MBA Semester I
MBA Semester I
COURSE DETAILS
Semester I
CORE COURSE
1. CP-101-Principles and Practices of Management - 4 Credit Point
2. CP-102-Business Statistics and Analysis - 4 Credit Point
3. CP-103-Managerial Economics - 4 Credit Point
4. CP-104-Business Environment - 4 Credit Point
5. CP-105-Organisational Behaviour - 4 Credit Point
6. CP-106-Human Values and Professional Ethics - 4 Credit Point
7. CP-107-Financial Accounting for Managers - 4 Credit Point
8. CP-108- Computer Application in Management 4 Credit Point
9. CP-109- Business Communication Non- Credit
Semester II
CORE COURSE
1. CP-201-Legal Aspects of Business - 4 Credit Point
2. CP-202-Quantitative Techniques for Managers - 4 Credit Point
3. CP-203-Human Resource Management - 4 Credit Point
4. CP-204-Corporate Financial Management - 4 Credit Point
5. CP-205-Marketing Management - 4 Credit Point
6. CP-206-Operations Management 4 Credit Point
7. CP-207- Business Research Methods 4 Credit Point
8. CP-208- Entrepreneurship Development 4 Credit Point
9. CP-209 Personality Development -I Non- Credit
Semester III
CORE COURSE:
1. CP-301- Strategic Management 4 Credit Point
2. CP-302- International Business 4 Credit Point
3. CP-303-Summer Project and Viva 4 Credit Point
4. CP-310- Personality Development-II Non- Credit
SPECIALIZATION (MAJOR)
Semester IV
SPECIALIZATION (MAJOR)
B. Dissertation/Project
Identification Literature Methodology Finding and Project Viva voce Total
of Problem Review Analysis Report or
Thesis
10 10 10 40 10 20 100
(SEMESTER – I)
Course Contents
UNIT-I
Social responsibility of business, Scope and challenges of CSR in Indian scenario, Management
practices from past to present, Different levels of management, Managerial skills, Roles & Functions,
Manager and Business environment.
UNIT – II
Planning- Objective of planning, planning process, Types of planning, Types of plans, Corporate
planning, Management by Objective, Decision-making: meaning, types, process & techniques,
making decision effective.
UNIT-III
Organizing function of management-Meaning of organization, types of organization, Organization
structure, Span of management, Line and staff relationship, Depart mentation, Delegation of authority,
Centralization and decentralization of authority.
UNIT- IV
Staffing: Meaning & importance of staffing, staffing process; Recruitment & selection; Training
&development: Basic concept & importance of training, training methods, need for managerial
development, effective management of development programs.
UNIT- V
Directing & Controlling- Meaning, Principle of directing, Essence of coordination; Evaluation &
Control : Basic concept, need for controlling, process of evaluation & controlling, controlling
methods, control techniques, designing controlling system, Management by exception.
Course Outcomes:
Developing understanding of managerial practices and their perspectives.
Applying planning and managerial decision making skills.
Comprehend and practice Indian Ethos and Value Systems.
Applying value based management and ethical practices.
Reference Books:
1. Koontz Harold & Weihrich Heinz – Essentials of management (Tata McGraw Hill, 5th Edition,
2008)
2. Dr. Premvir Kapoor, Principles and Practices of Management, Khanna Publishing House, Delhi
3. Robbins & Coulter - Management (Prentice Hall of India, 9th Edition)
4. Robbins S.P. and Decenzo David A. - Fundamentals of Management: Essential. Concepts and
Applications Pearson Education, 6th Edition.
5. Weihrich Heinz and Koontz Harold - Management: A Global and Entrepreneurial Perspective.
6. James F. Stoner, et al., Management, Pearson Education Delhi, 2008
7. Principles of Management, George R. Terry & S.G. Franklin, AITBS, Delhi.
Text Books:
1. L. M. Prasad- Principles and Practices of Management, Sulatn Chand & Sons, 7th edition, 2007.
2. N M Khandelwal- Indian Ethos & Values for Management- Himalyan Publishing
The list of cases and specific references including recent articles will be announced in the class at the
time of launching of the course.
