Spring 2023

volume 27, number 2

beauty • artistry • expertise • education

AESTHETIC SOCIETY NEWS

Miami Beach, FL
Miami Beach Convention Center

April 19–23, 2023

Exhibits: April 21–23

Inside This Issue

—
Safety Advisory: Mitigating Risks
of a Fentanyl Overdose
—
International MOU Expansion
—
Facial & Rhino Recap from Vegas
—
The Rise in Membership
—
4th Global Women's Alliance Panel
Happening LIVE in Miami Beach
—
Award Season Round-Up
 CONTENTS

Aesthetic Society News 5

7
President’s Message
Meetings Calendar
Quarterly Newsletter of The Aesthetic Society
THE AESTHETIC MEETING 2023
THE AESTHETIC SOCIETY ASERF BOARD OF DIRECTORS 9 Highlights of The Aesthetic Society Booth
BOARD OF DIRECTORS 10 ASERF Career Achievement Award
President 11 ASERF Silent Auction
President Bruce W. Van Natta, MD 14 Explore The Aesthetic Marketplace
Jennifer L. Walden, MD 18 Founding Members and Past Presidents
President-Elect
President-Elect 19 Thank You to Our Many Volunteers
Caroline A. Glicksman, MD, MSJ
Melinda J. Haws, MD 20 Awards
Vice President
Vice President Onelio Garcia Jr., MD EDUCATION
Kiya Movassaghi, MD, DMD 26 Facial and Rhinoplasty Symposium
Treasurer
Treasurer
Tracy M. Pfeifer, MD
Patricia A. McGuire, MD AESTHETIC CARE TEAM
Secretary 29 Four Full Days of Education for Your Team at
Secretary Gabriele C. Miotto, MD The Aesthetic Meeting 2023
Jamil Ahmad, MD
Directors SOCIETY NEWS
Members-at-Large Rafael A. Couto, MD 31 International Memorandum of Understanding (MOU) Update
M. Bradley Calobrace, MD Thomas G.S. Fiala, MD, MBA 32 The Aesthetic Society 2023–2024 Members to Vote on Slate of Candidates
R. Brannon Claytor, MD Allen Gabriel, MD 35 Patient Safety Advisory: Fentanyl
Grady B. Core, MD Nolan S. Karp, MD 41 Global Alliance for Women Leaders in Aesthetic Plastic Surgery
Trent D. Douglas, MD Salvatore J. Pacella, MD 43 ASJ and ASJ Open Forum
Luis M. Rios Jr., MD David A. Sieber, MD 44 Celebrating Our Official Journal Partners and Premier International Partners
Lorne K. Rosenfield, MD David M. Turer, MD Global Impact Letter of Appreciation to Dr. Foad Nahai
Douglas S. Steinbrech, MD 46 International Collaborations in France and Beyond
Marissa J. Tenenbaum, MD The Aesthetic Society President
49 A Look Back at Aesthetic One
Steven G. Wallach, MD Jennifer L. Walden, MD
53 Leadership Training—Our 9th Graduating Class!
The Aesthetic Society Media Notes and Quotes
Parliamentarian
President-Elect 54 The Aesthetic Society’s Premier Partners
Camille G. Cash, MD
Melinda J. Haws, MD 56 The Aesthetic Society’s Alliance Partners
Immediate Past President 59 Industry Partners Support The Aesthetic Society’s Mission
The Aesthetic Society
William P. Adams Jr., MD Vice President 63 Membership FAQs and Membership Myth-Busters
Kiya Movassaghi, MD, DMD
ASERF President FOUNDATION NEWS
Bruce W. Van Natta, MD
65 Update on ASERF
66 ASERF 2023–2024 Members To Vote on Slate of Candidates
69 Established in 1993, ASERF Hits 30-Year Milestone
The Aesthetic Society: www.theaestheticsociety.org 71 Sherrell J. A ston, MD—NYC Plastic Surgeon Donates $50,000
to Support Aesthetic Surgery Research
ASERF: www.aserf.org
72 Train with an Expert
74 ASERF President’s Circle
75 ASERF Expands Fundraising Efforts to Meet Growing Research Needs
Statements and opinions expressed in articles, editorials, and
ASERF Prepares for New Website Launch
communications published in ASN are those of the authors and do not
necessarily reflect the views of The Aesthetic Society or ASERF. PRACTICE SOLUTIONS
Publishing of advertisements in ASN is not a guarantee, warrant, or 77 Choosing the Right Content Creators to Execute Your
Digital Marketing Goals
endorsement of any products and services advertised.
79 Handling Objections: How Skilled Is Your Team?
81 Cyber Security Threats
Send address changes and membership inquiries to: 83 Is Your Website Ready for the Next Google Analytics Update?
85 Is AI Content the Future of Plastic Surgery SEO?
Membership Department 87 How Well Was the Patient Informed of Risk Factors Prior to Breast Surgery?
The Aesthetic Society 89 How to Attract Affluent Cosmetic Patients
11262 Monarch Street, Garden Grove, CA 92841 91 Designing a Withdrawal Strategy: The Most Important Factor
in a Successful Retirement
Email: [email protected] 93 What to Expect from Your Practice Manager
95 The Straight & Narrow

SAFETY MATTERS
97 Office-Based Plastic Surgery and Sedation—Dueling Perspectives
© 2023 The American Society for on Patient Safety
Aesthetic Plastic Surgery
All rights reserved. 98 Tumescent Anesthesia

Aesthetic Society News • Spring 2023 ▲ 3

 75% Respondents said they’re
more likely to listen to
their doctor over friends,
family and influencers
when selecting a product,
treatment or procedure

THE STATE OF
AESTHETICS
YO U R C O M PLE TE G U I D E TO
H OW YO U R P OTE NTIAL
PATI E NT S NAVI GATE
AE STH E TI C PRO C E D U RE S .

The Winter 2023 edition shows that

the desire for cosmetic improvement
is as strong as ever, and discerning
patients and consumers continue to
place a heavy focus on aesthetics.

Scan here to access your digital copy of

The State of Aesthetics Winter 2023 edition
 PRESIDENT’S MESSAGE

Membership by the Numbers

By Jennifer L. Walden, MD, FACS

Dear Members, NEW MEMBERS VOTED IN ON Below is the breakdown of the number of
Happy Spring! I hope you are enjoying the JANUARY 1, 2023 active ABPS diplomates:
start of your 2023 New Year! With any new • Active: 80 (35 are female) • Female: 1,348
year I always think of ‘new beginnings’ with • International Active: 14 (3 are female) • Male: 6,295
the coming of Spring, and in that respect, I’m • Total: 94 • Unknown: 1
reflecting on the pipeline and our own new As the first female president, I’m compelled Of the 7,644 active diplomates, 17.6% are
members. Therefore, in this edition of ASN I to report on the demographic breakdown. female. (Source: American Board of Plastic
chose to give an update on recruitment and The above numbers for our society reflect an Surgery, January 2023)
membership initiatives! increase in the number of female members If you are interested in reviewing our
per application cycle; naturally we think membership numbers and trends over time,
EXTERNSHIP PROGRAM
representation in leadership has been a please take a look at the amazing pictorial
We are actively developing programs to
positive force for this to occur. Indeed, the with a graph provided by Senior Membership
enhance exposure to younger residents and
percentage of female Active & International Manager, Marissa Connors.
medical students in the pipeline. Our first
Active Members has grown over the last 5 Our Active Membership application is open
ASERF-sponsored Externship “match” took
years. This April, I will hand the gavel over to and accepting applicants—please note the
place through our new mentorship program
Dr. Melinda Haws, and then she to Dr. Kiya deadline is July 1, 2023. Complete your
for medical students with a serious interest in
Movassaghi—these committed leaders will application from start to finish 100% online at
plastic surgery, yet with no plastic surgery
continue to focus on growing our future theaestheticsociety.org/membership
division or department at their home
membership. In closing, thank you for your continued
institution. ASERF’s Externship Program is
support of The Aesthetic Society and for
designed to expose medical students to ABPS MEMBERSHIP STATISTICS enhancing our inclusive and diverse culture of
aesthetic plastic surgery through mentorship I am also happy to report that for the first members both from the US and abroad. I can’t
over the course of 12 months. Each extern time ever, the percentage of female members wait to see you at The Aesthetic Meeting
receives $3,000 in financial assistance for the in The Aesthetic Society matches that of the 2023 in Miami Beach, so register and book
year. Mentors are requested to do the percentage of female diplomates of the your hotel today!
following: agree to mentor a medical student American Board of Plastic Surgery and
for 1 year, 2 hours each month for 1:1 therefore, our specialty overall. Of the 7,644
conversation with an assigned mentee, 5-day Active Members
active diplomates in the ABPS, 17.6% are
observership in your practice/office, include female. When counting The Aesthetic Society Int’l Active
the ASERF Extern in some aspect of a active US members only, we are nearly Int’l Associates
research project, and meet your student at identical with 17.3% of our members being
The Aesthetic Meeting. For those of you Honorary
female. This is definitely a first, so let’s
already serving as a mentor, on behalf of the continue to break barriers as we are better Associates
Board of Directors, thank you in advance for and more powerful together! Resident Program
your dedication and service to plastic surgery
and assisting in the development of potential
members of both ASERF and The Aesthetic
Society. If you are interested in serving as a
mentor, please contact either Dr. Camille Cash
or myself, we are always grateful for any
member who wants to step up to be a mentor
to future plastic surgeons! Also, if you know of
any industry partners interested in supporting
the program, that is always appreciated and
it’s for a great cause.

THE AESTHETIC SOCIETY

MEMBERSHIP STATISTICS AS OF
JANUARY 23, 2023
• Active: 1978
• International Active: 225
• Associate: 124
• International Associate: 5
• Residents & Fellows: 765

Aesthetic Society News • Spring 2023 ▲ 5

AC T I VATE
SKIN
P OW E R

Actual patient. Individual results may vary.

The only FDA-approved PLLA collagen biostimulator injectable1

Important Safety Information
Indication: Sculptra® (injectable poly-L-lactic acid) is indicated for use in people with healthy immune systems for the correction
of shallow to deep nasolabial fold contour deficiencies and other facial wrinkles.
Sculptra should not be used by people that are allergic to any ingredient of the product or have a history of keloid formation
or hypertrophic scarring. Safety has not been established in patients who are pregnant, lactating, breastfeeding, or under 18
years of age.
Sculptra has unique injection requirements and should only be used by a trained healthcare practitioner. Contour deficiencies
should not be overcorrected because they are expected to gradually improve after treatment.
Sculptra should not be injected into the blood vessels as it may cause vascular occlusion, infarction or embolic phenomena.
Use at the site of skin sores, cysts, pimples, rashes, hives or infection should be postponed until healing is complete. Sculptra should
not be injected into the red area (vermillion) of the lip or in the peri-orbital area.
The most common side effects after initial treatment include injection site swelling, tenderness, redness, pain, bruising, bleeding,
itching and lumps. Other side effects may include small lumps under the skin that are sometimes noticeable when pressing on the
treated area. Larger lumps, some with delayed onset with or without inflammation or skin discoloration, have also been reported.
Sculptra is available only through a licensed practitioner. Complete Instructions for Use are available at www.SculptraUSA.com/IFU.
REFERENCE: 1. Sculptra. Instructions for Use. Galderma Laboratories, L.P., 2021.

Get connected to training © 2022 Galderma Laboratories, L.P.

videos at mygaintraining.com All trademarks are the property of their respective owners.
US-SCA-2200097
 MEETINGS CALENDAR

meetings.theaestheticsociety.org
Baker Gordon Educational Northwest Society of Plastic
Symposium Surgeons—61st Annual
February 9–11, 2023 Scientific Meeting
Miami, FL February 18–22, 2023
bakergordonsymposium.com Whistler, BC
nwsps.org
The 15th American-Brazilian
Aesthetic Meeting The Rhinoplasty Society Annual
February 16–20, 2023 Meeting 2023
Park City, UT April 19, 2023
americanbrazilianaestheticmeeting.com Miami Beach, FL
rhinoplastysociety.org/meetings

The Aesthetic Meeting 2023

April 19–23, 2023
Exhibits: April 21–23
In Collaboration With
Miami Beach Convention Center

AICPE National Congress—Italian Australasian Society of Aesthetic

Society of Aesthetic Plastic Surgery Plastic Surgeons—45th Annual
April 14–16, 2023 ASAPS Conference
aicpe.org October 13–15, 2023
The Langham Gold Coast, Australia
Spring Academy VDAEPC 2023— aestheticplasticsurgeons.org.au/event/
Association of German Aesthetic 2023-annual-asaps-conference-
Plastic Surgeons save-the-date
May 5–6, 2023
Hotel Adlon Kempinski Berlin CSAPS 50th Annual Meeting—
Berlin, Germany
Canadian Society for Aesthetic
Plastic Surgery
vdaepc2023.de
October 26–29, 2023
Hyatt Regency Vancouver
OFCEP Congress 2023—
French Society of Plastic Vancouver, BC Canada
The Aesthetic Cruise 2024 Aesthetic Surgeons csaps.ca/medical-professionals/
June 11–23, 2024 June 1–3, 2023 meeting-program-and-registration
Versailles, Palais Des Congrès
5th Norwegian-American
chirurgiens-esthetiques-plasticiens.com/ Aesthetic Meeting
congres-sofcep-2/?lang=en
October 27, 2023
ISAPS Olympiad Athens World Oslo, Norway
Congress 2023—International naam.no
Society of Aesthetic Plastic Surgery
August 31–September 2, 2023 59th Brazilian Congress of Plastic
Megaron Athens Concert Hall Surgery—Brazilian Society of
Athens, Greece
Plastic Surgery
Dallas Cosmetic Medicine & isaps.org
November 15–18, 2023
Surgery and Rhinoplasty Meeting Royal Palm Hall
March 10–13, 2023 Campinas, SP, Brazil
BAAPS 2023—Facial Surgery
Dallas, TX & Body Contouring—British www2.cirurgiaplastica.org.br
dallasrhinoplastyandcosmeticmeeting.com Association of Aesthetic Plastic
Surgeons
Indie Aesthetic Surgery Summit September 28–29, 2023
August 26–27, 2023 Savoy Place
A Virtual Event London, England
indieaestheticsurgerysummit.com baaps.org.uk

Aesthetic Society News • Spring 2023 ▲

7
 DAY
R TO
ISTE
REG
 THE AESTHETIC MEETING 2023

Highlights of The Aesthetic Society Booth—Visit Us in Booth #1230 in The Aesthetic Marketplace

DISCOVER AESTHETIC ONE READY FOR YOUR CLOSEUP? AESTHETIC SURGERY JOURNAL
AND AESTHETIC SURGERY
JOURNAL OPEN FORUM

Come alone or bring your friends and have

Over 25,000 breast implants have been
fun in The Aesthetic Society’s photobooth! Celebrate ASJ and ASJ Open Forum by
registered with the Aesthetic One app. Has
Photos are instantly available via a link. visiting its editorial team in our booth! Chat
your practice joined the revolution? It’s the
Share on your social media... just don’t forget with the Editors in Chief and editorial staff
only way to register breast implants with
to tag us #theaestheticsociety about your upcoming submission, ideas for
manufacturers and share information with
@AestheticSocietyMembers video contributions, and more. Feeling social?
patients in under three minutes. Developed by
The Aesthetic Society and ASERF, with Grab a photo with the team and share it on
support from Allergan Aesthetics, an AbbVie social media. Sign up in the booth for their
AESTHETIC SURGERY EDUCATION
Company, Aesthetic One is the fastest- annual Book Giveaway (open to all MDs) and
AND RESEARCH FOUNDATION
growing implant registration platform. Want win some of the latest book publications in
(ASERF)
to learn more? Visit The Aesthetic Society our specialty.
booth for a demo!
BID TO WIN
SAVE ON OUR BEAUTIFUL AND
EFFECTIVE PRODUCTS

Celebrating 30 years of ASERF at The

Aesthetic Meeting 2023! Visit ASERF in The Take advantage of amazing savings and help
Aesthetic Society booth and learn about what the specialty at the same time by bidding in
is happening in our 30th Anniversary year, the ASERF Silent Auction. There are wonderful
including a new website launch, recently offers and products available. Visit the
Expertise is everything; put it on display with funded projects, available research and
these stylish and functional products. Stop by ASERF Silent Auction counter within The
patient assistance grants, the new Externship Aesthetic Society’s booth for more details, or
our booth to browse certificates, plaques, and Program, and our Electronic Data Capture
folders. We’re happy to extend a 20% discount bid online at events.handbid.com/auctions/
System (SETA). Join a celebratory 30th aserf-auction-2023.
on all products when you place an order in the Anniversary champagne toast on Saturday,
booth or call us at 562-799-2356 and mention April 22, at 4:00pm and donate to honor the
your Aesthetic Meeting discount. But hurry— 2023 Career Achievement Award honorees “BEYOND THE BEFORE & AFTER”
discounts apply only through April 30! Drs. James Stuzin and John Tebbetts. VIEWING LOUNGE

MEMBERSHIP

Visit Us in
The Aesthetic
Have you caught up with the latest episodes
We’d love to talk with you about the many
Marketplace of our award-winning docuseries, “Beyond the
benefits of your Aesthetic Society Membership Booth #1230 Before & After?” Visit our viewing lounge, just
and how you can make the most of it. We also a few aisles away in the Aesthetic Marketplace
have a new Aesthetic Care Team Affiliate in Booth #2457, for a (semi) private screening!
Program for your staff! Not yet a member? Experience these uplifting stories of aesthetic
We can help you get started! plastic surgery patients, many of them just
like yours.

Aesthetic Society News • Spring 2023 ▲ 9

 THE AESTHETIC MEETING 2023

A Lifetime of Achievements—A Legacy to Last Generations

Join ASERF as we honor
Drs. James M. Stuzin and John B. Tebbetts
For Their Many Achievements

James M. John B.
Stuzin, MD Tebbetts, MD

ASERF Career Achievement Award

SATURDAY, APRIL 22 • 12:00PM – 2:00PM
Grand Ballroom A • Miami Beach Convention Center
The Society and Foundation Annual Member Business Meeting

The ASERF Career Achievement Award Pay Tribute to Our Honorees by Supporting ASERF.
is presented to individuals who have made a To make a donation in honor of the distinguished
significant impact on the field of aesthetic careers of Drs. Stuzin and Tebbetts, please make
plastic surgery—having spent their entire your gift online at aserf.org/awarddonate and
career promoting and improving the specialty include a comment stating what the honoree
through education, communications, has meant to you and your career.
administration, and research.

▲
10 Aesthetic Society News • Spring 2023
 THE AESTHETIC MEETING 2023

SILENT AUCTION
FRIDAY, APRIL 21–SUNDAY, APRIL 23 Leonisa ....................................Booth: 2830
Please download the Handbid
The ASERF Silent Auction is a terrific way to Men’s Firm Compression post-surgical vest
Starting Bid: $30 app or visit Booth #1230 for full
support the Foundation in raising funds for
Post-Surgical Long Sleeve Arm Shaper
descriptions, restrictions, and
research, while getting a chance to win and save limitations.
Starting Bid: $20
big on a wide array of products and services.
Post-Surgical Short Bottom Girdle
THANK YOU TO THE FOLLOWING Starting Bid: $20 BID TO WIN!
COMPANIES AND SURGEONS FOR Post-Surgical Short Girdle with Side Zippers USING YOUR SMARTPHONE
THEIR GENEROUS DONATIONS and Wide Straps 1. Download the free Handbid App
Allergan Aesthetics ...............Booth: 2013 Starting Bid: $38 from the Apple AppStore or
CoolSculpting Elite 20 Treatment Card Post-Surgical Wireless Bra with Front Closure
Google Play Store (Android
Starting Bid: $1,820 Starting Bid: $18
Market).
Alpha Aesthetics ....................Booth: 1803 Sculpting Body Shaper with Built-In Back 2. Tap Get Started, tap register
Pair of Gluteal Implants Support Bra now and create your Handbid
Starting Bid: $580 Starting Bid: $45 account.
BiLumix....................................Booth: 2028 LightStim 3. Select the ASERF Auction 2023
BiLumix Gen 2 Headlamp Package LightStim for Wrinkles from the list and start bidding!
Starting Bid: $437 Starting Bid: $87
Bimini Health Tech..................Booth 3213 Foad Nahai, MD, FACS BID TO WIN!
Puregraft 250 Filtration System Problems in Periorbital Surgery: A Repair Manual USING THE WEBSITE
Starting Bid: $168 Starting Bid: $225
Puregraft Boost Adipose Micronizer Double Oculo-Plastik, Inc.
Pack & Puregraft 50 Filtration System Black Durette® II Plastic Externals for Light
Starting Bid: $170 Therapy PDT and LED's
DefenAge Starting Bid: $28
DefenAge PRO Exclusive 150K Hair Follicle Serum Tulip Medical Products.........Booth: 2003
Starting Bid: $186 Single Use Soft Touch Miller MicroFat + TNF Kit 1. Go to events.handbid.com/
Trent D. Douglas, MD Starting Bid: $210 auctions/aserf-auction-2023, or
Bose Sport Earbuds click or scan the QR code above
TRAIN WITH AN EXPERT and select the bright pink
Starting Bid: $100
Starting Bid: $1,200
REGISTER button in the Event
Evolus ......................................Booth: 3049 William P. Adams, Jr., MD Details Box.
8 JEUVEAU® (prabotulinumtoxinA-xvfs)
Caroline Glicksman, MD MSJ
Vials for Injection 2. Create Your Bidder Account by
Kiya Movassaghi, MD, DMD
Starting Bid: $1,750 entering your user information
Plastic Surgery Clinic
HealFast, Inc...........................Booth: 2434 and select Continue to log in.
Lorne K. Rosenfield, MD, FACS
30-Pack of HealFast Complete Recovery Renato Saltz, MD, FACS 3. Select to BID in this auction and
Starting Bid: $1,260 Douglas Steinbrech, MD, FACS start bidding!
Implantech Associates, Inc...Booth: 2405
VACATION PACKAGES DON’T HAVE A SMARTPHONE?
Three Silicone Facial Implants
Starting Bid: $446 Los Cabos, Mexico All-Inclusive Visit the ASERF Silent Auction
Starting Bid: $6,380 Counter inside of The Aesthetic
Influx Marketing......................Booth: 2816
Apple Watch Series 8 Fairmont Scottsdale Golf and Spa, Society Booth #1230!
Starting Bid: $210 Scottsdale, AZ
Starting Bid: $4,225 Donor List as of January 31, 2023. For the
iNPLANT Funnel ....................Booth: 2228
Four Boxes of V3 iNPLANT Funnels Fiji Paradise most updated list, download the Handbid app
Starting Bid: $830 Starting Bid: $9,450 or visit Booth #1230.
Tuscany Culinary Escape
Starting Bid: $4,950 Continued on Page 13

Aesthetic Society News • Spring 2023 ▲11

Mollenkopf Aesthetic
Breast Reconstruction Fund
Now Available Nationwide!
The Aesthetic Surgery Education and Research Foundation (ASERF) is pleased to announce that the
Mollenkopf Aesthetic Breast Reconstruction Fund, which aids breast cancer patients in completing their
aesthetic breast reconstruction journey, is available to patients nationwide.

Made possible through generous restricted donations by Susan & Steve Mollenkopf and matched by the
Qualcomm Foundation.

Grants of up to $5,000
Assist underinsured or uninsured patients in
completing a quality aesthetic breast reconstruction
following breast cancer.

Ideal Candidates
Women who have had breast reconstruction with
unacceptable results and who are deferring surgery
due to financial issues.

Use of Funds
Ideally, doctors would donate their surgical skills and
the grant money would help cover the patient’s
operating room fees, anesthesia, deductibles and
other related expenses.

The Aesthetic Society and ASERF member surgeons who have patients
eligible for a Mollenkopf Fund grant, please view all details and download
the grant request form at aserf.org/Mollenkopf.

For Additional Information on the Fund, Please Contact Ivan Rodriguez at:
562.799.2356 or [email protected]
 THE AESTHETIC MEETING 2023

SILENT AUCTION
Thank you to the following donors for their generous contributions!

DESTINATIONS

Los Cabos, Mexico Fiji Paradise Golf and Spa, Scottsdale, AZ Tuscany Culinary Escape

TRAIN WITH AN EXPERT

William P. Caroline A. Kiya The Plastic Surgery Clinic— Lorne K. Renato Saltz, MD Douglas S.
Adams Jr., MD Glicksman, Movassaghi, Drs. Ryan E. Austin, Frank R. Lista, Rosenfield, MD Steinbrech, MD
MD, MSJ MD, DMD and Jamil Ahmad

Donor List as of January 31, 2023. For the most updated list, download the Handbid app or visit Booth #1230.

Aesthetic Society News • Spring 2023 ▲13

 THE AESTHETIC MEETING 2023
Explore The Aesthetic Marketplace—Exhibit Booth Map

Coffee

Food Pavilion
Seating
Seating

The Aesthetic Arena

2074
▲

Seating

ENTRANCE
Seating

Food Pavilion
Seating

Coffee

Scan the QR code for Exhibitor Information

Floor Plan as of January 31, 2023.

▲
14 Aesthetic Society News • Spring 2023
 THE AESTHETIC MEETING 2023
Explore The Aesthetic Marketplace

Company Name..............Booth Number Canadian Society for ● Evolus .................................................3049

Aesthetic Plastic Surgery..................2050
4th Dimension EMR ............................2829 Firm Media ..............................................2831
Candace Crowe Design .....................1637
Abbott .....................................................2253 ■ Galderma Laboratories, L.P. .........1859
Candela..................................................2000
AcelRx Pharmaceuticals, Inc.............2251 GetHairMD™ .............................................1221
Canfield Scientific, Inc. ........................1839
AD Surgical ...........................................2052 GrowthMed, Inc....................................2648
● CareCredit..........................................2401
Aerolase .................................................3030 ● Guard Medical Inc. .........................2229
Cartessa Aesthetics .............................1857
Aesthetic Activation Lounge............3059 Hanson Medical ....................................1403
Ceatus Media Group..........................2039
■ Allergan Aesthetics, Happy Booty Pillow..............................1659
an AbbVie company..................2013,3031 Cicalux Inc. ............................................2235
Hayden Medical Instruments...........2430
Alpha Aesthetics...................................1803 Clarius Mobile Health.........................2226
HealFast, Inc..........................................2434
Alphaeon Credit ..................................2026 ClearPoint Medical Inc. .......................1426
HydraFacial ............................................2601
American Society of Plastic Connect by ASPS .................................2819
Ideal Implant Incorporated ...............2639
Surgeons (ASPS) ...................................2817
Contemporary Design Inc. ...............3040
IMCAS.......................................................1838
Anthony Products/Gio Pelle ............2600
Corganics...............................................2428
Implantech Associates, Inc...............2405
● Applied Medico-Legal
Coronado Aesthetics LLC ..................1449
Solutions, RRG, Inc. ............................2200 Incredible Marketing ..........................2800
● CosmetAssure .................................2627
APX Platform .........................................2427 Influx Marketing.....................................2816
CosmetiSuite a Division of
Apyx Medical .........................................2818 ● InMode...............................................2649
Meditab Software, Inc. .......................2037
Arab Association of Surgical iNPLANT Funnel ..................................2228
Cosmofrance.........................................3038
and Medical Aesthetics .....................2237
InstaUnicorn LLC..................................2227
CP Skin Health.......................................2631
ASSI-Accurate Surgical......................2027
International Society of
Crisalix .......................................................1419
Augustine Surgical Inc. ......................3004 Aesthetic Plastic Surgery..................2239
Crown Aesthetics .................................1840
Ballancer®Pro USA ................................1219 Interni USA/Athena Trading Inc.........1601
Cutera.......................................................1626
■ BD ..........................................................1821 Invotec International, Inc. ....................1641
● Cynosure, LLC...................................2813
BENEV Company, Inc. ..........................1015 Isavela Enterprises, Inc. ......................2231
Cytrellis Biosystems, Inc.....................2051
Beyond The Before & After Kimera Labs, Inc. ...................................1448
Lounge ....................................................2457 Dagmar Marketing ...............................1653
KIMS MED CO., LTD. .............................1851
BiLumix ...................................................2028 Design Veronique ...............................3026
Leonisa ...................................................2830
Bimini Health Tech................................3213 Designs for Vision, Inc.......................2605
Liposales Robbins Instruments ........1423
Biodermis ...............................................2623 DoctorsInternet.com .............................1615
Lumenis.....................................................1613
Black & Black Surgical, Inc. ..............2449 DRE Medical/
Lumisque ...............................................3053
Avante Medical Surgical.....................3017
BRAVE Coalition Foundation ............1638
Lutronic Inc. ............................................1602
■ Establishment Labs S.A ................3039
Brijjit Medical Inc. ..................................1249
Etna Interactive .......................................1418
BTL Aesthetics .....................................2802
Continued on Page 17

Exhibitor List as of January 31, 2023. For the most updated list of exhibitors and booth numbers, please download the meeting app.

