years ago, Mayank obtained a degree in food technology. For some time, he
worked in a company that manufactured bread and biscuits. He was not happy in
the company and decided to have his own bread and biscuits manufacturing unit.
For this, he decided the objectives and the targets, and formulated an action plan to
achieve the same. One of his objectives was to earn 50% profits on the amount
invested in the first year. It was decided that raw materials like flour, sugar, salt,
etc. will be purchased on two months credit. He also decided to follow the steps
required for marketing the products through his own outlets. He appointed Harsh
as the Production Manager who decided the exact manner in which the production
activities were to be carried out. Harsh also prepared a statement showing the
requirement of workers in the factory throughout the year. Mayank informed Harsh
about his are a wise sales target for different products, for the forthcoming quarter.
While working on the production table, a penalty of 150 per day was announced
for not wearing the helmet, gloves and apron by the workers.

1. Quoting lines from the above paragraph identify and explain the different
types of plans discussed.

Case study 3
Flipkart is an e-commerce company founded in the year 2007 by Sachin Bansal
and Binny Bansal. The company is registered in Singapore, but has its
headquarters in Bangaluru, India. The company seeks to increase traffic (more
clicks on their products) and boost sales and revenue through integration of Mobile
Apps, Display, Pay per Click and Search Engine Optimization. In order to dispel
the fear of people related to shopping online, Flipkart was the first company to
implement the popular ‘Cash on Delivery’ facility. All the products sold by the
company under a particular category may have different return/replacement period.
Flipkart allows multiple payment options such as cash on delivery, credit or debit
card transactions, net banking, e-gift voucher and card swipe on delivery. The
company operates both ways when an order is received. The products for which it
holds inventory are dispatched by it directly. For the products they do not store in
inventory, they just send the order received by them to the supplier who ships it.
The company plans to spend about? 75 crores on e-Commerce advertising in the
year 2016. Flipkart reserves the right to terminate your membership and/or refuse
to provide you with access to the website if it is brought to Flipkart’s notice or if it
is discovered that you are under the age of 18 years. This is because as per the
Indian Contract Act, 1872, the minors, un-discharged insolvents, etc. is not eligible
to use the website.

1. In context of the above case, identify and explain the different types of plans
being used by Flipkart by quoting lines from the paragraph.

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