Design
Design
Story
Information has never been more available than it is in today’s digital world. The
best presenters can take the information and apply it to real-world examples.
They are able to go through the material being presented and add their own
personality, character, and experiences to form an engaging narrative that is
more memorable to the learner.
Symphony
Symphony is the ability to synthesize seemingly unrelated information to form a
“big picture.” An effective presenter will highlight relationships between the data
that the learners have not yet thought about.
Empathy
Empathy is being able to put yourself in the position of the learner and notice
when they are understanding the information being presented. As a presenter,
you need to “read” your audience and make adjustments to your presentation
based on their level of understanding and engagement.
Play
An effective presenter will use the spirit of play to engage their audience.
Presenting data can be dull at times, but injecting your personality or humor can
help to keep the attention of the audience.
Meaning
Presenting to others is your opportunity to speak on something meaningful and
convey the impact the information will make on the audience’s patients.
Nurses must often give a presentation for career advancement purposes, such
as progressing up a career ladder, or because staff needs to be educated about
a new piece of equipment or technology. If the opportunity is voluntary, seize the
initiative early because there is more latitude in selecting your topic. Perhaps you
have recently worked with a patient who had an unusual pathophysiological
condition that prompted you to do basic research on the topic. This helped to
further your understanding of the problem and to identify the latest treatment
protocols. In retrospect, you realize how much you learned from the care of this
patient. This is an excellent opportunity for you to make a presentation at nursing
grand rounds that will enhance the education of staff and contribute to your
career advancement.
The most engaging and well-crafted presentation will teach, persuade, and
inspire your target audience (Reynolds, 2020). A speaker needs to identify a
general topic and an overall goal for a presentation (i.e., know why you are
presenting and what the objectives are for your presentation). Novice speakers
often find it easiest to draw from their areas of expertise. Prior knowledge
establishes credibility and gives the speaker a knowledge base from which to
start. Ask yourself if there is something you know well and would be of value to
others in practice. Try to figure out what the audience will want to know about
your subject and any barriers that may exist. This knowledge can help you
capitalize on what motivates the group to attend.
After you have identified the subject, you can begin your search to determine
what has already been written on the topic. A literature review is a good way to
build your information base. If this is new to you, a librarian can assist you in
selecting appropriate computer indices and key search words to find what you
need. Allow yourself adequate time to search, retrieve, and review the generated
literature.
After you have assembled your information, identify the key points you need to
make in your delivery and clarify your objectives. Stay focused, as novice
speakers commonly try to present too much material. Next, begin writing a
detailed outline containing the supporting information you wish to discuss. Use
objectives to arrange the material so the flow is concise and clear. Content needs
to be logical so that it is easy for listeners to “connect the dots.” Practical
information is a high priority in professional presentations. For example, in
presenting needleless IV systems to staff nurses, your introduction would be
based on factual information and statistics, describing the necessity and
evolution of such innovations before moving on to discuss specific products. The
presentation might compare similar aspects of each product, such as cost, ease
of use, and compatibility with pumps, so participants can evaluate them. The
focus should be on usable information with time for questions and answers.
Don’t recreate the wheel, just enhance it (Handley & Chapman, 2012). After
developing an outline, gather resources to enhance the presentation, such as
other experts who could strengthen your material, or add an alternative
approach. Including professional groups and associations will bolster your
information, or in the case of the needleless IV system, product representatives
who could provide in-service training or literature to supplement your
presentation. Whatever additional resources you decide on, be sure to use them
to your advantage and not as an obvious fill-in or distraction.