How to Write a Pool Hall Business Plan [Sample Template]

Do you want to start a pool hall business and need to write a plan? If YES, here is a detailed sample pool
hall business plan template & feasibility report.

Entrepreneurs are leveraging on the fact that people like to visit pool and billiard halls to to open new
businesses in the industry. People visit pool and billiard halls not just for playing games, but also to rent
latest gaming machines that they do not have or can’t afford.

People also go to these halls to network and discuss over drinks and snacks. In case you don’t know,
most pool and billiard halls start making profits within few months of establishment. Opening a pool and
billiard hall is not an easy task, and you need to be creative if you intend making money from your pool
hall business. Here is a sample pool hall business plan that can give you the needed guide to write yours;

A Sample Pool Hall Business Plan Template

Table of Content [show]

1. Industry Overview

Pool hall business is part of the pool and billiard halls industry and companies in this industry operate
facilities where consumers can play cue sports, such as eight-ball and nine-ball. Also known as billiard
halls, these facilities may also offer gaming machines, foosball, darts and other games.

Statistics has it that in the united states of America alone, there are about 1,399 licensed and registered
pool and billiard halls responsible for employing about 11,249 employees and the industry rakes in a
whooping sum of $951 million annually with an annual growth rate projected at -5.2 percent between
2013 and 2018.

It is important to state that no establishment has a lion share of the available market in this industry.
Pool and billiard halls typically charge customers by the hour to use tables, with fees that generally
range from $6.00 to $12.00. Some pool halls may also maintain coin-operated pool tables, where
minimal staff supervision is needed.

Additionally, pool halls operate arcade games, prize machines and gear and merchandise sales, which
provide another source of revenue for industry establishments. Lastly, pool and billiard halls often sell
food and beverages to customers, with operations that range from packaged snacks and vending
machines to a full-service bar and restaurant.

Lastly, the need for you to equip your pool hall can’t possibly be overemphasized. This is because you
need to make your business point as attractive as ever. You need comfortable chairs, tables, shelve for
stocking billiard and pool games accessories amongst others.

2. Executive Summary

Ron Molly® Pool and Billiard Hall, LLC is licensed pool and billiard hall that will be located in one of the
busiest streets in Santa Fe – New Mexico. We have been able to secure a standard facility in a central
location in Santa Fe.

Ron Molly® Pool and Billiard Hall, LLC is going to become the number one destination for people who
visit pool and billiard halls. We are well equipped to operate a licensed pool and billiard hall where
people can play cue sports. We will also offer gaming machines, foosball, darts and other games. Our
pool and billiard hall has enough parking space to accommodate a good number of people.

We conducted a thorough market research and feasibility studies and we were able to come to the
conclusion that Santa Fe – New Mexico is the right place to open our pool house. Our client’s best
interest would always come first, and everything we do is guided by our values and professional ethics.
We will ensure that we hire professionals who are well experienced in the pool and billiards industry.

Ron Molly® Pool and Billiard Hall, LLC will be open 24 hours in a day during weekends (Fridays to
Sundays) and from 6:00 am to 12 midnights from Mondays to Thursdays in order for us to accommodate
people with different time preferences.
Ron Molly® Pool and Billiard Hall, LLC will at all times demonstrate her commitment to sustainability,
both individually and as a business, by actively participating in our communities and integrating
sustainable business practices wherever possible. We will ensure that we hold ourselves accountable to
the highest standards by meeting our client’s needs precisely and completely.

Ron Molly® Pool and Billiard Hall, LLC is owned by Ron Molly and his immediate family members. The
business will be managed by Ron Molly and his son Gab Molly. Ron Molly has over 15 years’ experience
in the Pool and billiard halls industry working for some of the leading pool halls in Santa Fe – New
Mexico.

3. Our Products and Services

Ron Molly® Pool and Billiard Hall, LLC is in the Pool and billiards industry to provide standard business
for residents of Santa Fe – New Mexico, which is why we have been able to put up a facility that can
help us achieve the goal. These are the services and amenities that will be made available to our clients;

Cue sports

Arcade games (gaming machines, foosball, darts and other games)

Food service

Cue sports merchandise sales

Sale of coffee, alcohol and soda drinks, snacks and beverages

4. Our Mission and Vision Statement

Our Vision of starting Ron Molly® Pool and Billiard Hall, LLC is to build a world – class pool and billiard
hall that can favorably compete with leading brands in the industry all across the globe.

Our mission for establishing Ron Molly® Pool and Billiard Hall, LLC is to contribute our quota in
promoting gaming and social networking activities in Santa Fe – New Mexico and also to make profits
from the Industry.

