Website design and web authoring

What is Web Design?

Web design refers to the design of websites. It usually refers to the user
experience aspects of website development rather than software development.

What are the elements of web design?

1 Layout

The layout of the website is how the material is displayed on a page. Choosing the
layout is an essential task for the designer.

2 Images

Images are illustrations, graphics, photographs, icons and others used to provide
supplementary information to the text.

3 Visual hierarchy
Visual hierarchy is the order in which the user will process the information on the
site. The designer creates it by applying a visual pattern to the website. The visual
pattern is the way the design directs visitors’ eyes and behaviors.

4 Color scheme

The color scheme is a combination of colors that is in harmony with the brand and
industry it represents.

5 Typography

The typography is the style or font of the written content. Web designers pick one
or a combination that is attractive and easy to read.

6 Readability

Readability is when the text of content is easy to see and read on a webpage. The
text on the website should be readable because visitors usually spend little time
on it and should find information quickly.

7 Navigation

The navigational elements are the tools allowing users to choose where they want
to go within a website. They may be present in the header, body and footer of the
website, depending on the site’s layout and structure.

8 Content
Content is all of the information available on the website. It is a pivotal element
because visitors want to get information quickly

Uses of web design

1 Search engine optimization: Search engine optimization (SEO) is a method for

improving the chances for a website to be found by search engines.

2 Customer satisfaction: A professional web design impacts clients’ satisfaction

positively as it provides them the information they are looking for quickly.

3 Mobile responsiveness: Mobile responsiveness is the feature of a website that

allows it to display on a mobile device and adapt its layout and proportions to be
legible.

4 Consistent branding: Branding refers to the promotion of a product with a

unique design.

5 Technical efficiency: This term refers to how productive a website can be in

making a comfortable experience on a website.

6 User experience optimization: Web designers run reports to understand the

way people are interacting with a website all over the world
7 Conversion: Conversion happens when a visitor completes a desired action on
the website

8 Improved sales: Increasing the number of items sold or acquiring more active
customers are objectives of a compelling website.

Steps to design a website requires 7 steps:

5a
1 Goal identification
2 Scope definition
3 Sitemap and wireframe creation
4 Content creation
5 Visual elements
6 Testing
7 Launch

5b
1 Goal identification: Where I work with the client to determine what goals the
new website needs to fulfill. I.e., what its purpose is.

2 Scope definition: Once we know the site’s goals, we can define the scope of the
project. I.e., what web pages and features the site requires to fulfill the goal, and
the timeline for building those out.

3 Sitemap and wireframe creation: With the scope well-defined, we can start
digging into the sitemap, defining how the content and features we defined in
scope definition will interrelate.

4 Content creation: Now that we have a bigger picture of the site in mind, we can
start creating content for the individual pages, always keeping search engine
optimization (SEO) in mind to help keep pages focused on a single topic. It’s vital
that you have real content to work with for our next stage:

5 Visual elements: With the site architecture and some content in place, we can
start working on the visual brand. Depending on the client, this may already be
well-defined, but you might also be defining the visual style from the ground up.
Tools like style tiles, moodboards, and element collages can help with this
process.

6 Testing: By now, you’ve got all your pages and defined how they display to the
site visitor, so it’s time to make sure it all works. Combine manual browsing of the
site on a variety of devices with automated site crawlers to identify everything
from user experience issues to simple broken links.

7 Launch: Once everything’s working beautifully, it’s time to plan and execute
your site launch! This should include planning both launch timing and
communication strategies — i.e., when will you launch and how will you let the
world know? After that, it’s time to break out the bubbly.

What Does Web Authoring Mean?

Web authoring is the practice of creating web documents using modern web
authoring software and tools.

Web authoring software is a type of desktop publishing tool that allows users to
navigate the tricky environment of HTML and web coding by offering a different
kind of graphical user interface.

Web-authoring tools can be divided into three main categories:

1 Text editors and

2 WYSIWYG (What You See Is What You Get) editors.

3 Content Management Systems (CMS).

Text editors are the most basic type of web-authoring tool. They allow users to
manually write and edit code, such as HTML, CSS, and JavaScript. Examples of text
editors include Notepad++, Sublime Text, and Atom.