CP-102: BUSINESS STATISTICS AND ANALYSIS
Objectives
1. Understand the different basic concept / fundamentals of business statistics.
2. Understand the practical application of various concepts.
3.Understand the importance of measures of Descriptive statistics which includes measures of central
tendency, Measures of Dispersion, Time Series Analysis, Index Number, Correlation and Regression
analysis and their implication on Business performance.
4. Understand the concept of Probability and its usage in various business applications.
5. Understanding Decision making environment and applying the Concept of Business Analytics.
Course Contents
UNIT I: Descriptive Statistics, Meaning, Scope, functions and limitations of statistics, Measures of
Central tendency – Mean, Median, Mode, Quartiles, Measures of Dispersion – Range, Inter quartile
range, Mean deviation, Standard deviation, Variance, Coefficient of Variation, Skewness and
Kurtosis.
UNIT II: Time Series & Index Number: Time series analysis: Concept, Additive and Multiplicative
models, Components of time series, Trend analysis: Least Square method - Linear and Non- Linear
equations, Applications in business decision-making. Index Numbers: - Meaning, Types of index
numbers, uses of index numbers, Construction of Price, Quantity and Volume indices: - Fixed base
and Chain base methods.
UNIT III: Correlation & Regression Analysis: Correlation Analysis: Rank Method & Karl Pearson's
Coefficient of Correlation and Properties of Correlation. Regression Analysis: Fitting of a Regression
Line and Interpretation of Results, Properties of Regression Coefficients and Relationship between
Regression and Correlation.
UNIT IV: Probability Theory& Distribution: Probability: Theory of Probability, Addition and
Multiplication Law, Baye’s Theorem Probability Theoretical Distributions: Concept and application
of Binomial; Poisson and Normal distributions.
UNIT V: Theory of Estimation, Statistical inference , testing of hypothesis, significance test in
attributes and variables, test of significance of a single mean, two mean, two standard deviation, t test
, pair t test, z test,
Course Outcome:
1. Gaining Knowledge of basic concept / fundamentals of business statistics.
2. To develop practical understanding of various statistics concepts.
3. Evaluating basic concepts of probability and perform probability theoretical distributions.
4. Taking managerial decision and applying the Concept of Business Analytics.
Reference Book
1. Davis Pecar – Business Statistics using Excel, Oxford
2. Ken Black – Business Statistics, 5th ed., Wiley India
3. Levin and Rubin – statistics for Management, 7th ed., Pearson
4. Lind, Marchal, Wathen – Statistical techniques in business and economics, 13th ed, McGrawHill
5. Newbold, Carlson, Thorne – Statistics for Business and Economics, 6th ed., Pearson
6. J.K. Tyagi, Business Statistics, Khanna Publishing House, Delhi.
7. S. C.Gupta – Fundamentals of Statistics, Himalaya Publishing
8. Walpole – Probability and Statistics for Scientists and Engineers, 8th ed., Pearson
9. Comprehensive Statistical Methods by PN Arora, Sumeet Arora, S Arora, S Chand Publication,
New Delhi
Text Book
1. G C Beri – Business Statistics, 3rd ed, TATA McGrawHill.
2. Manish Sharma & Amit Gupta, The Practice of Business Statistics, Khanna Publishing House,
Delhi
3. Chandrasekaran &Umaparvathi-Statistics for Managers, 1st edition, PHI Learning Suggested
Readings
The list of cases and specific references including recent articles will be announced in the class at the
time of launching of the course.
