Department of Management Studies ASSIGNMENT Academic Session 2024-2025 MBA SEMESTER – III
Date of Issue: 13/11/2024 Date of Submission: 23 /11/2024
3T8 - STRATEGIC MANAGEMENT
1. State the importance of Strategic Management to a business organization. Describe the process of strategic management, with appropriate examples. 2. Describe the process of value chain analysis in organizational appraisal. Make use of suitable examples. 3. Describe the process of Strategic Management. Explain the different elements in the Strategic Management process. 3T1 - MM 1: SALES AND DISTRIBUTION MANAGEMENT 1. Explain the terms management of sales force. 2. What is physical distribution? Explain the channel of intermediaries. 3. Explain concept, significance and components of supply chain management. 3T2 – MM2: DIGITAL AND SOCIAL MEDIA MARKETING 1. Explain difference between traditional marketing V/s digital marketing 2. Explain methods of digital marketing research. 3. Explain recent trends in digital marketing. 3T3 – MM3: INTEGRATED MARKETING COMMUNICATION & BRAND MANAGEMENT 1. What is Marketing Communication? Explain objective and concepts of IMC. 2. How to develop creative message strategy? How to get a big idea? 3. Explain the terms Brand Management & Brand Equity. 3T1 – FM1: INVESTMENT ANALYSIS AND PORTFOLIO MANAGEMENT 1. What is Yield to Maturity and how does it differ from the current yield of a bond? 2. What are some key metrics used to evaluate portfolio performance? 3. What do you understand by portfolio management? Explain its objectives. 3T2 – FM2: PROJECT APPRAISAL AND FINANCE 1. What is long term investment decision? Explain decision tree approach. 2. What is leasing? Explain types of leases, and mechanics of leasing. 3. Explain the factors determining capital structure. 3T3 – FM3: FINANCIAL DERIVATIVES 1. Describe the main types of derivatives. 2. Write down the types of options and terminologies used in options market. 3. Explain the Types of Exposure & Foreign Exchange Risk.
DEPARTMENT OF MANAGEMENT STUDIES B.D.COLLEGE OF ENGINEERING, SEVAGRAM
3T1 – HRM1: MANPOWER PLANNING, RECRUTMENT AND SELECTION 1. Explain meaning and Importance of Manpower Planning? Give details factors affecting manpower planning. 2. Elaborate concept of Manpower Forecasting. Give details of Demand Forecasting and Techniques of demand forecasting. 3. Explain HRIS with its uses in HRP. Enlighten focus on Managerial Succession Planning. 3T2 – HRM2: PERFORMANCE MEASURMENT SYSTEM 1. Explain Concept – Performance appraisal? Furnish Objectives and functions of Performance Management system. 2. What is Performance Management Process? Give details of Mechanism of Performance Management Planning and Execution.
3. Explain Performance Appraisal Methods. Discuss Pitfall of PA.
3T3 – HRM3: COMPENSATION AND BENEFITS MANAGEMENT 1. What do you mean by Compensation Planning? Explain Concept of Minimum Wage, Fair wage, Living Wage. 2. What do you mean by Competency Based Compensation program 3. Explain Concept, need & objectives of fringe benefits. 3T1 – OM1: LOGISTICS AND SUPPLY CHAIN MANAGEMENT 1. Elucidate competitive advantage through supply chain management. 2. Describe factor influencing transport decisions. 3. Explain importance and types of Performance Measures. 3T2– OM2: QUALITY TOOLKIT FOR MANAGERS 1. Write down in detail Dimensions of Quality. 2. Describe 7 tools of quality. 3. Explain different Quality Improvement Techniques. 3T3– OM3: OPERATIONS RESEARCH 1. Explain in detail Application of Operation research in Business. 2. Outline the key steps of the Hungarian Method for solving a cost matrix. 3. Describe Initial feasible solutions – NWCR, LCM, VAM.
Important Instruction: Submit Assignment to MBA Department Office up to 23/11/2024.
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DEPARTMENT OF MANAGEMENT STUDIES B.D.COLLEGE OF ENGINEERING, SEVAGRAM
Strategic Management: Formulate and Implement Strategies, Analyze the Competitive Environment and Make Strategic Decisions: Administration: The science of managing resources
Mastering Opportunities and Risks in IT Projects: Identifying, anticipating and controlling opportunities and risks: A model for effective management in IT development and operation