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Chapter 1

Chapter 1 slides

Uploaded by

effy 85
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 23

INFORMATION

SYSTEMS IN
GLOBAL
BUSINESS TODAY
CHAPTER 1
1.1 INTRODUCTIONS
+ Yankee Stadium
+ Located in Concourse, Bronx, New York
City
+ Original Yankee Stadium, build in 1923
+ New look opened on April 2, 2009
THE NEW YANKEE STADIUM LOOKS TO
THE FUTURE
+ Baseball big business requiring revenue from tickets
to games, television broadcasts & etc.

+ It is the most wired, connected & video-enabled


stadium in all of baseball.

+ Baseballs fans love video, want to see more angles


& do it on their terms
YANKEE STADIUM
TECHNOLOGY

+ Huge monitor with 101 feet wide &


59 feet high in center filed – display
up-to-date moment traffic
information & directions to nearest
stadium exists during conclusions of
games
Cont…
+ Inside 59 luxury & party
suites have special touch-
screen phones for well-
heeled used to ordering
food & merchandise
+ At stadium business
center, Cisco interactive
videoconferencing
technology will link to a
library in the Bronx & to
other New Your City
locations, such as hospitals
used by executives to talks
with fans
Cont..

+ Yankees own Web sites –


Yankees.com
 For fans to watch live games
online, check game scores,
buy tickets, find out more
about their favorite players &
etc.
+ The challenges facing the New
York Yankees & other baseball
teams show why Information
systems are so essential today
1.2 ROLE OF INFORMATION
SYSTEM IN BUSINESS TODAY
Information system are transforming business

Development of New Management Information System


for businesses
Globalization challenges & opportunities: A flattened
world

Strategic business objectives of information systems


INFORMATION SYSTEM
ARE TRANSFORMING
BUSINESS

+ More wireless cell phone


accounts were opened
+ Cell phones, BlackBerrys,
iPhones, e-mail & online
conferencing over the
Internet become
essential tools of business
+ By June 201, >99 million
businesses worldwide had
dot.com Internet sites
registered
+ Today, 162 million
Americans shop online
with 133 million have
purchased online
DEVELOPMENT OF NEW
MANAGEMENT
INFORMATION SYSTEM
+ New business & industries appear,
successful firms are those who learn
how to use the new technology
+ Three [3] interrelated changes in
technology:
 The emerging mobile digital
platform
 The growth of online software
as a service
 The growth in “cloud
computing” where more &
more business software runs
over the internet
GLOBALIZATION CHALLENGES
& OPPORTUNITIES: A
FLATTENED WORLD

+ 2005, Thomas Friedman (Journalist)


wrote an influential book declaring
the world was now “flat”.
+ The internet & global
communications had greatly
reduced the economic & cultural
advantages of developed
countries
+ The “globalization” presents both
challenges & opportunities for
business firms
+ Fight for economic lives, competing
for job, markets, resources & even
the ideas with highly educated
Cont…

+ A growing % of economy of the US & other advanced


industrial countries in Europe & Asia depends on imports &
exports.
+ Its not just goods that move across border. So too do jobs
+ Some of high-level jobs that pay well & require a college
degree
+ Examples:
 “Tradable service” jobs in architecture, such financial
services, customer call centers, consulting, engineering &
even radiology
The Emerging Digital Firm

DIGITAL FIRM

KEY
BUSINESS
CORPORATE
PROCESS
ASSETS
Digital Firm

+ All the organization’s significant business


relationships with customers, suppliers & employees
are digitally enable & mediated.
+ Core business process are accomplished through
digital networks spanning the entire organization or
linking multiple organizations.
Business Processes

A set of logically related tasks & behaviors that organizations


develop over time to produce specific business results

The unique way these activities are organized &


coordinated:
• Developing new product
• Generating & fulfilling order
• Creating marketing plan
• Hiring an employee – source competitive strength to accomplish business
process
Key Corporate Assets

+ All assets been managed through digital means, such as:


 Intellectual property
 Core competencies
 Financial
 Human/ labor

+ Any piece of information required to support key business


decisions is available at any time & anywhere in the firm
Digital Firm Advantages

1. Respond to business environment more rapidly


2. Flexibility to survive in turbulent times
3. Flexibility global organization & management
4. Time shifting, able conducting business
continuously, 24/7
5. Space shifting, work can be accomplished
physically whenever physically whenever in the
world it is best accomplished
STRATEGIC BUSINESS
OBJECTIVES OF
INFORMATION SYSTEMS

New Products,
Operational
Services &
Excellence
Business Models

Customer & Improved


Supplier Decision
Intimacy Making

Competitive
Survival
Advantage
Operational Excellence

+ IS & IT are the important tools available to managers for


achieving higher levels of efficiency & productivity in
business operations
+ Example:
 Walmart, the larger retailer & the most efficient store in
the industry. 2010, achieved $408 billion in sales in US
because of its Retail Link System, which digitally links its
suppliers to every one of Walmart’s stores
 Customer purchases item – supplier monitoring item sold
– ship replacement to the shelf immediately.
New Products, Services & Business
Models
+ IS & IT are the major enabling tool form firms to create new
products & services, & entirely new business models
+ Business model – describes how a company produces,
delivers & sells a products/services to create wealth
+ Example:
 Today music industry, when Apple Inc. transformed old
business model like tapes & CDs into online, legal
distribution based on iPod technology platform & iTune
music services
Customer & Supplier Intimacy

+ When business really knows its customers & serves them well,
customers generally respond by returning & purchasing more
+ When business engages more to its suppliers, the better the suppliers
can provide vital inputs
+ Example:
 Mandarin Oriental, Manhattan & others high-end hotels use
computers
• Keep track of guest’s preferences, & this data store in a large
data repository
• Individual rooms are networked to a central network server
computer to remotely monitored/ controlled
• Analyze customer data to identify their best customers & do
individualized marketing campaigns
Improved Decision Making

+ IT & IS helps organizations get the right information at the right time to make
an informed decision
+ It helps to prevent over/underproduction of goods & services.
+ Reduce misallocation of resources & improved response times
+ Examples:
 Verizon Corporation, US - the largest telecommunication companies
• Uses a Web-based digital dashboard to provide managers with
precise real-time information on customer complains, network
performance for each locality served & line outages or storm -
damaged lines
• Managers can immediately allocate repair resources to effected are,
inform consumers or repair efforts & restore services fast
Competitive Advantages

+ Achieved one/more business objectives - CHECK


+ Operational Excellence - CHECK
+ Successfully creating new products, services &
business models - CHECK
+ Improved decision making – CHECK
END RESULT – COMPETITIVE ADVANTAGES ACHIEVED
+ Examples: Apple Inc, Walmart, Mandarin Hotels &
Verizon Corporation.
Survival

+ Business firms invest in IS & IT because they are necessities


of doing business, driven by industry-level changes
+ Examples:
 Citibank introduced the first automated teller machines
(ATMs) in New York in 1977
 Today, all banks have created their online transactions &
enable their customers to received information,
transferred & receiving money over the internet

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