Aesthetic Society News • Spring 2023 ▲ 15

 THE AESTHETIC MEETING 2023

Your Direct Connection to

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Browse and select your education.

Navigate around the conference.
Explore and contact exhibitors.
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16 Aesthetic Society News • Spring 2023
 THE AESTHETIC MEETING 2023
Explore The Aesthetic Marketplace
Continued from Page 15

Marena .....................................................2031 Plastic Surgery Studios .......................1849 The Aesthetic Guide............................3215

Marina Medical Instruments, Inc. .....2041 Plymouth Medical ................................2238 The Aesthetic Meeting 2024,
Vancouver..............................................2857
Maxxeus .................................................3204 PMT Corporation .................................2234
The Aesthetic Society.........................1230
Medical Z................................................2438 ProMedical IT........................................2258
Thieme Medical Publishers ...............1422
Medshark Digital..................................3023 QUAD A...................................................1850
Tiemann & A to Z Surgical .................1427
■ Mentor Worldwide, LLC..................1813 Quality Medical Publishing, Inc. .......1826
TouchMD...................................................1013
■ Merz Aesthetics................................1812 R2 Technologies ...................................3018
Tulip Medical Products ......................2003
Micrins.....................................................2626 RADAR Fx................................................2841
Tuttnauer USA........................................3016
MicroAire Surgical Instruments .........1619 Rainey Recovery Wear.......................2248
U.SK Under Skin....................................1027
Microsurgery Instruments, Inc. ........2835 RealSelf ....................................................3217
Utah Medical Products, Inc................1836
Midmark Corporation ..........................1802 Red Spot Interactive ............................1605
Venus Concept......................................2431
Modern Aesthetics ...............................1227 Refine USA...............................................1421
Viper Equity Partners .........................2650
ModMed. .................................................1622 ● Revance Aesthetics ........................1825
Vita Group...............................................1226
Möller Medical GmbH........................2256 Revelle Aesthetics................................3216
Vivant Skin Care ...................................3019
MRKTMADE ............................................1649 Ronin Surgical Corp.............................1603
Wasserman Medic...............................2635
■ MTF Biologics.....................................1413 Rosemont Media, LLC ........................2448
Weave ......................................................3015
MyMedLeads ........................................2004 Rosivo LLC ...............................................1651
WebMD Care & Vitals...........................1801
Nadia International, Inc......................2049 Sciton.......................................................2439
Wells Johnson .......................................2801
Neon Canvas .........................................3001 ● Senté ..................................................2259
Women Aesthetic Surgeons’
■ NewBeauty/SANDOW .....................1831 ■ Sientra, Inc..........................................2613
(WAS) Lounge ........................................1049
Newmedical Technology, Inc...........3027 skinbetter science................................1800
YellowTelescope/SEOversite/
Nextech.....................................................1213 SkinCeuticals..........................................1848 iScreamSocialMedia............................1600

NextPatient .............................................1405 Skinuva.....................................................1627 Yes Doctor Corporation......................1223

Nitra .........................................................2452 Skytale Group.......................................3222 Young Pharmaceuticals .......................1618

NUTRAFOL............................................2249 Societe Francaise des Zero Gravity Skin.................................3005

Chirurgiens Esthetiques
Obagi Medical ......................................2827 ZO Skin Health.....................................2030
Plasticiens ..............................................2436
oVioTechnologies, Inc..........................1648 Sofwave ...................................................3212
Pacira Pharmaceuticals.......................3013 ■ Premier Industry Partner
Solta Medical ........................................2202
● PatientFi, LLC.....................................2617 ● Alliance Industry Partner
Suneva Medical.....................................3012
Payment Technologies Group.........3228 Surgical Innovation Associates.......3000
Perfect Corp..........................................2426 ● Symplast .............................................1630
Plastic and Reconstructive The Aesthetic Arena...........................2074
Surgery and PRS Global Open .......2823

Exhibitor List as of January 31, 2023. For the most updated list of exhibitors and booth numbers, please download the meeting app.

Aesthetic Society News • Spring 2023 ▲ 17

 THE AESTHETIC MEETING 2023
The Aesthetic Society The Aesthetic Society Past Presidents & Annual Meetings
Founding Members Organizational Meeting October 1968 New Orleans, LA
*Thomas D. Rees, MD May 1980 Orlando, FL
*John E. Alexander, MD *Bernard L. Kaye, MD April 1981 Houston, TX
*Thomas J. Baker, MD *Thomas J. Baker, MD April 1982 Las Vegas, NV
Donald R. Klein, MD April 1983 Los Angeles, CA
*Morrison D. Beers, MD
*Rex A. Peterson, MD March 1984 Washington D.C.
*Salvador Castanares, MD
George C. Peck, MD April 1985 Boston, MA
*R. Allen Chandler, MD *Frederick M. Grazer, MD April 1986 New Orleans, LA
*Merrill D. Chesler, MD *Stanley A. Klatsky, MD March 1987 Los Angeles, CA
*Norman M. Cole, MD March 1988 San Francisco, CA
*Eugene H. Courtiss, MD
*Gaspar W. Anastasi, MD April 1989 Orlando, FL
*John F. Crosby Jr., MD
Peter McKinney, MD April 1990 Chicago, IL
*Albert Davne, MD Jack A. Friedland, MD April 1991 New York, NY
*James F. Dowd, MD *Edward S. Truppman, MD May 1992 Los Angeles, CA
*William P. Graham, III, MD April 1993 Boston, MA
*Simon Fredricks, MD
Sherrell J. Aston, MD April 1994 Dallas, TX
*Gilbert P. Gradinger, MD
Robert Singer, MD March 1995 San Francisco, CA
*Michael M. Gurdin, MD *James L. Baker Jr., MD April 1996 Orlando, FL
*James B. Kahl, MD *Gustavo A. Colon, MD May 1997 New York, NY
*Lawrence B. Robbins, MD May 1998 Los Angeles, CA
*Bernard L. Kaye, MD
John G. Penn, MD May 1999 Dallas, TX
Donald R. Klein, MD
Fritz E. Barton Jr., MD May 2000 Orlando, FL
*John R. Lewis Jr., MD Daniel C. Morello, MD May 2001 New York, NY
Duncan M. McKee, MD Malcolm D. Paul, MD April 2002 Las Vegas, NV
Franklin L. DiSpaltro, MD May 2003 Boston, MA
*John B. Patterson, MD
Robert W. Bernard, MD April 2004 Vancouver, B.C. Canada
*Leonard R. Rubin, MD
Peter B. Fodor, MD April 2005 New Orleans, LA
*Walter M. Ryan, MD Mark L. Jewell, MD April 2006 Orlando, FL
*Joseph Safian, MD James M. Stuzin, MD April 2007 New York, NY
Foad Nahai, MD May 2008 San Diego, CA
Marvin M. Shuster, MD
Alan H. Gold, MD May 2009 Las Vegas, NV
*Richard E. Straith, MD
Renato Saltz, MD April 2010 Washington, D.C.
*Kirkland W. Todd Jr., MD Felmont F. Eaves, III, MD May 2011 Boston, MA
*Charles P. Vallis, MD Jeffrey M. Kenkel, MD May 2012 Vancouver, B.C. Canada
Leo R. McCafferty, MD April 2013 New York, NY
*Richard C. Webster, MD
Jack Fisher, MD April 2014 San Francisco, CA
*Sidney K. Wynn, MD
Michael C. Edwards, MD May 2015 Montréal, Québec, Canada
James C. Grotting, MD April 2016 Las Vegas, NV
*deceased
Daniel C. Mills, II, MD April 2017 San Diego, CA
Clyde H. Ishii, MD April 2018 New York, NY
W. Grant Stevens, MD May 2019 New Orleans, LA
Charles H. Thorne, MD April 2020 The Aesthetic Meeting @Home
Herluf G. Lund Jr., MD April 2021 Miami Beach, FL
William P. Adams Jr., MD April 2022 San Diego, CA
Jennifer L. Walden, MD April 2023 Miami Beach, FL

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18 Aesthetic Society News • Spring 2023
 THE AESTHETIC MEETING 2023
Thank You to Our Many Volunteers—The Lifeblood of Our Society!

Conflict of Interest Committee Teaching Course Subcommittee

The Aesthetic Society William P. Adams Jr., MD—Chair Michael R. Lee, MD—Chair
Board of Directors Ethics Committee Traveling Professor Program
Patricia A. McGuire, MD—Chair Leo R. McCafferty, MD—Services Coordinator
Jennifer L. Walden, MD—President
Finance & Investment Committee William P. Adams Jr., MD
Melinda J. Haws, MD—President-Elect
Nolan S. Karp, MD—Chair Steven R. Cohen, MD
Kiya Movassaghi, MD, DMD—Vice President
Caroline A. Glicksman, MD, MSJ
Tracy M. Pfeifer, MD—Treasurer Inclusion & Diversity Committee
James M. Grotting, MD
Jamil Ahmad, MD—Secretary Anureet K. Bajaj, MD—Co-Chair
Christine A. Hamori, MD
Herluf G. Lund, MD—Co-Chair
MEMBERS-AT-LARGE Kiya Movassaghi, MD, DMD
JM. Bradley Calobrace, MD Industry Exhibits Committee Ivona Percec, MD
R. Brannon Claytor, MD Gaurav Bharti, MD—Chair Caroline Glicksman, MD, MSJ
Grady B. Core, MD Industry Policy Committee Patricia McGuire, MD
Trent D. Douglas, MD David R. Stephens, MD—Chair Steven Sigalove, MD
Luis M. Rios Jr., MD Industry Support Committee Chris Surek, DO
Lorne K. Rosenfield, MD Tracy M. Pfeifer, MD—Chair MEMBERSHIP COMMISSION
Douglas S. Steinbrech, MD
Product Development and Market Trent D. Douglas, MD—Commissioner
Marissa J. Tenenbaum, MD Research Committee Onelio Garcia, MD—Vice Commissioner
Steven G. Wallach, MD Michelle A. Shermak, MD—Chair
Camille G. Cash, MD—Parliamentarian Application Review Committee
William P. Adams Jr., MD—Immediate Past COMMUNICATIONS COMMISSION Herluf G. Lund, MD—Chair
President K. Kye Higdon, MD—Commissioner International Committee
Bruce W. Van Natta, MD—ASERF President Susan E. MacLennan, MD—Vice Commissioner Peter B. Scott, MD, MD—Chair

TRUSTEES ASJ Editorial Board Leadership Development Committee

William P. Adams Jr., MD—Chair Foad Nahai, MD—ASJ Editor-in-Chief Clyde H. Ishii, MD—Chair
Michael C. Edwards, MD Jeffrey M. Kenkel, MD—ASJ Associate Editor Nominating Committee
Mark L. Jewell, MD and ASJ Open Forum Editor-in-Chief Simeon H. Wall Jr., MD—Chair
Herluf G. Lund Jr., MD Breast Emergency Response Workgroup Women Aesthetic Surgeons Committee
Renato Saltz, MD William P. Adams Jr., MD—Co-Chair Anureet K. Bajaj, MD—Chair
Charles H. Thorne, MD M. Bradley Calobrace, MD, Co-Chair
Young Aesthetic Plastic Surgeons
Media Relations Committee Committee (YAPS)
JUDICIAL COUNCIL
Michael R. Lee, MD—Chair Mark G. Albert, MD—Chair
Francisco “Paco” L. Canales, MD
Joe Gryskiewicz, MD Publications Committee Resident & Fellows Forum Workgroup
Julie J. Khanna, MD James M. Grotting, MD—Chair K. Kye Higdon, MD—Chair
Steven Teitelbaum, MD Website Committee
Sarvam P. TerKonda, MD Neil Tanna, MD—Chair
ADVISORY
Governor on the American College
EDUCATION COMMISSION of Surgeons
The Aesthetic Society Jamil Ahmad, MD—Commissioner Herluf G. Lund, Jr., MD
Committee Chairs & Douglas S. Steinbrech, MD— Representative to the ACS Advisory Council
Representatives Vice-Commissioner for Plastic & Maxillofacial Surgery
Aesthetic Training Committee Brian K. Brzowski, MD
2022–2023 M. Bradley Calobrace, MD—Co-Chair Liaison to the FDA
ADMINISTRATIVE COMMISSION Kiya Movassaghi, MD, DMD—Co-Chair William P. Adams Jr., MD
Marissa J. Tenenbaum, MD—Commissioner Continuing Medical Education Legal Counsel
Steven M. Camp, MD—Vice Commissioner (CME) Committee Christopher L. Nuland, Esq.
Steven G. Wallach, MD—Chair
Advocacy Relations Committee Executive Director
Brian K. Brzowski, MD—Chair Patient Safety Committee Sue M. Dykema, CAE
James Fernau, MD—Chair
Aesthetic Neural Network Committee Executive Director Emeritus
Nolan S. Karp, MD—Co-Chair Program Committee Robert Stanton
Luis M. Rios Jr., MD—Co-Chair Nolan S. Karp, MD—Chair

Aesthetic One Committee RADAR Resource Editorial Committee

Nolan S. Karp, MD—Chair Gabriele C. Miotto, MD—Chair

Bylaws Committee Symposium Committee

Jeffrey M. Kenkel, MD—Chair Clark F. Schierle, MD—Chair
Continued on Page 20

Aesthetic Society News • Spring 2023 ▲ 19

 THE AESTHETIC MEETING 2023
Volunteer Recognition and Awards
Continued from Page 19

Aesthetic Surgery Education and Research Foundation— Awards

ASERF In most cases, winners from the last 3 years
The Aesthetic Surgery Education and Research Foundation was established in 1993 as the are listed. For a complete list of previous
philanthropic arm of The Aesthetic Society. award winners, please visit www.aserf.org

TIFFANY AWARD—
BOARD OF DIRECTORS Nominating Committee BEST SCIENTIFIC PRESENTATION
Bruce W. Van Natta, MD—President Simeon H. Wall Jr., MD—Chair A Tiffany crystal prism on an onyx base is
Caroline A. Glicksman, MD, MSJ— Scientific Research Committee presented to the individual who provides the
President-Elect Caroline A. Glicksman, MD, MSJ—Co-Chair Best Scientific Presentation during the annual
Onelio Garcia Jr., MD—Vice President David A. Sieber, MD—Co-Chair meeting of the Society. The trophy is presented
Patricia A. McGuire, MD—Treasurer during the subsequent annual meeting.
Gabriele C. Miotto, MD—Secretary Vasilios S. Lambros, MD
Jennifer L. Walden, MD—The Aesthetic ASERF PAST PRESIDENTS New Orleans, LA 2019
Society President Simon Fredricks, MD 1993–1997 Caroline A. Glicksman, MD, MSJ
Melinda J. Haws, MD—The Aesthetic Society Norman M. Cole, MD 1997–2001 and Patricia A. McGuire, MD
President-Elect Miami Beach, FL 2021
Robert Singer, MD 2001–2004
Kiya Movassaghi, MD, DMD—The Aesthetic Steven R. Sigalove, MD
Society Vice President Jeffrey Lang, MD 2004–2006 San Diego, CA 2022
Directors Alan H. Gold, MD 2006–2008 SIMON FREDRICKS AWARD FOR
Rafael A. Couto, MD Bahman Guyuron, MD 2008–2009 BEST PANELIST
Thomas G. S. Fiala, MD The Simon Fredricks Award is presented to
Allen Gabriel, MD Laurie A. Casas, MD 2009–2010
the individual who is judged the Best Panelist
Nolan S. Karp, MD Geoffrey R. Keyes, MD 2010–2011 at the annual meeting of the Society.
Salvatore J. Pacella, MD
V. Leroy Young, MD 2011–2012 Holly Casey Wall, MD
David A. Sieber, MD New Orleans, LA 2019
David M. Turer, MD Joe M. Gryskiewicz, MD 2012–2013
Steven Teitelbaum, MD
Trustees William P. Adams Jr., MD 2013–2014 Miami Beach, FL 2021
Al Aly, MD Al Aly, MD 2014–2015 M. Bradley Calobrace, MD
Joe Gryskiewicz, MD San Diego, CA 2022
Luis M. Rios Jr., MD Neal R. Reisman, MD, JD 2015–2016
Louis L. Strock, MD Steven Teitelbaum, MD 2016–2017 ROBERT SINGER AWARD FOR BEST
HOT TOPICS PRESENTATION
COMMITTEES & CHAIRS Barry E. DiBernardo, MD 2017–2018 The Robert Singer Award is presented to the
Aesthetic Research Community Task Force Julio L. Garcia, MD 2018–2019 individual who is judged the Best Hot Topics
Gabriele C. Miotto, MD—Chair Robert Whitfield, MD 2019–2020 presenter at The Aesthetic Society/ASERF
Annual Meeting.
Bylaws Committee Luis M. Rios Jr., MD 2020–2021 James Fernau, MD
Michael C. Edwards, MD—Chair
Louis L. Strock, MD 2021–2022 New Orleans, LA 2019
Career Achievement Award Steering Francisco “Paco” Canales, MD
Committee Bruce W. Van Natta, MD 2022–2023
Miami Beach, FL 2021
William P. Adams Jr., MD—Co-Chair
Patricia A. McGuire, MD
Rod J. Rohrich, MD—Co-Chair
San Diego, CA 2022
Externship Program Task Force
Camille G. Cash, MD—Chair WALTER SCOTT BROWN AWARD
FOR BEST VIDEO
Finance & Investment Task Force
The Walter Scott Brown Award is presented to
Patricia A. McGuire, MD—Chair
the individual(s) presenting the Best Video at
Fund Development Committee the annual meeting. This award is made
Patricia A. McGuire, MD—Chair possible by a fund established by Walter Scott
Innovative Procedures Committee Brown, MD (1906–1985).
Jamil Ahmad, MD—Co-Chair Simeon H. Wall Jr., MD
Simeon H. Wall Jr., MD—Co-Chair New Orleans, LA 2019
Tiffany McCormack, MD—Vice Chair Dino Elyassnia, MD
Miami Beach, FL 2021
Jamil Ahmad, MD
San Diego, CA 2022
Continued on Page 21

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20 Aesthetic Society News • Spring 2023
 THE AESTHETIC MEETING 2023
Awards
Continued from Page 20

RAYMOND VILAIN AWARD FOR 2020 International 2021

OUTSTANDING SCIENTIFIC A Consensus on Minimizing the Risk of Safety Considerations of Fat Grafting in
PRESENTATION Hyaluronic Acid Embolic Visual Loss and Buttock Augmentation
The Raymond Vilain Award is presented to an Suggestions for Immediate Bedside Rebecca C. O’Neill, MD; Summer E. Hanson,
International Active member or an international Management MD, PhD, FACS; Edward Reece, MD, MBA,
surgeon for an outstanding scientific Greg J. Goodman, FACD; Mark R. Magnusson, FACS; Sebastian Winocour, MD, MSc, FACS
presentation at an Aesthetic Society/ASERF MBBS, FRACS; Peter Callan, MBBS, FRACS, 2022
meeting. This award is given in the name of MBA; Stefania Roberts, MA, MBBS, FRACP; 3-part series: Impact of Capsulectomy Type
Raymond Vilain, MD, a Corresponding Sarah Hart, MBChB, NZSCM; Cara B. on Post-Explantation Systemic Symptom
Member of the Society from 1973–1989. McDonald, MBBS, FACD; Michael Clague, BSc; Improvement: Findings From the ASERF
Yoav Barnea, MD Alice Rudd, MBBS, FACD; Philip S. Bekhor, Systemic Symptoms in Women-Biospecimen
New Orleans, LA 2019 MBBS, FACD; Steven Liew, MBBS, FRACS Analysis Study: Part 1
Luis Humberto Uribe Morelli, MD 2021 Domestic Caroline Glicksman, MD, MSJ, FACS; Patricia
Miami Beach, FL 2021 A Practical Guide to Managing Patients With McGuire, MD; Marshall Kadin, MD; Marisa
Patrick Mallucci, MD Systemic Symptoms and Breast Implants Lawrence, MD; Melinda Haws, MD; Jill Newby,
San Diego, CA 2022 Patricia A. McGuire, MD; Daniel J. Clauw, MD; PhD; Sarah Ferenz, BA; James Sung, MD,
Jason Hammer, MD; Melinda J. Haws, MD; FCAP; Roger Wixtrom, PhD
PETER B. FODOR AWARD FOR William P. Adams Jr., MD Heavy Metals in Breast Implant Capsules and
BEST PANEL MODERATOR 2021 International Breast Tissue: Findings from the Systemic
The Peter B. Fodor Award is presented to the Aspiration Before Tissue Filler—An Exercise Symptoms in Women–Biospecimen Analysis
individual who is judged the Best Panel in Futility and Unsafe Practice Study: Part 2
Moderator at The Aesthetic Society/ASERF Greg J. Goodman, MBBS, FACD; Roger Wixtrom, PhD; Caroline Glicksman, MD,
Annual Meeting. This etched crystal is made GradDipClinEpi, MD; Mark R. Magnusson, MSJ, FACS; Marshall Kadin, MD; Marisa
possible through a restricted fund established MBBS, FRACS; Peter Callan, MBBS, FRACS, Lawrence, MD; Melinda Haws, MD; Sarah
in 2001 by Barbara and Peter B. Fodor, MD. MBA; Stefania Roberts, MA, MBBS, FRACP; Ferenz, BA; James Sung, MD, FCAP; Patricia
Nolan S. Karp, MD Sarah Hart, MBChB, NZSCM; Frank Lin, MBBS, McGuire, MD
New Orleans, LA 2019 FRACS; Eqram Rahman, MBBS, MS, PhD; Microbes, Histology, Blood Analysis,
G. Jackie Yee, MD Cara B. McDonald, MBBS, FACD; Steven Liew, Enterotoxins, and Cytokines: Findings From
Miami Beach, FL 2021 MBBS, FRACS; Cath Porter, MBBS; Niamh the ASERF Systemic Symptoms in Women–
Tiffany McCormack, MD Corduff, FRACS; Michael Clague, BA Biospecimen Analysis Study: Part 3
San Diego, CA 2022 2022 Domestic Patricia McGuire, MD; Caroline Glicksman, MD,
Practice Advisory on Gluteal Fat Grafting MSJ, FACS; Roger Wixtrom, PhD; C. James
SHERRELL J. ASTON AWARD FOR
Daniel Del Vecchio, MD; Jeffrey M. Kenkel, Sung, MD, FCAP; Robert Hamilton, PhD,
BEST PRESENTATION BY A RESIDENT,
MD, FACS D(ABMLI); Marisa Lawrence, MD; Melinda
FELLOW, OR CANDIDATE
2022 International Haws, MD; Sarah Ferenz, BA; Marshall Kadin,
The Sherrell J. Aston Award was created by
Injection Guidelines for Treating Midface MD
Dr. Sharadkumar Dicksheet’s “named fund”
Volume Deficiency With Hyaluronic Acid
contribution to The Aesthetic Surgery
Fillers: The ATP Approach (Anatomy, BEST AESTHETIC SURGERY
Education & Research Foundation for the best
Techniques, Products) JOURNAL OPEN FORUM PAPER
presentation by a resident, Fellow, or member This award is for the best paper published in
Patrick Trévidic, MD; Joely Kaufman-Janette,
of the Aesthetic Society Candidate Program. the Aesthetic Surgery Journal Open Forum.
MD; Susan Weinkle, MD; Raymond Wu, MD;
(Beginning in 1995 the criteria was limited to 2020: Tranexamic Acid in Aesthetic Facial
Benji Dhillon, MD; Stéphanie Antunes, PhD;
entries from Aesthetic Society annual Plastic Surgery: A Systematic Review of
Emilie Macé, PharmD; Pauline Maffert, MSc
meetings.) Evidence, Applications, and Outcomes Garrett
Christopher C. Surek, DO BEST AESTHETIC SURGERY D. Locketz, MD, Kirkland N. Lozada, MD, and
New Orleans, LA 2019 JOURNAL RESEARCH PAPER Jason D. Bloom, MD, FACS
Justin L. Perez, MD This award is for the best aesthetic surgery 2021: Breast Implant Illness: An Expert-Panel
Miami, FL 2021 research paper published in The Aesthetic Discussion on Current Research Jeffrey M.
David M. Turer, MD Surgery Journal. Kenkel, MD, FACS, Caroline A. Glicksman, MD,
San Diego, CA 2022 2020 MSJ, Patricia A. McGuire, MD, Luis M. Rios, MD,
Histological Evaluation of the Skin After Fat William P. Adams Jr., MD
BEST JOURNAL ARTICLE
Grafting: A Blinded, Randomized, Controlled 2022: Fat Transfer for Gluteal Augmentation:
This award is for the best aesthetic surgery
Clinical Study An Expert Video Roundtable Discussion
article published in Aesthetic Surgery Journal.
Juan PBR Maricevich, MD; Marcel FMB Lima, Jeffrey M. Kenkel, MD, FACS, Daniel Del
2020 Domestic
MD; Ana Carolina Maricevich, MD; Marco ABR Vecchio, MD, Simeon Wall, Jr, MD, FACS,
Int Decision Making in Preservation
Maricevich, MD; Larissa FJ Silva, MD Patrick Pazmino, MD
Rhinoplasty: A 100 Case Series with One-Year
Follow Up
Aaron M. Kosins, MD, Rollin K. Daniel, MD
Continued on Page 22