CP-103: MANAGERIAL ECONIMICS
Objectives
1. Understand the relative importance of Managerial Economics
2. Know how the application of the principles of managerial economics can aid in achievement of
business objectives
3. Understand the modern managerial decision rules and optimization techniques.
4. Be equipped with the tools necessary in analysis of consumer behaviour as well as in forecasting
product demand
5. Understand and be able to apply latest pricing strategies
6. Understand and analyze the macro environment affecting the business decision making.
Course Contents:
UNIT I: Basic Concepts and principles: Definition, Nature and Scope of Economics, Micro-
Economics and Macro Economics, Managerial Economics and its relevance in business decisions.
Fundamental Principles Of Managerial Economics – Incremental Principle, Marginal Principle,
Marginal Concept and Optimization, Concept of Time Perspective, Equi- Marginal Principle, Utility
Analysis, Cardinal Utility and Ordinal Utility.
UNIT II: Demand and Supply Analysis: Theory of Demand, Types of Demand. Determinants of
demand, Demand Function, Demand Schedule, Demand curve, Law of Demand, Exceptions to the
law of Demand, Shifts in demand curve, Elasticity of Demand and its measurement. Price Elasticity,
Income Elasticity, Cross Elasticity, Indifference Curve Theory, Income and Substitution effects,
Revealed Preference Approach and Demand Forecasting, Demand Estimation, Demand forecasting:
meaning, significance and methods.
UNITIII: Production and cost Analysis: Production concepts & analysis; Production function,
Types of production function, Laws of production: Law of diminishing returns, Stages of Production,
Law of returns to scale. Cost concept and analysis: Cost, Types of costs, Cost output relationship in
the short-run; Cost output relationship in the Long- run. Estimation of Revenue. Average Revenue,
Marginal Revenue
UNIT IV: Market structures: Perfect and Imperfect Market Structures, Perfect Competition, features,
Pure Competition & Perfect Competition, determination of price under perfect competition.
Monopoly: Feature, pricing under monopoly, Price Discrimination. Monopolistic: Features, pricing
under monopolistic competition, product differentiation.
UNIT V: National Income; Concepts and various methods of its measurement, Says Law of Market,
Consumption, Keynes’ Psychological Law of Consumption, Theories of Consumption, Investment,
Decision to invest, Marginal Efficiency of Capital and Rate of Interest, Inflation, Causes and effects,
Fiscal Policy, Monetary Policy,
Suggested Readings
1. Adhikary, M. Business Economics, New Delhi, Excel Books, 2000.
2. Baumal, W.J. Economic Theory and Operations Analysis, New Delhi, Prentice Hall Inc., 1996.
3. Chopra, O.P. Managerial Economics, New Delhi Tata McGraw Hill, 1995.
4. Keat, Paul G & Philips K.Y. Young, Managerial Economics, Prentice Hall, New Jersey, 1996.
5. Koutsoyiannis, A. Modern Micro Economics, New York, Macmillian, 1991.
6. Shapiro, Edward J. Macro Economic Analysis, Galgotia Publication, 2013.
The list of cases and specific references including recent articles will be announced in the class at the
time of launching of the course.
CP-104: BUSINESS ENVIRONMENT
Objectives:
1. The basic objective of the course is to develop understanding and provide knowledge about
business environment to the management students.
2. To promote basic understanding on the concepts of Business Environment and to enable them to
realize the impact of environment on Business.
3. To provide knowledge about the Indian and international business environment.
Course Contents:
UNIT I:Introduction: Business – Meaning, Definition, Nature & Scope, Objectives of Business:
Economic &Social , Types of Business Organizations , Business Environment- Meaning,
Characteristics, Scope and Significance, Components of Business Environment. Introduction to
Micro-Environment – Internal Environment: Value system, Mission, Objectives, Organizational
Structure, Organizational Resources, Company Image, Brand Equity ,External Environment: Firm,
customers, suppliers, distributors, Competitors, Society, Introduction to Macro Components –
Demographic, Natural, Political, Social, Cultural Economic, Technological, International and Legal)
Difference between macro and micro environment.