Our Business Structure

Ron Molly® Pool and Billiard Hall, LLC is in business to become the leading pool and billiard halls in the
whole of Santa Fe – New Mexico and we are fully aware that it will take the right facility, management
and organizational structure to achieve our goal.

We will ensure that we recruit only the best hands that can help us achieve all that we are set to
achieve. The kind of the pool and billiard hall business we intend building and the business goals we
want to achieve is what informed the amount we are ready to pay for the best hands available in and
around Santa Fe – New Mexico.

Our business will not be built only for the purpose of giving our customers value for their money, but
also, we will ensure that we make our pool and billiard hall is highly conducive for all our employees. In
view of that, we have made provisions for the following positions to be occupied by highly qualified and
experienced staff;

Chief Executive Office – CEO

Manager

Accountant/Cashier

Marketing and Sales Officer

Cue Sports an Arcade Games Instructor/Assistant (5)

Customer Care Executive/Front Desk Officer

Cleaners

5. Job Roles and Responsibilities

Chief Executive Officer – CEO:

Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling,

and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities;
planning, monitoring, and appraising job results

Creates, communicates, and implementing the organization’s vision, mission, and overall direction – i.e.
leading the development and implementation of the overall organization’s strategy.
Responsible for fixing prices and signing business deals

Responsible for signing checks and documents on behalf of the company

Evaluates the success of the organization

Carries out induction for new team members

Manager

Responsible for overseeing the smooth running of HR and administrative tasks for the organization

Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.

Ensures operation of board games and other equipment by completing preventive maintenance
requirements; calling for repairs.

Carrying out staff induction for new team members

Responsible for training, evaluation and assessment of employees

Oversees the smooth running of the daily activities in the pool and billiard hall.

Cue Sports and Arcade Game Instructors/Assistant (5)

Responsible for operating licensed pool and billiard hall

Responsible for teaching newbies how to play cue sports

Responsible for selling food, alcoholic beverages and nonalcoholic beverages

Ensures that the cue sports facility and arcade games are well arranged for another playing session after
every session

Responsible for recommending the replacement of worn out or damaged games accessories

Marketing and Sales Officer (2)

Identifies, prioritizes, and reaches out to new clients, and business opportunities et al

Identifies development opportunities; follows up on development leads and contacts

Writes winning proposal documents, negotiate fees and rates in line with organizations’ policy
Responsible for handling business research, market surveys and feasibility studies for clients

Responsible for supervising implementation, advocate for the customer’s needs, and communicate with
clients

Documents all customer contact and information

Represents Ron Molly® Pool and Billiard Hall, LLC in strategic meetings

Helps to increase sales and growth for Ron Molly® Pool and Billiard Hall, LLC.

Accountant/Cashier:

Responsible for preparing financial reports, budgets, and financial statements for the organization

Provides managements with financial analyses, development budgets, and accounting reports

Responsible for financial forecasting and risks analysis.

Performs cash management, general ledger accounting, and financial reporting for the organization

Responsible for developing and managing financial systems and policies

Responsible for administering payrolls

Ensures compliance with taxation legislation

Handles all financial transactions for Ron Molly® Pool and Billiard Hall, LLC

Serves as internal auditor for Ron Molly® Pool and Billiard Hall, LLC.

Client Service Executive

Welcomes clients by greeting them in person or on the telephone; answering or directing inquiries.

Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a
personalized customer service experience of the highest level

Through interaction with clients on the phone, uses every opportunity to build client’s interest in the
organization’s products and services

Manages administrative duties assigned by the management in an effective and timely manner
Consistently stays abreast of any new information on the organizations’ products, promotional
campaigns etc. to ensure accurate and helpful information is supplied to clients when they make
enquiries

Cleaners (3):

Responsible for cleaning in and around the pool and billiard hall

Cleanses up after customers

Clears ashtrays as and when required.

Washes glassware and utensils after each use.

Maintains a clean working area by sweeping, vacuuming, dusting, cleaning of glass doors and windows,
etc. if required.

Ensures that toiletries and supplies don’t run out of stock

Handles any other duty as assigned by the manager.

6. SWOT Analysis

Ron Molly® Pool and Billiard Hall, LLC is in business to provide cue sports and arcade gaming facility for
gamers in Santa Fe – New Mexico and at the same time to make profits. We are aware that there are
competitions in the Pool and billiards industry which is why we took out time to conduct an effective
SWOT Analysis before investing our hard – earned money into the business.

