A Complete SEO Audit Checklist by iSKills Pakistan

Sr. No. Checks Grading Tools Used For Analysis Task Completed
A Niche Research
1 Have you selected a Niche with KD < 20? Pass or Fail Moz
2 Have you fulfilled the minimum volume requirements for your keyword? Pass or Fail Keyword Everywhere
3 Have you checked your keyword volume by using the Keyword Everywhere tool? Pass or Fail Keyword Everywhere
4 Do your selected niche has at least 3 sites less than 20 DA on SERP? Pass or Fail Moz, SERP
5 Are there any DMCA warnings on SERP? Pass or Fail SERP (Google)
6 Have you checked the top 3 sites for organic proof against your keyword in ahrefs? Pass or Fail Sitemap Check
7 Have you checked top sites with organic traffic? Pass or Fail Ahres/SimilarWeb/SemRush
8 Are competitors getting traffic from your main Niche? Pass or Fail Ahres/SimilarWeb/SemRush
9 Did you check Google Trend? Pass or Fail Google Trends
10 Have you checked the intent of your Niche? Pass or Fail Google SERP / Competitors
11 Do you truly have an idea about your niche intent? Pass or Fail SERP (Google)
12 What is your niche? A micro or macro? Pass or Fail SERP (Google)

B Keyword Research
1 Did you perform keyword research? Pass or Fail SEO Tools
2 Did you group similar intent keywords? Pass or Fail Google
3 Did you use Google Instant for Keyword Research? Pass or Fail Google
4 Did you use ahrefs for Keyword Research? Pass or Fail ahrefs
5 Did you use Google to understand the intent and similarity between multiple keywords?Pass or Fail Google
6 Did you explore competitors' sitemaps to gather keywords? Pass or Fail Competitors
7 Are you sure your domain has no TM or copyright brand name? Pass or Fail Domain Registrar Check

B.1 Keyword Usage & Optimization

1 Use keywords naturally within the content. Pass or Fail
2 Avoid keyword stuffing. Pass or Fail

1
 A Complete SEO Audit Checklist by iSKills Pakistan
Sr. No. Checks Grading Tools Used For Analysis Task Completed
3 Use keyword variations throughout your content. Pass or Fail
4 Focus on user intent when choosing keywords. Pass or Fail
5 Include long-tail keywords throughout the content. Pass or Fail
6 Set the main key phrase in the SEO title and meta description. Pass or Fail
7 Ensure keywords are aligned with user intent. Pass or Fail
8 Place focus keywords strategically within the article. Pass or Fail
9 Ensure keyword density is balanced. Pass or Fail
10 Use semantic keywords related to the main topic. Pass or Fail
C Site Setup & Article Design
1 Have you completed the overall Site Setup? Pass or Fail Manual Check
2 Have you designed your article? Pass or Fail Manual Check
Symbol Host/ Middle
3
Have you bought the domain and Hosting for your project? Pass or Fail Host/Namecheap
4 Have you connected Cloudflare with your site? Pass or Fail cloudflare.com
5 Have you installed WordPress, and does the homepage open at abc.com? Pass or Fail https://httpstatus.io/
6 Have you installed, gain access to all the themes provided by iSkills? Pass or Fail Consult Portal
7 Have you installed all the necessary plugins to your site? Pass or Fail Consult Portal
8 Have you created a privacy policy and contact us pages? Pass or Fail Watch Lecture Guidelines
9 Are you using any cracked or nulled plugins? Pass or Fail Watch Lecture Guidelines
10 Have you deleted null or cracked versions of plugins? Pass or Fail Watch Lecture Guidelines
11 Does your article contain designed images and videos? Pass or Fail Watch On Page SEO lecture
Check with https://www.seoptimer.
12
Are you using important keywords in Title, H1, H2? Pass or Fail com/h1-checker
13 Does your important keyword appear in the first paragraph? Pass or Fail Manual Check
14 Are you using a table of contents on a lengthy page? Pass or Fail Table of Contents Plus Plugin
Manual Check and customize with
15
Are you using a featured image for each of your posts? Pass or Fail theme settings
16 Are you using infographics in your post? Pass or Fail Manual Check

