SONG/ALBUM LAUNCH CHECKLIST

Marketing doesn’t start when the song is done, it starts when the pen hits the pad.

PRO TIP
The day you hit the studio or start writing at home is when you should start filming and taking pictures of
the process. Especially once you know you’ve got something that is going to be released.

ASSETS PRO TIP : IT’S NOT ABOUT YOUR RESOURCES IT’S ABOUT YOUR RESOURCEFULNESS

SINGLE COVER

Your going to need a single cover LYRIC CARD VIDEOS

designed that is eye catchy. Don’t cheap
out on this, make it look great because
Use the same lyric cards import
this is the first thing people judge you
them into iMovie and add
on before they listen to your music.
music behind them and now
you have a video.

SINGLE COVER VIDEO

Create a video with the single cover

with the song in the background.
You can also add other photos in
LYRIC VIDEO
the video to keep people engaged
that watch on YouTube.
Get a lyric video created.
Higher someone or be creative
and do it yourself. Remember
LYRIC CARDS
to stay true to your brand!
Take some of the lines in the
lyrics and make lyric card
images to post on social media.
 SONG/ALBUM LAUNCH CHECKLIST
Marketing doesn’t start when the song is done, it starts when the pen hits the pad.

PRO TIP
The day you hit the studio or start writing at home is when you should start filming and taking pictures of
the process. Especially once you know you’ve got something that is going to be released.

ASSETS PRO TIP : IT’S NOT ABOUT YOUR RESOURCES IT’S ABOUT YOUR RESOURCEFULNESS

MUSIC VIDEO
EMAIL LIST
If you have the budget create a music
video. If you don’t have a budget still If you don’t have an email
create a music video. I did a selfie list start building one from
music video on my skateboard and your friends/family. Sign up
bike.. Just have fun! Setup multiple with Mail Chimp or Aweber.
iPhones and GoPros at the show for
different angles/cutaways. Then hire
someone to put it together.
PODCASTS
Open up the podcasts app on your phone
SONG EXPLANATION VIDEO and search for the name of artists similar to
your genre. Email them to see if they can
Film yourself sharing the interview you? Give them a compelling
story behind the song and reason like you have a powerful story to share
or went through a struggle that you think
how it came together.
their audience would find beneficial.

PODCAST PRO TIP

SONG TRAILER
Ever thought about starting your own podcast?
15-30 second song trailer What if you created a podcast about something
showcasing you in the studio, your passionate about like music and
behind the scenes featuring interviewed other famous artists? This is a great
single or album cover. way to leverage there platform and expose your
music to new audiences. Dream big!
 ASK YOURSELF THESE QUESTIONS:
WHAT’S THE STORY BEHIND THE SONG? THE ANGLE? STORY OF STRUGGLE THAT I CAN RELAY TO MY FANS.

PRESS
SOCIAL MEDIA
Most magazines, newspapers,
blogs etc are more interested in

PRO TIP
an album then just a song.
I connect my Instagram account to Facebook which is
Unless you’ve got a music video
PRO TIP

connected to Twitter. So I post once on Instagram and it covers 3 or killer lyric video to go with it.
at a time. Always think how you can maximize your time. Still reach out you never know!

Post lyric cards, album cover, links to listen to your music on

TWITTER

Spotify, Apple Music, YouTube etc. Post 4-7 times a day on PRO TIP 2:
Twitter 1-2 hours apart.
When it comes to press you must reach
INSTAGRAM

Post 2-3 times a day 4 hours apart

out months ahead, not the day of or
week before. Show that your
Upload the lyric video, music video, song explanation and professional and actually have a plan
YOUTUBE

any other assets. Don’t do this all at once but stagger it each in place. This will set you apart from
week to get maximum impact of each asset.
other artists.
FACEBOOK

Post 2-3 times a day 4 hours apart utilizing your content.

remember uploading videos works better then YouTube Links.
MAGAZINES BLOGS RADIO
SOUNDCLOUD SNAP CHAT

Post 2-4 Snaps a day.. Photos, videos telling the story of

the song.

Upload the song with single cover image. Promote this on

socials as well. List 10-20 Look up 10-20 blogs Make a list of at least
magazines physical that feature your 10 radio stations that
and online that genre of music and play your style of
BAND CAMP

I don’t use band camp but another great place to have feature your genre see if they’ll feature or music both
of music. Email review your commercial,college
your music available for new fans to find you. them! song/album. radio and internet.
 ASK YOURSELF THESE QUESTIONS:
WHAT’S THE STORY BEHIND THE SONG? THE ANGLE? STORY OF STRUGGLE THAT I CAN RELAY TO MY FANS.

OUT OF THE BOX & LIVE

GOING THE EXTRA MILE
YOUTUBE/GOOGLE HANGOUT
PRO TIP

Today I do what others won’t, so tomorrow I can Setup a google hang out via
accomplish what others can’t your YouTube channel to per-
form live, do a Q & A with your
fans at a show or studio. They
ARTISTS will love you for this!
Make a list of all your artist friends that you can ask
to post on your behalf. Email them and see if they’d FACEBOOK LIVE
be willing to post for you. You don’t know if you Similar to Google hangouts
don’t ask. Just make sure your willing to do the same where you can interact one on
if they were to ask you for the favor. one with your fans. The organic
reach you will get from this
FRIENDS/FAMILY currently will blow away any-
Email all your friends about it and ask thing else you post. This is some-
them to share.. Not the iTunes link but thing I would do 2-4 times a
just Spotify, YouTube. If they ask to buy it month at least to increase
then send them the link. engagement, especially during
the promotion of a new song.
CONTESTS & GIVEAWAY REDDIT
Once a week/month giveaway a signed CD or Doing an AMA (ask me anything)
merchandise item for whoever shares your on reddit is another way to reach
video, lyric card etc. Try to engage your fans by a new audience and create
being generous and giving the stuff! It works! awareness of your music.
 TAKE THE 10X CHALLENGE
Email 10 radio stations
(Internet, FM, Online) Send 10 emails to book shows at
(Festivals, Clubs, Bars, Schools,
Churches)

10 min on Instagram & Twitter,

Email 10 Online Blogs & Using liking strategy to grow
Magazines To Review or your fanbase
Feature Your Music

10X
CHALLENGE 10 min Scheduling
Facebook Posts Lyric Cards,
(DO THIS EVERY DAY)
10 min on each social media Photos, Videos, Merch
responding to comments
engaging your fans:
YouTube, Soundcloud,
Facebook, Twitter, Etc.

Email 10 influential Artists,

Managers, Labels
10 min on Soundcloud Using
Follow for Follow Back Strategy To
Grow Fanbase