Aesthetic Society News • Spring 2023 ▲ 21

 THE AESTHETIC MEETING 2023
Awards
Continued from Page 21

BEST AESTHETIC SURGERY (1981–1985). In keeping with the high degree SPECIAL AWARD
JOURNAL OPEN FORUM of emphasis Jerry placed upon quality Tracy M. Pfeifer, MD 2020
INTERNATIONAL PAPER education and professional development, this Jamil Ahmad, MD 2021
This award is for the best International paper award is conferred upon Teaching Course Michael A. Bogdan, MD, MBA 2021
published in the Aesthetic Surgery Journal instructors who have donated their time and James Fernau, MD 2021
Open Forum. expertise to furnish significant and long-term Nolan S. Karp, MD, 2021
2021 contributions to the Society and the specialty. Kathleen McClemmy 2021
The Usefulness of Magnetic Resonance Mary Lind Jewell, RPT 2019 Debi Toombs 2022
Angiography to Analyze the Variable Arterial Geoffrey R. Keyes, MD 2020 Sue M. Dykema, CAE 2022
Facial Anatomy in an Effort to Reduce Filler- Joe M. Gryskiewicz, MD 2020
Associated Blindness: Anatomical Study and Z. Paul Lorenc, MD 2020 ASERF SPECIAL AWARD
Visualization Through an Augmented Reality Barry E. DiBernardo, MD 2022 Barry E. DiBernardo, MD 2021
Application Courtney Muehlebach 2022
Marc Mespreuve, MD, PhD; Karl Waked, MD;
ASERF CAREER ACHIEVEMENT
AWARD SCOTT SPEAR AWARD
Barbara Collard, MD; Joris De Ranter, MD; The Scott Spear Award honors the Best Breast
This award honors an esteemed plastic
Francis Vanneste, MD; Benoit Hendrickx, MD, Presentation at The Aesthetic Meeting.
surgeon recognizing their significant
PhD Roy de Vita, MD
contributions and distinguished career;
BEST AESTHETIC SURGERY dedication and commitment to aesthetic New Orleans, LA 2019
JOURNAL OPEN FORUM surgery training and patient safety. This award Steven R. Sigalove, MD
RESEARCH PAPER is funded by donations in his/her name from Miami Beach, FL 2021
This award is for the best paper published in the surgeons that know him/her best and Caroline A. Glicksman, MD, MSJ and
the Aesthetic Surgery Journal Open Forum. thankfully recognize his/her powerful Patricia A. McGuire, MD
2021 influence on our careers and lives. San Diego, CA 2022
The Combined Effect of Intravenous and Robert Singer, MD 2019
IN CHUL SONG AWARD FOR
Topical Tranexamic Acid in Liposuction: A Sherrell J. Aston, MD 2022
PHILANTHROPIC SERVICE
Randomized Double-Blinded Controlled Trial John B. Tebbetts, MD 2023
This award is made possible by a generous
Nicolas M. Abboud, MD; Ayush K. Kapila, (posthumous)
contribution to The Aesthetic Surgery
MBBS, MD, MRCS; Sofie Abboud; Elie James M. Stuzin, MD 2023
Education and Research Foundation by
Yaacoub, MD; Marwan H. Abboud, MD Sharadkumar Dicksheet, MD. This award is
LEADERSHIP AWARD
DISTINGUISHED SERVICE AWARD This award is presented to an Aesthetic bestowed upon a plastic surgeon whose
This award is presented to members of the Society member who shows exemplary philanthropic plastic surgery efforts best
Society whose dedication, service, and/or leadership, service, creativity, and dedication exemplifies humanitarian service.
contributions to the development, wellbeing, to the subspecialty of Aesthetic Surgery, Julio L. Garcia, MD 2011
and success of the Society have been advancing the organization in the pursuit of its Larry Weinstein, MD 2012
demonstrated over many years and have stated mission. The Award is presented at the Raj N. Lalla, MD 2013
exemplified action above and beyond the discretion of the Board of Directors to
COMMUNITY SERVICE AWARD
expected or ordinary. The award is a Tiffany recognize a superior contribution.
Tolbert Wilkinson, MD 2009
crystal trapezoid. James C. Grotting, MD 2020
Gang Tattoo Removal Program of Texas
Laurie A. Casas, MD 2019 Michael C. Edwards, MD 2021
Jack E. Demos, MD 2013
Leo R. McCafferty, MD 2021 Charlie Thorne, MD 2022
Founder, Surgicorps, International
Jeffrey M. Kenkel, MD 2022 Joe M. Gryskiewicz, MD 2015
SPECIAL MERIT
JEROME R. KLINGBEIL AWARD FOR The Award of Special Merit commemorates Volunteer Services to the Children of Ecuador
TEACHING EXCELLENCE the paramount contributions to the success
The Jerome R. Klingbeil Award for teaching and wellbeing of the Society which, in the
excellence was established in 1988 to judgment of the Society, was above and
recognize the efforts and the achievements of beyond the expected and ordinary. The
outstanding Teaching Course instructors and recipient need not be a member of the Society.
as a memorial to Jerome R. Klingbeil, MD, his award was originally in the form of a
CAE, (1918–1988). This award was named in document suitable for framing. In 1987, an
honor of Dr. Klingbeil’s faithful and dedicated engraved silver bowl was adopted as this
service to the Society. Dr. Klingbeil served this award.
organization and its membership in numerous Daniel C. Mills, MD 2019
capacities, including 1973 Local Arrangements Richard J. Warren, MD 2019
Chairman, Chairman of the Convention Kevin Charles 2021
Planning and Coordination Committee (1974– Robert Aicher, Esq. 2022
1984) and as its first Executive Director Continued on Page 23

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22 Aesthetic Society News • Spring 2023
 THE AESTHETIC MEETING 2023
Awards
Continued from Page 22

GASPAR W. ANASTASI AWARD ASERF RESEARCH AWARD TED LOCKWOOD AWARD FOR
The Gaspar W. Anastasi Award is presented to The ASERF (Aesthetic Surgery Education & EXCELLENCE IN BODY
the highest rated resident and/or fellow Research Foundation) Research Award is CONTOURING
scientific papers at the Residents & Fellows conferred in those extraordinary circumstances This award was created to recognize Dr.Ted
Forum during the annual meeting of the when the results of research projects have a Lockwood’s visionary contributions to
Society. The award consists of a check for profound and monumental effect upon the aesthetic body contouring. The recipient of
$250 and the opportunity to present the specialty of Aesthetic Plastic Surgery and the this award is a plastic surgeon who
paper to the full Scientific Session of the quality of service provided to our patients. demonstrates a dedication to research, clinical
annual meeting. V. Leroy Young, MD excellence, patient safety and peer education
Christodoulos Kaoutzanis, MD Vancouver, B.C. Canada 2004 in all aspects of body contouring as
New Orleans, LA 2019 Caroline A. Glicksman, MD, MSJ demonstrated by publication in scientific
Nneamaka Nwubah, MD San Diego, CA 2022 journals, clinical presentations, and by
New Orleans, LA 2019 Patricia A. McGuire, MD ongoing innovation in body contouring
Justin Bellamy, MD San Diego, CA 2022 techniques.
Miami Beach, FL 2021 Daniel A. Del Vecchio, MD
Shirley Shue, MD New Orleans, LA 2019
Miami Beach, FL 2021 Douglas S. Steinbrech, MD
Alannah Phelan, MD Miami Beach, FL 2021
San Diego, CA 2022 Simeon H. Wall Jr., MD
Jeffrey L. Lisiecki, MD San Diego, CA 2022
San Diego, CA 2022

Update Your Aesthetic Society Logo!

The logo and guidelines for its use can be found at
theaestheticsociety.org/logo

Aesthetic Society News • Spring 2023 ▲ 23

 BOOK TODAY!

THE
AESTHETIC
CRUISE 2024
July 11–23, 2024
Chair: Tim Papadopoulos, MD
Vice Chair: Kristi Hustak, MD

—Vista
● Barcelona, Spain ● Naples/Pompeii, Italy
● Palma de Mallorca, Spain ● Messina (Sicily), Italy
● Saint Tropez, France ● Istanbul, Turkey
● Florence/Pisa/Tuscany (Livorno), Italy ● Bozcaada (Troy), Turkey
● Olbia/Porto Cero (Sardinia), Italy ● Athens (Piraeus), Greece
● Rome (Civitavecchia), Italy CME Available

meetings.theaestheticsociety.org/cruise
 EDUCATION

Advancing Aesthetic Surgery

for More than 50 Years!
We provide surgeons with the
latest and most cutting-edge tools,
techniques and resources they need
to safely innovate and advance
the field of Aesthetic Surgery
and Medicine.
 EDUCATION
Facial and Rhinoplasty Symposium
Co-Chairs: Christopher Surek, DO and Jason Roostaeian, MD

To know it, is to love it. The

Aesthetic Society’s Facial and
Rhinoplasty Symposium was
once again a big success!
Attendees were actively
participating in discussions
and the cadaver lab. So many
highlights and insightful
presentations—this meeting
should be on every face
surgeon’s list!

0
100% 100

100% OF RESPONDENTS
CLAIMED THIS SYMPOSIUM
ENHANCED MY PROFESSIONAL
EFFECTIVENESS!

Aesthetic Society News • Spring 2023

 EDUCATION
Facial and Rhinoplasty Symposium
Continued from Page 26

“Dr. Miotto is an
incredible surgeon, educator,
and generous mentor for female
surgeons. Her continued role
as a speaker as well as inclusion
of other female surgeons
on the panels will only
enhance this meeting.”

h ou t o ut t o Ch r is a nd th e i nstructors. This is my fourth

“S ere... 34 y all
time h ea r s in practice and I still pick up a lot of great
lb
ideas. I’l e back again!” —John Bass, MD Phoenix, AZ

Aesthetic Society News • Spring 2023 ▲ 27

AESTHETIC CARE TEAM

AESTHETIC
CARE TEAM
AFFILIATE
PROGRAM

It’s time.
Now your entire staff
can be a part of
The Aesthetic Society.
Beauty. Artistry. Education. Expertise.
To deliver on those pillars, your entire
care team should embody them too.

Benefits of Enrolling Your Staff:

• Educational opportunities at The Aesthetic

Meeting, including face-to-face and virtual
• Discounted registration fees for meetings
and symposia
• Subscription to Aesthetic Society News,
with content of interest to the aesthetic care
team
• Subscription to RADAR Resource content
specific to plastic surgery staff and practice
management
• Professional development for staff
to grow your practice
• Grow network of like-minded individuals
• Access to dedicated networking
opportunities

Learn More and Enroll at:

www.theaestheticsociety.org/
medical-professionals/
aesthetic-care-team
 AESTHETIC CARE TEAM

Four Full Days of Education for Your Team at The Aesthetic Meeting 2023

The Aesthetic Meeting has long been known FRIDAY, APRIL 21 4:30pm – 6:30pm
as the pinnacle of education for aesthetic 409 Staff: Your Biggest Expense or Your
9:45am – 12:30pm
plastic surgeons. But a great aesthetic Biggest Asset?
Can This Practice Be Saved?
practice requires more than an exceptional Judy Kozlicki and Karen Zupko
Chairs: Herluf Lund, MD and Karen Zupko
surgeon, it takes an entire team that goes
2:00pm – 6:30pm SUNDAY, APRIL 23
beyond. That’s why the meeting is now the
101/201 Re-Designing Your Aesthetic 9:45am – 12:45pm
go-to destination for a surgeon’s entire staff.
Practice—How to Get Beyond Today Pearls and Pitfalls of Starting a Solo Private
Included with registration are three full days of Co-Chairs: Mark Jewell, MD and Practice: From the Perspective of Surgeons,
aesthetic care team education, provided by Robert Singer, MD Spouses, and Managers
the foremost experts in the practice Presenters: Stephanie Attenberg, Chair: Amy Anderson
management arena. Michael Edwards, MD, Mary Lind Jewell, RPT, 10:30am – 12:30pm
Tom Seery and Verne Weisberg, MD 505 Hot Devices in 2023
THURSDAY, APRIL 20 102/202 Cosmetic Medicine Lawrence Bass, MD, Barry DiBernardo, MD
Thursday courses are an additional fee Z. Paul Lorenc, MD and Jeffrey Kenkel, MD and Jason Pozner, MD

7:00am – 10:00am 2:00pm – 4:00pm 506 Opioid-Free: A Better Way to Recover

S1 Nurse Cadaver Lab 109 Tax Reduction for Aesthetic Practices: Lawrence Iteld, MD
Chairs: Charles Thorne, MD and Best Ideas in 2023 507 Planning, Opening and Operating Your
Stelios Wilson, MD David Mandell Own Ambulatory Surgery Suite
NEW 110 So, You Want to Sell Your Practice? Troy Pittman, MD and Jennifer Baxter, MD
9:00am – 3:00pm
How to Plan Your Exit Strategy Making the 508 Successful Principles for Non-Surgical
S5 Skills for Successful Patient Coordinators Process Seamless Services: Fast Track Your ROI
Karen Zupko, President, KarenZupko & Judy Kozlicki and Karen Zupko Marie Olesen
Associates
111 Digital Strategy Workshop NEW 509 Basics of Cyber Security
12:00pm – 3:00pm Ryan Miller Izhak Musli
S10 Temperament Theory: Using Science
to Improve the Art of Business and Team 4:30pm – 6:30pm 2:30pm – 4:30pm
Relationships 209 Ten Steps to Online Marketing Success 606 50 Pearls for Primed Practice
Josyln Vaught Peter Houtz Performance
2:00pm – 4:00pm 210 Doubling In-Office Booking Ratios Luis Rios, Jr., MD and Douglas Steinbrech, MD
S14A Physician Extender Injector Ed Syring 607 Maximize Your Revenue: How Knowing
Competence Training—Level 1— 211 The Recession is Coming—Will Your the Two Most Important KPIs Can Give
Understanding the Basics of Injection Aesthetic Practice Survive? You a Leg Up
Techniques with Neurotoxins and Hyaluronic Terri Ross and Izhak Musli
Acid Dermal Fillers Sam Peek
Chair: Z. Paul Lorenc, MD SATURDAY, APRIL 22
Additional Faculty: Kathy Jones, RN* and
Karen Menard, RN 9:45am – 12:00pm
Creating Magic and Millions in Your Business!
4:30pm – 6:30pm A Roadmap to Creating a Successful Plastic
S14B Physician Extender Injector Surgery and Medical Spa Business
Competence Training—Level 2— Chairs: Bradley Calobrace, MD and
Advanced/Combination Injection Techniques Nickoli Neville
with Neurotoxins and the Array of
FDA-Approved Dermal Fillers 2:00pm – 4:00pm
Chair: Z. Paul Lorenc, MD 309 Relationship Marketing: What It Means
and How to Put It in Action Calling all Members!
Additional Faculty: Kathy Jones, RN and
Karen Menard, RN Karen Zupko, President, KarenZupko & We would love to hear from your
Associates, Inc. Aesthetic Care Teams. Please encourage
3:30pm – 6:30pm
S15 The Ritz-Carlton Leadership Center NEW 310 Legal Bootcamp for Plastic them to submit an article to be featured
presents: Brand Differentiating Service— Surgeons—The Truth, The Whole Truth and in this quarterly publication Aesthetic
Delivering an Elevated Experience Nothing But the Truth
Alex Thiersch Society News. Articles can cover an
Speaker TBD
innovative array of skincare/device
4:30pm – 6:30pm 311 New Advances in Hair Restoration
methodology used in pre and post op
S16 Patient Coordinator Alums: Overcoming Alfonso Barrera, MD, Richard Chaffoo, MD,
Scheduling Objections and Carlos Uebel, MD care to improve patient progress and
Karen Zupko, President, KarenZupko & wound-healing results.
Associates, Inc. [email protected]

Aesthetic Society News • Spring 2023 ▲ 29

SOCIETY NEWS

The Education

Aesthetic Expertise

Society Beauty

Mission Artistry

Advance the science, art, and

safe practice of aesthetic

plastic surgery and cosmetic

medicine through

education, research,

and innovation

while maintaining

the highest

standards of

ethical

conduct.
 SOCIETY NEWS

International Memorandum of Understanding (MOU) Update

We have made great progress with ORGANIZATIONS WITH

our worldwide relationships with SIGNED MOUs
• Arab Association of Surgical and Medical
new MOUs outside of the United Aesthetics—AASMA
States; many of our international • Australasian Society of Aesthetic Plastic
colleagues have demonstrated Surgeons—ASAPS
interest in partnering with us. • Brazilian Society of Plastic Surgery—SBCP
• British Association of Aesthetic Plastic
Surgeons— BAAPS
Most recently, The Aesthetic Society has • Association of German Aesthetic Plastic
signed a new memorandum of understanding Surgeons—VDÄEPC
with our neighbors The Mexican Association • Canadian Society for Aesthetic Plastic
of Plastic, Aesthetic and Reconstructive Surgery—CSAPS
Surgery (AMCPER) led by Dr. Arturo • Emirates Plastic Surgery Society—EPSS
Ramírez-Montañana, who is also the ISAPS
• German Society of Plastic, Reconstructive Drs. Brad Calobrace, Bertha Torres Gómez
President-Elect. We are also pleased to have (AMCPER Vice President), Arturo Ramírez-
and Aesthetic Surgeons—DGPRAC
recently signed an MOU with The Emirates Montañana (AMCPER President), and
• International Master Course on Aging
Plastic Surgery Society and The Arab Jamil Ahmad.
Science—IMCAS
Association of Plastic, Aesthetic and
• Int’l Society of Aesthetic Plastic Surgery—
Reconstructive Surgery and look forward
ISAPS
to nurturing that relationship where our
premier education and surgeon educators • Italian Society of Aesthetic Plastic Surgery—
AICPE
are in demand.
• Korean Society for Aesthetic Plastic
Surgery—KSAPS
• French Society of Plastic Aesthetic
Surgeons—SOFCEP
• Norwegian Society for Aesthetic Plastic
Surgery—NSAPS
• The Spanish Association of Aesthetic
Plastic Surgery—AECEP

ORGANIZATIONS WITH
ANTICIPATED (PENDING) MOUs Dr. Walden along side Dr. Arturo Ramírez-
• Mexican Association of Plastic, Aesthetic Montañana at the Texas Society of Plastic
and Reconstructive Surgery —AMCPER Surgeons Annual Meeting.

Drs. Patrick Malluci and Jamil Ahmad

celebrate the signing of the BAAPS MOU!

Aesthetic Society News • Spring 2023 ▲

31
 SOCIETY NEWS
The Aesthetic Society 2023–2024
Members to Vote on Slate of Candidates
Active members of The Aesthetic Society will hear reports on Society business and elect new SECRETARY
(1 year term)
officers for 2023–2024 during The Aesthetic Society/ASERF Annual Business Luncheon.
Nolan S. Karp, MD
All Active Members are invited to attend on Saturday, April 22, 2023 at 12 noon during The
New York, NY
Aesthetic Meeting 2023 in Miami Beach, FL.
Vice Chair of Clinical
Operations, Hansjörg Wyss
PRESIDENT VICE PRESIDENT Department of Plastic Surgery,
(automatic from (1 year term) Professor of Plastic Surgery, NYU School of
President-Elect) Tracy M. Pfeifer, MD Medicine, Chief of the Plastic Surgery Service,
Melinda J. Haws, MD Tisch Hospital
New York, NY
Nashville, TN Private Practice
Current Aesthetic Society/ASERF Committee
Private Practice
Work: ASERF Director, Finance & Investment
Current Board Position: Committee (Chair), Aesthetic Neural Network
Current Board Position: Treasurer Committee (Co-Chair), Aesthetic One Committee
President-Elect Current Aesthetic Society /ASERF Committee (Chair), App Governance Workgroup, Industry
Current Aesthetic Society/ASERF Committee Work: The Aesthetic Society Executive Policy Committee, Breast Emergency Response
Work: The Aesthetic Society Executive Committee, Industry Support Committee (Chair), Workgroup, Program Committee (Chair),
Committee, Conflict of Interest Committee, Conflict of Interest Committee, Industry Policy Continuing Medical Education Committee,
Finance & Investment Committee, Industry Policy Committee, Finance & Investment Committee, Publications Committee, Symposium Committee,
Committee, Breast Emergency Response Website Committee, Limitless Leaders Steering and Young Aesthetic Plastic Surgeons Committee
Workgroup (Co-Chair), International Fellowship Committee, The Global Alliance for Women National Affiliations: The Aesthetic Society,
Program, Program Committee, Inclusion & Leaders in Aesthetic Plastic Surgery, and ASERF, ASPS, PSRC, ACS, AAPS
Diversity Committee, Women Aesthetic Surgeons Executive Search Task Force
Committee, The Global Alliance for Women
Training: Northwestern University School of
National Affiliations: The Aesthetic Society, Medicine, New York University School of
Leaders in Aesthetic Plastic Surgery, and ASERF, ACS, AAPS, ASPS, and ISAPS Medicine, Institute of Reconstructive Plastic
Executive Search Task Force
Training: New York Hospital-Cornell Medical Surgery at New York University School of
National Affiliations: The Aesthetic Society, Center, Institute of Reconstructive Plastic Medicine
ASERF, ASPS, AAPS and ACS Surgery-NYU Medical Center, Plastic Surgery of ABPS Certification: 1994
Training: Southern Illinois University, General the Breast, Atlanta Plastic Surgery
Surgery; Southern Illinois University, Plastic ABPS Certification: 2001
Surgery; Nashville Plastic Surgery, Aesthetic
Fellowship
MEMBERS-AT-LARGE
(3 year terms)
ABPS Certification: 1999 TREASURER
(1 year term)
Mark G. Albert, MD
Jamil Ahmad, MD
PRESIDENT-ELECT New York, NY
New York, NY
(1 year term) Private Practice; Program
Toronto, Ontario, Canada Director of The Manhattan Eye,
Kiya Movassaghi, MD,
Private Practice; Assistant Ear, and Throat Hospital
DMD, FACS Professor, Department of Aesthetic Surgery Fellowship;
Private Practice; Clinical Surgery, University of Toronto; Director, Education Assistant Clinical Professor at
Assistant Professor of Plastic Program in Aesthetic Plastic Surgery, University Zucker School of Medicine
Surgery, Oregon Health & of Toronto
Science University
The Aesthetic Society/ASERF Committee
Current Board Position: Secretary Work: Young Aesthetic Plastic Surgeons
Current Board Position: Vice President Committee (Chair), Aesthetic Training Committee,
The Aesthetic Society/ASERF Committee
Current Aesthetic Society/ASERF Committee Work: The Aesthetic Society Executive Inclusion and Diversity Committee, RADAR
Work: The Aesthetic Society Executive Committee, Education Commissioner, Aesthetic Resource Editorial Committee, ASERF Externship
Committee, Conflict of Interest Committee, Training Committee, Industry Policy Committee, Task Force, ASJ Editorial Board, ASERF Career
Finance & Investment Committee, Industry Continuing Medical Education Committee, Achievement Award Steering Committee, ASJ
Support Committee (Vice Chair), Aesthetic Finance & Investment Committee, Breast Journal Club Moderator, ASJ Open Forum
Training Committee (Co-Chair), Traveling Emergency Response Workgroup, ASJ Editorial Podcast
Professor Program, Publications Committee, Board, ASJ Open Forum Editorial Board, ASERF National Affiliations: The Aesthetic Society,
Application Review Committee (Vice Chair), Career Achievement Award Steering Committee, ASERF, The Rhinoplasty Society
Inclusion & Diversity Committee, and Executive ASERF Innovative Procedures Committee
Search Task Force
Training: Undergraduate: The University of
(Co-Chair), and Executive Search Task Force Pennsylvania, Medical School: Michigan State
National Affiliations: The Aesthetic Society, National Affiliations: The Aesthetic Society, College of Medicine, Integrated Plastic Surgery:
ASERF, ASPS, NWSPS and OSPS ASERF, CSAPS, CSPS, ISAPS, and University of Massachusetts, Aesthetic
Training: Harvard Medical School, Harvard The Rhinoplasty Society Fellowship: Manhattan Eye, Ear, and Throat
Dental School, General Surgery: Beth Israel Training: Medical School, Royal College of Hospital.
Deaconess Medical Center and Massachusetts Surgeons in Ireland; Integrated Plastic ABPS Certification: 2018
General Hospital at Harvard Medical School: Surgery, University of Texas Southwestern
Harvard Combined Plastic Surgery Program Medical Center; Breast Reconstruction
ABPS Certification: 2003 Fellowship, University of Toronto
Royal College of Physicians and Surgeons: 2010
Continued on Page 33

▲
32 Aesthetic Society News • Spring 2023
 SOCIETY NEWS
MEMBERS-AT-LARGE
(3-year terms)
Continued from Page 32

Douglas S. M. Scott Haydon, MD Those continuing in positions:

Steinbrech, MD West Lake Hills, TX
New York, NY (South Central)
MEMBERS-AT-LARGE
Private Practice Alpha Male
Plastic Surgery NY/LA/Chicago M. Bradley
Current Board Position: Calobrace, MD
Member-at-Large (until 2025)
Current Aesthetic Society/ASERF Committee Louisville, KY
Work: Education Commission (Vice
Commissioner), Industry Exhibits Committee, Tracy M. Pfeifer, MD
Program Committee (Vice Chair), and Innovative New York, NY
Procedures Committee (New York City)
National Affiliations: The Aesthetic Society,
ABPS, ASPS, ACS, FACS, Joint Commission, AMA,
ABMS, AECEP, NESPS, NYRSPS R. Brannon Claytor, MD
Training: NYU General Surgery, NYU Institute of (until 2024)
Reconstructive Plastic Surgery Bryn Mawr, PA
ABPS Certification: 2006
ETHICS COMMITTEE
K. Kye Higdon, MD (3-year terms)
Nashville, TN
Private Practice Eugene J. Cherny, MD
The Aesthetic Des Moines, IA Grady B. Core, MD
Society/ASERF Committee (Midwest) (until 2024)
Work: Communications
Birmingham, AL
Commissioner, Finance &
Investment Committee,
Residents & Fellows Forum Workgroup, ASJ
Editorial Board, ASJ Open Forum Editorial Board,
and Executive Search Task Force
National Affiliations: The Aesthetic Society, Julie J. Khanna, MD
ASERF, AAPS, ASPS, Southeastern SPRS, ACAPS,
AMA, TNSPS, JB Lynch Society
Oakville, ON Trent D. Douglas, MD
(Canada) (until 2025)
Training: University of Alabama, Medical School
at University of MS, University of TN, Vanderbilt Greenbrae, CA
University Medical Center
ABPS Certification: 2012

TRUSTEE
(3-year term) JUDICIAL COUNCIL Lorne K. Rosenfield, MD
(3-year terms)
Leo R. McCafferty, MD (until 2025)
Pittsburg, PS Burlingame, CA
Erin M. Kennedy, MD
Dubuque, IA
(Midwest)

APPLICATION REVIEW COMMITTEE

(3-year terms)

Alvin B. Cohn, MD Marissa J.