2
 A Complete SEO Audit Checklist by iSKills Pakistan
Sr. No. Checks Grading Tools Used For Analysis Task Completed
Check in links report GSC/ Screaming
17
Have you properly inter-linked your articles? Pass or Fail Frog/Sitebulb
18 Are you using any variation of your keyword in internal linking? Pass or Fail Manual Check
C.1 Internal & External Linking
1 Interlink related pages within your site. Pass or Fail
2 Use relevant anchor text for internal links. Pass or Fail
3 Place internal links within the first 4 paragraphs. Pass or Fail
4 Link to high-authority external sites. Pass or Fail
5 Use ‘nofollow’ for external links where necessary. Pass or Fail
6 Avoid orphan pages (unlinked pages). Pass or Fail
7 Use do-follow links for trusted external pages. Pass or Fail
8 Regularly fix broken links (404 errors). Pass or Fail
9 Avoid linking to pages with the same anchor text targeting the current page. Pass or Fail
10 Keep a balance between internal and external links. Pass or Fail

D Technical SEO Checks

1 Are you using Primary Protocols such as (HTTP / HTTPS)? Pass or Fail WP Basic Settings
2 Does the site have a valid SSL certificate? Pass or Fail Most Crawling Tools
3 Do all pages redirect from HTTP to HTTPS correctly? Pass or Fail Chrome / sslchecker.com
4 Is an HSTS policy in place? Pass or Fail Most Crawling Tools
5 Is your website mobile friendly? Pass or Fail securityheaders.com
6 Does your site break and then load? Pass or Fail Google Mobile Friendly Test
7 Are ALT tags being regularly used? Pass or Fail Visual / Fix the issue

3
 A Complete SEO Audit Checklist by iSKills Pakistan
Sr. No. Checks Grading Tools Used For Analysis Task Completed
Check with alt tag
8
Are you using WEBP format images? Pass or Fail checker/sitebulb/screamingfrog
9 Does your website have any CLS issues? Pass or Fail Check with /sitebulb/screamingfrog
10 Have you installed Google Analytics? Pass or Fail Pageinsight
11 Do you have MS Clarity installed? Pass or Fail gachecker.com
12 Is Search Console set up and connected? Pass or Fail GA Debug Extension
13 Have you connected Bing webmaster? Pass or Fail GSC
14 Have you submitted Sitemap in GSC? Pass or Fail GSC
15 Is there a sitemap.xml file? Pass or Fail cache:' in browser
16 Have you performed Sitemap and Google Cache comparison? Pass or Fail Sitemap Check
Check Sitemap in GSC and site:in
17
Are there any crawl errors in GSC? Pass or Fail Google
18 Are there any other errors in GSC? Pass or Fail Screaming Frog
19 Are there any manual actions applied to your site in GSC? Pass or Fail Google / Visual
20 Have you Track Top ranking keywords? Pass or Fail Google / Visual
21 What are the Track top-ranking pages? Pass or Fail Serprobot
22 Have you performed complete Internal redirects? Pass or Fail Ahrefs/semrush
23 Have you performed Redirect chains & Redirect loops? Pass or Fail Screaming Frog
24 Is Robots.txt present? Pass or Fail Screaming Frog
25 Have you seen the Robots.txt review? Pass or Fail Visual
26 Are pages being correctly blocked by Robots.txt? Pass or Fail Visual / SC
27 Are pages being correctly blocked by Meta Robots? Pass or Fail Visual
28 Have you submitted your site to Google & Bing? Pass or Fail Screaming Frog
29 Does your page open under 3 seconds? Pass or Fail Bing Webmaster/GSC
30 Have you optimized your core web vitals issue? Pass or Fail GTmetrix/pageinsight
31 Have you fixed the text too small issue in GSC by the code shared in the group? Pass or Fail Pageinsight
32 Does your homepage show all the important posts on your site? Pass or Fail GSC
33 Have you created your navigational bar? Pass or Fail Visual

4
 A Complete SEO Audit Checklist by iSKills Pakistan
Sr. No. Checks Grading Tools Used For Analysis Task Completed
34 Is your footer optimized and has a disclaimer and contact us pages? Pass or Fail Visual
35 Does your footer contain affiliate disclosure? Pass or Fail Visual
36 Does your website have a unique About Us Page? Pass or Fail Visual

