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5 views

CB Assignment

Uploaded by

sharmaprateek410
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Name – Prateek

Class – MBA 3B

Roll No – 23001701089

Consumer Behaviour Assignment

1. What are the shopping patterns of consumers? Explain.

Shopping patterns of consumers vary based on factors like income, lifestyle,


preferences, and external influences. Key patterns include:

Impulse Buying: Purchases made spontaneously without prior planning, often


influenced by emotions or promotions.

Planned Buying: Consumers research and deliberate before purchasing,


typically for expensive or essential items.

Seasonal Buying: Purchases made in response to seasonal needs (e.g.,


winter clothing, holiday decorations).

Brand Loyalty: Consistent purchase of specific brands due to trust and


satisfaction.

Online vs. Offline: Growing preference for e-commerce due to convenience,


though some still value in-store experiences.

Discount and Promotion Hunting: Consumers actively look for deals, sales,
and coupons.

These patterns are influenced by demographic, psychological, social, and


economic factors. Understanding them helps marketers target and satisfy
consumer needs effectively.

2. Explain the motivational process and role of motives.

The motivational process explains why and how consumers act to satisfy
their needs or desires. It consists of the following steps:
Need Recognition: A gap between the current state and a desired state
creates a need (e.g., hunger or status).

Drive or Motivation: Internal forces energize the consumer to act toward


fulfilling the need.

Behavior: The consumer takes action to satisfy the need (e.g., purchasing
food or a luxury item).

Goal Fulfillment: Once the need is satisfied, motivation decreases.

Role of Motives:

Motives are the driving forces behind behavior, guiding decision-making.

They can be physiological (basic needs like food) or psychological (status,


self-esteem).

Understanding consumer motives helps businesses design products,


messages, and experiences that resonate with their target audience.

3. Family is the learning ground of any consumer. Do you agree?


Substantiate your answer.

Yes, the family is indeed the learning ground for consumers. Here’s why:

Primary Socialization: Families are the first point of interaction, teaching


children values, habits, and preferences. For example, a family’s preference
for organic products can shape a child’s future buying behavior.

Role Models: Parents and siblings often serve as role models, influencing
consumption patterns. For instance, a child observing a parent’s brand
loyalty may adopt similar behaviors.

Cultural Transmission: Families pass down cultural norms and traditions,


impacting purchasing decisions for food, clothing, and festivities.
Joint Decision-Making: Family members influence each other’s choices,
especially for major purchases like cars or homes.

Economic Influence: Family financial status affects purchasing power and


priorities, teaching budgeting and value perception.

Understanding the family’s influence helps marketers target products and


advertisements effectively to align with family values and decision-making
processes.

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