Chapter 07 Productivity Applications
Chapter 07 Productivity Applications
1-1-2023
Clinton Daniel
University of South Florida, [email protected]
Manish Agrawal
University of South Florida, [email protected]
This Book Chapter is brought to you for free and open access by the The Modernization of Digital Information
Technology at Digital Commons @ University of South Florida. It has been accepted for inclusion in
FUNDAMENTALS OF INFORMATION TECHNOLOGY: Textbook – English by an authorized administrator of Digital
Commons @ University of South Florida. For more information, please contact [email protected].
Productivity Applications
CHAPTER CONTENTS
Overview 114
What Are Productivity Applications? 114
Documents 115
Portable Document Format (PDF) 116
Spreadsheets 117
Presentations 120
Email 121
Calendar 122
Web Conferencing 123
Chat 125
Office 365 and Google Suite 126
Bundling 126
Chapter Terms and Definitions 128
Chapter Case: A Teacher’s Work in Never Done 129
Overview
In the chapters so far, we have talked about different types of computers and the important components
of computers. We are now ready to introduce how these computers are used. Though computers were
created to perform complex calculations such as the correct angle to position a gun to hit a specific
target and to find the correct trajectory to return safely to earth from the moon, most users do not
have such exotic uses for computers. Most folks own computers to work on assignments, prepare
reports, calculate business profits, communicate with collaborators, or even just for entertainment,
such as listening to music, watching videos, or playing games. In the next set of chapters, we will
provide an overview of the most common categories of computer applications used in business.
These applications help you create and process information and are called productivity applications.
They include word processors, spreadsheets, presentations, and communication utilities such as
email.
Word processors are simple to use, but most users only use the most basic capabilities. With just
a little bit of effort and instruction, you can leverage the powerful capabilities of word processors
such as fonts, paragraphs, lists, numbering, styles, sections, layouts, tables, pictures, colors, headers,
footers, and templates. These are built into all modern word processors to easily create beautiful
documents with a consistent look and feel. You can easily highlight critical bits of information and
improve readability by formatting paragraphs and sections with ease.
Spreadsheets
A spreadsheet is a specialized digital document in which data is arranged in rows and columns for use
in business calculations. Imagine if you maintained your expenses in a notebook on pen and paper.
If you accidentally entered a wrong number, you would have to redo all calculations to find your
current balance. If you wanted to find the value of expenses in a different currency, you would have to
change every number in the list individually. Every time the currency rate changed; you would have
to redo the calculations.
Spreadsheets simplify and even automate these and similar tasks, so users can focus on their business
problem, not on the calculations. Spreadsheets not only give you predefined formulas to use for
calculations, but also allow you to create your own formulas. If you change the input values, the
output is recalculated automatically. Similarly, the output data will change if you change the formulas.
As an example of the convenience of using spreadsheets, Figure 54 is a home mortgage calculator.
You just input your initial loan amount, interest rate, and the loan start and end dates. The spreadsheet
automatically calculates your monthly payments based on predefined formulas. As you change your
input values, all the output values (monthly payments in this case) change automatically. This allows
you to focus on your home purchase options based on your budget, without worrying about the
calculations or their accuracy.
While spreadsheets are as simple to use as word processors, for proficient users, they can also be
the most technical of productivity applications to use. Advanced features such as Pivot Tables can
help you aggregate your data by different parameters and identify patterns. For example, would you
like to know whether the donations you collect for your school band come in on Sundays or from a
particular zip code? Pivot Tables can help you aggregate the data by days or locations and show you
totals for each category.
Spreadsheets are also great at filtering, sorting, and visualizing88 data. A common workflow you can
employ to present your business to stakeholders is to first capture your data in a spreadsheet, use the
spreadsheet software to create appropriate graphs to describe the data, and then use these graphs in
your documentations and presentations. Figure 55 shows an example.
Excel from Microsoft and Sheets from Google are the two leading spreadsheet productivity
applications used today. Almost every business uses spreadsheets. Likely, your school uses several
spreadsheets to keep track of students and their activities. It may not be an exaggeration to say that
while “America runs on Dunkin,”89 businesses run on spreadsheets. It is estimated that almost a billion
people use spreadsheets to manage data. Any time you are working with data at school, whether for
an assignment or for personal management, we highly recommend using spreadsheets and exploring
one new capability each time. This will help you not only manage your data more efficiently, but also
improve your own skills in one of the most important productivity applications.
89 “Dunkin’ Donuts Launches New Advertising Campaign ‘America Runs on Dunkin’(sm),’” https://
news.dunkindonuts.com/news/dunkin-donuts-launches-new-advertising-campaign-america-
runs-on-dunkin-sm (accessed June 2023).
90 Luke Dormehl, “Today in Apple history: Apple II gets its first ‘killer app,’” https://www.cultofmac.
com/460680/apple-ii-killer-app-visicalc/ (accessed June 2023).
91 “Killer application,” https://en.wikipedia.org/wiki/Killer_application (accessed June 2023).
PowerPoint Origins
Robert Gaskins and Dennis Austin created PowerPoint for Apple computers in
1987.97 Microsoft bought their company within months of the software’s release.
Robert Gaskins maintains an excellent website describing PowerPoint’s origin
story,98 with several original design documents. Some documents are great
reads, including the first two-page concept proposal,99 and a more detailed
description.100
Email
Messages distributed electronically from one
computer user to one or more recipients and stored
on a central server are called electronic mail, or email
for short. Email was introduced in the 1970s and
soon became popular in universities and businesses.