E Schema Checks
1 Are you using Organization Schema on the Homepage? Pass or Fail Yoast/ RankMath/ Manual
2 Are you using mobile application schema in apk site? Pass or Fail Rich Result Testing
3 Are you using the item list schema for the Table of contents? Pass or Fail Rich Result Testing
4 If your article contains FAQs are you using FAQ schema? Pass or Fail Rich Result Testing
5 Are you using video schema for video embeds? Pass or Fail Rich Result Testing
6 Use structured data (schema markup). Pass or Fail Rich Result Testing
7 Implement proper canonical URLs to avoid duplicate content. Pass or Fail Rich Result Testing
8 Set up breadcrumb navigation for better user flow. Pass or Fail Rich Result Testing
9 Set up Google Search Console and submit your sitemap. Pass or Fail Rich Result Testing
10 Add business schema for local businesses (if applicable). Pass or Fail Rich Result Testing
11 Regularly audit your site for SEO issues. Pass or Fail Rich Result Testing
12 Implement HTTPS for security. Pass or Fail Rich Result Testing
13 Use a table of contents for longer posts. Pass or Fail Rich Result Testing
14 Use proper schemas related to your content. Pass or Fail Rich Result Testing
15 Use breadcrumb navigation for better UX and SEO
F Content Audit
1 Have you crafted content strategy? Pass or Fail Manual planning
2 Have you created any blog posts on your site? Pass or Fail WordPress
3 Are you following KD below 20 for informational keywords and then for higher KD? Pass or Fail Visual
4 Is your content perfectly optimized for user intent? Pass or Fail Moz+Keyword Everwhere
5 Are you using the FAQ section at the end? Pass or Fail Google + Read Yourself
6 Does your page word count enough for your user query satisfaction? Pass or Fail Visual

5
 A Complete SEO Audit Checklist by iSKills Pakistan
Sr. No. Checks Grading Tools Used For Analysis Task Completed
7 Have you covered almost everything Related to your Niche? Pass or Fail Wordcounter + Manual Serp Analysis
8 Are you continuously updating your content? Pass or Fail Topic Clustering
9 Are you adding content to right and relevant category? Pass or Fail Manual Analysis
F User engagement & Content
1 Use multimedia (videos, infographics) to enhance engagement. Pass or Fail
2 Write content aligned with user search intent. Pass or Fail
3 Use bullet points for better readability. Pass or Fail
4 Offer value-adding, structured content to engage users. Pass or Fail
5 Make sure content is relevant to user queries. Pass or Fail
G Backlinks & Analysis
1 Have you started to create profile links for your site? Pass or Fail Link Building
2 Are you creating official profiles for your website? Pass or Fail Ahrefs
3 Have you started branding for your website? Pass or Fail Ahrefs
Start creating brand profiles with
proper description, logo and url of
4 How to do the branding of the site?
your site on FB, Twitter, Instagram,
Pass or Fail mix etc consult knowem.com for a list
5 Have you made at least 50 profile links? Pass or Fail GSC
6 Have you started creating blog comments for your site? Pass or Fail Visual / Ahrefs
7 Does the page for blog commenting and profile have less than 5 OBL? Pass or Fail Ahrefs
8 Are you using relevancy in making your links? Pass or Fail Ahrefs
9 Does the majority of your links in the beginning point to the homepage? Pass or Fail Ahrefs
10 Are the links to the homepage at least 60%? Pass or Fail Ahrefs
11 Have you internally linked all the pages again to your best-performing pages? Pass or Fail Ahrefs
12 Have you started doing email outreach? Pass or Fail Email with [email protected]
13 For better email conversion, are you pitching your blog posts? Pass or Fail
14 Have you internally linked those blog posts with your main pages? Pass or Fail Ahrefs

6
 A Complete SEO Audit Checklist by iSKills Pakistan
Sr. No. Checks Grading Tools Used For Analysis Task Completed
15 Are you taking Niche Edits and Guest Posts? Pass or Fail Email
16 Does your anchor text ratio contain the highest ratio of the brand, naked URL? Pass or Fail Ahrefs
17 Are you using exact match keyword to 2% ratio and partial match to 5%? Pass or Fail ahrefs
18 Have you also analyzed your competitor's anchor text and improved yours? Pass or Fail Ahrefs/ GSC
19 Is your traffic links ratio appropriate? Pass or Fail ahrefs
20 Do you also update your content pages for improvements? Pass or Fail GSC
21 Have you applied Nandla Strategy? Pass or Fail Manual
22 Have you found any relevant expired domain for 301? (optional) Pass or Fail Manual
23 Have you applied for softrank on your website? Pass or Fail Manual
For software, download & tech site
you can use it in the start but it is
always recommended in the following
24 When should I apply the nandla strategy? pattern branding>profile
links>comments & profile> guests
posts> niche edits> nandla strategy >
Pass or Fail soft rank> 301 redirects
Traffic is the best guess, check top
pages look for fishy keywords some
25 How to shortlist sites for Niche Edits & Guest Posts? site owners use to fabricate traffic
stay away from it. Take a link from
Pass or Fail relevant page.
Not recommended, but if your
competitors have presence there and
26 Can I take the link from the "WRITE FOR US" sites?
the site has strong metrics then there
Pass or Fail is an exception.
Brand>Naked>Partial Match>Exact
27 Which is the safest anchor text strategy?
Pass or Fail match