UNIT II: Economic, Political and Legal environment: Role of government in Business, Legal
framework in India, Economic environment- economic system and economic policies. Concept of
Capitalism, Socialism and Mixed Economy, Impact of business on Private sector, Public sector and
Joint sector , Competition Act and FEMA, Monetary and fiscal policies RBI-Role and functions,
Regulations related to Capital Markets, Role of SEBI and working of stock Exchanges.
UNIT III: A) Social and Cultural Environment – Nature, Impact of foreign culture on Business,
Traditional Values and its Impact, Social Audit and Social Responsibility of Business
B) Competitive Environment – Meaning, Michael Porter’s Five Forces Analysis, Competitive
Strategies. Introduction to Industrial Policy Resolutions
UNIT IV: Natural and Technological Environment: Innovation, technological leadership and
followership impact of technology on globalization, transfer of technology, time lags in technology
introduction, Status of technology in India; Management of technology; Features and Impact of
technology
Course Outcome:
1. Evaluate the economic & political environmental dynamics to cope with the changing regulations
affecting business and its profitability.
2. Analyze the competitive forces in environment and accordingly devise business policies and
strategies to stay in competitive position.
3. Analyze the desirability of technological advancement in the current set-up and how to gain
technological advancement with least cost.
Text Books
1. Environmental Studies, M.P. Poonia& S.C. Sharma, Khanna Publishing House, Delhi
2. Business Environment: Test and Cases, PAUL, McGraw Hill Education, 3rd Ed.
3. Business Environment ---Francis Cherunilam, Himalaya Publishing House
Reference Books:
1. V. Neelamegam – Business Environment (Vrinda Publication, 2nd Edition)
2. Shaikh&Saleem - Business Environment (Pearson, 2nd Edition)
3. International Business Environment—Ian Brooks, Jamie Weatherstom and Grahm Wilkinson
4. Dr. Rimpi, A Textbook of Environment Sciences, Khanna Publishing House
The list of cases and specific references including recent articles will be announced in the class at the
time of launching of the course.
1. To enhance the understanding of the dynamics of interactions between individual and the
organization.
2. TofacilitateaclearperspectivetodiagnoseandeffectivelyhandlehumanbehaviorissuesinOrganization
s.
3. Todevelopgreaterinsightintotheirownbehaviorininterpersonalandgroup,team,situations.
Course Contents
UNIT I Introduction to OB:The meaning of OB, Why study organizational behaviour,
Fundament also findividual behaviour. Determinants of Personality, types of personality,
Personal effectiveness. Attitudes: Meaning, Types, Components, Theory of attitude formation
and attitude change.
UNITII
FoundationofGroupBehaviour:Group:Meaning,types,groupdynamics,groupcohesiveness,Meanin
g of Interpersonal Behaviour & Interpersonal skills, Transactional Analysis, Johari Window,
FIRO – B,MBTI
UNIT III Motivation: Meaning & definition, Traditional theory of Motivation: Maslow’s,
Herzberg’s, McClelland, Contemporary theories of Motivation: Self Determination Theory, Self
Efficacy Theory, Vroom’s Expectancy Theory, Equity Theory, Reinforcement Theory, OB
MOD.
Perception: Meaning, process, principles and errors of perception, managerial & behavioural
applications of perception.
UNIT IV Leadership: What is leadership, types of leaders and leadership styles, traits and
qualities of effectiveleader,traittheory,LSM–
LeadershipSituationalModel,TeamBuilding,TuckmanModelofTeamDevelopment.
UNIT V Organizational Change: Meaning of organizational change, approaches to managing
organizational change, creating a culture for change, implementing the change, KurtLewin
Model of change.
Course Outcome:
1. Toevaluatethereciprocalrelationshipbetweentheorganizationalcharacteristicsandmanagerialbehavi
or.