Vestavia Hills, AL Tenenbaum, MD
Frank R. Lista, MD (until 2024)
(Southeast)
Mississauga, ON St. Louis, MO
(Canada)

Aesthetic Society News • Spring 2023 ▲

33
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2. Medina MA 3rd, Nguyen JT T,, Kirkham JC, Lee JH, McCormack MC, Randolph MA, Austen WG Jr. Polymer therapy: a novel treatment to improve fat graft viab
bility. Plast
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 SOCIETY NEWS

OFFICIAL BUSINESS

Patient Safety Advisory: Fentanyl

Jennifer Walden, MD, FACS, President—The Aesthetic Society
Lina Triana, MD, President—International Society of Aesthetic Plastic Surgery

This patient safety advisory was developed by: Mark Jewell, MD, member of ISAPS and
The Aesthetic Society and ISAPS Patient Safety Committee; Hillary Jewell, MIPH, RN NP;
Robert Singer, MD, member of ISAPS and The Aesthetic Society; Montserrat Fontbona, MD (ISAPS Two milligrams of pure fentanyl fits on the
Patient Safety Committee Chair); Lina Triana, MD (ISAPS President); and Jennifer Walden, MD point of a pencil. If ingested, this is a lethal
(The Aesthetic Society President) provided editorial assistance. dose. Photo Credit US DEA
The authors declare that they have no conflict of interest regarding the writing of this patient
safety advisory and did not receive funding. The United States Drug Enforcement
Administration (US DEA) Laboratory has
determined that, of the fentanyl-laced fake
COUNTERFEIT PRESCRIPTION MEDICATIONS
prescription pills analyzed in 2022, six out of
THAT CONTAIN FENTANYL AND PATIENT SAFETY ten now contain a potentially lethal dose of

The purpose of this patient safety

fentanyl. We would urge you to share this
Criminal drug networks mass-produce pills recent US DEA press release on this topic
communication is to alert plastic surgeons, that contain fentanyl and falsely market them with your patients.1
nurses, and patients about the risks of as legitimate prescription pills. Counterfeit According to the United States Center for
fentanyl-containing counterfeit prescription pills are easily accessible and often sold on Disease Control (US CDC), 107,375 people in
medications that patients can obtain outside the street, social media and e-commerce the United States died of drug overdoses and
of those prescribed by a physician, physician’s platforms, making them available to anyone drug poisonings in the 12-month period
assistant, or nurse practitioner and purchased with a smartphone, including minors. Many ending in January 2022.3 A staggering 67
at a licensed pharmacy. This becomes a pills are physically indistinguishable by their percent of these deaths involved synthetic
patient safety issue where unintentional appearance from prescription opioids such as opioids like fentanyl. Some of these deaths
fentanyl overdose and death can occur. oxycodone, hydrocodone, benzodiazepines were attributed to fentanyl mixed with other
Patients are not well-educated about these like alprazolam, or stimulants like amphetamine illicit drugs like cocaine, methamphetamine,
risks and how to stay safe. Children and and methylphenidate used for treating attention and heroin, with many users unaware they
adolescents are also at risk. We believe that a deficit disorders. They contain identical were actually taking fentanyl. There is no data
conversation with patients will save lives and identification numbers and marks like a of how many of these deaths occurred after
prevent tragedies. legitimate pill has stamped on its surface.1, 2 surgery from taking illicitly obtained pills
This crisis has escalated to the extent that a Patients who seek medications in this fashion containing fentanyl.
patient safety advisory regarding the extreme are exposed to the risk of fentanyl overdose Fentanyl overdoses are now the leading
danger of illicit fentanyl has been jointly and death. cause of death for individuals in the age range
developed by ISAPS and The Aesthetic Two milligrams of pure fentanyl fits on the of 10 to 19 years in the United States. Earlier
Society. The purpose of this communication is point of a pencil. If ingested, this is a lethal dose. US Center for Disease Control (US CDC)
to discuss this matter in the context of patient
Continued on Page 37
safety and how to take actionable steps to
mitigate risk for patients. Additionally, we will
review the pharmacology of powerful
synthetic opioids, geopolitical issues, and
naloxone used to treat opioid overdose.
Unlike legitimate medications that are
manufactured with tight quality controls
and good pharmaceutical manufacturing
processes, there is no control over how
much fentanyl is contained in counterfeit
medications. Only two milligrams of fentanyl
is considered a potential lethal dose; it’s Legitimate Oxycodone 30mg Counterfeit Oxycodone 30mg
particularly dangerous for someone who
Photo Credit US DEA: justice.gov/usao-id/pr/acting-us-attorney-warns-increasing-danger-counterfeit-
does not have a tolerance to opioids. prescription-opioids-containing

Aesthetic Society News • Spring 2023 ▲

35
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 SOCIETY NEWS
Patient Safety Advisory: Fentanyl
Continued from Page 35

reports from 2019–2021 revealed approximately

90% of overdose deaths involved opioids, and Initiatives aimed at regulating the flow of fentanyl precursor chemicals and
83.9% involved illicitly manufactured fentanyl.
fentanyl from China has not been successful. China halted cooperation
Counterfeit pill evidence was present in 24.5%
of overdose deaths. Last year there were 133 with the United States on combatting drug trafficking in 2022. Hopefully in
deaths of children younger than 3 who the future the United States can delink counternarcotics policy through
ingested fentanyl accidentally in the United
diplomatic channels with the Chinese government and its enforcement
States of America.5, 6 Fentanyl patches have
contributed to child overdoses in Australia.7 from the U.S.-China global rivalry and overall state of mutual relations.19,20
Educational initiatives for children,
adolescents, and college students have
tremendous value to help them understand affinity for opioid receptors 30 times greater opioid overdosage. Other adjunctive measures
the extreme risk of accidental fentanyl than that of fentanyl.12 such as rescue breathing and cardiopulmonary
overdose and death.8 Remifentanil is structurally unique because resuscitation may be required. Prescribing
According to reports, the US DEA and the of its ester linkages.13 This makes it susceptible naloxone should be accompanied by standard
US Customs and Border Patrol (US CBP) have to hydrolysis by blood esterase, resulting in education for patients and caregivers that
seized over 10,000 kg of fentanyl powder and rapid metabolism and rapid reduction of blood includes preventing, identifying, and
50.6 million tablets containing fentanyl in concentration during total intravenous responding to an overdose.15, 16
2022. No statistics are available on the anesthesia (TIVA). Fentanyl is additionally
amount of fentanyl seized in other countries. prescribed for malignant and non-malignant
REGULATORY STATUS OF
The United States of America has the greatest
SYNTHETIC OPIOIDS
chronic pain. It is administered by injection,
Fentanyl and fentalogs approved for clinical
amount of illicit fentanyl. This is reflected in the nasal spray, or skin patch, or absorbed
use like sufentanil and remifentanil are
statistics cited in this advisory. This equates to through the cheek as a lozenge or tablet.
classified by virtually every drug regulatory
approximately 379 million doses of fentanyl Other routes of use are intrathecal and spinal
agency worldwide as synthetic opioid narcotic
according to a press release by the US DEA.9 anesthesia.
drugs. The United States Food and Drug
The onset of action of fentanyl is almost
PHARMACOLOGY BACKGROUND Administration (US FDA) classifies these are
immediate when the drug is given intravenously;
OF FENTANYL Class 2 Schedule drugs, those with known
however, the maximal analgesic and respiratory
Fentanyl is a synthetic opioid first developed therapeutic effect, but with high potential for
depressant effect may not be noted for several
approximately 60 years ago. It is a relative of abuse. Fentalogs that are produced to evade
minutes. Bioavailability depends on the route
meperidine, (phenylpiperidine series). There regulatory scrutiny would be Class 1 Schedule
of administration. Fentanyl is capable of
have been approximately 1400 fentanyl drugs, without known medical use and high
producing severe respiratory depression. It
analogs synthesized (fentalogs), some sold potential for abuse.
has also been reported to cause nausea,
illicitly as designer drugs.10, 11 Opioids like
vomiting, dizziness, muscle rigidity, seizures, FENTANYL GEOPOLITICAL ISSUES
codeine, hydrocodone, oxycodone, and
hypotension, coma, and death.14 Mexican cartels source fentanyl precursors
hydromorphone are synthesized by modifica-
tions of morphine. Heroin is diacetyl morphine from Chinese suppliers which are finished in
NALOXONE
sourced from opium. Mexico and smuggled to other countries
Naloxone is useful in treating both acute
Within the context of surgery, anesthesia, worldwide. This is not exclusively a Chinese
opioid overdose and respiratory or mental
and acute pain management, fentanyl and two matter as India has also emerged as a source
depression due to opioids. It is administered
of its analogs (sufentanil and remifentanil) are of fentanyl and fentanyl precursors, where
intravenously, intramuscularly, or via nasal
used. Sufentanil is the most potent µ-receptor Mexican cartels have already developed
spray. Depending on the venue, naloxone is
agonist available for clinical use. It is 5 to 10 networks for the distribution of synthetic opioid
available without a prescription as part of
times more potent than fentanyl and 1000 drugs. It is possible fentanyl and precursor
harm reduction initiatives in the USA and
times more potent than morphine. It has an production may disperse to other countries in
worldwide. Naloxone acts rapidly to reverse
Africa, Indonesia, Myanmar, and the European
Union. Estonia has experienced a fentanyl
crisis for many years. Fentanyl is frequently
Earlier US Center for Disease Control (US CDC) reports from 2019–2021 mixed with heroin, methamphetamine, or
revealed approximately 90% of overdose deaths involved opioids, and cocaine to increase potency.17, 18
Initiatives aimed at regulating the flow of
83.9% involved illicitly manufactured fentanyl. Counterfeit pill evidence fentanyl precursor chemicals and fentanyl
was present in 24.5% of overdose deaths. Last year there were 133 from China has not been successful. China
deaths of children younger than 3 who ingested fentanyl accidentally in halted cooperation with the United States on
combatting drug trafficking in 2022. Hopefully
the United States of America.5, 6
Continued on Page 39

Aesthetic Society News • Spring 2023 ▲ 37

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Patient Safety Advisory: Fentanyl
Continued from Page 37

in the future the United States can delink According to a press release by the American Society of Anesthesiologists
counternarcotics policy through diplomatic
channels with the Chinese government and its
(October 2021), approximately 20% of patients who are opioid-naïve before
enforcement from the U.S.-China global rivalry surgery continue to use opioids three months after surgery. This includes all
and overall state of mutual relations.19, 20 surgical specialties. For some patients, surgery including plastic surgery may
There is significant variation in the
create an unintended gateway to long-term opioid use.
prevalence of illicitly manufactured opioids
globally. Fentanyl is being used by individuals
addicted to opioids worldwide. Heroin,
methamphetamine, and cocaine often contain
fentanyl, resulting in overdose and deaths. PATIENT SAFETY never self-medicate with mood-altering
Some geographical areas tend to have less COMMUNICATIONS TO drugs that are purchased online without a
prevalence of counterfeit drugs that contain MITIGATE RISK OF FENTANYL physician, physician’s assistant, or nurse
fentanyl or ways for individuals to acquire pain
OVERDOSE AND DEATH practitioner’s prescription or obtained from
• We believe that patient safety education another person.
pills and mood-altering medications in the
concerning the fentanyl crisis is needed. • Plastic surgeons are not trained to treat
street or over the internet. Other locations
One suggestion would consist of patient mental health issues such as depression,
such as the United States of America has the
education material on your web site and in anxiety, or sleep disorders. Be forthright
greatest incidence of illicit fentanyl
pre-surgical materials regarding the risks with patients requesting prescriptions to
prevalence, including fake prescription pills.
from fake medications that contain fentanyl. treat mental health issues and refer them
According to a press release by the
American Society of Anesthesiologists • Instruct patients to only take prescription back to their personal physician for care.
(October 2021), approximately 20% of patients medications that are prescribed by a • There are many treatment options for
who are opioid-naïve before surgery continue physician, physician’s assistant or nurse patients who are addicted to opioids
to use opioids three months after surgery. This practitioner. If prescription refills are including the drug suboxone and drug
includes all surgical specialties. For some needed, have this arranged ahead of time addiction rehabilitation programs.
patients, surgery including plastic surgery may and never purchase them on the street,
• Fentanyl test strips have some benefits but
create an unintended gateway to long-term from another person, or over the internet
may not be widely available.24
opioid use. While the CDC notes synthetic without a prescription. This applies to all
opioids (primarily illicitly manufactured types of medications. PHYSICIAN—NURSING—PATIENT
fentanyl) appear to be the main reason for the • Educate patients to keep all prescription EDUCATION RESOURCES
increase in mortality statistics in the United medications in a safe place to prevent 1. bit.ly/3HqPH2T
States, persistent opioid use after surgery can children from accidentally taking them or 2. bit.ly/3WZYLBk
play a role in producing overdose and death.21 sharing with friends. 3. bit.ly/3DAeY9I
Surgeons should be alert to persistent 4. bit.ly/3RmIchZ
• Educate patients regarding how to take
opioid use and utilize alternative non-opioid 5. bit.ly/3YhbZLi
prescribed opioid pain medications for an
pain management protocols This strategy 6. bit.ly/3juLXFk
acute event such as an injury or surgery.
7. bit.ly/3l30EQm
appears effective in helping patients recover Patients are advised to destroy unused
8. bit.ly/3jlOemf
from body contouring procedures opioid pain pills when the need to manage 9. bit.ly/3kQGKrO
(abdominoplasty) without reliance on pain can be accomplished with non-opioid 10. bit.ly/3WTTonq
opioids.22 medications such as ibuprofen or 11. bit.ly/3Yd7Esn
The United States Drug Enforcement acetaminophen. 12. bit.ly/3HqwJJI
Administration has a web page with a QR • Never trust your own eyes to determine if a 13. bit.ly/40iKrXv
barcode in the pdf document (page 2) that pill is legitimate. The only safe medications 14. bit.ly/3XT7uGM
patients can see actual examples of fake pills are ones prescribed by a trusted medical 15. bit.ly/3Rn6A30
containing fentanyl along side of legitimate professional and dispensed by a licensed 16. bit.ly/3HsfYxw
pills. Patients can access this useful pharmacist. 17. bit.ly/3Y8ket6
information by scanning the barcode with their 18. bit.ly/3HYsJlf
• Never ask for medication from another
smart phone. The page with the QR barcode 19. bit.ly/3HQ6RZ0
person. There is no way to verify if it is safe.
can be printed and placed in exam rooms and 20. bit.ly/3HQ6RZ0
reception areas for patients to use.23 • During the COVID pandemic, many patients 21. bit.ly/3XTU1hT
have developed mental health issues such 22. bit.ly/3WXrfMe
as anxiety, sleep disorders, and depression. 23. bit.ly/40jCeT1
They are advised to seek medical care from 24. bit.ly/3HQ7thg
their personal physician. Patients should

Aesthetic Society News • Spring 2023 ▲ 39

 SOCIETY NEWS

Global Alliance for Women Leaders in Aesthetic Plastic Surgery—

Paths to Leadership and Paying it Forward

A fter noticing how many women were

serving in leadership of aesthetic plastic
surgery organizations around the world, The
Aesthetic Society formed the Global Alliance
for Women Leaders in Aesthetic Plastic
Surgery in the summer of 2022. Since that
time, we held our inaugural panel via webinar
in June 2022 with Presidents and President-
Elects from six countries, discussing their keys
to success and pathways to leadership:
theaestheticsociety.org/medical-professionals/
meetings/webinars. A live panel of women
leaders from 9 countries was held during the
ISAPS meeting in Istanbul in September 2022,
titled “Leadership in a Multicultural Environment
and Why it is Important Now.” A third webinar
panel was recently held, January 7, discussing
surgeon work/life balance and personal this will be during the final days of Dr. Jennifer why it is important to implement the “pay it
wellness, entitled “How to Stand in Your Power Walden serving as President of The Aesthetic forward” type of mentorship through individual
and Avoid Burnout.” Society, it would give her great joy to have all relationships and programs of companies and
The fourth panel, to be held live during The participate. She will moderate a discussion associations. This panel will be entitled, “Paths
Aesthetic Meeting 2023, will be presented, including surgeons and industry professionals to Leadership and Paying it Forward.”
and recorded in conjunction with our annual focusing on our stories, how each leader got All are welcome to participate! Registration
Women Aesthetic Surgeons’ Symposium. As into and ascended in the field, and the how/ for optional course S6 required for a fee.

Aesthetic Society News • Spring 2023 ▲ 41

INDE XED
D IN PUB MED CENTRAL AN D DIREC TORY OF OPEN ACCE S S JOURNA
AL S

Publiish your woro k in the

premmier open ac a cess journal
in plaastic surgery.

À À À

asjo
openforum.com
o
t @ASJrnl
J
@asj_open
nforum
 SOCIETY NEWS

ASJ and ASJ Open Forum

Current issue of ASJ: https://academic.oup.com/asj/issue/43/1
Current issue of ASJOF: academic.oup.com/asjopenforum/issue/volume/5

INTERNATIONAL
COLLABORATIONS

Our team spent a record number of days on

the road last year attending conferences and
engaging with international colleagues and
affiliate partners at various conferences
worldwide. We’d like to thank The British
Association of Aesthetic Plastic Surgeons,
The Rhinoplasty Society, and The Canadian
Society for Aesthetic Plastic Surgery, our
partners for whom ASJ is their official English-
language publication. We also thank our
Premier International Partners: Dutch Society
for Aesthetic Plastic Surgery, Norwegian
Dr. Caroline Glicksman, Dr. Bill Adams, Dr. Caroline Glicksman and Dr. Deniz
Society for Aesthetic Plastic Surgery, Royal
Dermatologist Christine Romine, MD and Sarhaddi in NYC at the Beauty Through
Belgian Society for Plastic Surgery, Spanish Dr. Craig Layt from Australia at the Beauty Science meeting.
Association of Aesthetic Plastic Surgery. Through Science meeting.

ASJ ON THE ROAD

We were in NY recently for the Beauty
Through Science meeting and were excited to
meet up with friends, editors, colleagues, as
evidenced by these great photos. We
attended IMCAS in Paris, France in January
(photos to follow!) Drop us a line when you’re
attending a meeting or follow us on social
media to see where we’re headed next.

Phaedra Cress and Quinn Mentone of Dr. Mindy Haws lectured at the BTS meeting
BD/Galatea Surgical in Times Square, NYC, on and here, meets up with Phaedra Cress for a
the way to dinner. quick photo op.

There’s nothing like a steak dinner with friends in NYC during the
holidays. Pictured here are Dr. Dan Gould, Dr. Miguel Medina, Quinn
Mentone (BD/Galatea Surgical), Blaine Hamilton (Sientra), Trent Newell
(BD/Galatea Surgical), Vendor Hunter Fairchild (Ideal Implant),
Female vendors display a monochromatic vibe in NYC at the BTS meeting. Phaedra Cress, and Dr. Adrienne Laszlo from Hungary.

SIGN UP FOR E-ALERTS

Ready for regular alerts about ASJ and ASJ Open Forum content? Sign up here for e-alerts and don’t miss a single article: tinyurl.com/mr2rhbaa

Aesthetic Society News • Spring 2023 ▲

43
 SOCIETY NEWS

Celebrating Our Global Impact Letter of Appreciation to Dr. Foad Nahai

Official Journal Partners
and Premier ASJ Chinese Edition
International Partners from left to right:
Issue 1 (2020.08)
Issue 2 (2021.12)
Issue 3 (2022.07)

Dear Dr. Foad Nahai choice. Through this platform, Chinese plastic
surgeons have been able to get to know you
I heard you were in the final year as Editor
and ASJ better, and we have been able to
in Chief of ASJ a career to which you have
On behalf of Editor in Chief, Dr. Foad dedicated your life. You have made great
communicate freely and without barriers
internationally. Once again, thank you for your
Nahai, Associate Editor, Dr. Jeffrey achievements in the field of plastic and
support for each of our congresses.
Kenkel, and the entire editorial team, aesthetic surgery and I believe a new stage of
ASJ is the number one journal in the field of
we’d like to take this opportunity to your life is coming. Especially, we appreciate
cosmetic surgery and provides valuable
thank our partner societies for which your support to the development of plastic
cutting-edge knowledge to many medical
ASJ is the official journal of their and cosmetic surgery in China.
professionals. We are aware of the advanced
society. In 2020 At the IMCAS Congress in Paris,
and scientific nature of ASJ, so we have
As seen on the cover of every issue I was invited by you for lunch. At this time, we
spared no effort to promote ASJ to Chinese
of ASJ, this includes the British also actively discussed matters related to the
cosmetic surgeons, hoping to spread the
Association of Aesthetic Plastic initiation of ASJ Chinese Edition, because we
knowledge and concepts that ASJ wants to
Surgeons (BAAPS), the Canadian shared a common idea: how we could benefit
teach around the world.
Society for Aesthetic Plastic Surgery more doctors of Chinese descent.
Thank you again for your support of the
(CSAPS), and The Rhinoplasty Society. We are also very pleased that with your
development of plastic and cosmetic surgery
We encourage all members of The strong support, ASJ Chinese Edition has been
in China, and we look forward to our next
Aesthetic Society to engage with these successfully launched in China for 3 issues so
meeting.
societies, read articles published by far, and the exciting content of each issue has
Yours Sincerely,
their members, and follow them on generated lively discussions in the industry
Haiyan Cui
social media to learn more. and provided a good learning platform for
January 12, 2023, China
We are also indebted to our Chinese doctors. What’s more, issue 4 is in
Premier International Partners for their preparation. We are gradually realizing the
continued support and contributions. idea we had at that time.
We recognize these partners and We have always attached importance to
encourage our members to connect international exchange and cooperation and
with the international members of these the sharing of cosmetic surgery knowledge,
societies as often as they can, so since 2017, we have been organizing
especially during plastic surgery conferences related to the field of cosmetic
conferences. Our Premier International surgery, inviting experts, professors and
Partners include the Dutch Society for scholars from all over the world to give
Aesthetic Plastic Surgery (NVCEP), the presentations on the topic, online and offline
Kuwait Society of Plastic Surgeons at the same time, and have received
(KSAPS), the Norwegian Society for numerous positive comments. It is worth
Aesthetic Plastic Surgery, the Royal mentioning that the latest 2022 Oriental
Belgian Society for Plastic Surgery, and Aesthetic and Aesthetic and Plastic Art
the Spanish Association of Aesthetic Conference (OAPAC) has received over
Plastic Surgery (AECEP). 1 million views, which is a world record in
Collaborating with these organizations the field of plastic and aesthetic viewing.
has helped ASJ grow and become the Your blessings for each congress greatly
An Invited Lunch during IMCAS Congress in
#1 journal in all of aesthetic surgery. As encourage us and make us believe that Paris in 2020
always, we thank them all for their international academic exchange is the right
generous support and contributions.

▲
44 Aesthetic Society News • Spring 2023
 SOCIETY NEWS

On December 8th,
the Chinese
Congress of
Aesthetic Medicine
in 2017.

Kind selfie at IMCAS Congress in Paris

in 2020.

On December 20th, the Oriental Aesthetic and Plastic Art Conference in On August 13, 2020, Hangzhou, the ASJ Chinese Edition was released
2019, as the Founding Conference of ASJ Chinese Edition, was held in with book donation activity at the opening ceremony of the Mevos
Zhejiang Conservatory of Music, Hangzhou. More than 1,000 doctors International Medical Aesthetic Conference. 8,000 participants on site.
from all over the country and globally renowned experts participated in
the event.

On December 24, 2021, Shanghai, we launched the Oriental Aesthetic and On December 23, Shanghai, we held the Oriental Aesthetic and Plastic Art
Plastic Art Conference (OAPAC) and released the Chinese edition of ASJ Conference (OAPAC) in 2022 and promoted the Chinese edition of ASJ.
issue 2 in Tongji Hospital of Tongji University. Over 875 thousand views Our conference received over 1 million views, which is a world record in
witnessed our conference. the field of plastic and aesthetic viewing.

Aesthetic Society News • Spring 2023 ▲

45
 SOCIETY NEWS

International Collaborations in France and Beyond

Paris in January may have been cold, but the

educational content, engagement, and global
opportunities were hot! With more than 15,000
attendees, Sue Dykema, Executive Director,
and Phaedra Cress, Executive Publisher,
Journals, greeted international colleagues,
including members of The Aesthetic Society
and ASJ subscribers during IMCAS 2023.
Highlights included forging new relationships
with plastic surgeons from around the world
and then spending social time with them at
the Palais Garnier during the extraordinary
IMCAS Gala event. Operatic performances of
dance, song, and music entertained guests
throughout the evening, making it a magical
night to remember.
The 2nd Annual ASJ and ASJ Open Forum International
Editorial Board meeting in Paris during IMCAS.
Seated: Drs. Foad Nahai, Ami Kalaaji, Katarina Andjelkov,
and Diane Duncan. Standing: Dr. Maurice Nahabedian,
Terry Materese, Phaedra Cress, Dr. Mark Albert, and
Dr. Sebastien Garson.

Phaedra Cress,
SOFCEP President
Dr. Catherine
Bergeret-Galley, and
Sue Dykema pose
Dr. Foad Nahai, ASJ Editor in Chief and with performers at
Phaedra Cress in the booth. the IMCAS Gala.

Sue Dykema, Dr. Gene Gerald S. Tiongco,

(PAPRAS) and Phaedra Cress met to discuss
collaborations during the meeting and again
for a photo at the IMCAS Gala.

▲
46 Aesthetic Society News • Spring 2023
 SOCIETY NEWS

Phaedra Cress,
Sarah Johnson
(ISAPS), Dr. Michel
Rouif (SOFCEP), and
Sue Dykema.

Sue Dykema,
Dr. Steven Dayan, and
Phaedra Cress at the
Palais Garnier during
the IMCAS Gala in Paris.

Sue Dykema, Dr.

Sebastian Garson
(IMCAS; ASJ
Editorial Board
member), and
Phaedra Cress met
in Paris to discuss
collaborations Dr. Michael
between The Somenek, Phaedra
Aesthetic Society Cress, and Dr. Foad
and IMCAS. Nahai take a selfie
in between the
incredible
performances
at the Gala.

Phaedra Cress
and Sue Dykema
enjoying wine,
friendship, and a
spectacular evening
in Paris at the
IMCAS Gala.

SOFCEP President Dr. Catherine Bergeret-Galley,

Sue Dykema, Dr. Steven Cohen, and Phaedra
Cress enjoying the IMCAS Gala.

Aesthetic Society News • Spring 2023 ▲ 47

 AESTHETIC ONE EXCEEDS

25,000
REGISTERED IMPLANTS

25K+
590+
physicans saving
implants registered
with manufactures
resulting invaluable
time by ditching research data for the
papers forms and FDA
faxes
14K+
patients given
permanent access
to their implant
details
 SOCIETY NEWS
A Look Back at Aesthetic One

This past year was an important and

productive year for the Aesthetic Society’s RECENT AESTHETIC ONE
leading technology platform, Aesthetic One. FEATURE ENHANCEMENTS
Aesthetic One, an app that allows physicians
to register implants with manufacturers, has Add Fill Amounts for Saline Implants
You can now track the fill amount while
allowed many leading implant surgeons to
registering saline implants. These details
Get Started Today!
streamline their workflow and replace the
will be recorded with the op summary
antiquated hand-written forms and faxes.
and available in your implant library.
Physicians can sign up
for Aesthetic One at
“I was slow to get started using it Track Previously Registered Implants
www.aestheticone.com/register
because I don’t like change, and I Add past patients to their digital implant
library by scanning or manually inputting
am not particularly tech-savvy. It Account activation generally
data from the stickers saved within their
was easier just to hope that the fax takes 1–2 business days.
practice’s registered implant binder.
the circulator sent made it to the As a result, patients will receive a digital
STAFF can be set up with an account
implant ID card—giving them secure and
manufacturers, which is stupid, through the app after their physician’s
permanent access to their implant
because by the third time I used account has been activated.
information.
it, I realized how easy it was, and Enhance Workflows for Your If you’d like a demo
how much better it is for our Group Practice or have questions, email
assign a single staff member to register [email protected]
patients. And now, seeing how
implants for multiple physicians - the
much information we get with perfect solution for a busy group practice.
literally 20–30 seconds, it Comply with FDA Requirement
almost seems immoral not to Document FDA attestation of compliance
use Aesthetic One.” for each patient easily. This past year,
the FDA strengthened the safety
—Patricia McGuire, MD
requirements and updated study results
In addition to digitizing the registration for breast implants.
process, the Aesthetic One implant library
offers a permanent, secure, digital record
for both physicians and patients, easily
accessible from any device. With Aesthetic
One, patients and physicians no longer have
difficulty accessing data on previous implants
or procedures in the event of a revision,
safety alert, or product recall.

“The app is shockingly easy to use

and works seamlessly with my
practice to track implants, and this
is only one small part of what it
can do!” —Melinda Haws, MD
Have You Joined
In 2022, the number of physicians actively the Conversation?
registering implants with Aesthetic One grew
by 68%. With an expanding user base, over
25,000 implants have been registered through
The newest member benefit is a brand-new place
Aesthetic One, representing a 61% increase for Society members to interact. This is an opportunity
over 2021. Additionally, the development team
implemented key improvements to the app’s to join a conversation, ask questions, share documents,
functionality based on user feedback.
With these fundamental changes and more collaborate on research through ARC, network...
improvements on the horizon, Aesthetic One
is expected to double the user base in 2023,
all behind a password-protected Member Portal.
empowering both physicians and patients with
permanent access to essential data.

