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Models of Communication - Group Project Presentation

Types and Models of Communication.

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natanhujcancri
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5 views

Models of Communication - Group Project Presentation

Types and Models of Communication.

Uploaded by

natanhujcancri
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 47

DEL S O F

MO O N
U N IC A TI
COM M OUP 2
: GR
NTED BY
PRESE
RE-CALL
WHAT IS
COMMUNICATION ?
MODELS OF
COMMUNICATION
MODELS OF
COMMUNICATION

-are simplified
representations of the
process of communication.
3 STANDARD
MODELS OF
COMMUNICATION
STANDARD MODELS OF
35

30

25 COMMUNICATION
20

• LINEAR
15

10

5 • INTERACTIVE

• TRANSACTIONAL
0
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LINEAR
MODEL
LINEAR MODEL
The linear communication model is a
straight line of communication,
leading from the sender directly to
the receiver. In this model, the sender
creates a message, encodes it for the
appropriate channel of delivery, and
pushes the message out to its
intended audience.
MODELS THAT
FOLLOWS LINEAR
ARISTOTLE'S MODEL
LASWELL'S MODEL
SHANNON WEAVER MODEL
ARISTOTLE'S
COMMUNICATION
MODEL
ARISTOTLE'S MODEL
Aristotle’s communication theories, often discussed in his
work “Rhetoric” (4th century BCE), revolve around the art
of persuasion and the means by which people can influence
others through speech and discourse. He outlined three
main components of persuasive communication that include:

● Rhetoric
● Ethos, Pathos, and Logos
● Persuasion and Audience Analysis
ETHOS, PATHOS,
RHETORIC AND LOGOS

It involves crafting persuasive ETHOS this refers to the


messages and arguments that speaker’s credibility and
character.
are tailored to the audience’s
characteristics and emotions.
PATHOS appeals to the
Rhetoric is not just about
audience’s emotions.
conveying information, but also
about convincing and
LOGOS refers to the logical
persuading others.
appeal of an argument.
PERSUASION AND
AUDIENCE ANALYSIS

Aristotle’s focus was


more on the art of
persuasion and rhetoric,
his ideas have had a
lasting impact on
communication theory
and practice.
ELEMENTS OF ARISTOTLE MODEL
OF COMMUNICATION
Speaker (Rhetor)
-It is the central figure in Aristotle’s communication model.
The speaker is responsible for crafting and delivering
persuasive messages to the audience.

Message (Logos)
-the message is the content of communication. emphasized
the importance of constructing a well-structured and
logically sound argument.
Audience (Listener/Viewer)
-the audience is a crucial component of the communication
process. It emphasized the significance of analyzing the
audience’s characteristics, beliefs, emotions, and values.

Occasion
-in Aristotle’s model of communication, the “occasion” refers
to the specific context or situation in which communication
takes place.

Effect
-refers to the intended impact or outcome of persuasive
communication.
EXAMPLES
- political speech

- Advertising Campaign

- Motivational Speech
LASWELL'S
COMMUNICATION
MODEL
WHO IS LASWELL MODEL
OF COMMUNICATION?

- Harold Dwight Lasswell was a


political scientist and communications
theorist from the United States.
- Harold Lasswell is best known for his
linear model of communication that he
developed in 1948.
SO, LET'S TALK ABOUT..
•What is Lasswell Communication
Model

•Its Components

•Example

•Advantage and disadvantage


WHAT IS LASSWELL
COMMUNICATION MODEL
- The Lasswell model of
communication identifies who is
saying what, what channel is being
used to deliver the message, who
the message is intended for, and
what effect the message has.
35
messenge
ef
r fe
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d e ct
25
s e n
20

COMPONENTS
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receiver channel
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ELEMENTS:
•Who
(the communicator or sender or source of message)

•Says What
(the content of the message)

•In Which Channel


(the medium or media)
•To Whom
(the receiver of the message or an audience)

•With What Effect


(the feedback of the receiver to the sender)
Like Example
-the cost of the damage caused
by the hurricane is over 17M and
14 died in typhoon Carina and the
(NDRRMC) said 2 are injured and 2
are missing
MODEL
WHO? NDRRMC

WHAT? Typhoon Carina

CHANNEL? GMA new

WHOM? Public

EFFECT? Inform everyone about the situation


SHANNON–
WEAVER
MODEL
THE SHANNON–WEAVER
MODEL
is one of the first and most influential
models of communication. It was initially
published in the 1948 paper by Warren
Weaver and Claude Shannon. The model
was first written in an article titled "A
Mathematical Theory of Communication"
which it describes how communication
happens from a sender to a receiver.
Shannon weaver model is a
35

model consisting of basic


30

elements such as a source, a


25

transmitter, a channel, a
20

receiver and a destination. It


15

10

describes the way in which


5

information flows from a


0

sender to a receiver.
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SHANNON WEAVER MODEL
COMPONENTS:
Source
This is the person who originates the message.

Encoder
The encoder involves the way the message is
transmitted, such as through sound waves, electrical
impulses, or binary data.
Channel
The channel in the Shannon-Weaver model is
the device used to convey the message.

Decoder
Decoding reverses the work that encoding did to
get the message delivered. (If an email is encoded
into binary data at the sender's computer, it is
decoded into the intent of the message at the
receiver's computer.)
Receiver
The receiver is the recipient of the
message as intended by the sender. This
is the person to whom the sender was
trying to communicate.
INTERACTIVE
MODEL
INTERACTIVE MODEL

The interactive model of


communication refers to the back-
and-forth communication process
that is seen in basic conversations.
A spurce sends out a message tp a
receiver, who then responds to
that message with a reply.
SCHRAMM'S
MODEL
Channel

Decoder
TRANSACTIONAL
MODEL
TRANSACTIONAL MODEL

The transactional model is a two


way interactive model used in
communication that occurs
simultaneously in both directions.
In the transactinal paradigm, each
party is both a sender and a
receiver
BARLUND'S
TRANSACTIONAL
MODEL
BARLUND'S
TRANSACTIONAL MODEL
- This analogy perfectly captures the essence of
Barnlund’s Transactional Model of Communication,
which sees communication as a simultaneous, two-
way process involving context and feedback.

- This model illuminates the complexity of human


interactions by considering cultural context and
various factors shaping communicators’ social
realities.
PRINCIPLES OF
BARLUND'S MODEL
- Barnlund’s model principles pivot on how
two-way communication, feedback, and
context shape the communication process.
This model underscores the necessity of a
continuous message exchange between the
sender and receiver, facilitating adequate
comprehension and communication between
both parties.
Example of Barlund's
- Anna emails Michael asking for his
feedback on a particular aspect of the
project. Michael responds with a detailed
critique of Anna's work. In response, Anna
feels frustrated and misunderstood. In
this example, Anna and Michael are the
communicators
ANY
QUES
TION
S?

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