Foundation of Management

ASSIGNMENT 2
Presented By:
o Charvi Singhal: WBBBA24193 – 241H0060061
o Garima Singh: WBBBA24419 – 241H0060080
o Anwaysha Manna: WBBBA24080 – 241H0060046
o Ananya Singh: WBBBA24252 – 241H0060021
o Anika Mittal: WBBBA24017 – 241H0060024
Presented To:
Dr. Ankita Pareek

INDEX
o Introduction to L'Oréal
o Top Management of L'Oréal
o Organizational Structure of L'Oréal
 L'ORÉAL
L'Oréal S.A. is a French multinational personal care corporation registered in Paris
and headquartered in Clichy, Hauts-de-Seine. It is the world's largest cosmetics company,
with activities spanning skin care, sun protection, make-up, perfume, hair care and hair
colour.
Following is the Top management structure of L’Oréal:

Founder (1909) -
Eugène Schueller

Chairman of BOD Chief Executive Officer -

(Current) - Jean-Paul Agon Nicolas Hieronimus

Vice Chairwoman of
Vice-Chairman of
BOD -Françoise
BOD - Paul Bulcke
Bettencourt Meyers

L’Oréal’s organisation structure is divided based on ‘Product and Brand Division

(Purpose Departmentalisation)’ as well as based on ‘Organisational Functions (Process
Departmentalisation).’ This results in the company being a part of ‘Combined Base’ type of
organization.
Following are the divisions based on Product and Brand:

Consumer Products: This category focuses on democratizing the best of accessible and
quality beauty in skincare, makeup, hair care and hair colour. Following are the multinational
brands covered under this category:
o L’Oréal Paris (1909) – Founded by Eugène Schueller, L’Oréal is known for its brand
reputation, wide product range, accessibility, and affordability.
o NYX (1999) – Founded by Toni Ko, NYX reflects LA’s bold, colourful personality
and promotes inclusivity in beauty.
o Garnier (1904) – Founded by Alfred Amour Garnier, the brand focuses on
sustainability through its Green Beauty initiative.
o Essie (1981) – Founded by Essie Weingarten, a leader in nail care with a focus on
quality and safety.
 o Dark & Lovely (1972) – Created by Carson Products to empower Black women with
innovative, tailored beauty products.
o Mixa (1924) – Founded by Dr. Roger, Mixa offers affordable, dermatologist-approved
skincare for sensitive skin.
o MG (Magic Mask) (2003) – Founded by Yuyuan SHE in 2003, MG focuses on "C-
Beauty” and brings innovative beauty solutions for a younger generation.
o Stylenanda (2004) – Founded by Kim So-Hee, famous for its K-beauty influence and
youthful aesthetic.
o Niely (1981) – Founded by Daniel Fonseca, Niely is a leader in hair colouring, selling
one kit per minute.
o Maybelline New York (1917) – Founded by Mabel Williams, Maybelline combines
New York’s fashion energy with diverse, hardworking makeup products.

L’Oréal Luxe: The mission of this division is to create the absolute best of luxury beauty
through disruptive & high-quality innovations, mindful and impactful commitments, and
memorable experiences. Following are the multinational brands covered under this category:
o Lancôme Paris (1935) – Founded by Armand Petitjean, the brand embodies French
elegance and cutting-edge luxury beauty innovations.
o Kiehl’s (1895) – John Kiehl’s brand is committed to evolving skincare with
sustainable, high-quality products for all.
o Giorgio Armani (1975) – Co-founded by Sergio Galeotti and Giorgio Armani, it offers
iconic foundations for a flawless, natural look.
o Yves Saint Laurent (1962) – Yves Saint Lauren offers a bold, youthful beauty brand
with avant-garde creations reflecting its liberated, rebellious style.
o Biotherm (1952) – Founded by Jeanine Marissal, Biotherm empowers skin with
plankton-based formulas for active lifestyles.
o Helena Rubinstein (1902) – Helena Rubinstein is known for high-performance,
luxurious skincare with advanced formulas and exquisite textures.
o IT Cosmetics (2008) – Jamie Kern Lima’s brand combines clinical expertise and
problem-solving makeup for effective skincare solutions.
o Shu Uemura (1967) – Shu Uemura empowers Asian millennials to express
individuality through bold, self-explorative beauty.
o Urban Decay (1996) – Founded by Wende Zomnir, UD offers long-lasting, cruelty-
free makeup known for its high-pigment and edgy, rebellious style.
o Ralph Lauren (1967) – Ralph Lauren offers iconic, timeless designs and fragrances
that evoke distinct personalities and a modern luxury lifestyle.
o Mugler (1973) – Founded by Thierry Mugler, the brand gives a creative vision that
challenges conventions and inspires self-expression through bold fragrances.
 o Viktor & Rolf (1993) – Founded by Victor & Ralf, the brand is known for refined,
evolving fragrances crafted with a fashion-forward, technical approach.
o Valentino (1960) – Founded by Valentino Garavani, the brand fuses couture heritage
with modern beauty, creating vibrant products with a “Color Cool Couture” motto.
o Cacharel (1958) – Founded by Jean Bousquet, the brand celebrates young, empowered
women through its fragrances.
o Azzaro (1967) – Founded by Loris Azzaro, known for fragrances evoking joyful, sun-
kissed moments and connections.
o Diesel (1978) – Founded by Renzo Rosso, Diesel offers bold fragrances for
passionate, fearless individuals.
o Yuesai (1992) – Founded by Yue-Sai Kan, the brand creates luxury beauty products
empowering Chinese women.
o Takami (1999) – Founded by Dr. H. Takami, the brand focuses on becoming a lifelong
skincare partner for its customers.
o Carita (1945) – Founded by Mary and Rosy Carita, the brand is a leader in ultra-
premium skincare with 75 years of expertise.
o Maison Margiela (1988) – Founded by Martin Margiela, the brand deconstructs and
reinvents modern fashion silhouettes.
o Prada (1913) – Founded by Miuccia Prada, the iconic fashion house blends culture,
innovation, and modernity with timeless style.