WYSIWYG editors, on the other hand, provide a visual interface that allows users
to create and design web pages without needing to manually write code.
WYSIWYG editors often include a variety of built-in templates and design
elements, such as text styles, images, and multimedia, which can be added to a
web page using drag-and-drop functionality. Examples of WYSIWYG editors
include Adobe Dreamweaver, Wix, and Weebly.

Content Management Systems (CMS). These systems are designed to be user-

friendly and provide a variety of features such as templates, drag-and-drop
functionality, and built-in design elements, which make it easier to create and
manage a website. Examples of CMS include WordPress, Joomla, and Drupal.

Graphics design and illustration

Graphic design is the art of composing visual elements — such as typography,
images, colors, and shapes — to communicate information or convey a message
effectively. Designing the layout of a magazine, creating a poster for a theatre
performance, and designing packaging for a product are all examples of graphic
design

Graphic illustration is art found on flyers, fabrics, book jackets, advertisements,

packaging, posters, and websites. It helps express visual ideas, convey messages,
sell products, teach students, and promote brands.

What Are the Basic Elements of Graphic Design?

Line, shape, form, texture, space, imagery, typography and color.

Line

Described as the building blocks of design, lines can be continuous or broken,

straight or curved, smooth or zigzagged and beyond, and are used for more than
just outlines or dividing up content. For example, they can convey movement or
tie together your composition.

Shape

You’ll often use lines to create your own shapes. They can be geometric (usually
drawn with computers or rulers) or organic (usually found in nature and drawn
freehand). When you’re making your own shapes or designing a logo, don’t forget
to lean on your software to make sure the elements are properly aligned and
symmetrical.

Form

Making your shape three dimensional gives it form, which is another essential
element of graphic design. Just like shape, you can have organic or geometric
forms and these create very different impacts—geometric forms tend to convey
order and can seem sterile, while organic forms feel more natural.

Texture
The surface quality of your designs is called texture, and it can bring another
dimension to your piece. There are many ways to go about adding texture in
graphic design, from making your own brushes to give texture to lines, to drawing
your own patterns, using opacity masks to add grain textures or blending colors.
Just be aware that adding texture to illustrations often needs a lot of computer
power, so you need to have access to the right tools.

Space

You’ll need to think about both positive space (the focus of the design) and
negative space (the background) while creating your assets. You can be really
creative with this: it’s possible to use positive space in a way that recedes as your
eyes track down the design, or to draw the eye towards a shape in the
background with negative space.

Imagery

If an image is worth a thousand words, knowing how to use them wisely will let
you deliver the message in a more effective way. Your first step is to decide
whether you want to bring a touch of reality with a photograph, use an
illustration to visualize key information, or add icons to help viewers digest the
message.
Typography

Many designs include some kind of copy on them, which means typography is
another basic element of graphic design that you need to understand. It can be a
challenge to get the balance between setting the tone with a stylised font and
using something that everyone can digest.

Video communication

Video communication refers to the transmission of information via live video

streaming or through video sharing. With this form of communication,information
senders and recipients are able to interact using both audio and video.

Different Types Of Video Communication

1 Video Calling
2
A video call is a method of phone call that uses an internet connection or VoIP to
transmit a live picture of a person in real-time. It helps two or more people
connect face-to-face, either on a smartphone, tablet, web app, or webcam
 3 Telepresence
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Telepresence is an advanced version of video conferencing that lets users feel the
real-life meeting experience through simulatory principles

3 Video Sharing

The final one on the list is video sharing. Just as exceptional user interfaces, file
sharing, and screen sharing during an ongoing call are some of the notable
features of video calling apps, many of them come with video-sharing features
during presentations as well.

4. Video Conferencing

Video conferencing is an act of video communication that involves two or more

people sharing a live connection from various places.

Advantages of Video Communication:

1 Reduces Travel Cost

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2. Enhanced Teamwork
3. Improve Communication

4. More Flexible

5. Increased Productivity

Disadvantages of Video Communication:

1 Can Be Harder to Focus

2
2. Time Delay between Responses

3. The Technology can fall

4.

Project Report
What is a Project Report?