7
 A Complete SEO Audit Checklist by iSKills Pakistan
Sr. No. Checks Grading Tools Used For Analysis Task Completed
Expired domain relevancy is
important, check referring domains
28 Do you want to redirect an expired domain to my site? and backlinks ratio, anchor text and
everything then redirect it to the
Pass or Fail relevant page.
To always stay on top, make 60-70%
of links to your homepage and after
29 Which page should get the most links?
sometime when your important pages
Pass or Fail bump up then make links to them.
From your competitors try to replicate
30 Where should I find links to replicate?
Pass or Fail their links with long description.
31 How many links will I need for a page to rank? Pass or Fail Do competitor analysis.
Your backlink should be relevant as
much as possible and this way with
32 How to make an effective backlink?
less no of links you can outrank
Pass or Fail competitors.
G Mobile & User Experience
1 Focus on user-friendly, easy-to-navigate page structure. Pass or Fail
2 Ensure mobile-friendly design. Pass or Fail
3 Minimise page load time. Pass or Fail
4 Utilize caching plugins for speed optimization. Pass or Fail
5 Test your website's speed using tools like GTmetrix or Google page speed tool. Pass or Fail
6 Ensure no more than 3 clicks to any page from the homepage. Pass or Fail
7 Add social sharing buttons. Pass or Fail
8 Avoid using multiple H1 tags on a single page. Pass or Fail
9 Use clear call-to-action buttons. Pass or Fail
10 Regularly test the mobile-friendliness of your website. Pass or Fail
11 Test website performance on various mobile devices. Pass or Fail
12 Minimize the use of flash or outdated plugins. Pass or Fail

8
 A Complete SEO Audit Checklist by iSKills Pakistan
Sr. No. Checks Grading Tools Used For Analysis Task Completed
13 Ensure buttons and links are easily clickable on mobile devices. Pass or Fail
14 Regularly monitor mobile usability issues. Pass or Fail
H Website Speed & Performance
1 Minimize JavaScript and CSS blocking above-the-fold content. Pass or Fail
2 Compress images to improve page load speed. Pass or Fail
3 Use a content delivery network (CDN) to serve content faster. Pass or Fail
4 Minimize the use of plugins to avoid slow load times. Pass or Fail
5 Improve dwell time by offering valuable content. Pass or Fail
6 Use browser caching to enhance load times. Pass or Fail
7 Regularly test website speed. Pass or Fail
8 Choose lightweight themes or templates. Pass or Fail
9 Enable lazy loading for images. Pass or Fail
10 Use asynchronous loading for scripts. Pass or Fail
H Social Sharing & Proof
1 Add social sharing buttons to posts and pages. Pass or Fail
2 Use social proof (testimonials, reviews) to build trust. Pass or Fail
3 Encourage user interaction through comments. Pass or Fail
4 Ensure images are optimized for social sharing. Pass or Fail
5 Use Open Graph tags to control how content is displayed on social platforms. Pass or Fail
J Security & Trust
1 Implement SSL/HTTPS across the site. Pass or Fail
2 Display trust signals like security badges. Pass or Fail
3 Use CAPTCHA to prevent spam comments. Pass or Fail
4 Ensure personal data collection complies with GDPR or relevant regulations. Pass or Fail
5 Regularly update plugins to maintain security. Pass or Fail
K Other SEO Best Practices