We hired the services of a HR and Business consultant with bias in business structuring to help us
conduct SWOT analysis for our organization and he did a pretty good job for us. Here is a of the result
we got from the SWOT analysis that was conducted on behalf of Ron Molly® Pool and Billiard Hall, LLC;

Strength:

One of the obvious positives that will definitely stand as a plus for Ron Molly® Pool and Billiard Hall, LLC
is the fact that our facility is centrally located in a densely populated – residential area in Santa Fe – New
Mexico; our location is in fact one of our major strengths coupled with the support from stake holders in
the industry. Lastly our games are amongst the best that anybody living in Santa Fe – New Mexico can
get.
Weakness:

We looked into our Business model and we were able to identify two major weaknesses. One is the fact
that we are a new business and the second is the fact that we may not have the financial resources
required to match up with existing pool and billiard halls in New Mexico when it comes to employing
experts in the industry and generating the needed hype that can drive traffic towards our pool and
billiard hall.

Opportunities:

Pool and other cue sports are considered by consumers to be discretionary leisure activities. Consumers
are more likely to spend money on discretionary leisure activities when income is high. In 2018, per
capita disposable income is expected to increase, presenting a potential opportunity for Pool and Billiard
Halls industry operators.

We are centrally located in one of the busiest areas in Santa Fe – New Mexico and we are open to all the
available opportunities that the city has to offer. We will be open 24 hours in a day during weekends
(Fridays to Sundays) and from 6:00 am to 12 midnight from Mondays to Thursdays giving us the
advantage to leverage on any available opportunity.

Threat:

Pool and billiard halls have experienced greater external competition in recent years due to the myriad
of alternative entertainment options available to teens and young adults, often the primary market for
industry operators.

These entertainment options include video game consoles, mobile devices and parallel industries, such
as bowling centers and family fun centers. In 2018, external competition for the Pool and Billiard Halls
industry is expected to increase, posing a potential threat to the industry.

7. MARKET ANALYSIS

Market Trends

A close study of the pool and billiard halls industry shows that from the late 1990s onwards have seen
substantial growth in the reach of cue sports and arcade games. This has been attributed to, among
other factors, the Internet, which has made it easier for people to find out about games and to find
opponents to play against.

Around the year 2000 the pool and billiard halls industry began significant growth with companies
producing a rising number of new games to be sold to a growing worldwide audience. In 2010, a number
of publications referred to the cue sports as having a new Golden Age. Pool and billiard halls are also
growing in popularity.

On the internet, arcade games commonly feature enhanced content for players with broadband internet
connection. These features include multiplayer modes, downloadable content and in-game chat
functions, which can be free or provided on a fee or subscription basis.

Consumers are expected to increasingly use these online features. The percentage of services conducted
online is expected to increase in 2019, representing a potential opportunity for the industry. Lastly, it is
a common trend that as pool and billiard halls grow, it becomes necessary for them to develop new
service offerings or install new facilities that will help them attract more people.

Little wonder some pool and billiard halls now have fresh juice and smoothie bar, or retail food and
drinks, within their facility to encourage people to relax and socialize. In order words, it is very
important for pool halls to improvise if they want to grow their business and generate their target
revenue.

8. Our Target Market

Aside from professional gamers, the target market for pool and billiard halls cuts across people of
different walks of life. The fact that people visit pool and billiard halls for various reasons makes
marketing the business interesting. These are the category of people that we intend marketing our pool
hall to;

Professional gamers

Adults

College Students
Tourists

Our competitive advantage

The Pool and billiard halls industry is indeed a highly competitive industry. Clients will only patronize
your business if they are comfortable with the games you have or if you can provide the enabling
environment and facility for them to socialize.

Ron Molly® Pool and Billiard Hall, LLC is centrally located in a densely populated – residential area in
Santa Fe – New Mexico; this is obviously going to give us an edge amongst our competitiors. We equally
have a team of highly qualified professionals who will work with all our clients.

So also, our game are amongst the best that anybody living in Santa Fe – New Mexico can get; it is easy
to play and highly reliable. We will be open 24 hours in a day during weekends (Fridays to Sundays) and
from 6:00 am to 12 midnight from Mondays to Thursdays in order for us to be able to accommodate
people with different time preference.

Lastly, our employees will be well taken care of, and their welfare package will be among the best within
our category in the industry. It will enable them to be more than willing to build the business with us
and help deliver our set goals and objectives.