2. DeveloppracticalinsightsandproblemsolvingcapabilitiesforeffectivelymanagingtheOrganisatio
nalprocesses
3. Analyzing the behavior of individuals and groups in organizations.
Suggested Readings
1. FredLuthans,―OrganizationalBehaviour,12thEdition,McGrawHillInternationalEdition
2. StephenP.Robbins,―OrganizationalBehaviour,12thEdition,PrenticeHall
3. AswathappaK,―OrganizationalBehaviour(Text,CasesandGames),HimalayaPublication
4. UdaiPareek,―OrganizationalBehavior,OxfordUniversityPress
Thelistofcasesandspecificreferencesincludingrecentarticleswillbeannouncedintheclassatthetimeofla
un ching of thecourse.
CP-106: HUMAN VALUES AND PROFESSIONAL ETHICS
Course Objective
The course has been designed to create a mindset of value system among the students who are the
future managers. Indian ethos, human values and professional ethics make the students open to
inherent ethical principles for the good of self, organization and society. The course will sensitize the
students to enrich their ethical standards. Also, the students will be exposed to ethical problems and
issues in various situations. Ultimately, it is to produce balanced, pleasant, flexible and effective
managers for today’s liberalized and democratic ambience to take better managerial decisions.
Course Contents
UNIT I: Ethos and Values-Meaning, it’s relevance, essential features of Indian Ethos and Insight,
Basic principles of management as per Ancient Indian wisdom and insight, Ethics vs. ethos, Indian vs.
Western Management, Contemporary issues in management. Personal growth and lessons from
ancient Indian educational system.
UNIT II: Model of management in the Indian socio-political environment. Indian heritage in
production and consumption. Indian insight into Total Quality Management, Holistic approach for
managers in decision making.
UNIT III: Work Ethos--Dimensions of work ethos, Work ethos at different levels of management,
Reasons for poor work ethos, Steps for improving work ethos. Stress—Meaning, Reasons for stress in
organizations, Eustress and Distress, Problems relating to stress in organizations – Indian perspective,
Stress reduction and stress management.
UNIT IV: Teaching Ethics, Nature and objectives of ethics, Golden rules of ethics, Business ethics:
Factors affecting business ethics, importance and its applications, Relationship between business and
ethics-The Separatist view, The Unitarian View and The Integration View; Different views of ethical
value system—The System of Universalism, The System of Utilitarianism, The System of
Distributive Justice and Social Contracts, Individual Freedom of Choice and The Legal System and
Professional Ethics.
UNIT V: Relevance of values in management, Indian perspective of values for managers, Need for
values in global change; Secular vs. spiritual values in management, Spirituality in work place for
corporate excellence; Trans-cultural human values in management education, science and human
values.
Suggested Readings
1. Chakraborty, S.K.: Foundations of Managerial Work – Contributions from Indian Thought,
Himalaya Publishing House Delhi 1998.
2. Drucker, P: Managing in Turbulent Times, Pan Books London 1983.
3. Kumar, S and N.K. Uberoi: Managing secularism in the New Millennium, Excel Books 2000.
4. Nandagopal,R.and Ajit Sankar,R.N.:Indian Ethos and Values in Management, TataMcGrawHill
5. Griffith,B., The marriage of east and west,Colling,1985
6. Gandhi,M.K., The story of my experiment with truth,Navjivan Publishing House.
7. Trevino and Nelson, Managing Business Ethics,John Wiley and Sons,1995.
8.Satpathy,B. Indian Ethos and Values—A Managerial Perspective, Elite
Publications,Bhubaneswar,Orissa,India,2002,ISBN:81-85531-20-X
The list of cases and specific references including recent articles will be announced in the class at the
time of launching of the course.
CP-107: FINANCIAL ACCOUNTING FOR MANAGERS
Objectives:
This course is intended to introduce the basic theory, concepts and practice of financial accounting
and to enable students to understand information contained in the published financial statements of
companies and other organizations. It includes the preparation of accounting statements, but their uses
and limitations will also be emphasized.