Aesthetic Society News • Spring 2023 ▲ 49

 


 
  
 

   


 

  

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 SOCIETY NEWS

Have You Mistakenly Unsubscribed from Aesthetic Society Emails?

The Aesthetic Society has recently become reality they are unsubscribing from all Society If you have not received email from The
aware that some members and colleagues emails. The Aesthetic Society makes every Aesthetic Society in some time, it is likely that
have mistakenly clicked “Unsubscribe” on our effort to ensure that the emails we send you may have mistakenly unsubscribed from
emails, which removes a person entirely from are relevant to you, with important Society email communications. If this was in error, please
all Aesthetic Society email communication. information, educational opportunities, and email [email protected], and ask
Typically, a person may think that they are member offerings. Please be assured that to be re-subscribed to our communications
unsubscribing from only that particular we never loan or sell our email lists. list. We value your support of The Aesthetic
symposium promotion, for example, but in Society. Thank you!

Your artwork here!

Submit Your Artwork

for ASN’s Next Cover!
Aesthetic Society members, we invite you to
submit a photo of your original art to:
[email protected]. One of our four
brand pillars is artistry, so we want to showcase
your work. After all, many of our members are artists, not
only on, but off the operating table. In years past, we adorned the cover of
Aesthetic Surgery Journal with member-submitted artwork. Now is a perfect
time to return to that tradition, but for the cover of this publication,
Aesthetic Society News.

So please, show us what you’ve got; we would love to feature your creations!

Aesthetic Society News • Spring 2023 ▲ 51

These companies GO BEYOND with us…

Founding Premier Partner: Sientra

 SOCIETY NEWS
Leadership Training—Our 9th Graduating Class!

The Aesthetic Society’s Leadership Training Special thanks to Allergan Aesthetics,

class of 2022–2023 completed two weekends Galderma, and MTF Biologics for their support
together, learning new tools and techniques to of the program. The opportunity to build
help them excel as leaders. The curriculum personal relationships with our industry
covered topics such as conflict management, partners strengthens our ability to innovate Media Notes and Quotes
consensus building, situational leadership, and provide exceptional care to our aesthetic
tools for improved communications, media patients. HARPER’S BAZAAR
training, personality profiles, and so much The next Leadership Training program will Injectables of the Future
more! Participants expressed their gratitude be offered later in 2023 and is open to any Excerpt: While you’ve perhaps seen headlines
for not only the skills they learned but also the Active or International Active Member. There forecasting the fall of fillers—and a wave of
new friendships formed. are a limited number of slots available, and an celebs allegedly dissolving their plumped lips
application is required. Watch for information and cheeks—the numbers tell a different story.
about the training session coming later this If statistics reflect societal preferences, the
summer! demand for injectables has never been greater.
“A fantastic day. To wit, more than 1.8 million filler procedures
Really focused on were performed in the United States in 2021,
per The Aesthetic Society. Only muscle-relaxing
topics that will allow neuromodulators, like Xeomin, outrank fillers on
me to grow as a the nonsurgical charts—a trend we’ve seen,
leader.” year over year, for as long as anyone’s been
tracking treatments.

ABC NEWS
Buttocks enhancement procedures can cost
thousands, health issues
Excerpt: Quinterri shared her story with ABC
News, which eventually included traveling to
Colombia to have the material that had been
injected into her buttock partially removed.
In 2021, U.S. doctors conducted more than
61,000 butt augmentation procedures,
according to statistics from The Aesthetic
Society, a figure that is up more than 37% from
the year prior. The FDA warns that "injectable
silicone, can be dangerous and can cause
serious injury or even death." And while a
Brazilian Butt Lift surgery, which uses a fat
transfer, isn't illegal it still can be dangerous.
The Aesthetic Surgery Journal says that
the BBL has the highest death rate of any
cosmetic surgery.

THE ZOE REPORT

'Peel Season' Is Upon Us — Here's How To
Find The Right One For Your Skin
Excerpt: Why all the fuss over chemical peels,
you ask? Well, as it happens, these skin-
shedding treatments are especially buzzy due
BACK: Sal Pacella, MD; Holly Wall, MD; Brian Leuthner (MTF); Kelly Heath (Galderma); to their ability to do quite a bit of heavy lifting. In
Brad Calobrace, MD; Nolan Karp, MD; Emily Kirby, MD; Oni Garcia, MD; Steve Montante, MD; fact, the number of “skin treatments,” including
Emily Hartmann, MD,; Jay Shah (Allergan)
chemical peels, performed between 2020 and
MIDDLE: Trent Douglas, MD; Usha Rajagopal, MD; Karen Horton, MD; Ashley Steinberg, MD;
Regina Fearmonti, MD
2021 increased by 37% and remained the third
FRONT: Kye Higdon, MD; and Carlos Cutini Cingozoglu, MD most popular, non-surgical skin procedure
category according to annual reporting by
The Aesthetic Society.

Aesthetic Society News • Spring 2023 ▲ 53

 INDUSTRY PARTNERS

Real Strength Starts from Within.TM For more than 30 years, Mentor has
We are thrilled to announce that been trusted and respected by
Galatea Surgical is now part of the BD family, surgeons and their patients, with over eight
following more than 10 years of collaboration. million women worldwide choosing Mentor®
Our collection of GalaFLEXTM surgical scaffolds, Breast Implants for their breast augmentation
constructed from the biologically derived and breast reconstruction journeys. Introducing
P4HBTM polymer, provides BD with an the latest innovation in the MENTOR®
innovative platform to transfer soft tissue MemoryGel® Breast Implant Portfolio!

The Aesthetic Society’s repair, reconstruction and regeneration in

plastic and reconstructive procedures.
MENTOR® MemoryGel BOOST™ Breast
Implant provides the natural feel patients
partnership program provides All GalaFLEX scaffolds are indicated to desire with increased form stability to shape
support, repair and reinforce soft tissue in the breast.
industry with strategic benefits
plastic and reconstructive surgery.
and opportunities to collaborate Because no two patients are alike, the
collection of GalaFLEX scaffolds now includes
with Aesthetic Society members
a lightweight, low profile P4HB scaffold,
in support of our mission. adding more options to complement your
technique and your patients. GalaFLEX LITETM Merz Aesthetics is a medical aesthetics
As a benefit, Premier and is designed to enhance anatomical compliance business with a long history of empowering
while providing predictable, restorative strength. health care professionals, patients and
Alliance partners are given Visit www.GalateaSurgical.com for more employees to live every day with confidence.
the opportunity to provide key information on Galatea scaffolds as well as We aim to help people around the world
indications for use, safety considerations and look, feel and live like the best versions of
updates and information on reference documents. themselves—however they define it. Clinically
products, promotions, and proven and category-leading, its product
portfolio includes injectables, devices and skin
discounts. The Aesthetic Society care treatments designed to meet each
is driven to provide visibility patient’s needs with high standards of safety
and efficacy. Being family owned for more
and support for our partners. than 112 years, Merz Aesthetics is known for
Galderma is the pure-play dermatology building unique connections with customers
category leader, present in approximately 90 who feel like family. Merz Aesthetics’ global
countries. We deliver an innovative, science- headquarters is in Raleigh, N.C., USA, with a
based portfolio of premium flagship brands commercial presence in 36 countries
and services that span the full spectrum of the worldwide. It is also a part of Merz Group,
fast-growing dermatology market through which was founded in 1908 and is based in
Injectable Aesthetics, Dermo-Cosmetics Frankfurt, Germany. Learn more at
and Therapeutic Dermatology. Since our merzaesthetics.com.
At Allergan Aesthetics, an AbbVie company, foundation in 1981, we have dedicated our
we develop, manufacture, and market a focus and passion to the human body’s largest
portfolio of leading aesthetics brands and organ—the skin—meeting individual consumer
products. Our aesthetics portfolio includes and patient needs with superior outcomes in
facial injectables, body contouring, plastics, partnership with healthcare professionals.
skin care, and more. With our own research Because we understand that the skin we’re
and development function focused on driving in shapes our lives, we are advancing
innovation in aesthetics, we're committed to dermatology for every skin story. New Products to Check Out!
providing the most comprehensive science-
based product offering available. For more Special Offers for
information, visit www.AllerganAesthetics.com.
Aesthetic Society Members

▲
54 Aesthetic Society News • Spring 2023
 INDUSTRY PARTNERS

For information on the

products and services
Establishment Labs is a global NewBeauty is the authority on beauty and offered by industry, please
medical technology company dedicated the trusted resource for the most affluent and
contact the companies
to improving women’s health through influential beauty consumer. The only brand
FemTech solutions, with an initial focus on dedicated 100% to beauty with more than 5x directly, and let them
breast health, reconstruction & wellness. The the beauty editorial of any other publication,
know you are an
company offers a number of technologies NewBeauty dives deep to provide valuable
marketed under its Motiva® brand. Over 2 information, founded in research and vetted Aesthetic Society member!
million Motiva Implants® have been delivered by experts, empowering women to make
to market in more than 80 countries since better beauty decisions.
2010. The company recently released With almost 20 years as the leaders in the
two-year interim data from its Motiva Core aesthetics industry, NewBeauty provides
pivotal study, an ongoing US clinical trial of board-certified plastic surgeons with the ability
investigational medical devices under an FDA- to reach their ideal, treatment-seeking
approved Investigational Device Exemption patients through a proven 360-degree
(IDE). While no conclusions should be drawn marketing platform of print, digital, social Thank you
based on interim data, preliminary clinical media and press opportunities. Visit
results are encouraging. newbeauty.com. Industry Partners!
The Aesthetic Society thanks
all of our industry partners for
their ongoing support and
collaboration.
Sientra offers leading transformative
MTF Biologics is a global nonprofit treatments and technologies focused
organization that saves and heals lives by on progressing the art of plastic surgery and
The Aesthetic Society’s
honoring donated gifts, serving patients and making a difference in patients’ lives. With an partnership program
advancing science. For over 30 years, we unrivaled safety profile, state-of-the-art
have been dedicated to advancing patient science and exceptional service; paired provides industry with
outcomes by focusing on innovative, biologic with unparalleled partnerships with plastic strategic benefits and
solutions that support and enhance tissue surgeons, the Sientra portfolio of proprietary
healing. Today, we offer a comprehensive innovations radically advances how plastic opportunities to collaborate
portfolio of aesthetic medicine solutions for surgeons think, work and care for their with Aesthetic Society
providers and patients worldwide including patients. The company’s core breast products
FlexHD Acelluar Dermal Matrix, Renuva segment includes its state-of-the-art Sientra members. Working together
Allograft Adipose Matrix, LipoGrafter Fat breast implants and its ground-breaking dual- to support our mission to
Transfer System, Profile Costal Cartilage and port breast tissue expander, AlloX2.® In
MESO BioMatrix Acellular Peritoneum Matrix. addition, the Sientra portfolio also includes advance the science, art, and
These represent surgical and nonsurgical their novel fat transfer device, Viality,™ the first safe practice of aesthetic
solutions for soft tissue support, rhinoplasty, and only Lipoaspirate Wash System using
and volume restoration treatments for patients AuraClens™ and BIOCORNEUM® the #1 plastic surgery and cosmetic
seeking a healthy and youthful lifestyle. performing, preferred and recommended scar medicine through education,
gel of plastic surgeons (data on file.)
research, and innovation.

A special thank you to

Founding Premier Partner,
Sientra.

Aesthetic Society News • Spring 2023 ▲

55
 INDUSTRY PARTNERS

CosmetAssure is a proud Alliance The MyEllevate® innovation is a minimally

Partner of the Aesthetic Society, and our invasive facial rejuvenation solution that offers
coverage is an exclusive benefit to member natural and long-lasting results. It can be used
surgeons. Developed in 2003, to help patents as a standalone procedure or combined with
reduce or eliminate out-of-pocket medical energy-based skin tightening technologies.
expenses related to treating a complication The MyEllevate® technique utilizes the ICLED®
following aesthetic surgery. Our coverage Suturod®, the first and only patented light-
converts consults into clients and is an guided technology for facial cosmetic
excellent way to distinguish your practice from procedures, to accurately place sutures
competitors. without incisions. It takes approximately one
To learn more or become a participating hour to perform with a one-time use disposable
surgeon, contact us today at 855.874.1230 system. The MyEllevate® solution offers fast
or [email protected]. recovery and restores a youthful appearance
with long-lasting results. For more information,
Applied Medico-Legal Solutions Risk please visit www.cynosure.com/myellevate.
New Alliance Partner
Retention Group, Inc (AMS RRG), a
medical liability company, has recently been
assigned a rating of A- (Excellent) by AM Best. New Alliance Partner
AMS RRG’s financial strength, operations,
business profile and risk management all Evolus is evolving the future of performance
played significant roles in the rating. For more beauty. With a passion for precision aesthetics,
information about AMS RRG please contact we deliver the science of natural looking
Christopher Edge 609-737-1154 ext 301. results designed for the art of injection Guard Medical is the company
technique. Our forward-thinking digital tools behind NPseal, a breakthrough, ultra-
for the aesthetics market revolutionize the portable negative pressure wound therapy
relationship between injectors and patients. (NPWT) dressing that does not require
Visit us at Booth #3049 at the Aesthetic batteries and tubes. We are an innovation-
Meeting in Miami Beach to learn more about driven company focused on creating
The CareCredit health, wellness and beauty growing your practice and Evolve with us! easy-to-use and cost-effective solutions that
credit card dedicated to helping millions of enable prophylactic use of NPWT on closed
patients get the care they want or need by surgical incisions. By making this therapy more
offering promotional financing options. Now
New Alliance Partner
accessible, Guard Medical is helping to
accepted at more than 260,000 locations advance medical care and improve patient
nationwide, the CareCredit credit card allows quality-of-life with faster, smarter healing.
cardholders to make convenient monthly
payments for aesthetic procedures that help
them achieve the look they want. Once
InMode Ltd. is a leading global provider of
approved, patients can use their card again
innovative and award-winning medical
for additional procedures or skin care
technologies that focuses on well-being and
products you provide.* CareCredit also gives
life-changing results. InMode develops,
reconstructive patients a way to pay for
manufactures, and markets platforms that
deductibles, co-pays and other fees not
harness novel radio-frequency (RF) based For information on the
covered by insurance. Learn more about
technology that strives to enable new
CareCredit by visiting carecredit.com/asaps or products and services
emerging minimally-invasive procedures and
call 855-860-9001.
*Subject to credit approval. Minimum
improve existing surgical procedures. InMode offered by industry, please
has leveraged its medically-accepted RF
monthly payments required. contact the companies
technologies to offer a comprehensive line of
platforms that will enable us to capitalize on a directly, and let them
multi-billion dollar market opportunity across
know you are an
several categories of surgical specialty such
as plastic surgery, gynecology, dermatology, Aesthetic Society member!
ENTs and ophthalmologists.
www.inmodemd.com

▲
56 Aesthetic Society News • Spring 2023
 INDUSTRY PARTNERS

PatientFi is the friendly way to pay Senté’s Cysteamine HSA Pigment

over time for aesthetic procedures and & Tone Corrector is a new product
treatments. By removing the cost barrier, designed to safely and effectively target
patients can conveniently pay for their pigmentation in all skin tones.
procedures on a friendly monthly plan. This product brings together two powerful, Is Your Company
PatientFi offers zero-interest promotional proven technologies—Senté patented
financing and fixed-rate options with APRS as Heparan Sulfate Analog (HSA) to control
low as 6.99%. As part of PatientFi’s Alliance
Partnership with The Aesthetic Society, we
inflammation that fuels hyperpigmentation,
along with Cysteamine HCl, to retore a visibly
Ready to Fully
offer exclusive special pricing to all even complexion to all skin tones without risk
members—which means you enjoy more of excessive lightening. The hydroquinone-
benefits at a lower cost and more patients can free formula is safe for long-term use and Engage with
afford the treatments they desire. To learn gentle enough for all skin types including dry
more visit patientfi.com or call 949-441-5484. or sensitive skin.
In a randomized, double-blind clinical trial
of 35 subjects with moderate to severe
The Aesthetic
hyperpigmentation, Senté Cysteamine HSA
Pigment & Tone Corrector demonstrated
a 71% overall reduction in dark spots, while
Society?
94% of subjects showed improvement in
Revance is a biotechnology company hyperpigmentation at 16 weeks.
setting the new standard in healthcare For more information regarding this new
with innovative aesthetic and therapeutic innovation from Senté, or to become a Senté
offerings that elevate patient and physician partner, contact us at [email protected]. Contact
experiences. Revance’s aesthetics portfolio of
expertly created products and services,
including DAXXIFY™ (DaxibotulinumtoxinA- Jackie Nunn at jackie@
lanm) for injection, the RHA® Collection of
dermal fillers, and OPUL,® the first-of-its-kind
Since its creation by a plastic
Relational Commerce platform for aesthetic
surgeon with an adjoining medical
theaestheticsociety.org
practices, deliver a differentiated and
exclusive offering for the company’s elite spa, Symplast EHR has focused on mobile
practice partners and their consumers. technology that changes the way providers
present their services and the way that patients
for more information
Revance has also partnered with Viatris Inc.
to develop a biosimilar to BOTOX,® which manage their health care. Using cutting-edge
will compete in the existing short-acting cloud technology, Symplast’s tools are
available on computers, tablets, and smart-
about partnership
neuromodulator marketplace. Revance’s
therapeutics pipeline is currently focused phones, creating a necessary work-life
on muscle movement disorders including balance for doctors as they access the clinical,
evaluating DAXXIFY™ in two debilitating financial, and operational data of their business
opportunities.
conditions, cervical dystonia and upper at any time, from any place. We support clients
limb spasticity. by presenting them with their data, enabling
their practice to make informed decisions and
provide smarter care. Empowering both
practice and patient to know, manage, and
engage with one another, Symplast is disrupting
the aesthetic industry and transforming the
way healthcare is delivered. Our mission is to
continue to provide intuitive and innovative
tools and solutions that will adapt to meet the
New Products to Check Out!
ever-changing landscape of healthcare and
the needs of today’s aesthetic patient. Special Offers for
Symplast knows that your workflows become
their patient experience. Aesthetic Society Members

Aesthetic Society News • Spring 2023 ▲

57
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 INDUSTRY PARTNERS
Industry Partners Support The Aesthetic Society’s Mission

The Aesthetic Society is pleased to partner with industry in support of The Society’s mission to
advance the science, art, and safe practice of aesthetic plastic surgery and aesthetic medicine
among qualified plastic surgeons.
“The Aesthetic Society’s ongoing partnership with industry is vital to the advancement of
aesthetic plastic surgery. Industry support helps The Aesthetic Society unleash the power of science
and education to advance outcomes and safety for our patients.”—Dr. Tracy Pfeifer, Industry
Relations Chair.
We’d like to thank and acknowledge Founding Premier Partner, Sientra and Alliance Industry
Partners MyEllevate by Cynosure and Symplast for their continued support.
The Aesthetic Society values our Industry Partners, and we thank all our partners for their
meaningful contributions.
A Breakthrough Approach to Enhancing the
Jawline with MyEllevate
principal investigator for the ongoing Viality Dr. Adam Rubinstein, MD, FACS
clinical study. “Viality has brought innovation Since the popularity of fillers and non-
and intention together in the operating room. invasive anti-aging solutions swept the
The use of this system has revealed a new, cosmetic dermatology and surgical industry
extraordinary approach to fat transfer, in the nineties, there has been a strong trend
providing better predictability and results for of patients pushing back on the traditionally
my patients.” invasive procedures such as a full face or
Studies have shown that Viality produced neck lift, which require significant downtime
Founding Premier Partner an average of 94% cell viability and 89% to recover post-op, and which create tell-tale
average fat concentration with low processing scars, swelling, redness and other markers
time and increased volume for reinjection.2 In of work having been done for an extended
addition, the AuraClens concentrating wash period, post-op. Today, patients are more and
was shown in a 20-patient study to improve more in favor of non-invasive treatments,
Sientra Announces Launch of Viality,™
A Novel Fat Transfer System fat retention by more than 31% compared to “lunchtime lifts,” “the Hollywood jawline,”
Fat transfer, a procedure used to relocate saline rinse.3 and options for facial rejuvenation and a
fat from one area of the body to another “At Sientra ‘good’ has never been enough sculpted jawline, that don’t require the time
where volume is desired, has increased in and we are thrilled to be able to offer plastic commitment (or the stitches) that a traditional
popularity in recent years and is used in both surgeons, and their patients, this new face or neck lift would.
breast reconstruction and augmentation innovation that will elevate the standards of When the MyEllevate procedure came on
procedures, as well as across other body plastic surgery and the entire fat transfer the scene, it radically altered the options
areas such as the buttocks, hands and face. category,” said Ron Menezes, President and available to patients around the world. The
Despite fat transfer’s growing popularity, CEO of Sientra. “We believe that the launch technique provides similarly long lasting and
physician satisfaction with the currently of Viality will significantly increase Sientra’s life enhancing results, without the stitches or
available fat transfer systems on the market is addressable TAM and add meaningful the lengthy recovery time of a more invasive
low.1 Developed by researchers at Harvard top-line revenue growth in 2023 as we facelift or neck lift.
and Massachusetts General Hospital, the initially target the breast reconstruction and The MyEllevate procedure has under-
Viality system solves this market need. Viality augmentation market while looking to standably taken the plastic surgery world by
is the only fat transfer system with AuraClens,™ expand into other body areas.” storm. Surgeons rushed to quickly adopt the
a proprietary cleansing mechanism technique, to satisfy the requests and fast-
*Data on file
(lipoaspirate wash) to better retain viable growing wait lists of their patients demanding
fat leading to more predictable results. In References the procedure.
addition, the design enables gentle fat 1. Sientra Fat Grafting Study April 2022 One such surgeon, Dr. Adam Rubinstein,
mixing to protect viable fat cells from damage 2. An Y, Panayi AC, Mi B, Fu S, Orgill DP. MD, FACS, who runs his own thriving practice
and a super absorbent foam layer that Comparative Analysis of Two Automated in Miami, Florida, promptly added the
removes unwanted fluids and maximizes Fat-processing Systems. Plast Reconstr MyEllevate procedure to the services offered
the concentration of fat. The device also has Surg Glob Open. 2020;8(1):e2587. by his own practice and has seen the
the capability of processing from 50 to more Published 2020 Jan 17. tremendous growth and influx of patients that
than 1000cc in a single run. doi:10.1097/GOX.0000000000002587 the technique has contributed to his practice.
“As the first-of-its-kind technology, Viality 3. Data on file. In-vivo comparison of gluteal “For the longest time there was nothing to
will escalate the standards for fat transfer augmentation, P188 vs saline wash. P188 offer patients who were not entirely ready for
across the industry,” said board-certified cohort achieved average retention of 71% of a facelift or neck lift, but still wanted to
Plastic Surgeon Dr. Brad Calobrace, who is a volume at 1 year vs 40% for saline wash.
Continued on Page 61

Aesthetic Society News • Spring 2023 ▲59

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 INDUSTRY PARTNERS
Industry Partners Support The Aesthetic Society’s Mission
MyEllevate by Cynosure Continued from Page 59

improve their neck. The choice used to be, an option for my patients that achieves a Focused on Patient Care and Practice
have a facelift or wait to have a facelift. With significant improvement without having to do Growth, Symplast is one complete platform
MyEllevate, I have a solution to offer those a facelift or neck lift.” that manages your entire business from
“in-between” patients. I started doing When asked what the single biggest check-in to charting, scheduling to marketing,
MyEllevate procedures years ago, and positive result of having made the decision to billing to online patient booking, scheduling
never looked back. The improvements are add the MyEllevate procedure to the services and practice flow room manager, gift cards,
impressive. Doing the procedure is straight he offers to patients of his thriving Miami, FL. loyalty and memberships, and so much more.
forward. It’s a no-brainer for anyone who practice, Rubinstein confidently answers: Improve your practice by streamlining daily
sees a lot of patients for facial rejuvenation,” “MyEllevate gives me an option for my workflows and automating tasks. Upgrade
Rubinstein says of MyEllevate. patients who aren’t ready for a bigger patient care services with features like
Rubinstein, who has performed thousands procedure, that still achieves great HIPAA-secure communication, Telehealth,
of surgical procedures, has personally improvement”. e-Prescribing, digital intake forms, intuitive
performed more than 200 MyEllevate Without a doubt, the MyEllevate practice flow, inventory management,
procedures on his patients, and seen procedure’s status and popularity in the and more.
tremendous results and patient satisfaction cosmetic surgery world is well positioned to Are you ready to Elevate your Patient
that has come from the procedure. Dr. continue to grow. Experience with Symplast and help increase
Rubinstein, who is board certified by the ©2022 Cynosure, LLC. All rights reserved. productivity and efficiency as your business
American Board of Plastic Surgery, is an Cynosure, LLC. The MyEllevate® Surgical grows? Join the 4,400+ other Symplast users
award-winning plastic surgeon whose skills Suture System is intended for use in soft who are changing the face of their patient
are sought out by patients from around the tissue approximation and elevation of sub care and improving their offerings.
world. dermis and underlying muscle. Like all medical What Symplast users are saying:
When asked who is the ideal candidate for procedures, not all patients are suitable for “Symplast has provided my team and me
a MyEllevate procedure, Dr. Rubinstein says the treatment. Talk to your medical provider with personalized support as they recently
“The ideal patient for MyEllevate is someone about the risks and benefits of this procedure. helped us transition from NexTech. They are
who has a little excess fat under their chin and A qualified practitioner is solely responsible responsive to an ever-changing market and
a small amount of sagging. MyEllevate is for evaluating each subject’s suitability to are committed to my practice’s success on the
equally effective for men and women of any undergo treatment and for informing those platform.” Dr. Jennifer Walden of Walden
age. Younger patients typically have firm skin, being treated about any risks involved with Cosmetic Surgery & Laser Center
so ideally the patient would be younger with the treatment, pre-and postoperative care, “With Symplast, I don’t have to worry about
firm skin. In cases where the patient has some and any other relevant information. Individual paper charts and I’m able to carry my entire
skin laxity, a skin firming procedure can be results may vary and are not guaranteed. Dr. practice with me at all times. Our practice has
done at the same time. MyEllevate is easy to Rubinstein is a paid consultant of Cynosure, never been more streamlined and efficient,
pair with skin firming procedures”. LLC. we were all able to learn one software with
In addition to volumes of happy patients PRD-0301 one platform that allows every staff member
who are rapidly spreading positive word of to do their job better and increases efficiency.
mouth about their experiences and results Something that really makes a difference with
from the MyEllevate procedure, plastic Symplast is that the communication is always
surgeons consistently report that when they open so if my patient has a question in the
begin offering the procedure, the addition to Symplast is the #1 Mobile EHR & Practice middle of the night or after office hours, we
their offered services, results in a notable Management Solution for the Medical can still communicate through the app.”
boost in their business. Aesthetics Industry Dr. Renato Saltz of Saltz Plastic Surgery and
“MyEllevate has expanded my facial Symplast is proud to announce the Spa Victoria
rejuvenation practice by allowing me to treat renewed support of The Aesthetic Society, There is a special offer for active members
patients that I would have turned away years and the industry, for the 3rd year in a row as of The Aesthetic Society, claim it at
ago,” Dr. Rubinstein says. “Lots of patients Alliance Industry Partner. We collaborate with www.symplast.com/tas2023
don’t like early signs of aging in their neck. a strong community of experts, innovators,
They might not be ready for a neck lift or and pioneers to move the industry forward.
facelift, but don’t want to accept the changes Symplast delivers the 21st century solution
they see. MyEllevate provides a simple way to that the aesthetics industry has been waiting
rejuvenate aging of the neck without big for! Not just another EHR, Symplast is a mobile
incisions. I’m now able to turn back the clock and comprehensive solution that gives
for my patients in less than two hours under practices secure access to your practice
local anesthesia. Patients are happy since anywhere, at any time, on any device.
they can avoid a larger, more costly
procedure. I’m happy because I can provide

Aesthetic Society News • Spring 2023 ▲ 61

 PUBLIS
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 SOCIETY NEWS

Education
Apply for Active Membership
Expertise
Application deadlines are
Beauty
January 5 and July 1
Artistry

Membership FAQs N ext A pplication Deadline is July 1

What questions about The Aesthetic WHO MAY SPONSOR ME FOR WHAT ARE THE FEES AND WHEN
Society or membership do you have? What MEMBERSHIP? SHOULD THEY BE PAID?
myths can we help dispel? If you have questions Any Active or Life Member of The Aesthetic There is a $250 Application Fee that
about anything related to our Society, simply Society, who is not a family member, an must be paid along with your completed
email [email protected] associate and/or partner in the same practice application. Once voted in, you will be
and you’ll get an answer to your question! may sponsor you for Active membership. required to pay your annual membership dues:
Sponsorship forms are included within • Membership dues for Active Members
HOW MANY SPONSORS WILL
the application. are $1,275
I NEED?
• Membership dues for International
You will need at least two (2) sponsors. WHAT ARE THE DEADLINES FOR
U.S. and Canadian applicants must have one SUBMITTING A MEMBERSHIP Active Members are $545
sponsor that is in your geographical location APPLICATION? For information on the full application
while the other can be any Aesthetic Society The two deadlines are January 5 process, visit the Medical Professionals section
Active/Life Member that knows you well. and July 1. of theaestheticsociety.org/membership.
Each sponsor will need to complete the For additional information/questions,
sponsorship form on your behalf. International
HOW LONG WILL IT TAKE FOR MY please contact our Senior Membership
APPLICATION TO BE REVIEWED? Manager, Marissa Simpson via email
applicants must have one Aesthetic Society
Applicants who submit materials for the [email protected]
Active/International Active or Life Member
July 1 deadline are eligible for election or at 562.799.2356.
sponsor, and the other must be a member in
at the end of the year. Applications submitted
a national plastic surgery society acceptable
by the January 5 deadline are eligible for DO I HAVE TO BE A MEMBER
to The Aesthetic Society, or from an ISAPS
election in the Spring. OF ASPS TO BE A MEMBER OF
member in their country. THE AESTHETIC SOCIETY?
No. Membership in ASPS is NOT required
to be an Aesthetic Society member.