A project report is a comprehensive document that provides detailed information

about a specific project. It typically outlines the project’s objectives, scope,
methodology, progress, findings, and outcomes. A project report often includes
details about the project’s goals, activities, timelines, resources used, challenges
faced, and the results achieved.

What is a Presentation?

In simple terms, a presentation is a way of communicating an idea to an audience

by speech, slideshow, or other visual aids.

How to Start Your Presentation?

1 Use a good hook: The start of your speech should get the attention of your
audience right away and pique their interest.
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3 Use some humor: Speeches are a way for you to showcase some
personality. A spoken assignment gives you the freedom to be a little
creative and better engage your audience.
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 3 Complement your visuals: Your speech needs to be informative and convey
all the information you worked so hard to prepare.
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How to Give a Presentation in Class?

1 Introduce Yourself
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It’s a given that when you begin a presentation, you must introduce yourself with
your name and offer a little background information to the audience. You can tell
a bit about yourself and what your presentation is about. This will help you
establish yourself as an expert in your domain.

3 Build Rapport with your Audience

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The next step in preparing a presentation in class is building a good rapport with
your audience. Be yourself and genuinely try to connect with your audience.
Research what the audience wants, smile often, and look at your audience while
speaking. If there’s time before your presentation, engage them in small talk.

3 Know your Content Well

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The next essential point on how to do a PowerPoint presentation for class is
understanding your content well. You must have a good understanding of the
content that you are presenting. If you don’t understand what you’re trying to
say, how will your audience? Test out your presentation on some friends to
ensure that your content is understandable to someone who isn’t too familiar
with the topic, so you can ensure that your classmates and professor can easily
understand your content.

5 Start with a Story

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The presentation starting lines for students should always start with a short story
to make it more interesting and relevant to your audience. This is the next
important thing on how to give a presentation in class. Try to keep the story
short, under one minute, and use humour or thought-provoking ideas. A personal
touch to the story can enrich it, too.

5 Organize your PPT

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Organizing your presentation is also an essential element of giving a good class
presentation. Make sure to put short and minimal content in your PPT and add
good visuals, too. If you want to know how to give a presentation in class that will
get you an A, remember to create a well-structured PPT and use these best
PowerPoint presentation tips.

7 Engage your Audience

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Keeping the session interactive is another essential part of presenting a
presentation in class. Keep your presentation engaging by asking questions,
conducting a fun activity, sharing examples related to your topic, or using humour
to make your audience interested and attentive.

7 Speak Slowly and Clearly

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While you’re giving your speech, make sure that you speak slowly and clearly; it’s
the next important thing in giving an excellent presentation. When nervous,
people tend to speak fast. Speaking slowly and clearly allows you to be more
audible to your audience.

9 Manage your Time

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Managing your time is an essential aspect of presenting in class. Understand the
time you require to present and adjust the length of your content accordingly.
You can do this by practising multiple times while keeping track of your time. Try
to avoid an incomplete and rushed presentation. Instead, aim to have a concise
and well-delivered one.

9 Create a Visually Appealing Presentation

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The other important thing about preparing a PowerPoint presentation for class is
making the most of visuals. Visual aids like slideshows, charts, and graphs should
be used strategically to reinforce the main points, engage the audience, and
improve the presentation’s delivery. Avoid cluttering your slides with extra
information.

11 Maintain Good Eye Contact with the Audience

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Another important aspect of giving a presentation in class is maintaining eye
contact. Good eye contact will help you build rapport with your audience,
improve your concentration, become more confident, and facilitate engagement.

11 Dress Properly
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Your appearance has a huge impact on the audience’s perception of your
presentation. Make sure that you are dressed appropriately, your outfit is
comfortable and doesn’t distract the audience from your message. So make sure
of the dressing part on how to present a presentation.

13 End on a Strong Note

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Ending your presentation on a strong note is also an essential part of the
presentation process in class. In the end, summarize everything, address
everyone’s questions, if any, and thank your audience.

13 Seek Feedback
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The next essential thing about presenting a presentation in class is seeking
feedback. It is always a good practice to ask for feedback from your professor or
classmates. It helps identify areas that you can improve upon for future
presentations. It also shows your open-mindedness, as you are open to
constructive criticism of your work.