Course contents
UNIT I: Meaning and Scope of Accounting: Overview of Accounting, Users of Accounting,
Accounting Concepts Conventions, Book keeping and Accounting, Principles of Accounting, Basic
Accounting terminologies, Accounting Equation , Overview to Deprecation (straight line and
diminishing method) .
UNIT II: Accounting Standards and IFRS: International Accounting Principles and Standards;
Matching of Indian Accounting Standards with International Accounting Standards, Human Resource
Accounting, Forensic Accounting.
UNIT IV: Analysis of financial statement: Ratio Analysis- solvency ratios, Profitability ratios,
activity ratios, liquidity ratios, Market capitalization ratios; Common Size Statement; Comparative
Balance Sheet and Trend Analysis of manufacturing, Service & banking organizations, Case Study
and Workshops in analyzing Balance sheet.
UNIT V: Concepts of Working Capital and its types, Determinants of Working Capital, methods of
calculating Working Capital, Working Capital Financing. Cash Flow Statement: Various cash and
non-cash transactions, flow of cash, difference between cash flow and fund flow, preparation of Cash
Flow Statement and its analysis.
Course Outcome:
1. Understand and apply accounting concepts, principles and conventions for their routine monetary
transaction;
2. Create and Prepare financial statements in accordance with Generally Accepted Accounting
Principles
3. Analyze, interpret and communicate the information contained in basic financial statements and
explain the limitations of such statements.
Text Books:
1. Maheshwari S.N &Maheshwari S K – A text book of Accounting for Management (Vikas, 10th
Edition)
Essentials of Financial Accounting (based on IFRS), Bhattacharya (PHI,3rd Ed)
3. Khan and Jain - Financial Management (Tata McGraw Hill, 7th Ed.)
4. P.C Tulsian- Financial Accounting (Pearson, 2016) 5) Dhamija - Financial Accounting for
managers: (Prentice Hall, 2nd Edition).
Reference Books:
1. Narayanswami - Financial Accounting: A Managerial Perspective (PHI, 5th Ed)
2. DhaneshkKhatri- Financial Accounting (TMH,2015)
3. Ambrish Gupta - Financial Accounting: A Managerial Perspective (Prentice Hall, 4th Edition)
4. Ramchandran&Kakani - Financial Accounting for Management (TMH, 2nd Edition).
5. Mukherjee - Financial Accounting for Management (TMH, 2nd Edition).
The list of cases and specific references including recent articles will be announced in the class at the
time of launching of the course.
CP-108: COMPUTER APPLICATION IN MANAGEMENT
Objectives
1. To provide an orientation about the increasing role of management information system in
managerial decision making to gain Competitive edge in all aspects of Business.
2. To understand various MIS operating in functional areas of an organization.
3. To create awareness in upcoming managers, of different types of information systems in an
organization so as to enable the use of computer resources efficiently, for effective decision making.
Course Contents
Unit – I: Management Information System: Introduction, Objective, Definition, Benefits,
Characteristics case discussion on MIS, Information System Level, Types of Information System,
Resistance to MIS, Implementing MIS, Features of MIS, Components of MIS, Decision Support
System: Introduction, Architecture, Components, Limitation, Development and Case Discussion.
Unit – II: Data Base and Modeling: Database Models, Objective of DBMS, use of database, database
administrators, language, data modeling concepts, hierarchies model, network model, relational
model, normalization, ER diagram.
Unit – III: Data communication and computer network: Basic elements of communication, Data
transmission, media, Digital Transmission, communication Protocol, Switching Network, Topology,
Internet basic and application
Unit – IV: Introduction to Emerging trends technology, ERP, E-governance, Expert System,
Knowledge Management, A.I., Data Mining, Data Warehousing, ECRM, Software Development life
cycle and models.
Unit – V: Software Security: Threats, Method of safety, Cryptography, Digital Signature, RSA
algorithm.