9. SALES AND MARKETING STRATEGY

Sources of Income

Ron Molly® Pool and Billiard Hall, LLC is established with the aim of maximizing profits in the industry
and we are going to go do all it takes to attract both clients on a regular basis. Ron Molly® Pool and
Billiard Hall, LLC will generate income by offering the following services;

Cue sports

Arcade games (gaming machines, foosball, darts and other games)

Food and drink service

Cue sports merchandise sales

10. Sales Forecast

We are quite aware that there are several business opportunities available for businesses like pool and
billiard halls. We are well positioned to take on the available market in Santa Fe – New Mexico and we
are quite optimistic that we will meet our set target of generating enough income/profits from the first
six months of operation and grow the business and our clientele base.

We have been able to examine the Pool and billiard halls industry – market and we have analyzed our
chances in the industry and we have been able to come up with the following sales forecast. Below are
the sales projection for Ron Molly® Pool and Billiard Hall, LLC, it is based on the location of our facility
and the wide range of games that we will make available;

First Fiscal Year (FY1): $280,000

Second Fiscal Year (FY2): $470,000

Third Fiscal Year (FY3): $650,000

N.B: This projection was done based on what is obtainable in the industry and with the assumption that
there won’t be any major economic meltdown and natural disasters within the period stated above.
There won’t be any major competitor offering same services as we do within same location. Please note
that the above projection might be lower and at the same time it might be higher.

Marketing Strategy and Sales Strategy

Our marketing strategies will be directed towards achieving specific objectives that support the strategic
goals of the organization. The truth is that all that we do will be geared towards creating new market
channels, increasing sales and increasing our market share.

We will leverage on improving on our services and facility to ensure that we win new clients and retain
old ones as well. Our unique selling proposition is that we are well positioned, people can easily access
our facility, and our payment platforms are highly reliable. Part of the marketing and sales strategies
that we will adopt are;

Open our pool and billiard hall with a big party in other to attract residents who are our first target

Advertise our pool and billiard hall on national dailies, local TV and radio station

Promote our pool and billiard hall online via our official website and all available social media platforms
Making our first impression count positively to those making use of our pool and billiard hall for the first
time

Adopt direct mailing coupon marketing approach

Position our signage/flexi banners at strategic places in and around Santa Fe – New Mexico

11. Publicity and Advertising Strategy

We have been able to work with our branding and publicity consultants to help us map out publicity and
advertising strategies that will help us walk our way into the heart of our target market. We are set to
become the number one choice for clients in the whole of Santa Fe – New Mexico which is why we have
made provisions for effective publicity and advertisement of our business.

Below are the platforms we intend to leverage on to promote and advertise Ron Molly® Pool and Billiard
Hall, LLC;

Place adverts on both print (community – based newspapers and magazines) and electronic media
platforms

Sponsor relevant community – based gaming or sport events and competitions

Leverage on the internet and social media platforms like; Instagram, Facebook, LinkedIn, twitter,
YouTube, Google + et al to promote our brand

Install our billboards in strategic locations all around Santa Fe – New Mexico

Distribute our fliers and handbills in target areas all around Santa Fe – New Mexico

List Ron Molly® Pool and Billiard Hall, LLC on local directories / yellow pages

Advertise our pool and billiard halls in our official website and employ strategies that will help us pull
traffic to the site.

Ensure that all our staff members wear our branded shirts and all our vehicles are well branded with our
corporate logo et al.

12. Our Pricing Strategy

Since the bulk of our customers come from the middle class, it is advisable to set prices for playing our
games on the moderate side. We will not allow the drive to recoup our money fast tempt us to set
prices that can scare our customers off.
In view of that, our pricing system is going to be based on what is obtainable in the industry, we don’t
intend to charge more and we don’t intend to charge less than what our competitors are charging in
Santa Fe – New Mexico.

Payment Options

The payment policy adopted by Ron Molly® Pool and Billiard Hall, LLC is all inclusive because we are
quite aware that different customers prefer different payment options as it suits them but at the same
time, we will ensure that we abide by the financial rules and regulation of the United States of America.

Here are the payment options that Ron Molly® Pool and Billiard Hall, LLC will make available to her
clients;

Payment with cash

Payment via online bank transfer

Payment via mobile money

Payment via Point of Sales Machines (POS Machines)

Payment via check

In view of the above, we have chosen banking platforms that will enable our clients make payment for
playing our cue sports and arcade games and purchase of food and beverages without any stress on
their part.

13. Startup Expenditure (Budget)

From our market survey and feasibility studies, we have been able to come up with a detailed budget for
establishing a standard pool hall in Santa Fe – New Mexico and here are the key areas where we will
spend our startup capital;

The Total Fee for Registering the Business in the United States of America – $750.