Until email became widely available, documents
were saved in paper form and stored in locked
cabinets. Most large offices had systems like this.
To find a document and get it approved by others,
you had to go to the cabinet room, locate the file A physical filing repository.
in the correct cabinet, and walk with the file to the
Calendar
Calendars are charts that show how your time is organized by hours, days, weeks and larger units such
as months and years. Digital calendars leverage the capabilities of computers to simplify managing
your time and collaborating with people (Figure 56). If you want to meet friends for a movie, you
typically reach out to them and ask them if they are free to meet on a particular evening at a particular
location. This is an easy problem to solve if there are just a few people involved and there is no rush
or urgency to the task. Now imagine trying to meet groups of coworkers several times a day and
multiple days of the week to complete a critical project. Even if all your colleagues were right in front
of you, it would take a bit of time to find a slot that might work for everyone. You could spend all your
101 A good example is David Fallarme, “How to Write an Effective Email,” https://blog.hubspot.com/
marketing/email-writing-for-international-teams (accessed June 2023).
102 Jeff Su, “How to Write Better Emails at Work,” https://hbr.org/2021/08/how-to-write-better-
emails-at-work (accessed June 2023).
103 A nice article describing this phenomenon is Chris Preimesberger, “30 Years Ago: How Email
Rose to Become the No. 1 Killer App,” https://www.eweek.com/enterprise-apps/30-years-ago-
how-email-rose-to-become-the-no.-1-killer-app/ (accessed June 2023).
Calendaring software helps you schedule meetings for specific times, create agendas for meetings,
and add the people you want to include from your list of contacts or the organization’s directory. You
can even book resources like rooms and projectors and clarify which attendees are required and who
are optional. As the software allows you to check when your colleagues are busy with other meetings
and when their calendar is free, folks are likely to accept your invitation if you find a good time when
everyone is free.
After you send the meeting invitation, the software will let you see who has accepted or rejected
the meeting invitation. The software also sends reminders of upcoming meetings, so people don’t
accidentally miss meetings.
Though the most popular calendars are Microsoft’s Outlook and Google’s Calendar, smartphones
also have fully functional calendar applications natively built into the operating system. These are
increasingly popular, particularly for personal use.
Web Conferencing
Web conferencing refers to any online interaction that approximates the information sharing
experience of an in-person meeting. The use of web conferencing was limited in business, until
the Covid pandemic. As we emerge from the Covid pandemic, web conferencing is the hero of the
moment, along with vaccines. Holed up in their homes, office workers were able to retain their jobs,
take care of their families, and meet family and friends, all thanks to web conferencing tools.
104 For the origin story and its association to laziness, please see “The First Webcam Was Invented to
Check Coffee Levels Without Getting Up,” https://petapixel.com/2013/04/03/the-first-webcam-
was-invented-to-check-coffee-levels-without-getting-up/ (accessed June 2023).
Chat
Chat refers to real-time online communication. Online chat is very popular within family, friend and
social circles and has even gained popularity within business environments. If you use Facebook
Messenger, WhatsApp, Snapchat, Signal, or Telegram to stay in touch with family and friends, then
office chat apps will not be difficult for you to use. Chat capabilities are built into most web conferencing
applications. Slack and Microsoft Teams are the two most popular office chat apps that organizations
use to facilitate informal conversation between employees (Figure 59). A common feature of business
chat apps is building channels of communication with select teammates on a topic or a common
project. Through the channel, all team members interested in a topic or working on a project share
files, screenshots, and messages.
As the chat history is preserved, you and your team members can search through the history to find
something you discussed in the past or links you shared with each other. The generous use of emojis
and gifs makes chat a fun way to stay in touch with your team. Not surprisingly, for many businesses,
chat is increasingly popular, while email is increasingly used for more formal communications.
All popular chat apps now also offer mobile phone versions of their software, so you can seamlessly
jump from your computer to your phone and continue the conversation.
Bundling
The distribution of productivity applications as a set of separate but tightly integrated applications is
called bundling. Applications within a bundle typically have similar user interfaces and mouse actions,
making it easy for users to transfer what they have learned from one application in the bundle to
another. Vendors offer strong discounts to customers who buy office suites as a bundle because it
105 Microsoft Officer 354 home page, https://www.office.com/ (accessed June 2023).
106 Google Workspace home page, https://workspace.google.com/ (accessed June 2023).
Digital Calendar: A calendar accessed through Presentation: Digital documents that combine
a computing device such as a PC or smartphone text, graphics, and media (audio and video) for
display to an audience
Digital Document: A collection of text and
images organized meaningfully using a digital Productivity Application: Software applications
medium that help users create and process relevant
information
Email: Messages distributed electronically from
one computer user to one or more recipients and Spreadsheet: A specialized digital document in
stored on a central server which data is arranged in rows and columns for
use in business calculations
Email Etiquette: The utilization of accepted
standards and practices when communicating Web Conference: A meeting facilitated by
through email productivity applications that provide video
collaboration
Killer Application: A computer application that
is so desirable that it drives purchases of a much Word Processor: Software application designed
more expensive technology to aid the user in creating digital documents
focused on language and formatting
Online Chat: Real-time online communication
using an interface designed to send and receive
text
Question 1: Take a close look at the list of daily work activities your teachers are
responsible for. List three types of applications that will help your
teachers be more productive. Explain why each application will help
your teachers be more productive with their daily work activities.
Question 2: If you were a school teacher, what type of work activity do you think
would be the most difficult? Now, describe how and what type of
application could help you improve the productivity of that difficult
task.