Course Outcome:
1. Develop and implement Information Systems for Business Applications.
2. Learn to increase efficiency of various management processes by using IT enabled technology.
3. Analyze various security and ethics related issues pertaining to the increasing use of Information
Technology.
Suggested Readings
1. C SV Murthy, Management Information System, Himalaya Publication, New Delhi
2. Theierauff, Robert J. Decision Support System for effective planning – Prentice Hall-1982.
3. Kroger, Donald W., and Hugh J. Watson Computer Based Information System New York, 1984.
4. Davis, Michael W. A Management Approach – Macmillan Publishing Company, Prentice Hall,
New Jersey, 1988.
5. Andrew P. Decision Support System Engineering, Sage, John Wiley & Sons, New York, 1991.
The list of cases and specific references including recent articles will be announced in the class at the
time of launching of the course.
CP-109: BUSINESS COMMUNICATION
Course Objectives
1. To understand business communication strategies and principles for effective
communication in domestic and international business situations.
2. To understand and appropriately apply modes of expression, i.e., descriptive,
expositive, narrative, scientific, and self-expressive, in written, visual, and oral
communication.
3. To develop the ability to research and write a documented paper and/or to give an oral
presentation.
4. To develop the ability to communicate via electronic mail, Internet, and other
technologies for presenting business messages.
5. To understand and apply basic principles of critical thinking, problem solving, and
technical proficiency in the development of exposition and argument.
Course Contents
UNIT I:Introduction:Role of communication – defining and classifying communication –
purpose of communication – process of communication –characteristics of successful
communication – importance of communication in management – communication structure
in organization – communication in crisis - barriers to communication.
UNIT II: Oral communication:What is oral Communication – principles of successful oral
communication – what is conversation control – reflection and empathy: two sides of
effective oral communication – effective listening – non – verbal communication. Written
communication: Purpose of writing – clarity in writing – principles of effective writing –
approaching the writing process systematically: The 3X3 writing process for business
communication: Pre writing – Writing – Revising – Specific writing features – coherence –
electronic writing process.
UNIT III: Business letters and reports:Introduction to business letters – writing routine and
persuasive letters – positive and negative messages- writing memos – what is a report
purpose, kinds and objectives of report writing. Presentation skills: What is a presentation –
elements of presentation – designing a presentation. Advanced visual support for business
presentation types of visual aid. Hands on experience:MS Excel, MS Word, MS PowerPoint,
MS Access.
UNIT IV: Employment communication:Introduction – writing CVs – Group discussions –
interview skills Impact of Technological Advancement on Business Communication
networks – Intranet – Internet – e mails – SMS – teleconferencing – video conferencing.
UNIT V: Group communication:Meetings – Planning meetings – objectives – participants –
timing – venue of meetings – leading meetings. Media management – the press release press
conference – media interviews Seminars – workshop – conferences. Business etiquettes.
Course Outcome
1. Apply business communication strategies and principles to prepare effective
communication for domestic and international business situations.
2. Analyze ethical, legal, cultural, and global issues affecting business Communication.
3. Developing effective verbal and non-verbal communication skills.
Suggested Readings:
1.Bovee&Thill – Business Communication Essentials A Skill – Based Approach to Vital
Business English. Pearson.
2. Kulbhushan Kumar & R.S. Salaria, Effective Communication Skills, Khanna Publishing
House, Delhi
3. Bisen&Priya – Business Communication (New Age International Publication)
4. Kalkar, Suryavanshi, Sengupta-Business Communication (Orient Blackswan)
5. Varinder Bhatia, Business Communications, Khanna Publishing House
6. Business Communication: Skill, Concepts And Applications – P D Chaturvedi, Mukesh Chaturvedi
Pearson Education.
7. AshaKaul, Business Communication, Prentice Hall of India.
The list of cases and specific references including recent articles will be announced in the class at the
time of launching of the course.