Membership Myth-Busters
Myth: One must attend an Fact: Many Society leaders and Myth: One must document a
Aesthetic Society meeting to members are not members of ASPS. minimum count of aesthetic cases to
become a member. The Aesthetic Society is the premier apply.
aesthetic society, dedicated solely to
Fact: This used to be the case. aesthetic education, and we don’t Fact: While applicants are asked
However, in order to streamline the require membership in any other to complete a case log
application process, this requirement organization in order to become an questionnaire, there is no case
was recently removed! Aesthetic Society member. As long as minimum. Many applicants also
you meet our requirements, you can perform reconstructive surgery.
Myth: One must be a member apply for membership today! One’s practice does not need to be
of ASPS to be a member of The 100% aesthetic to apply and be
Aesthetic Society. accepted into membership.

ONLINE APPLICATION
Complete your application from start to finish 100% online
theaestheticsociety.org/membership

Aesthetic Society News • Spring 2023 ▲ 63

FOUNDATION NEWS

ASERF
Mission
Identify and pursue

those issues relevant to

advancing the safety

& effectiveness of

aesthetic medicine

through independent

unbiased, directed

research and

groundbreaking

education.
 FOUNDATION NEWS

Update on ASERF
By Bruce W. Van Natta, MD

Spring, the season of rebirth and renewal, Also taking place at The Aesthetic
ASERF to Honor
is upon us. The days are longer, the Meeting 2023, as is done every spring, is
weather warmer and with each passing day, the installation of the Board of Directors. It James M. Stuzin, MD and
it is a little less gray. has been a privilege and honor to serve John B. Tebbetts, MD
At SurReal Blackberry Farm, the place The Foundation. Volunteering is a rewarding
I call home, it couldn’t be more evident that experience and I have had the great
in Miami Beach
spring has sprung. The vines are showing fortune to work alongside friends and
new growth, indicating a bountiful summer colleagues who I both admire and respect.
harvest, and like the farm, ASERF is I’ve heard from my predecessors that the
springing to life, promising a brighter future. year following my presidency could be a
In this edition of ASN, please take a few shock to my system. There will be fewer
minutes to read about ASERF’s current and calls, fewer committee assignments, fewer
upcoming activities: opportunities to make an impact on an
• ASERF celebrates its 30th Anniversary organization I have come to enjoy.
• ASERF’s 30-Year Impact Report Instead, The Foundation will once again,
like the farm, nurture new growth and
• The VIP Campaign
create new opportunities with the goal of James M. John B.
• ASERF launching its new website
having a bountiful harvest. Stuzin, MD Tebbetts, MD
• Dr. Sherrell J. Aston becomes the newest On a personal note, I would like to
President’s Circle member extend my sincere gratitude to my entire
• 10th Annual ASERF Silent Auction ASERF Board, to The Aesthetic Society T he Foundation is proud to announce
• Raise Cash for Research President Jen Walden, our Executive that not one, but two influential surgeons
Something that everyone looks forward Director Sue Dykema, Courtney will be receiving the 2023 ASERF Career
to each year is The Aesthetic Meeting. Muehlebach and Tom Purcell for the Achievement Award. Join us on April 22 in
If you haven’t done so, register for the incredible work and assistance in helping Miami Beach as we honor James M. Stuzin,
meeting and reserve your hotel room guide The Foundation this past year. I am MD in his hometown, and posthumously
now. Once that’s taken care of, be sure to likewise deeply appreciative of the love recognize John B. Tebbetts, MD, for their
include the following items on your and support extended by my plastic surgery contributions to our specialty.
check list: family following a recent family tragedy. The Career Achievement Award is
• Register for ASERF’s Premier Global Hot I am humbled and forever grateful. bestowed upon a plastic surgeon for their
Topics (course S12 on Thursday, April 20) significant contributions and commitment to
Bruce W. Van Natta, MD is an aesthetic
Listen to your peers evaluate techniques aesthetic plastic surgery. Drs. Stuzin and
plastic surgeon practicing in Indianapolis,
currently in the patient spotlight and Tebbetts have dedicated themselves to the
Indiana, and serves as President of ASERF.
learn how to separate hype from reality. specialty and have significantly influenced
all of our careers. It is privilege to include
• Attend ASERF’s Spotlight on Research
them both with the other esteemed Career
(course S9 on Thursday, April 20)
Achievement Award honorees.
Investigators provide updates on their
ASERF-funded research studies—lunch
THANK YOU IC SURGICAL, INC. PREVIOUS HONOREES
included!
• Celebrate with ASERF—On Saturday,
AND DR. PATRICIA MCGUIRE! 2022 Sherrell J. Aston, MD
April 22, at 4:00PM EDT, ASERF Donors IC Surgical, Inc. has made a $4,000 2019 Robert Singer, MD
are invited to sip some champagne in 2018 Scott Spear, MD (posthumous)
the ASERF booth to celebrate The
unrestricted donation to ASERF.
Foundation’s 30th Anniversary As a member of their Medical 2017 Thomas Baker, MD and
Simon Fredricks, MD
• Visit the ASERF booth to check out the Advisory Board, Dr. Patricia McGuire
new website 2016 Gilbert P. Gradinger, MD
requested that in lieu of receiving
• Stop by the ASERF lounge and write 2015 Foad Nahai, MD
an honorarium, the money go to
your research ideas on our wall 2014 Luis O. Vasconez, MD
• Raise money for ASERF by having
ASERF. The ASERF Board is
2013 Fritz E. Barton, Jr., MD
your badge scanned by companies incredibly grateful for the
2010 Thomas D. Rees, MD
participating in “Raise Cash for Research” generosity of Dr. McGuire and
• BID on items in this year’s Silent Auction IC Surgical, Inc.
(see pages 11 and 13)

Aesthetic Society News • Spring 2023 ▲

65
FOUNDATION NEWS

ASERF 2023–2024
Members To Vote on Slate of Candidates

Active members of the Aesthetic Surgery Education and Research Foundation (ASERF) will hear SECRETARY
(2 year term)
reports on Foundation business and elect new officers for 2023–2024 during the Aesthetic
Gabriele C.
Society/ASERF Annual Business Meeting Luncheon. All Active Members are invited to attend on Miotto, MD
Saturday, April 22, 2023 at 12 noon during The Aesthetic Meeting 2023 in Miami Beach, FL. Atlanta, GA
Private Practice; Adjunct
Associate Professor of
Plastic and Reconstructive Surgery, Emory
PRESIDENT VICE PRESIDENT University
(automatic from (1 year term) Current ASERF Board Position: Secretary
President-Elect) Patricia A. McGuire, Current Aesthetic Society/ASERF
Caroline A. Committee Work: ASERF Executive
MD
Glicksman, MD, MSJ Committee, RADAR Resource Editorial
St. Louis, MO Committee (Editor), ASJ Open Forum Editorial
Sea Girt, NJ Private Practice Board, ASERF Aesthetic Research Community
Private Practice; Assistant Current ASERF Board Task Force (Chair), ASERF Membership
Clinical Professor of Surgery, Hackensack Position: Treasurer Committee (Chair), ASERF Mollenkopf Breast
Meridian School of Medicine Reconstruction Fund Grant Review Committee,
Current Aesthetic Society/ASERF
Current ASERF Board Position: President-Elect Committee Work: ASERF Executive and The Global Alliance for Women Leaders in
Current Aesthetic Society/ASERF Committee, Ethics Committee, BII Task Force, Aesthetic Plastic Surgery
Committee Work: ASERF Executive Committee, Informed Consent Task Force, Traveling National Affiliations: The Aesthetic Society,
Traveling Professor Program, ASJ Editorial Professor Program, ASERF Scientific Research ASERF, ISAPS, SESPRS, ISAPS Assistant
Board, ASJ Open Forum Editorial Board, ASERF Committee, ASERF Finance & Investment Task National Secretary
Finance & Investment Task Force, Informed Force, ASERF Fund Development Committee Training: Federal University of Rio Grande do
Consent Task Force (Co-Chair), ASERF Scientific (Chair), and The Global Alliance for Women Sul, Emory University School of Medicine,
Research Committee (Co-Chair), Aesthetic Leaders in Aesthetic Plastic Surgery Atlanta, GA; University of Illinois at Urbana,
One Committee, RADAR Resource Editorial National Affiliations: The Aesthetic Society, Champaign, IL.
Committee, and The Global Alliance for ASERF, AMWA, ASPS, and AWS Brazilian Medical Board: 2007
Women Leaders in Aesthetic Plastic Surgery
Training: St. Louis University, University of
National Affiliations: The Aesthetic Society, Missouri, Kansas City; Washington University;
ASERF, ASPS, ISAPS, AAAASF St. Louis University DIRECTORS
Training: Mount Sinai Hospital: NY General ABPS Certification: 1993 (2 year terms)
Surgery; Plastic Surgery: New York Hospital,
Cornell Medical Center, Memorial Sloan
Kettering Cancer Center, Aesthetic Fellowship TREASURER Camille Cash, MD
Massachusetts General Hospital, and Newton (1 year term) Houston, TX
Wellesley Hospital David A. Sieber, MD Private Practice
ABPS Certification: 1994 San Francisco, CA Current Aesthetic
Private Practice Society/ASERF Board
PRESIDENT-ELECT Current ASERF Board Position: Aesthetic Society
(1 year term) Position: Director Parliamentarian
Onelio Garcia Jr., MD, Current Aesthetic Society/ASERF Current Aesthetic
Committee Work: ASERF Board of Directors, Society/ASERF Committee Work: ASERF
FACS Externship Program Task Force (Chair), Media
Miami, FL ANN Committee, Aesthetic One Committee,
Program Committee, ASJ Open Forum Relations Committee, and Inclusion and
Private Practice; Vol. A. Diversity Committee
Editorial Committee, ASERF Scientific
Professor. Division of Plastic National Affiliations: The Aesthetic Society,
Research Committee (Co-Chair), and ASERF
Surgery, University of Miami, ASERF, ASPS
Finance & Investment Task Force
Miller School of Medicine
National Affiliations: The Aesthetic Training: Baylor College of Medicine; St.
Current ASERF Board Position: Vice President Joseph Medical Center, Houston, TX
Society, ASERF
Current Aesthetic Society/ASERF ABPS Certification: 2014
Training: Loyola University Medical Center,
Committee Work: ASERF Executive
University of Minnesota, University of Texas
Committee, Application Review Committee,
Southwestern
Gluteal Fat Grafting Task Force, ASERF
Scientific Research Committee, ASERF ABPS Certification: 2018
Membership Committee, and ASERF Finance Completing term vacated by Dr. Patricia
& Investment Task Force McGuire
National Affiliations: The Aesthetic Society,
ASERF, ASPS, ISAPS, SESPRS, and FSPS
Training: University Hospital, Jacksonville,
University of Florida
ABPS Certification: 1986 Continued on Page 67

▲
66 Aesthetic Society News • Spring 2023
 FOUNDATION NEWS

DIRECTORS
Continued from Page 68

Rafael A. Couto, MD TRUSTEE Salvatore J.

San Juan, PR (2 year term) Pacella, MD
Private Practice Steven Teitelbaum, MD (until 2024)
Current ASERF Board Santa Monica, CA San Diego, CA
Position: Director
Current Aesthetic
Society/ASERF
Committee Work: Program Committee,
Young Aesthetic Plastic Surgeons Committee
National Affiliations: The Aesthetic Society, Those Continuing Their Terms:
ASERF, ASPS (Candidate), PRSPS, Alpha David M. Turer, MD
Omega Alpha Medical Honor Society DIRECTORS (until 2024)
Training: Cleveland Clinic Foundation, Montclair, NJ
Aesthetic Society endorsed Aesthetic Surgery Thomas G. S.
Fellowship, University of Texas Southwestern Fiala, MD, MBA
Medical Center (until 2024)
ABPS Certification: 2021 Altamonte Springs, FL

Steven R.
Sigalove, MD
Paradise Valley, AZ
Private Practice
Allen Gabriel, MD
Current Aesthetic (until 2024)
Society/ASERF
Committee Work: ASERF Vancouver, WA
Scientific Research Committee, Media
Relations Committee, Program Committee,
and Traveling Professor Program
National Affiliations: The Aesthetic Society,
ASERF, ASPS, ACS, and AMA
Training: Chicago Medical School, North
Chicago, IL, Rush Presbyterian St. Luke’s
Medical Center, Chicago, IL, The University of
Illinois at Chicago
ABPS Certification: 2006

Thank You ASERF President’s Circle Members!

William P. Adams Jr., MD Luis López Tallaj, MD
Sherrell J. Aston, MD Patricia McGuire, MD
Mark T. Boschert, MD Dr. and Mrs. Dan Mills
M. Bradley Calobrace, MD Susan and Steve Mollenkopf
Sepehr Egrari, MD Dr. and Mrs. James Payne
Dr. and Mrs. Julio Garcia Dr. and Mrs. Luis Rios, Jr. Join your colleagues
Caroline A. Glicksman, MD, MSJ Dr. and Mrs. Robert Singer and support aesthetic
surgery research and
Dr. and Mrs. Joe Gryskiewicz Douglas S. Steinbrech, MD
education.
Daniel A. Hatef, MD Dr. and Mrs. Louis L. Strock
Scan the code above
Dr. and Mrs. Jeffrey Kenkel Bruce W. Van Natta, MD to donate to ASERF
today!
Who will be next?

Aesthetic Society News • Spring 2023 ▲

67
Successful
research
demands
the right
combination
of technology
and support. HIPAA-Compliant
Provides HIPAA-compliant
mobile applications
21 CFR
Part 11
available for the Compliant
Data study site and Ensures
SETA is the only optimized Collection the patient. authenticity, integrity,
Captures required
software platform for and confidentiality of
data points directly
raw electronic data and the
aesthetic medicine from research participants.
nonrepudiation of
electronic signatures.
research. The
electronic data capture
Publication
(EDC) software offers Participant/ Assistance
Site Recruitment Assists in publishing
a fully configurable Identifies and recruits your manuscript in
surgeon Aesthetic Surgery
design portal meeting participants. Configurable Journal.
Design Portal
the exact needs of Offers customizations
Provided by
and specialized support. Provided by
the study, trial, ASERF ASERF

clinician, or end user.

Clinical studies and trial
deployment through the Powered by Anzu Medical

platform will be more time and

cost-efficient when coupled with the HIPAA-compliant mobile
applications that are available for both the study site and the patient.

Interested in learning more? Reach out to [email protected]

Brought to you by: Supported by:
 FOUNDATION NEWS

Established in 1993, ASERF Hits 30-Year Milestone

In the summer of 1992, then-Vice then Executive Director, outlined the funded studies or how you can make a
President, Robert Singer, MD, led The organization’s details: difference by supporting the mission of The
Aesthetic Society’s strategic planning The aim—Advance the practice of Foundation by becoming a member of the
session which included five areas of aesthetic surgery and provide for the President’s Circle.
unmet needs: enhancement of patient and public welfare,
• Aesthetic surgery research research, public service, public education, * Indicates a cash gift of $50,000 or a
• Professional development for office staff plastic surgery education, and enhance the legacy gift of $100,000 provided through
• Educational programs for non-physicians public image of the profession. your will, trust, or life insurance policy
Over time, the mission may have ** Gifts of cash can be made via pledge
• Access to information for those
changed but the accomplishments are and paid over 60 months, or transfer of
interested in plastic surgery as a
none-the-less impressive: equities
profession
• $2,500,000+ invested in aesthetic
• Recognition for members who volunteer surgery research
and donate their time, money, and
• 250+ research studies funded
expertise
• 20+ President’s Circle donors (*) (**)
Taking place simultaneously, several
members wanted to support The Society’s • 1350+ annual members
efforts and began sending donations to
strengthen the organization. Ultimately, the This April, during The Aesthetic Meeting ASERF is a 501(c)(3) charitable
donations were returned as The Aesthetic 2023, ASERF will have officially existed for organization and donations are
Society is not eligible as a 501(c)(6) tax- 30 years. In celebration of this milestone, tax-deductible. Cash, equities,
exempt organization. its accomplishments and impact on the intellectual property as well as
Recognizing the unmet need along with specialty, ASERF will host a small reception
real property can be donated in
a potential revenue stream, the Strategic inside The Aesthetic Society booth on
Saturday, April 22 at 4pm EDT. You are any amount. ASERF can also be
Planning Committee recommended forming
invited to visit the ASERF Booth, located listed as a beneficiary in your trust
a 501(C)(3) organization to fill the void in
plastic surgery. On September 20, 1992, the within The Aesthetic Society booth, or the and/or last will and testament. To
Board of Directors approved a plan and ASERF Lounge, and learn more about inquire about ASERF’s President’s
directed the attorney to officially file with applying for a grant, the most recently Circle or other donor levels
the IRS. contact Director of Development
April 20, 1993 (Patriot’s Day), with an
Tom Purcell, CAE at [email protected].
approved IRS application, Simon Fredricks,
MD; Robert Singer, MD; and Bob Stanton,

CELEBRATING 30 YEARS
Advancing Aesthetics Since 1993

Aesthetic Society News • Spring 2023 ▲

69
Do you
have a great research idea?
SHARE. CONNECT. LAUNCH.

WHAT IS THE AESTHETIC RESEARCH COMMUNITY?

• A network of Aesthetic Surgeons
willing to share ideas and
collaborate on research

• A source for aesthetic surgery

research guidance

WHO MAY PARTICIPATE?

• Aesthetic Society and ASERF
Members, Associates
and Residents

HOW DO I JOIN?
• Scan the QR Code

• Complete the brief form

• A member of the ARC

Committee will contact you
ASERF.ORG
 FOUNDATION NEWS

NYC Plastic Surgeon Donates $50,000

to Support Aesthetic Surgery Research
Sherrell J. Aston, MD
ASERF’S NEWEST MAJOR DONOR AND MEMBER OF THE PRESIDENT’S CIRCLE

World-renowned double board-certified rejuvenation as a stand-alone procedure or

Upon reviewing the complete list of
plastic surgeon, educator, professor, author, used concomitantly with surgical techniques.”
studies supported by The Aesthetic
businessman, and Past President of The Globally, Dr. Aston is considered one
Surgery Education and Research
Aesthetic Society, Sherrell J. Aston, MD, of the developers of modern facelift
Foundation (ASERF), Dr. Sherrell Aston,
becomes ASERF’s newest major donor and techniques, and an expert in closed
declares every plastic surgeon and millions
member of The President’s Circle. rhinoplasty and blepharoplasty.
of patients have benefited from ASERF’s
Dr. Aston has been conducting Plastic “ASERF-funded research has had a
investment in aesthetic surgery research.
Surgery research for nearly 50 years. His huge impact in multiple areas of our great
“I wholeheartedly urge all my plastic
foray into research occurred while he specialty in terms of improved techniques,
surgery colleagues to financially support
served as Chief Resident at New York patient outcomes, and patient safety.
ASERF so that they may continue to fund
University. He and Chlom Williams MD, a Making a sizeable donation to assist those
groundbreaking studies and investigate the
plastic surgery fellow at NYU from Australia efforts was an easy decision.”
fundamentally important initiatives that are
investigated the impact of blood within the Dr. Aston recognizes all fields of
important to our specialty. Your donations
breast implant pocket and fibrous capsular medicine are rapidly changing, including
will assure the continuation of the superb
contracture in baboon models. The study aesthetic plastic surgery. “In terms of
projects that give us currently usable
was published in PRS. Since then, Dr. Aston technology, artificial intelligence, techniques,
knowledge, and which will help lay a
has continually improved his own practice medications, patient contact, patient
stronger foundation for the next generation
through clinical research. experience, and patient expectations are
of colleagues and their patients.”
“Over the years, I have studied facial and racing forward at an unprecedented pace.
nasal anatomy with the emphasis on the It is necessary that board-certified plastic
direct clinical application to surgical surgeons, members of The Aesthetic
techniques for improved aesthetic results,” Society, and ASERF are at the forefront of
he shared. “More recently, I have been every aspect of research.”
studying the benefits of advanced
radiofrequency technology for facial

Aesthetic Society News • Spring 2023 ▲

71
 FOUNDATION NEWS

Train with an Expert

By Jamil Ahmad, MD, FRCSC

Several years ago, we developed the on the ‘Training with an Expert’ ticket, and “ASERF ‘Train with an Expert’ enables
‘Train with an Expert’ experience as part of in doing so, donating to ASERF. In the me to continue my education in the pursuit
the ASERF Silent Auction. There has always following months I planned for my trip to of perfection. Every year I attend The
been a need for practicing plastic surgeons Toronto, where I would visit The Plastic Aesthetic Meeting and look forward to
to have practical and intimate educational Surgery Clinic and meet Drs. Frank Lista, seeing who are the featured ‘Train with an
experiences, and our Aesthetic Society Jamil Ahmad, and Ryan Austin. There I had Expert’ host surgeons. This year I selected
members were looking for ways to support a surreal experience; one I would describe Drs. Jamil Ahmad, Frank Lista, and Ryan
our Foundation. Since then, we have had as incredible and quite enriching. I was Austin in Toronto to spend a few days
many members support The Foundation by gifted a copy of the book Secondary seeing how they run an efficient and all-
hosting these ‘Train with an Expert’ Rhinoplasty by the Global Masters, which star office. I especially enjoyed being in
experiences and many plastic surgeons was signed by Dr. Ahmad, the co-editor. the operating room with Dr. Ahmad and
have embraced the concept and had While there I was shown new research seeing the nuanced surgical technique of
enriching educational experiences. At the regarding subfascial breast augmentation, his tummy tuck, breast augmentation,
Plastic Surgery Clinic in Mississauga, drainless abdominoplasty, vertical breast mastopexy, and rhinoplasty surgeries. It
Canada, Drs. Frank Lista, Ryan Austin, and I lift, and several other cosmetic procedures. was like a master class on steroids! We
have participated as ‘Train with an Expert’ I am very pleased with the donation I have also attended a Toronto Maple Leafs
hosts since the inception of the program made and delighted by the experience I game! I would recommend this opportunity
and have had the honor of spending time had at The Plastic Surgery Clinic.” to surgeons at every level of
with so many wonderful colleagues and Dr. Brannon Claytor of Bryn Mawr, PA, their career.”
sharing our experience and exchanging also supported the Foundation and Dr. Dan Hatef won the bid to train with
ideas. Additionally, we have made many participated in the ‘Train with an Expert’ Drs. Bruce Van Natta and William P. Adams
great friendships as a result. experience. Jr. at the Aesthetic Meeting 2022.
I would encourage attendees of the “One of the greatest things about The “Aesthetic plastic surgery is rapidly
Aesthetic Meeting 2023 in Miami Beach, to Aesthetic Society is the ASERF-sponsored evolving, and so keeping up requires not
look at the ‘Train with an Expert’ experience ‘Train with an Expert.’ It is a great only diligent reading and conference
to support ASERF and avail of this unique opportunity to spend time with a leader in attendance but visiting with the experts.
and incredible educational experience. our field and learn finesse surgical My practice has been trending towards a
Most recently, we hosted several techniques which can elevate your own lot more rhinoplasty and face; but I still do
Aesthetic Society member plastic performance. I am constantly telling some breast and body and don’t want to
surgeons. residents and staff, ‘our pursuit of fall behind on the learning curve. I was
Dr. Moneer Jaibaji of Coronado, CA, perfection is relentless and the pathway to lucky enough to win an observership with
generously donated to ASERF for the satisfied patients is through continued Drs. Bruce Van Natta and Bill Adams.
opportunity to visit our practice. “In May of education.’ Observing what they’re doing live in the
this year, I was fortunate to have won a bid
Continued on Page 73

Dr. Moneer Jaibaji and Dr Ahmad, Dr. Ahmad and Dr. Claytor, November 2022, Dr. Claytor, November 2022, Toronto,
October 2022, Toronto, Canada Toronto, Canada Canada

▲
72 Aesthetic Society News • Spring 2023
 FOUNDATION NEWS

Train with an Expert

Continued from Page 72
From left to right
Kevin Adams
operating room helped me shore up my (from Sientra),
Dr. David Janssen,
game below the neck and solidify how I’m
Dr. Bruce Webber,
using meshes in plastic surgery of the Dr. Kiya Movassaghi,
breast.” and Dr. Dan Zegzula.
Dr. David Janssen won the bid to train
with Dr. Kiya Movassaghi. “I had the
opportunity to participate in the ASERF
auction and win a couple of days with Kiya
and Niloo. Additionally, I spent time with
Niloo (who is the Practice Manager) drilling
down into how they run the business side
of their practice. There are always things to
learn from the best in their field and we
experienced incredible hospitality and
found them quite open to the nitty gritty of
their success. The time in the operating
room was a three-way conversation, as we
discussed alternatives to how Kiya, me,
and even the Aesthetic Fellow saw as the
best way to “skin the cat”. This was a steal
of a deal, and their hospitality was world
class. I continue to use several of the
subtle points I picked up in the OR which
have helped to improve my outcomes.” Enjoying the outdoors in Oregon.
from left to right, Niloo Movassaghi,
Dr. Kiya Movassaghi, Dr. David Janssen and
Kristin Janssen.

