TRAVEL RETAIL

CITY CENTER SHARJAH - Summer Splash Campaign

Travel Retail | Fork Media | UAE | Aug 2018

CAMPAIGN OBJECTIVES

Approach international travellers to

promote for the City Center Sharjah.

Dynamically target to boost them to shop

at the location.

Beyond Location. Precise Audience

 CITY CENTER SHARJAH - Summer Splash Campaign
Travel Retail | Fork Media | UAE | Aug 2018

OUR VISUAL HEAT MAP

A reporting feature showing data for clicks

and impressions to analyse easily at a glance.

OUR SOLUTIONS

Configure Hyperlocal Targeting strategy for target location.

● Target 1km radius around the shopping center
● Target English speaking audiences to approach the
international travellers

CONTEXTUAL: News, Entertainment, Shopping, Tourist,

Lifestyle, etc.

Visit our full showcase at demo.yoose.com

Beyond Location. Precise Audience

 CITY CENTER SHARJAH - Summer Splash Campaign 2018
Travel Retail | Fork Media | UAE | Aug 2018

RESULTS

Achieved Delivered
Delivered

67,539 0.59% 396

high performance clicks
views
CTR

Beyond Location. Precise Audience

 APM SUNTEC CITY - F1 Road Sep 2018
Travel Retail | Direct | Singapore | SEP 2018

CAMPAIGN OBJECTIVES

Boost awareness for F1 Event to the

international travellers

Use KPI MAX’s Ping Pong target

mechanism on 1,109 tourist areas across
Singapore to gain real time insight, identify
the right location and improve the
campaign decision making.

Drive footfall traffic to target location

during the event.

Beyond Location. Precise Audience

APM SUNTEC CITY - F1 Road Sep 2018
Travel Retail | Direct | Singapore | SEP 2018

OUR VISUAL HEAT MAP

A reporting feature showing data

for clicks and impressions
to analyse easily at a glance.

OUR SOLUTIONS

Augment Audience Discovery to determine the best locations

to target based on real-time results.

Automated mega-scale Hyperlocal Targeting to

automatically re-configure more delivery at better performing
locations.

Footfall tracking to measure the number of people who have

responded to the ads and come to F1 Event.

Visit our full showcase at demo.yoose.com

Beyond Location. Precise Audience

 APM SUNTEC CITY - F1 Road Sep 2018
Travel Retail | Direct | Singapore | SEP 2018

RESULTS

Achieved Drove
Delivered

508,389 6.2% 25,362

high performance footfalls to
views
CTR F1 Event

Beyond Location. Precise Audience

 VEEAM - Inside Sales Event 2019
Travel Event | TMP Worldwide | Malaysia | Jan 2019

CAMPAIGN OBJECTIVES

Boost awareness for VEEAM event.

Dynamically target the selected audiences

profile and drive footfall to the event site.

Beyond Location. Precise Audience

 VEEAM - Inside Sales Event 2019
Travel Event | TMP Worldwide | Malaysia | Jan 2019

OUR VISUAL HEAT MAP

A reporting feature showing data for clicks

and impressions to analyse easily at a glance.

OUR SOLUTIONS

Target the international potential candidates in the Finance and

Office areas across Kuala Lumpur to boost awareness of the
Inside Sales event, with an additional audiences targeting
on Tech representative profiles.

Drive footfall to the event site on the day.

Visit our full showcase at demo.yoose.com

Beyond Location. Precise Audience

 VEEAM - Inside Sales Event 2019
Travel Event | TMP Worldwide | Malaysia | Jan 2019

RESULTS

Achieved Delivered
Delivered

646,534 1.88% 12,139

high performance clicks
views
CTR

Beyond Location. Precise Audience

 CASINO AUSTRIA - VIP Campaign 2018
Travel Retail | About Media | Austria | Dec 2018

CAMPAIGN OBJECTIVES

Boost awareness for the casino to the VIP

audiences.

Target and drive international traffic to the

casino.

Beyond Location. Precise Audience

 CASINO AUSTRIA - VIP Campaign 2018
Travel Retail | About Media | Austria | Dec 2018

OUR SOLUTIONS

Target different nationality with dynamic language

changing banners for each group.