9
 A Complete SEO Audit Checklist by iSKills Pakistan
Sr. No. Checks Grading Tools Used For Analysis Task Completed
1 Regularly update outdated content. Pass or Fail
2 Set up 410 redirects for any removed pages. Pass or Fail
3 Avoid thin content (low word count). Pass or Fail
4 Optimize your website's taxonomy (categories/tags). Pass or Fail
5 Use jump links/TOC where necessary. Pass or Fail
6 Monitor bounce rates and adjust content accordingly. Pass or Fail
7 Test and optimize for different screen resolutions. Pass or Fail
8 Use relevant categories and tags for all posts. Pass or Fail
9 Avoid over-optimization that may result in penalties. Pass or Fail
10 Ensure all pages are indexed correctly by search engines. Pass or Fail
L Analytics & Tracking
1 Set up Google Analytics for tracking.
2 Monitor search performance in Google Search Console.
3 Analyze user behaviour using heatmaps eg, Clarity or yandex analytics
4 Set up goals and conversions tracking.
5 Monitor high bounce rates and address them.
M Error Monitoring
1 Regularly check for 404 errors.
2 Fix broken links or redirect them to relevant pages.
3 Use tools to monitor website uptime.
4 Address server errors that may affect crawling.
5 Use robots.txt file to block unnecessary pages.
N Voice Search Optimization
1 Use natural, conversational phrases in content for voice search.
2 Optimize for long-tail, question-based keywords.
3 Include featured snippets and concise answers to common queries.

10
 A Complete SEO Audit Checklist by iSKills Pakistan
Sr. No. Checks Grading Tools Used For Analysis Task Completed
4 Ensure mobile-friendly design for voice search users.
5 Focus on local SEO for voice search optimization.
E-E-A-T (Experience, Expertise, Authoritativeness,
O
Trustworthiness)
1 Ensure content is fact-checked and credible. Pass or Fail
2 Display author information and credentials.
3 Link to authoritative sources.
P Content Freshness
1 Regularly update old blog posts. Pass or Fail
2 Add new content to keep the site fresh.
3 Monitor content performance and optimize underperforming pages.
4 Ensure dates on posts are accurate.
5 Repurpose old content into new formats (infographics, videos).
Q Local SEO Optimization
1 Set up a Google My Business profile.
2 Include your business's name, address, and phone number (NAP) on the site.
3 Ensure NAP is consistent across all online platforms.
4 Add location-based keywords in your content.
5 Optimize your site for mobile users.
R Reviews & Testimonials
1 Encourage customer reviews for your business.
2 Display testimonials on important pages.
3 Use structured data for reviews.
4 Ensure reviews are honest and transparent.
5 Address negative reviews promptly.

11
 A Complete SEO Audit Checklist by iSKills Pakistan
Sr. No. Checks Grading Tools Used For Analysis Task Completed
S Multimedia Optimization
1 Add relevant videos to increase engagement.
2 Use video schema to improve search visibility.
3 Optimize video file sizes for faster loading.
4 Include transcripts for video content.
5 Host videos on platforms like YouTube or Vimeo for external traffic.
S FAQ Section
1 Add a frequently asked questions (FAQ) section to pages.
2 Use FAQ schema to improve search engine visibility.
3 Ensure FAQ content is relevant to user queries.
4 Make FAQs easy to navigate with internal links.
5 Update FAQs based on common user concerns.
6 Clear and to the point answer of FAQs

Website SEO Health Checklist

1 Make sure you have completed the overall Site Setup
2 Check if your site have all important pages done
3 Does your homepage show all the important posts on your site?
4 Don’t block important URLs and check for them after every update
5 Standardized URL structure
6 Maintain content quality and don't compromise on it
7 Use rel = canonical tags where necessary
8 Check for 4xx & 5xx errors periodically and fix them
9 Look for redirect chains and fix longer ones
10 Do Crawl depth analysis and decrease it
11 Check for internal links and verify the target is right

12
 A Complete SEO Audit Checklist by iSKills Pakistan
Sr. No. Checks Grading Tools Used For Analysis Task Completed
12 SSL stability - Check for SSL and verify all pages have HTTPS
13 Disavow spammy backlinks and make authority links
14 Check for site speed and improve it.
15 Make sure all plugins and CMS are up to date
16 Make sure HTML, CSS codes, js files and are streamlined and minified for better speed
17 Check every link is functional
18 Check for duplicate metas (title, meta description) periodically
19 Check for response codes and look for unusual codes and fix them
20 Verify All media is optimized for SERPs
21 Run mobile friendliness test and fix it if has errors
22 Setup downtime monitor to cross-check the performance
23 Make sure CDN and check if it is working fine (If you have cdn setup)
24 Look for Broken Links and implement a solution with strategy
25 Eliminate 3rd Party Scripts as much as possible
26 Reduce Web Page Size and ensure your site is mobile-friendly
27 Audit for keyword cannibalization
28 Check if your site have proper XML sitemaps
29 Set standard robots.txt rules
30 Site Redirects To Perferred Version
31 Remove any cracked or nulled plugin from your site

13