‘TRAIN WITH AN EXPERT’ OPPORTUNITIES

AT THE AESTHETIC MEETING 2023

William P. Adams Jr., MD Caroline A. Kiya The Plastic Surgery Clinic—Drs. Ryan E. Austin,
Glicksman, MD, MSJ Movassaghi, MD, DMD Frank R. Lista, and Jamil Ahmad

Dr. David Janssen visiting Dr. Kiya See page 11

Movassaghi's office in Eugene, Oregon. for how to bid
on this incredible
educational
experience!
Lorne K. Rosenfield, MD Renato Saltz, MD Douglas S.
Steinbrech, MD

Aesthetic Society News • Spring 2023 ▲

73
 FOUNDATION NEWS

ASERF President’s Circle

THESE MEMBERS HAVE DONATED $50,000 OR MADE A $100,000 PLANNED GIFT TO ASERF

William P. Sherrell J. Aston, MD Mark T. Boschert, MD M. Bradley Sepehr Egrari, MD

Adams Jr., MD Calobrace, MD

Dr. and Mrs. Caroline A. Dr. and Mrs. Daniel A. Hatef, MD Dr. and Mrs.
Julio Luis Garcia Glicksman, MD, MSJ Joe Gryskiewicz Jeffrey M. Kenkel

Luis López Tallaj, MD Patricia A. McGuire, MD Dr. and Mrs. Susan and Steve Dr. and Mrs.
Daniel C. Mills II Mollenkopf James Payne

Dr. and Mrs. Dr. and Mrs. Douglas S. Dr. and Mrs. Bruce W.
Luis M. Rios Jr. Robert Singer Steinbrech, MD Louis L. Strock Van Natta, MD

Will You Be Our Next President’s Circle Member?

Contact Tom Purcell, CAE
[email protected] for more information.

▲
74 Aesthetic Society News • Spring 2023
 FOUNDATION NEWS

ASERF Expands Fundraising Efforts to Meet Growing Research Needs

A s ASERF enters its 30th year, The support ASERF and the Aesthetic Society’s the Major Giving Workgroup of the ASERF
Foundation is introducing a new fundraising board-certified plastic surgeons and our Fund Development Committee, leads a
program as it prepares for the next 30 patients,” added Dr. McGuire. strong 2023 VIP team that includes Julio
years. The VIP Campaign, a letter writing drive, Garcia, MD; Mindy Haws, MD; Patricia
“ASERF commits more than $100,000 per will launch in February. Seven volunteers McGuire, MD; Louis Strock, MD; Robert
year on relevent research for aesthetic have each donated $1,000 and will Singer, MD; Bruce Van Natta, MD; and
plastic surgery with a strategic plant for challenge their peers to match their gifts by Caroline Glicksman, MD, MSJ.; The VIP
even more support for research which will sending personal letters. The VIPs have Campaign is ASERF’s first person-to-person
require additional funding and therefore agreed to a collective team goal of fundraising appeal. “This is a much more
more fundraising activities,” said Patricia $50,000. directed approach. Volunteers send a
McGuire, MD, ASERF Treasurer and Fund VIP Team Captain, William P. Adams Jr., personalized letter to friends and
Development Committee Chair. “It is MD, said, “For the inaugural VIP Campaign, colleagues, asking for a specific amount for
important to support unbiased, scientific ASERF was fortunate to secure seven a specific purpose,” stated ASERF Director
research which is expensive to do. ASERF current and past leaders from both The of Development, Tom Purcell, CAE.
has invested more than $2.5 million, which Society and Foundation to serve as The campaign will support ASERF’s
has produced landmark studies.” volunteer fundraisers. Over the course of Interim Research Grant Program which
“With the growing interest in plastic 60 days, we will be FULL THROTTLE provides funding for physician-initiated
surgery, and the introduction of new expecting to reach our goal.” research studies.
technologies coming to market there is a Dr. Adams, who also serves a Chair of
need to expand our research activities to

ASERF Prepares for New Website Launch

A SERF will launch a new website during • Share programs, services, and those who
The Aesthetic Meeting 2023 in Miami benefit
Beach. The current website was last updated • Recognize its accomplishments and
in 2013 and since then, technology and donors, as well as acting as a report card
priorities have changed. To keep members • Provide opportunities to join, apply for
and donors efficiently up to date, a new grants, become involved or support the
website was inevitable. mission
With a simplified design, the new website
While at The Aesthetic Meeting 2023 in
will be easier to navigate and will showcase
Miami Beach, you are invited to stop by the
The Foundation’s new color palate, which
ASERF Booth, located in The Aesthetic
will compliment The Aesthetic Society’s
Society Booth #1230 to see the site just
new look and feel.
before it goes live.
Over the next few months, staff and the
Once the newly redesigned site is live, all
developers are expected to fine-tune the
members will be encouraged to visit and
layout and text and migrate existing
navigate. If you are moved to do so, give
information to the new wireframe. When
the new donation page a try and let us
these steps are completed, the following
know what you think by making a gift that
goals will have been met:
matches your level of enthusiasm.

A first look at the

new ASERF website
under development.
While at The
Aesthetic Meeting
2023 in Miami
Beach, stop by the
ASERF Booth, located
in The Aesthetic
Society Booth #1230
to see the site just
before it goes live.

Aesthetic Society News • Spring 2023 ▲

75
PRACTICE SOLUTIONS

Practical advice you can put

to use today to help your

practice run more efficiently.

 PRACTICE SOLUTIONS

Choosing the Right Content Creators to Execute Your Digital Marketing Goals
By Wendy Lewis

In 2023, it is increasingly important to TAKING CARE OF BUSINESS style to fit the brand, you may sour the
focus on your creative to stand out in It is important to set project goals from the relationship. Their followers may also lose
very beginning. Just like working with interest in the content they are putting out,
digital media.
influencers, a detailed contract should be which would defeat its purpose.
drafted for both parties to sign before
GIVING FEEDBACK GENTLY
Content creation is an integral part of embarking on a project. The document should
include an NDA, scope of work, terms, deliver-
Sometimes getting the right messages
effective digital marketing and brand-building. across can be tricky in the healthcare and
ables, payment, timelines, and revisions. If
This may include producing written, audio, or aesthetics categories, so ground rules should
the work product is intended to live on the
visual information for content marketing be established from the outset.
creator’s social channel or channels, those
platforms, like websites, social channels, There are many reasons why their content
specifics should be included as well as an
blogs, and e-books. The best content strikes shared may not hit the right tone early in the
approximate date to go live and for how long.
just the right mark, in the best format, and with relationship. There may have been a
The contract should also include an exit
eye-catching visuals to communicate the misunderstanding over instructions that are
clause if the relationship does not work out.
precise messages you want to deliver in a too open to interpretation. Providing feedback
memorable and informative way. When you USING CREATORS TO ELEVATE gently will help guide their work without
post content that doesn’t feel personal, it can YOUR BRAND causing any ill will or undesired hissy fits. One
have the reverse effect; it can undermine Assign someone on your marketing team to or two rounds of feedback are reasonable. If
what you are trying to achieve. develop a relationship with the creator and be more is needed, re-examine the path of
Producing unique content should have an responsible for managing the process. Share communication to improve efficiency. When
end goal in mind, such as to target a specific a brand book that carefully maps out the style the relationship isn’t working, it is prudent to
audience, like affluent women over 40, and and tone of the communications you want to just move on.
stimulate a response, including following your achieve. This should include key messages, As with influencers who have tens to
Instagram, visiting your website, making an look and feel. If they are creating content for hundreds of thousands of followers, try not to
appointment or a purchase. placement on your own channels, the style break up with a creator with a high level of
and imagery should be consistent for each notoriety on a sour note. Many of them
THE NEW CONTENT CREATORS
piece of content they craft to stay on brand. consider themselves to be ‘artists’ and can be
There is a new crew of professional content
If it is your first time working with the prima donnas.
creators, or ‘creators’ as they are called that
creator, share some examples of what great When the relationship is on good terms, it
are like the new influencers. They are in
content looks like to you, as well as what you can lead to generating great content that truly
demand for their unique talent, originality,
want to avoid. Visuals will make these points delivers results for your practice.
and passion for effectively communicating
much clearer than just words. Provide specific
messages to the right social media audiences, Wendy Lewis is the Founder & President of
goals to evaluate the process without stifling
at the right time. The advantage of working Wendy Lewis & Co Ltd Global Aesthetics
their creative juices too much.
with creators is tapping into their creativity and Consultancy since 1997, a marketing
Make sure the creator has an open line of
deep connections within their own networks. communications boutique in New York City
communication with a team member to
As some of these creators may be young specializing in beauty, wellness and
answer questions as they arise. Creatives tend
and new to our world of injectables and breast aesthetics. Their clients include skincare,
to have their own style and work process, so
implants, it’s important to make your goals and medical devices, start-ups, aesthetic practices
be prepared to let them do their thing at their
expectations crystal clear from the outset. and medspas. An award-winning writer, she
own pace. However, put deadlines and
Take the time to provide direction in terms of serves on the Editorial Board of “Prime
guidelines in place. For example, creating a
your brand, style, and positioning as well as International Anti-Ageing Journal,” and
series of videos may take longer than just
the specific audiences you want to gain regularly contributes to “Aesthetic Society
text-based material.
traction with. If the creator is reasonably local, News,” “Practical Dermatology,” “Modern
When working with well-known creators,
invite them to your practice to learn about Aesthetics,” and many other publications.
leverage their popularity. Let your brand and
what you do and to meet the whole team. Wendy is a frequent speaker, course
mission fit into their style rather than the other
Take the time to review the rules governing instructor, and presenter at conferences and
way around. If you ask them to change their
patient privacy at the outset. webinars in the US and globally. She is the
founder of the LinkedIn group, Global
Aesthetics Professionals, with over 5,000
members. Her first textbook, Aesthetic Clinic
When working with well-known creators, leverage their popularity. Let your Marketing in the Digital Age (Taylor & Francis)
will launch a second edition in 2023.
brand and mission fit into their style rather than the other way around. If you
ask them to change their style to fit the brand, you may sour the relationship.

Aesthetic Society News • Spring 2023 ▲

77
Let’s take a deeper look at
the procedure space.
Midmark has redesigned the procedure space around the caregiver with up-close
access to the patient on all sides as well as additional equipment and supplies.
And the right procedure chair provides the positioning flexibility the caregiver
needs to work comfortably during even the lengthiest of procedures.

Learn more:
midmark.com/procedurechair

© 2023 Midmark Corporation, Miamisburg, Ohio USA

 PRACTICE SOLUTIONS

Handling Objections: How Skilled Is Your Team?

By Karen Zupko

“Well, she’s board certified…” equivalent of your parents saying, “Why? expertise pays off. Our team works flawlessly
Because I said so!” How does that make you with one another. Dr. Superior regards us an
“Look, he’s been doing surgery feel? investment that ensures an optimal outcome
for 35 years…” After consulting with dozens of practices in for you.”
2022, the situational analysis as we see it is-- Do yourself a favor in the New Year. Learn
“Our fees are competitive for post Covid turnover and retirements have what is and isn’t being said on the phone or
our market…” reduced experienced and seasoned staff. behind closed doors. Our mystery patient
Replacing them are a new generation of staff visits are often a source of jaw dropping
“Sorry, that’s our policy…” who, in many cases have never worked in a revelations in even the most established
plastic surgery office, nor have they seen practices. Spend some time with your staff

It may come as a surprise to you that these

challenging economic times. More alarming? ensuring they reflect your expertise and
They are not trained. commitment to an extraordinary experience
are not optimal approaches to handling Here’s a diagnostic for you to try with your for every patient.
objections to booking surgery. They may be staff: Ask them to name three “Unique
Karen Zupko is a regular contributor to
an accurate description of you or your Service Propositions” (USPs) for your
ASN who participates in the annual meeting
practice, but they are not as convincing as you practice. (Note: You may ask yourself the
regularly. Her firm KZA offers training for
might think. Let’s take a look at each of these same question)
PCCs and other staff, as well as operational
and why they are ineffective. • What sets your practice apart?
consultations.
BOARD CERTIFICATION • What differentiates you from the board
The total number of ABPS Board Certified certified plastic surgeon down the hall and
Plastic Surgeons is 7,706 as of November two floors above?
2022. To be clear, board certification is crucial • Why are you worth it? Meet Karen Zupko at
and important, but that is where the bar starts See if you like the answers. The Aesthetic Meeting 2023
for educated consumers. In any major We like these: THURSDAY, APRIL 20
metropolitan area, there are easily several • “Dr. Wonderful has done over 815 breast 9:00am – 3:00pm
hundred with identical certifications. So, using reductions.” Course S5—Skills for Successful
that credential as your sole justification is not Patient Coordination
• “Dr. Amazing has spoken at 27 major
going to be meaningful as a differentiator. 4:30 – 6:30pm
meetings as invited faculty to present on
her technique. Her colleagues recognize Course S16—Patient Coordinator Alums:
YOU’VE BEEN OPERATING FOR Overcoming Scheduling Objections
DECADES… they can learn from her.”
Another standby rationale is a statement Articulating how gifted you are in the FRIDAY, APRIL 21
about how long you’ve been operating. That procedure the patient is considering is 9:45am – 12:30pm
says nothing about how many patients have impactful. So are real patient reviews on Can This Practice Be Saved?
had experienced positive surgical or treatment patient satisfaction. With Herluf Lund, MD
outcomes. That’s what counts. Without On the other hand, Dr. Junior may have Course 110—So, You Want to Sell Your
number of specific cases or factual testimony been with you for six months. Best to have Practice? How to Plan Your Exit Strategy
to patient satisfaction, it is just a chronology. some stories about his fellowships and Making the Process Seamless
accolades.
YOUR FEES ARE PREDICATED ON SATURDAY, APRIL 22
Trained and skilled staff know how to
THE MARKET… 2:00 – 4:00pm
provide a rationale for “fees” and “policy”
Not too high, not too low…so how can Course 309—Relationship Marketing:
requests.
anyone argue about the fee quote? Because What It Means and How to Put it in
“In order to ensure an optimal result Dr. Action
the prospective patient is not looking at
Exceptional feels it’s important for you to lower 4:30 – 6:30pm
averages and spreadsheets. They are looking
your BMI.” Course 409—Staff: Your Biggest
for emotional reasons to connect with YOU,
“Let me explain that our charges allow Dr. Expense or Your Biggest Asset?
through your patient coordinator. They want to
Plasticos to keep our schedule uncrowded. With Judy Kozlicki
know why you are worth it—regardless of
Some practices over schedule to meet the
where your fees land “on average.”
overhead. He wants to be fresh and relaxed
POLICIES AND PROCEDURES for every case.”
These are necessary for running a “We have highly experienced staff in the
business. Patients must understand them as med spa, as well as the nurses in the office
part of informed consent, but they are not an and anesthesiologist in the OR. Their
answer to an objection. “It’s our policy” is the

Aesthetic Society News • Spring 2023 ▲ 79

 PRACTICE SOLUTIONS

Cyber Security Threats

By Dan Mortenson

Cyber security threats in the HIPPA has been

healthcare industry are increasing; updated several
times in recent years
there were an estimated 11 million to address cyber
data breaches at healthcare security within
facilities around the world during current internet
platforms and also
the pandemic. deal with wide-
spread threats.

These targeted attacks have highlighted the

need for the medical industry to look at cyber
security from small to large medical facilities
and increase protection for patient’s PHI
(Protected Health Information) data. PHI is data
which contains medical results and diagnosis
with patient medical records, but those which
include social security numbers, phone
numbers, email addresses, pictures, or other
information are also considered patient
identifiable information may be subject to
higher levels of security.
HIPPA (Health Insurance Portability and
Accountability Act) has changed a lot since it make medical practices aware of the cyber- problems or respond to attacks quickly. Of
was introduced in 1996 as an umbrella of attack threats and make patient data protection note, Google Drive, SharePoint, and other
regulations for the medical community. HIPPA a priority. HIPPA also requires yearly audits to cloud services can adhere to the standards for
has been updated several times in recent verify that the status of the network security is storing PHI data if configured to be secure.
years to address cyber security within current up-to-date and to make sure its protection is However, the default settings may not provide
internet platforms and also deal with wide- keeping up with the ever-changing landscape. the security required.
spread threats. Of particular concern, these As these policies and attacks evolve, so too A key point to compliance with HIPPA is a
policy changes have also increased fines and does the strategy for protecting medical offices. solid methodology and not just an end goal.
penalties for the exposure of patient’s PHI To address the challenges for medical facilities, Cyber security keeps evolving so there is no
data because of lax or insufficient computer a layered security approach is needed. Our certification or audit that will offer a seal of
security and doesn’t excuse a “lack of company includes cyber assessment tools, approval. Instead, we recommend the previously
knowledge” of cyber policies and can consider documentation, and user training to get a mentioned series of best practices to better
not having security as “willful neglect.” baseline of the current network layout and prepare for and avoid cyber breaches or
Along with federal and state laws and level of security. For data and network data losses. This way your patients can
policies changing, insurance carriers are protection, we recommend implementing feel their data is protected with the proper
increasing rates for cyber insurance while offsite encrypted backups, a network protection cyber hygiene.
demanding closer adherence to these new for the internal office, and email scanning.
My company, Hired Geek, Inc. hiredgeek.com
standards to help businesses of all sizes Antivirus and malware scans are run at
has worked with The Aesthetic Society since
better understand, manage, and reduce their every level. These services include security
2002. We have helped their internal IT
cybersecurity risk and protect their networks professionals monitoring activity to identify
infrastructure grow and evolve from server
and data. The goal of all these changes is to areas of concern, and most importantly, fix
rooms to cloud services. We are focused on
cyber security, helping companies navigate
the sophisticated threats, and more stringent
regulations. We do this by providing
Of particular concern, these policy changes have also increased fines concierge network and security service while
working with clients to address their most
and penalties for the exposure of patient’s PHI data because of lax or pressing needs.
insufficient computer security and doesn’t excuse a “lack of knowledge”
of cyber policies and can consider not having security as “willful neglect.”

Aesthetic Society News • Spring 2023 ▲ 81

 PRACTICE SOLUTIONS

Making the Switch to GA4.

Is Your Website Ready for the Next Google Analytics Update?
By Peter Houtz, Vice President of Sales at Plastic Surgery Studios

Millions of websites use Google Google Analytics 4,

or GA4, offers the
Analytics to track and measure most advanced ways
data. For years, most businesses to manage, track,
have been using Universal Analytics, and understand
which allows you to see and data. GA4 operates
across platforms
track “hits” and interactions on (websites and
web pages. apps) and uses an
event-based model

Universal Analytics (UA) was first introduced

that focuses more
on the user’s
in 2012 and became the standard for data journey than on i
ndividual hits.
collection and organization. However, the
world has changed significantly in the last 10
years, including how users view and interact
with websites and apps across devices and
how privacy laws are established. UA was
not set up to manage this ever-changing
landscape, and because of that, a new
version was needed.
This version is Google Analytics 4.

UNDERSTANDING THE SWITCH: • Uses “events” to create a comprehensive, WHEN DO YOU NEED TO
UNIVERSAL ANALYTICS TO well-rounded user journey rather than SWITCH TO GA4?
GOOGLE ANALYTICS 4 session-based data As of July 1, 2023, Universal Analytics will
Google Analytics 4, or GA4, offers the • More control and better customization for stop reporting new hits and collecting new
most advanced ways to manage, track, and the business (your dashboard is entirely data. You will be able to view your existing
understand data. GA4 operates across customizable to your business’s needs) data through the end of 2023; however, you
platforms (websites and apps) and uses an • Predictive metrics will need to set up GA4 before then to ensure
event-based model that focuses more on the a seamless transition. You will also need to
user’s journey than on individual hits. CHANGING PRIVACY LAWS MEANS export any existing data, as it will be lost at
Universal Analytics placed every hit into CHANGING DATA COLLECTION the end of this year.
a separate category, including page views, Third-party cookies played a significant role
Peter Houtz is the Vice President of Sales
social interactions, e-commerce, and app in Universal Analytics. GA4 is built to place
for Plastic Surgery Studios, a full-service
interactions. With GA4, these are all “events” less emphasis on these cookies. Instead, it
online digital marketing agency serving the
that contribute to the greater picture of the uses AI to create a more comprehensive
aesthetics industry since 1998. Peter is a
user journey from first visit to conversion. profile of users without needing the same
frequent presenter at The Aesthetic
This newer model uses AI and machine amount of personal information.
Meeting and can be reached by phone at
learning to fill in the gaps in data, allowing GA4 will also no longer store IP addresses,
(909) 758-8320 or by email at
you to measure users’ engagement across giving users better privacy protections and
[email protected].
websites and apps. control and helping to comply with data
Key Benefits of GA4’s Machine Learning privacy laws, such as the California Consumer
and Insights: Privacy Act (CCPA) and the General Data
• Increased focus on data privacy Protection Regulation (GDPR).
• Increased ability to track data across In fact, GA4 is not allowed to track
devices (phone, tablet, laptop) as long users or collect any personally identifiable Meet Peter Houtz at
as the device is logged into the user’s information (PII). The Aesthetic Meeting 2023
Google account
FRIDAY, APRIL 21
• Increased ability to track data across apps
4:30 – 6:30pm
(using both website and app data) Course 209—Ten steps to online
marketing success

Aesthetic Society News • Spring 2023 ▲ 83

 1 5 YE
EARS
S OF DIGIT
TAL
MA
ARKE
ETING
G EXC
CELL
LENCE
E

W E B D E SI G N PA ID A D S SE O SOCI A L ME D I A C ON SU L
LT
TIN G

800 49
800.4
4 1.8623
www.rose
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Stay up-to-d
date with all the latest
news in digittal marketing:
www.rosem montmedia.com/blog

THE AESTHETIC
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AT
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 PRACTICE SOLUTIONS

Is AI Content the Future of Plastic Surgery SEO?

By Keith C Humes, CEO Rosemont Media, llc

Today’s artificial intelligence (AI) AI can’t develop

new ideas or
technology is transforming the offer the human
way we live. perspective—
it simply
From smartphones autocorrecting our texts regurgitates what
already exists.
to Alexa answering our every question, AI is
all around us. In the plastic surgery industry,
it’s already helping with administrative tasks
and diagnostic processes, and as a more
recent development, AI is creating content
for websites.
With the potential to create more scalable
content at a lower cost for their practices,
many plastic surgeons are considering the
use of AI tools for search engine optimization As it continues to develop its own AI, the Rather than using AI to write your content,
(SEO). But is the auto-generated content search giant has become more skilled at view it as a tool to assist in the creation
convincing, and can it rank well in search detecting auto-generated content. To avoid process. By utilizing AI to understand how
engines? getting penalized, some people take advantage people search, you can more effectively
of AI content detection tools. This software optimize your content. Practical ways AI can
THE RECENT SURGE OF AI IN
looks for patterns and inconsistencies that help with plastic surgery SEO include:
SEARCH ENGINES
may indicate AI use, signaling areas to adjust. • Generating highly searched topic ideas
With the progress made in AI technology—
While helpful, this adds another step to the • Creating outlines based on user metrics
like OpenAI’s recently launched ChatGPT—
process and isn’t failproof. and other websites
the potential for AI to assist in plastic surgery
practices’ SEO efforts is undeniable. ChatGPT WHY AI CAN’T REPLACE • Finding missing information within existing
is an online chatbot designed to create HUMANS IN SEO content
content similar to what a human would If having AI write plastic surgery content • Speeding the content creation process
write. Built from the GPT-3.5 large language sounds too good to be true, you may be right. Should a plastic surgery practice utilize AI
model, ChatGPT uses an initial prompt to do While programs like ChatGPT seem to to generate content, it’s essential to enlist a
everything from conversing with a user to communicate like a human, its content quality professional to review it. This not only ensures
writing entire articles. With its unprecedented is still lacking. AI can’t develop new ideas accuracy, but also a natural sound that
capabilities, ChatGPT is taking the world of or offer the human perspective—it simply incorporates the plastic surgeon’s unique
online search by storm. regurgitates what already exists. This leads point of view.
In addition to practices utilizing AI to write to concerns such as: AI has enhanced many areas of life, and
content, search engines are taking advantage • Plagiarizing other websites, which doesn’t with the right precautions, plastic surgeons
of the latest advancements as well. In fact, add much value and may hurt your rankings can utilize this cutting-edge technology to
Bing has plans to release a version of its • Not sounding natural, because despite improve their website’s SEO. While tempting
search engine using ChatGPT, and Google is learning language patterns, AI is ultimately to have it completely take over content
constantly improving upon its own advanced machine-based creation, AI is more beneficial for aiding the
AI technologies. As AI products continue to research process, allowing you—the plastic
• Spreading misinformation or biases, which
evolve, they’ll no doubt transform how search surgery expert—to determine what is most
can be especially harmful for medical-
is used and, therefore, how SEO is performed. helpful for prospective patients.
related content
HOW GOOGLE RANKS • Failing to communicate expertise, since it Keith Humes is Founder/CEO of Rosemont
AI-WRITTEN CONTENT can’t understand human search intent or Media, LLC, a San Diego-based digital
Although AI content is better than that offer expert insight marketing agency. As the founding Aesthetic
of content farms, Google still considers it • Getting flagged as spam, causing the page Society Alliance Partner, the firm has helped
auto-generated content, treating it as spam. to drop from search results numerous members successfully navigate the
In its recent “Helpful Content Update,” rapidly evolving digital marketing landscape
Google further emphasized the importance of HOW TO USE AI IN THE CONTENT with innovative and effective SEO strategies,
writing for people first, not search engines— CREATION PROCESS social media optimization, and customized
something AI isn’t capable of doing. However, AI has the ability to write for plastic website development.
since AI programs like ChatGPT can write surgeons, but with the amount of reworking
original content, how well can Google identify needed, this likely wouldn’t be cost effective.
this auto-generated text?

Aesthetic Society News • Spring 2023 ▲ 85

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 PRACTICE SOLUTIONS

How Well Was the Patient Informed of Risk Factors Prior to Breast Surgery?
By Kelly N. Reddell, Esq.—Vice-President Litigation Management, AMS RRG

The most common medical But how well was

the patient informed
malpractice claims against plastic of these risk factors
and reconstructive surgeons involve prior to surgery?
breast surgeries. What recommenda-
tions were given to
the patient? And
how well does the
surgeon’s chart
detail the presence
The objective of this article is to briefly of such risks and
advice to the patient
address professional liability litigation pre-operatively?
involving necrosis of the nipple areola
complex (“NAC”) resulting from breast
augmentation or reduction surgery.
What is unique to the specialty of aesthetic
plastic surgery is that, unlike almost every
other surgical specialty, many patients initiate
their surgical consultation for personal,
aesthetic reasons. There are, of course,
medical conditions which require breast
surgery. However, regardless of whether a those of a necrotic nipple and/or total NAC loss Lawsuits involving NAC necrosis typically
patient consults with a plastic surgeon for can present a very challenging perception plead that excessive tissue was removed, that
medically indicated or personal aesthetic hurdle for the defense in a malpractice case. the surgeon failed to appropriately estimate
reasons, patients undergoing surgery by a Risk factors for these complications include and manage the amount of tissue removed,
plastic and reconstructive surgeon commonly obesity, diabetes, a past history of poor wound and that the surgeon failed to timely and
have very high expectations for excellent healing, heavy smoking, and/or having large adequately address the patient’s post-operative
aesthetic results. As the breasts are highly breasts, which strain the blood supply further. complaints. In connection with these allegations,
vascularized and innervated, if the blood But how well was the patient informed of the patient’s suit will allege that the surgeon
supply to the tissues becomes restricted, the these risk factors prior to surgery? What negligently misrepresented the aesthetic
devastating complication of partial or total recommendations were given to the patient? outcome of the surgery, failed to perform an
necrosis to the NAC can develop. This And how well does the surgeon’s chart detail accurate preoperative assessment of the
circulatory compromise may be due to arterial the presence of such risks and advice to the vascular supply to the breast, and failed to
insufficiency, or venous congestion because patient pre-operatively? The overwhelming adequately inform the patient of the risk of
of breast augmentation or reduction surgery. majority of medical malpractice cases involving infection.
Thus, a post-operative surgical site infection this complication include allegations that the Inadequate documentation frequently
(“SSI”) leading to necrosis of the NAC is patient was not sufficiently informed (and compromises the surgeon’s ability to construct
generally very difficult for a patient to accept; thereby did not provide informed consent a viable defense to these allegations. Thorough
additional procedures, scarring, deformity and to the procedure) of the risks—however documentation of all preoperative and post-
asymmetry are often inextricably linked to the uncommon—of the procedure. operative events can help evidence—long
management of these infections. Because the The expert retained on behalf of a patient after the patient’s care has come to an end
surgical-site infection develops without any or surgeon will be asked to opine (the use of with the surgeon—that the patient was well-
pre-operative sign or symptom of infection, photographs here is key) about the health informed, and that requisite pre-operative
and typically involves a lengthy, complex and vascular compromise of breast tissue, and postoperative assessments were timely
sequalae of treatment for the infection and especially if the surgeon records suggest performed.
prolonged healing, a patient may begin to “surgical site healing well.” The patient/plaintiff For more information, please visit our
investigate “what went wrong during the expert will commonly conclude that rather website at amsrrg.com/solutions/preferred-
surgery” that caused such an infection and its than take advantage of the best opportunity to programs where you can click on the “Request
devastating aesthetic outcome. salvage the nipple shortly after surgery when A Quote” link or please contact Christopher
Most, if not all patients undergoing breast indications of an infection presented, the Edge at [email protected].
reduction/augmentation surgery will have pre- defendant surgeon downplayed the complaint
Christopher Edge is Vice President of
operative photographs taken as part of their as part of the normal post-op recovery, and
Preferred Programs and New Business
record. The side-by-side comparison of a failed to adequately and timely treat the
Development at AMS Management Group
patient’s pre-operative breast pictures with developing infection.