Professional Products: The division found its roots within L’Oréal 115 years ago. Since then,
the mission has always been to bring professional beauty to all, by leveraging the expertise
and creativity of hairstylists.
o L’Oréal Professional Paris
o Kérastase Paris
o Redken 5th Avenue NYC
o Matrix
o Biolage Professional
o Pureology: Serious Color Care
o Shu Uemura: Art of Hair
o Mizani: Texture Love Since 1991

Dermatology Beauty: The mission is clear – to offer life-changing and sustainable

dermatological solutions to all.
o La Roche-Posay (1975) – Founded by René Levayer, the brand partners with
dermatologists to create innovative skincare solutions for sensitive skin. It is driven by
values of courage, commitment, and love.
o Vichy Laboratoires (1931) – Founded by Dr. Prosper Haller, Vichy focuses on skin
health through exposome science, addressing the effects of daily life on the skin.
o CeraVe (2005) – Founded by Thomas Allison, CeraVe restores the skin barrier with a
blend of essential ceramides, fatty acids, and hyaluronic acid.
o SkinCeuticals (1994) – Founded by Dr. Sheldon Pinell, the brand offers high-potency
formulas used by dermatologists and surgeons to complement skincare treatments.
o Skinbetter Science (2016) – Founded by Justin Smith & Jonah Shacknai, it offers
clinically tested solutions through patented technologies to address specific skincare
concerns.

Following are the divisions based on Product and Brand:

o Legal – L’Oréal’s Legal department ensures compliance with global regulations,

intellectual property laws, and ethical standards. They manage contracts, risk, and
litigation to protect the brand’s interests.

o HR (Human Resources) – L’Oréal’s HR manages recruitment, employee development,

and workplace culture. They promote diversity and inclusivity, aligning talent
strategies with the company’s goals to drive innovation and performance.

o Sales and Marketing – This department drives L’Oréal’s global presence through
product launches, market analysis, and customer engagement. They design campaigns
tailored to meet diverse consumer needs worldwide.

o Operations – L’Oréal’s Operations team oversees the supply chain, manufacturing, and
logistics. They ensure efficient production, quality control, and distribution while
aligning with L’Oréal’s sustainability objectives.

o Travel Retail – L’Oréal’s Travel Retail team focuses on duty-free and global travel
markets, creating bespoke luxury experiences for travellers in airports, cruise ships,
and tourist destinations.

o Administration and Finance – L’Oréal’s Administration and Finance department

manages financial planning, budgeting, and compliance. They provide strategic
insights and manage company investments for sustainable growth.

o Accounts – L’Oréal’s Accounts team handles financial transactions, including billing,

collections, and reporting. They ensure accuracy and transparency, supporting the
company’s fiscal health.

o Research and Innovation – L’Oréal’s Research and Innovation department is at the

forefront of product development, creating cutting-edge beauty solutions focused on
sustainability, performance, and efficacy.
o Digital – L’Oréal’s Digital team manages the company’s online presence, e-commerce
strategies, and digital marketing. They enhance customer engagement and optimize
digital platforms for a seamless experience.

o Public Relations (PR) – L’Oréal’s PR department manages the company’s image and
communications. They build brand reputation, handle crisis management, and foster
relationships with media, influencers, and stakeholders.