Hyperlocal multiple tourist areas, hotels and

entertainment spots across the city to approach the
international travellers.

Visit our full showcase at demo.yoose.com

Beyond Location. Precise Audience

 CASINO AUSTRIA - VIP Campaign 2018
Travel Retail | About Media | Austria | Dec 2018

RESULTS

Target Achieved
Delivered

1,000,453 129 1,702

clicks
views locations

Beyond Location. Precise Audience

RETAIL
 THE COFFEE HOUSE - Tet Promotion 2019
Retail | The Purpose Group | Vietnam | JAN - FEB 2019

CAMPAIGN OBJECTIVES

Boost awareness for the Tet promotion at

the Coffee House.

Drive and track footfall to the stores during

Tet time, when everyone travelling or
coming back to their hometown.

Beyond Location. Precise Audience

 THE COFFEE HOUSE - Tet Promotion 2019
Retail | The Purpose Group | Vietnam | JAN - FEB 2019

OUR SOLUTIONS

Configure Hyperlocal Targeting strategy for

each of the 130 The Coffee House locations.

● 100m around Coffee House location to

capture the right audiences at the right
time.
● 1km around Coffee House location,
targeting up to 5 residential areas to drive
footfall to store.

Visit our full showcase at demo.yoose.com

Beyond Location. Precise Audience

 THE COFFEE HOUSE - Tet Promotion 2019
Retail | The Purpose Group | Vietnam | JAN - FEB 2019

RESULTS

IMPRESSIONS 1,916,862

CLICKS 27,023

CTR 1.41%

STORES 138

FOOTFALLS 1,581

Beyond Location. Precise Audience

PIZZA HUT
HYPERLOCAL CAMPAIGN
OMD | Vietnam | 2019
 PIZZA HUT - New Menu Promotion 2019
Retail | OMD | Vietnam | JAN 2019

OUR SOLUTIONS

Target the audiences living in the cities where

Pizza Hut stores are located with countdown
Dynamic Ads for the limited products.

Our Dynamic Banner captures and drives traffic

to stores: Nearest store information and real time
distance is displayed on ads ➤ Direction to the
store is shown after Target Audiences click on
ads.

Visit our full showcase at demo.yoose.com

Beyond Location. Precise Audience

 PIZZA HUT - New Menu Promotion 2019
Retail | OMD | Vietnam | JAN 2019

RESULTS

Campaign
➢ Impressions: 655,833
(over-delivered 8.68%)
➢ Clicks: 7,631
➢ Footfalls: 5,194 (over-delivered
0.62%)

Google Analytics
➢ Generated 6,717 sessions
➢ Average duration is 1 minute
➢ Bounce rate: 14.66%

Beyond Location. Precise Audience

 STARBUCKS - Merry Sips, Take Reward
F&B | Leverate | Singapore | NOV 2018

CAMPAIGN OBJECTIVES

Boost awareness and interest for the

Christmas drinks of Starbucks Singapore.

Capture the potential audiences and drive

further conversion into loyal customers.

Beyond Location. Precise Audience

STARBUCKS - Merry Sips, Take Reward
F&B | Leverate | Singapore | NOV 2018

OUR VISUAL HEAT MAP

A reporting feature showing data for

clicks and impressions to analyse easily
at a glance.

OUR SOLUTIONS

Hyperlocal target 139 Starbuck stores across Singapore to

promote the Christmas Starbucks drinks at the right time to the
right customers.

HTML5 interactive ad to engage with target audience and

drive further conversion for Starbuck membership.

Visit our full showcase at demo.yoose.com

Beyond Location. Precise Audience

 STARBUCKS - Merry Sips, Take Reward
F&B | Leverate | Singapore | NOV 2018

OUR CREATIVE

Attractive creative to capture Click to reveal more effects Interactive ad to engage with
attention of the target the target audience and lead to
audience. offline conversion.

Beyond Location. Precise Audience

STARBUCKS - Merry Sips, Take Reward
F&B | Leverate | Singapore | NOV 2018

RESULTS

Delivered More than Achieved

106,889 1,110 1.04%

views high performance
clicks CTR