Legal expenses for obtaining licenses and permits – $1,500.

Marketing promotion expenses (8,000 flyers at $0.04 per copy) for the total amount of – $10,000.
The total cost for hiring Business Consultant – $2,500.

The amount needed for the purchase of insurance policy covers (general liability, workers’
compensation and property casualty) coverage at a total premium – $5,800.

The total cost for the purchase of accounting software, CRM software and Payroll Software – $3,000

The total cost for leasing facility for the pool and billiard hall – $30,000.

The total cost for facility remodeling – $20,000.

Other start-up expenses including stationery – $1000

Phone and utility deposits – $3,500

Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $40,000

The cost for start-up inventory – $15,000

The cost for acquiring cue sports accessories, such as eight-ball and nine-ball and arcade gaming
machines, foosball, darts and other games, comfortable chairs, tables, Air Conditions, Shelve for stocking
board games and board games accessories amongst others. – $50,000

The cost for the purchase of furniture and gadgets (Computers, Printers, Telephone, TVs, Sound System,
tables and chairs et al) – $4,000.

The cost of Launching a Website – $600

The cost for our grand opening party – $5,000

Miscellaneous – $5,000

We would need an estimate of two hundred and fifty thousand Dollars ($250,000) to successfully launch
a medium but standard pool hall in the United States of America.

Generating Funds/Startup Capital for Ron Molly® Pool and Billiard Hall, LLC

Ron Molly® Pool and Billiard Hall, LLC is owned and managed by Mr. Ron Molly and his immediate family
members. They decided to restrict the sourcing of the startup capital for the business to just three major
sources.

Generate part of the startup capital from personal savings and sale of his stocks
Generate part of the startup capital from friends and other extended family members

Generate a larger chunk of the startup capital from the bank (loan facility).

N.B: We have been able to generate about $100,000 (Personal savings $80,000 and soft loan from family
members $20,000) and we are at the final stages of obtaining a loan facility of $150,000 from our bank.
All the papers and documents have been duly signed and submitted, the loan has been approved and
any moment from now our account will be credited.

14. Sustainability and Expansion Strategy

Part of the plans we have in place to sustain Ron Molly® Pool and Billiard Hall, LLC is to ensure that we
continue to make available a wide range of cue sports and arcade gaming facility, deliver quality
services, improvise on how to do things faster and cheaper. We are not going to relent in providing
conducive environment for our workers and also the required trainings that will help them deliver
excellent services at all times.

From our findings, another factor that kills new business is financial leakages. In order to plug financial
leakages, the management of Ron Molly® Pool and Billiard Hall, LLC will adopt the use of payment
machine and accounting software to run the business.

We are quite aware that our customers are key component to the growth and survival of our business
hence we are going to continuously engage them to give us ideas on how to serve them better and the
products they want to see in our store. Ron Molly® Pool and Billiard Hall, LLC will make sure that the
right foundation, structures and processes are put in place to ensure that our staff welfare are well
taken of.

Our company’s corporate culture is designed to drive our business to greater heights and training and
retraining of our workforce is at the top burner. We know that if that is put in place, we will be able to
successfully hire and retain the best hands we can get in the industry; they will be more committed to
help us build the business of our dreams.

Check List/Milestone

Business Name Availability Check: Completed

Business Registration: Completed

Opening of Corporate Bank Accounts: Completed

Securing Point of Sales (POS) Machines: Completed

Opening Mobile Money Accounts: Completed

Opening Online Payment Platforms: Completed

Application and Obtaining Tax Payer’s ID: In Progress

Application for business license and permit: Completed

Purchase of Insurance for the Business: Completed

Acquiring facility and remodeling the facility to fit into a standard pool and billiard hall: In Progress

Conducting Feasibility Studies: Completed

Generating capital from family members: Completed

Applications for Loan from the bank: In Progress

Writing of Business Plan: Completed

Drafting of Employee’s Handbook: Completed

Drafting of Contract Documents and other relevant Legal Documents: In Progress

Design of The Company’s Logo: Completed

Printing of Promotional Materials: In Progress

Recruitment of employees: In Progress

Purchase of the needed cue sports and arcade games and accessories, electronic appliances, office
appliances and suppliers: In progress

Creating Official Website for the Company: Completed

Creating Awareness for the business both online and in the neighborhood: In Progress

Health and Safety and Fire Safety Arrangement (License): Secured

Opening party/launching party planning: In Progress