Current

Fixed Deposits Loans

Account

Banks offer various types

A Savings account is a A current account is Fixed deposits are
of loans such as home
basic type of bank designed for investment products loans, personal loans, car
account that allows
businesses and that offer a fixed rate loans and education
individuals to deposit loans. These loans
and withdraw money, allows them to of interest over a provide individuals with
earn interest on their deposit and fixed period of time. the necessary funds to
deposits and access withdraw money, They are popular purchase a house, a car or
basic banking services finance their education.
make and receive among individuals
such as debit cards The interest rates and4
payments, and looking for a low-risk eligibility criteria for each
and online banking.
access overdraft investment option. type of loan may vary.
facilities.
 Online Wealth
Credit Cards Insurance
Banking Management

Credit cards are Most banks in India Wealth

payment cards that offer online banking Many banks in
management
allow individuals to services that allow India offer various
services are
make purchases on customers to access types of insurance,
offered by banks
credit. Credit card their accounts, make including life
to individuals
users can repay their transfers and pay insurance, health
manage their
debt in full or in part, bills from their insurance and
investments, plan
with interest charged computers or mobile vehicle insurance.5
for retirement and
on the outstanding devices. minimize their tax
balance. liability.
 Corporate banking
is a specialized area This Photo by Unknown Author is licensed under CC BY-SA

of banking that offers

financial services to
large businesses,
corporations, and
sometimes
governments and
other financial
institutions.
 Corporate banking teams provide financial
services like cash management, payment
processing, credit products, and hedging
strategies to large corporations. Most of these
corporations are publicly traded.
• Funded services: These include working capital • Non-funded services: These include letters of
finance, short-term finance, and bill discounting. credit and bank guarantees.

• Eg.- Public services • Eg.- Credit/Debit cards.

• School programs • Safe deposit lockers.

• Children's programs • Cheque.

• Health insurance • Insurance.

• Employment services • Mutual Funds.

• Community development programs

• Digital banking products refer to financial services and tools
provided through online or mobile platforms. These include
savings accounts, loans, insurance, and investment products
available via digital channels. With the rise of smartphones
and the internet, traditional banking models are being
disrupted by digital-first approaches.The current state of
digital marketing in the banking sector is overall leveraging
digital users and technology to provide a better customer
experience to build trust and loyalty with their customers
• Convenience: Customers seek • Speed and Efficiency: Instant
24/7 access to financial services, transactions, quick loan
avoiding the need to visit approvals, and easy
physical branches. management of finances
• Cost-Effectiveness: Digital through apps and websites.
products often have lower • Security: Enhanced security
operational costs, which can be features like two-factor
passed on as savings to authentication and encryption
customers. are key in building trust.
• Expansion of Customer Reach • The rise in Customer Engagement
• Search engines, social media, and email • Banks are able to target specific
marketing are just a few of the digital customers with marketing messages that
avenues that banks may use to target are tailored to their needs by analyzing
specific demographics and connect with customer data and behavior. Higher client
clients who might not have thought about happiness and loyalty may be the
using traditional banking services. outcome of this level of customization
• Increased Brand Awareness • Real-Time Data and Analytics Access
• Banks may have a strong online presence • Banks may learn a lot about the efficacy
and position themselves as authorities in of their marketing initiatives by
the financial sector by producing high- monitoring website traffic, social media
quality, captivating content and engagement, and email open rates. Their
interacting with clients on social media. marketing efforts may be improved and
This may result in better customer trust optimized using this data, which will
and greater brand recognition. produce better outcomes and a higher
return on investment
• Social Media Marketing • Search Engine Optimization (SEO)
• Businesses from many industries now • The technique of increasing a
use social media as a promising tool website’s exposure in organic search
for connecting with customers and engine results pages (SERPs) is known
promoting their goods and services. as search engine optimization (SEO).
The banking industry is no exception, Leveraging SEO strategy, the banking
you can interact with its consumers, sector may boost their search engine
exchange content, and increase brand ranks and exposure by optimizing
recognition via social media sites like their websites with pertinent
Facebook, Twitter, and LinkedIn. With keywords, meta tags, and high-quality
this, the Banking sector may increase content. This will increase website
engagement and trust with their traffic and lead generation.
consumers by delivering fascinating,
timely material on a regular basis.
• Email Marketing • Content Marketing
• Banks may reach their clients in a focused • Content marketing is one of the best ways to
and affordable manner through email interact with customers and increase website
marketing. Banks may advertise their traffic. In order to attract and keep a clearly
goods and services, raise knowledge of defined audience and ultimately motivate
their brand, and increase engagement by profitable consumer behavior, this entails
delivering targeted and customized producing and disseminating valuable,
emails to their subscribers. Banks can pertinent, and consistent content. A range of
increase the likelihood that their emails material formats, including blogs,
will receive a favorable reaction by infographics, videos, and e-books, can be
employing segmentation to make sure used by banks to enlighten and educate their
that they are pertinent and beneficial to consumers about their goods and services as
their consumers. well as offer insightful commentary and
guidance.
• Focus on Mobile
• Influencer Marketing
• Banks must make sure their digital
marketing plans are mobile-friendly given • Banks may enhance brand recognition and
the popularity of mobile banking. This reach a larger audience by collaborating with
involves having mobile-friendly content influencers. Influencer marketing can also aid
and a responsive website design. in establishing credibility and trust with
clients.