Aesthetic Society News • Spring 2023 ▲ 87

 PRACTICE SOLUTIONS

How to Attract Affluent Cosmetic Patients

By Catherine Maley, MBA

How would you like to charge twice Shoot short

Instagram video
as much as your competitors? stories answering
You could either double your FAQs and lots of
revenues with the same amount of before/after photos
of affluent patients
patients or work less for the same and their stories.
amount of revenues, so let’s look at But also show off
how you make it happen. your gorgeous
office, wine cellar,
extravagant travels
IT’S NOT ABOUT YOUR SKILLS and luxury lifestyle.
AT THIS LEVEL This gives affluent
patients enough
This will be counterintuitive but important proof and sufficient
trust in you to
to grasp:
choose you as
It’s not about being 2x better at a surgical
their go-to plastic
procedure to charge 2x more. surgeon.
Board-certified trained plastic surgeons all
do a nice job. That’s true or you wouldn’t be
board-certified.
There’s more to it than that.

THE AFFLUENT PATIENT’S

FRAME OF MIND Knowing that, you’ll want to identify who Shoot short Instagram video stories
Affluent patients pay more because doing those patients are in your own practice. Give answering bleph FAQs and lots of before/after
so makes them feel more like the person them an excellent result and an exceptional photos of affluent patients and their stories.
they either wish they were or envision patient experience. But also show off your gorgeous office, wine
themselves to be. Now make them part of your VIP Club cellar, extravagant travels and luxury lifestyle.
At this level, you are hardly talking about where you have private events they can invite This gives affluent patients enough proof
the surgery. their affluent friends to. and sufficient trust in you to choose you as
It’s more about the intangibles and what this To make it special, add a charity component their go-to plastic surgeon.
procedure means to them that is driving their to it and invite the media.
decision. It’s the exclusivity that gives the affluent
CONCLUSION
The affluent patients are looking for a Attracting the affluent patient takes a
patients the feeling of status they want
superior service provider… even if it’s based different mindset (and some healthy ego).
and expect.
on perception. If you believe you are worth double what
BE THE EXPERT your competitors charge, set your practice up
HOW TO MAKE PRICE DISAPPEAR Although you are well versed at all sorts of to cater to the affluent patients who are
FROM THE EQUATION surgical procedures, the affluent patient wants attracted to your higher prices because, just
Affluent patients need to feel they are to go to the BEST. like you, they believe they are worth it.
getting the best because they deserve They want the surgeon who specializes in,
the best. Catherine Maley, MBA is a cosmetic
for example, blephs, has done 10x more
You become the best by standing out practice consultant, speaker, trainer, and
blephs than the average surgeon and who
from the crowd. By doing what others won’t blogger. She also has a podcast called
has tons of social proof of hundreds of other
do or can’t do. Beauty and the Biz and her popular book,
happy bleph patients.
The quickest path in today’s world is to “Your Aesthetic Practice/What Your Patients
It would also be helpful if you are
marry a housewive on Bravo TV but if that’s Are Saying” is read and studied by plastic
considered, “The Eye Guy” because you
not possible, here are 3 other strategies that surgeons and their staff all over the world.
have been interviewed by the media and
help make price go away: She and her team specialize in growing
you even train other surgeons on your
plastic surgery practices using creative
innovative bleph techniques.
PEER RECOMMENDATIONS patient attraction, conversion, follow up and
The affluent are reached more through USE SOCIAL MEDIA TO CONNECT retention strategies as well as staff training to
peer referral than any other avenue. This WITH AFFLUENT PATIENTS turn team members into converting rock stars.
group of cosmetic patients value trust more Social media has made it possible for you Visit Catherine for Free resources
than anything else so they turn to others to develop your own fan club quickly and at www.CatherineMaley.com or Instagram
they trust. easily. @catherinemaleymba.

Aesthetic Society News • Spring 2023 ▲ 89

 PRACTICE SOLUTIONS

Designing a Withdrawal Strategy:

The Most Important Factor in a Successful Retirement
By David Mandell, JD, MBA and Andrew Taylor, CFP®

To enable a financially successful Most physicians

retirement, there are three tactics envision a
comfortable
that should be employed during the retirement as a
years preceding retirement and into reward for decades
retirement itself: developing a of hard work. Do
budget, reviewing asset allocation, not let the absence
and designing a withdrawal strategy. of pre-retirement
planning hinder
this goal.
O f these three, a carefully constructed
withdrawal strategy is often the most critical
factor impacting the successful achievement
of a physician’s long-term retirement goals.
While a plastic surgeon’s primary financial
focus during his or her career is to save and
accumulate funds for retirement, the design of may have the option of easing into retirement (www.ojmgroup.com), where Andrew Taylor,
a withdrawal strategy is equally important to and exploring varying roles within a practice— CFP®, is a partner and wealth advisor. They
financial health in retirement. perhaps transitioning to a consult-only role can be reached at 877-656-4362 or
and giving up surgeries. This can allow a [email protected].
SELECTING A WITHDRAWAL RATE
physician to generate a supplemental income
A fundamental pitfall in static retirement Disclosure: OJM Group, LLC. (“OJM”) is an SEC registered
for several years, thus moderating the stress
plans is setting a withdrawal rate which is fixed investment adviser with its principal place of practice in the
on their portfolios by reducing the rate of State of Ohio. SEC registration does not constitute an
over a retirement period. Consider that, for
withdrawal. endorsement of OJM by the SEC nor does it indicate that OJM
many physicians, the retirement stage of life is has attained a particular level of skill or ability. OJM and its
Financial success or failure in retirement is
likely to last 20 years or more. In that time, representatives are in compliance with the current notice filing
generally determined in the first several years and registration requirements imposed upon registered
investment yields may vary widely and both
of retirement. Transitioning into retirement investment advisers by those states in which OJM maintains
tax rates and personal spending habits could clients. OJM may only transact practice in those states in
gradually without a sudden loss of income
also change. Because of these changing which it is registered or qualifies for an exemption or exclusion
can enhance the odds of success.
variables, it is essential that flexibility be built from registration requirements. For information pertaining to
the registration status of OJM, please contact OJM or refer to
into retirement planning, both in initial models CONCLUSION the Investment Adviser Public Disclosure web site
(high, middle, low) and when reviewing the Most physicians envision a comfortable www.adviserinfo.sec.gov.
plan each year (or more frequently). By having retirement as a reward for decades of hard For additional information about OJM, including fees and
flexible planning models and periodically work. Do not let the absence of pre-retirement services, send for our disclosure brochure as set forth on Form
ADV using the contact information herein. Please read the
adjusting them based on real-time results, one planning hinder this goal. While understanding disclosure statement carefully before you invest or send
can expect to follow a model that can endure the basic concepts of an effective withdrawal money.
throughout retirement, regardless of how many strategy is a great start, there is no substitute This article contains general information that is not suitable
years, or decades that retirement may last. for everyone. The information contained herein should not be
for working with an experienced advisor who
construed as personalized legal or tax advice, or as a
can analyze your specific situation and make recommendation of any particular security or strategy. There
MAKING ROOM FOR TAXES
recommendations to help you reach a is no guarantee that the views and opinions expressed in this
No one knows what tax rates will be upon article will be appropriate for your particular circumstances.
financially successful retirement. Contact the
retirement. This does not mean physicians Tax law changes frequently, accordingly information presented
authors to learn more.
should ignore tax planning, but that they herein is subject to change without notice. You should seek
SPECIAL OFFERS: To receive free print professional tax and legal advice before implementing any
should account for the potential costs of taxes
copies or ebook downloads of Wealth strategy discussed herein.
and design a strategy to minimize them.
Planning for the Modern Physician or Wealth
To do this, one must understand how taxes
Management Made Simple, text ASAPS to
will impact withdrawals and liquidations. Having
844-418-1212, or visit www.ojmbookstore.com
a plan that considers which withdrawals will Meet David Mandell at
and enter promotional code ASAPS at
trigger ordinary income taxes, which will The Aesthetic Meeting 2023
checkout.
incur capital gains, and which will realize no
tax, is essential. David Mandell, JD, MBA, is an attorney and FRIDAY, APRIL 21
Lastly, physicians should understand that author of more than a dozen books for 2:00 – 4:00pm
delaying distributions from their assets will doctors, including Wealth Planning for the Course 109—Tax Reduction for Aes-
thetic Practices: Best Ideas in 2023
have the greatest impact on their ability to Modern Physician. He is a partner in the
have a successful retirement. Plastic surgeons wealth management firm OJM Group

Aesthetic Society News • Spring 2023 ▲ 91

 PRACTICE SOLUTIONS

What to Expect from Your Practice Manager

By Terri Ross, Terri Ross Consulting

We all know it takes a strong leader You want someone

who can earn the
to manage a practice. Without one respect of the front
in place, there are always going to desk team and
be challenges. providers. They
must set the tone
to establish a

As a surgeon and practice owner, you’ve

culture of trust and
communication.
chosen to be an entrepreneur. That means in
addition to great patient outcomes and results,
you also must focus on building a dynamic
team, establishing a positive company culture,
investing in training, setting goals, understand-
ing your revenue per hour and industry
benchmarks, etc.
You must also be able to articulate clearly
and outline what you expect of your practice
manager. Otherwise, they will just show up for
work, do the best job they think they can do and benefits, personality types of the • Be ALL IN—They should have an ALL-IN
with the information they have, without clearly clients, more importantly the data and KPIs attitude. That means if they need to do
defined goals and expectations. that are tied to an aesthetic practice. some work at home, they do it. If they need
Leading a practice is such an important role • Drive—You want someone who is driven, a to complete training after hours, they are
and can be such a rewarding experience. self-starter, solutions oriented and resourceful. willing. They are willing to seek expert
Your team can be your greatest asset or can • Leadership—You want someone who can advice to get to the next level.
be your biggest expense. So having clear earn the respect of the front desk team and • Strive for Excellence—The world is full of
expectations and goals, investing in solid providers. They must set the tone to establish mediocrity. It is hard to find good talent, but
training and education, and holding your a culture of trust and communication. you want to find someone with a deep,
team accountable is crucial. • Coachable—They should be willing to take personal desire for excellence. Someone
direction and learn from others. who is not willing to settle for just good.
TOP TRAITS A PRACTICE They want to be great.
MANAGER SHOULD HAVE • Analytical—They must have skills in
Here are some key traits/qualities to look understanding and interpreting data and Terri Ross, an official partner and trainer for
for when hiring or evaluating if you have the metrics; know the top KPIs for aesthetic AmSpa, offers distinct programs to help you
right practice manager in place: practice; and have the knowledge of how launch or grow your medical aesthetic or
• Effective Communicator—You want practice management software works, what plastic surgery practice. She and her team
someone who has earned respect of the data needs to be entered and why, what bring a combined 30 years of experience
team, can conduct successful meetings and reports to run and analyze as well as achieving over 600% growth with clients in
stick to an agenda that is tied to an understand industry benchmarks so your the most competitive markets in the world, in
outcome. practice can achieve maximum potential addition to launching over 40 new medical
capacity. practices across the country.
• Customer-Centric—Your practice manager
must understand the value proposition of • Problem Solver—They should be solution-
both the business and provider, realizing focused not problem-focused.
what makes your practice different and go • Open-minded—A practice manager wears
that extra mile to help patients have the many hats. The job requires somebody who
best, five-star experience possible. is flexible, agile, and open minded. Meet Terri Ross at
• Aesthetic Experience—When hiring a • Self-Aware—Your practice manager must The Aesthetic Meeting 2023
practice manager, you might get applicants be aware of what’s going on in all facets of
SUNDAY, APRIL 23
with other management skills, but learning the practice including patients, providers,
2:30 – 4:30pm
the aesthetic space involves learning about entire team, culture, workflow & efficiencies.
Course 607—Maximize Your Revenue:
every procedure or surgery. The features Their vision must be circular not linear. How Knowing the Two Most Important
KPIs Can Give You a Leg Up

o ur team can be your greatest asset or can be your biggest expense.

Y
Aesthetic Society News • Spring 2023 ▲ 93
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 PRACTICE SOLUTIONS

Catch up on
The Straight & Narrow— all episodes
By Joe Gryskiewicz, MD of our docuseries
Have an ethics question
for Dr. Joe? Email
[email protected] BEYOND
THE
regulatory commission, licensing board or a
Editor’s Note professional society, or any criminal conviction BEFORE
This article is by any governmental body or judicial tribunal,
designed to keep whether or not of a professional nature, and & AFTER
whether or not such discipline or criminal
The Aesthetic
conviction is suspended or stayed on appeal,
Society members shall be immediately reported by the member
aware of the to the Society for review by the Ethics
featuring your
real-world ethical Committee. patients!
quandaries that (b) Any loss of the right to practice medicine
plastic surgeons due to license suspension, license revocation
commonly face. or personal incarceration shall result in the
automatic termination of membership in the

Question
Society.
I guess it goes without saying that our Code

I hate to admit it, but I had a long affair with a

states: 1.08 Sexual Misconduct A member
shall not engage in sexual misconduct.
patient. It’s a long story, but we got into an The Ethics Committee will review your case.
argument about whether she would benefit You may also have to meet with the Judicial
more from a brow lift versus an upper-lid Council to explain what happened. I can
blepharoplasty, and she ended up suing me assure you that its members will be objective
for the surgical result—seemingly to have the in their interview with you.
“last word” in our relationship. Our affair was
discovered during the malpractice suit, and The columnist, Joe Gryskiewicz, MD, FACS
her attorney reported our liaison to the state of Minneapolis, Minnesota, currently has over
medical board, which suspended my license 35 years in practice and has written ethics
for several months. I reported this to the ABPS, columns for over a decade. He is past
but do I have to report it to The Aesthetic president of ASERF, and The Rhinoplasty
Society as well? I’m feeling pathetic enough as Society, a Trustee of ASERF and sits on The
it is and don’t want to be further embarrassed. Judicial Council for ASAPS. He is an adjunct
professor at the University of Minnesota

Answer
School of Dentistry Craniofacial Cleft Palate
Clinics. Readers are encouraged to submit

Thank you for sharing your candidness and questions directly to “Dr. Joe” at
[email protected]. Names will be
the harsh realities that can arise when withheld, and the views expressed in this
crossing the murky waters of the column are those of the author.
patient/romantic relationship line. It is not
uncommon for members to report their plight
to the Board while neglecting to inform the
Society. The ABPS does not communicate with
The Aesthetic Society about such matters. All
members must inform The Aesthetic Society
Meet Joe Gryskiewicz at
directly of any limitation of your license, if
The Aesthetic Meeting 2023
convicted of a felony, or other crimes relating THURSDAY, APRIL 20
to, or arising from, the practice of medicine. 2:00 – 6:00pm
The ASAPS Code of Ethics Section 3.11 Course S13—Modern Techniques in Supported by
Professional Discipline and Convictions states Rhinoplasty for Everyone—
that (a) Professional discipline of any kind, A Cadaver Workshop
whether imposed by a certifying body,

Aesthetic Society News • Spring 2023 ▲

95
SAFETY MATTERS

Putting
Patient Safety
First Benefits
Everyone
The Aesthetic Society’s
Patient Safety Committee
would like to remind you that
an increased focus on patient
safety leads to enhanced
surgical performance and
efficiency which ultimately
impact your bottom line.
 SAFETY MATTERS

Office-Based Plastic Surgery and Sedation—

Dueling Perspectives on Patient Safety
By James Fernau, MD, FACS

There are numerous reports in the literature 8 mg of oral

of the safety of office-based plastic surgery.1 ondansetron are first
This paper discusses my experience with oral given along with 5
mg of Valium. The
sedation and the evolution of office-based
patient is then
plastic surgery using local anesthesia with oral administered 30 µg
sedation and occasional intramuscular of sublingual Dsuvia
supplementation. (Sufentanil). The
All patients are screened with a prescription patient is then eval-
drug monitoring program or PDMP. This is uated at 15 minutes
important because any patients on chronic and given oral
sedation with liquid
narcotics are either, not scheduled for office-
Versed. Before using
based surgery or referred to a pain specialist sufentanil, our initial
for specific recommendations. Patients are dose of oral Versed
referred for a medical consultation and a was 10 mg and now
clearance letter, stating the patient is a we have reduced it
candidate for aesthetic surgery. We use the to 5 mg.
decontamination protocol, the enhanced
recovery after surgery (ERAS) protocol and
thoroughly discuss the use of tranexamic acid
during surgery.2–5 The mainstay of our office-
based surgery is patient education. Only ASA
classification 1 patients are considered for
office based surgery. Obstructive sleep apnea Fentanyl is generally given in doses of 50 µg/ ml. The usual dosage regimen in adults is 50 to
is a definite contraindication. The initial intramuscular dose of midazolam 200 µg for spontaneous respiration. Clinically,
Upon arrival at the office surgical center the is generally 1 mg. The dosing schedule is 70 to we generally dose fentanyl at 50 µg per ml
patient safety checklist is reviewed with the 80 µg per kilogram. The effects of midazolam every hour and never exceed 200 µg during
surgeon and the nurse.6 I review potential can last from one to six hours. Midazolam has any case. Fentanyl should be given only in an
complications of surgery with the patient a an amnesia effect, which lasts anywhere from environment where the airway can be controlled
second time. I mark the patient and have the 20 minutes to an hour. It is eliminated in the and by personnel who can control the airway.
patient check all the marked regions in the urine. It is imperative that midazolam be given Naloxone should always be available as a
mirror, and this is done with a nurse present prior to ketamine to avoid unnecessary and reversal agent.
documenting all of the proposed areas of untoward hallucinations! Flumazenil should It is beyond the scope of this article to
surgery and photographs are taken. 8 mg of always be available as a reversal agent. discuss all the evidence-based clinical and
oral ondansetron are first given along with 5 The initial intramuscular dose of ketamine administrative guidelines for office based
mg of Valium. The patient is then administered ranges from 6.5 to 13 mg per kilogram. A 10 mg surgery. However, the last reference is a great
30 µg of sublingual Dsuvia (Sufentanil). The per kilogram dose usually produces 12 to 13 summary.10 It discusses accreditation, culture
patient is then evaluated at 15 minutes and minutes of surgical anesthesia with an onset of safety, personnel and training, informed
given oral sedation with liquid Versed. Before of action in 3 to 5 minutes. Generally, in most consent, protocols to ensure safety, fire safety,
using sufentanil, our initial dose of oral Versed cases, we only give 1 mg of ketamine and equipment and sterility, documentation of
was 10 mg and now we have reduced it to 5 always give midazolam before the ketamine! quality improvement, postoperative care,
mg. Immediately, after taking the oral Versed The most common side effects associated emergency and transfer protocol, obesity
the patient is taken to the operating room and with ketamine are nausea, vomiting, dizziness, and procedure characteristics, homeopathic
prepped and padded and draped in the diplopia, drowsiness, dysphoria, and confusion. supplements, anesthesia, antibiotic prophylaxis,
appropriate and sterile fashion. Surgery then There are reports of the emergence venous thromboembolism, hypothermia,
commences. If the patient experiences any phenomenon for approximately 6 to 12% of malignant hyperthermia and multi modal
discomfort during cases such as liposuction, patients. Rarely patients experience analgesia.
they are occasionally given supplemental hallucinations. If multiple doses are used Please remember the basic concept of
intramuscular midazolam, ketamine and/or during a long surgery, we limit the dosing to continuous patient monitoring with the
fentanyl. Generally, we only use 1 mg of the two doses, and always give intramuscular capability of end tidal carbon dioxide,
midazolam and ketamine intramuscular agents midazolam first to avoid unpleasant side electrocardiogram, supplemental oxygen,
per dose per hour. After the second dose of effects. If additional dosing for pain is needed, crash cart and most importantly having a
ketamine, we then switch to fentanyl to avoid we use intramuscular fentanyl.
postoperative side effects of the ketamine. Continued on Page 98

Aesthetic Society News • Spring 2023 ▲ 97

 SAFETY MATTERS
Office-Based Plastic Surgery and Sedation—Dueling Perspectives on Patient Safety
Continued from Page 97

registered nurse or higher qualifications at 2. Fernau J. Recommended preoperative 7. BMJ Open. 2022; 12(6):e059915. Published
the head of the bed continuously monitoring decolonization protocol. International Society online 2022 Jun 21. Doi: 10.1136/bmjopen-
the patient. of Aesthetic Plastic Surgery. Patient safety 2021-059915
recommendations Issue Date 20 December 8. Pai A, Heining M. Ketamine. Continuing
James Fernau MD, FACS is on his third 2016 Education in Aesthesia Critical Care & Pain,
term as Chairman of Patient Safety for The 3. Fernau J. The ERAS protocol for improving Volume 7, Issue 2, April 2007, Pages 59-63,
Aesthetic Society. He has a private practice in patient safety. Aesthetic Society News. Vol 23, doi.org/10.1093/bjaceaccp/mkm008
Pittsburgh Pennsylvania and is an Associate Number 1;84-87 • Winter 2019 9. Ramos-Matos CF, Bistas KG, Lopez-Ojeda W.
Professor of Plastic Surgery at the West 4. Fernau J. The Use of Tranexamic Acid for Fentanyl. [Updated] 2022 May 30]. In:
Virginia University School of Medicine. Patient Safety. ISAPS News. January-March StatPearls [Internet]. Treasure Island (Florida):
2019 Vol 13 (1) 32-33 StatPearls Publishing:2022 Jan-.
References: 5. Fernau J. Is It Time to Use Tranexamic Acid to 10.Zhang KK, Reddy N, Janis JE. Office-based
1. Zhang, BA, Kevin K., et al. “Office-based Plastic Enhance Patient Safety? Aesthetic Society Plastic Surgery-Evidence-based Clinical and
Surgery-Evidence-based Clinical and News. Vol 23, Number 2;128-29 • Spring 2019 Administrative Guidelines, ncbi.nlm.nih.gov/
Administrative Guidelines. Plast Reconstr Surg 6. Fernau J. Operating Room Checklists Improve pmc/articles/PMC9645793
Glob Open. 2022 Nov; 10(11): e4634.Published Patient Safety. Aesthetic Society News. Vol 20,
online 2022 Nov 9. doi: Number Fall 2018
10.1097/GOX.0000000000004634

channels and inhibit the depolarization of anesthesia, these operations can be moved
Tumescent Anesthesia nerves, the central nervous system can be out of the hospital or even surgery centers
By R. Brannon Claytor, MD FACS protected from noxious stimuli. and into physicians’ offices. While it is

Many advances in
While this can be tremendously liberating impossible to put the genie back in the bottle,
for the anesthesia averse patient and the it is prudent to request and even demand that
surgical technique highly confident surgeon, it is not to be the pioneering physician establish outpatient
over the years have undertaken lightly. A safe surgical environment surgical centers which adhere to the medical
improved aesthetic is paramount and arguably no procedure standards of qualifying bodies such as AAAASF
results with special should be undertaken by a physician who (American Association for Accreditation
attention being paid does not have the credentials to perform the Ambulatory Surgical Facilities) or the AAAHC
to less invasive similar procedure within the walls of the (Accreditation Association for Ambulatory
procedures. hospital. Meaning that they have hospital Health Care) for the benefit of the public trust
Mandated COVID credentials to perform such operations based and safety.
closures at hospitals, and patient requests for on their recognized accredited training. To not In administering medications prior to
outpatient surgeries, were the engine which advocate or even demand such accountability surgery, combinations oxycodone, diazepam
created the demand for increased expertise in threatens the slippery slope into chaos and and ondansetron are often used. The primary
tumescent anesthesia and awake procedures. diminished patient safety that the detractors goal is safety and doses may often vary based
Talented and pioneering surgeons who had and doubters of tumescent anesthesia on age, weight and individual medical history,
honed their skills performing surgery under warn against. clinical experience is an important variable in
general anesthesia broadened the envelope The hospital administrators were traditionally successful outcomes. Concentrations of
of operations which could be successfully the gate keepers of safety for the general tumescent fluid with epinephrine and lidocaine
performed under local anesthesia. With an populace who might otherwise be duped by should be calculated based on surgeon’s
emphasis on nerve blocks and judicious use an overly ambitious or incautious practitioner experience and the planned extent of surgery.
of amides in super charged tumescent fluid who may stray “out over his or her proverbial For those who are interested in learning
and a strong understanding of the safety skis,” to use a sporting analogy. Now with the more about how to safely perform procedures
window of the lipid soluble aminoethylamides advent of more procedures being performed, under tumescent anesthesia, please attend
which block the voltage gated sodium at the request of the patient, under local one of the outstanding meetings hosted by
The Aesthetic Society to learn more.

R. Brannon Claytor, MD FACS is Chief,

Plastic Surgery, Main Line Health; President,
A safe surgical environment is paramount and arguably no Claytor Noone Plastic Surgery; Associate
procedure should be undertaken by a physician who does not have Clinical Professor, Lankenau Institute for
Medical Research; Board Member, The
the credentials to perform the similar procedure within the walls of Aesthetic Society; and Senior Editor, Aesthetic
the hospital. Meaning that they have hospital credentials to perform Section, Education Network, ASPS.
such operations based on their recognized accredited training.

▲
98 Aesthetic Society News • Spring 2023
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• Breast implants
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• Patients receiving breast implants have reported a variety of systemic symptoms such as joint pain, muscle aches, confusion, chronic fatigue, autoimmune diseases and others. Individual patient risk for develop
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active infection anywhere in theirr body with existing cancerr orr pre-cancerr of theirr breast who have nott received adequate treatment for those conditions orr are pregnant orr nursing.
Breast implants are not lifetime devices and breast implantation is nott necessarily a one-time surgery. The chance off developing complications increases over time. The most common complications with the MemoryGel® Breastt Implants
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uncommon type off lymphoma. An individual's risk off developing BIA-ALCL with MENTOR® Breastt Implants is low w based on the incidence of worldwide cases.
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