Course Description

COURSE NUMBER and NAME INT 500 Marketing and Sales

UNITS 1
LENGTH OF CLASS 16 Weeks
COURSE DESCRIPTION The course is conducted entirely online. Students
interact with each other and with the faculty in an
online learning system. Learning will be facilitated
through discussion questions, comprehensive learning
assessments, cooperative learning and course materials.
INSTRUCTIONAL METHOD Online / On-Campus

Course Learning Outcomes (CLOs) Linked to Program Outcomes

Learning outcomes are statements that describe significant and essential scholarship that students
achieve and can reliably demonstrate by the end of the course. Learning outcomes identify what
the learner will know and be able to do by the end of a course – the essential and enduring
knowledge, abilities (skills), and attitudes (values, dispositions) that constitute the integrated
learning needed for successful completion of this course. The learning outcomes for this course
summarize what students can expect to learn, and how this course is tied directly to the
educational outcomes of the degree.
Program Learning
Course Learning Objectives (CLOs)
Objectives
1. Explore various career possibilities. 1
2. Combine classroom knowledge with an opportunity to learn
those disciplines, skills, and attitudes which can best be learned 3, 4, 6
on the job, such as: self-discipline, teamwork, responsibility, and
initiative.
3. Develop Practical Skills in a real-world context. 1, 2, 5
4. Enhance a portfolio or resume with practical experience and
1, 2, 3, 5
projects.
5. Cultivate a learning experience which can lead to entry level job
1, 2, 3, 5
opportunities within the workforce.
 INT 500 Syllabus

Summary of Graded Work and Assessments

Graded work and assessments offer students the opportunity to show the degree of mastery for
each CLO. The following table shows how assessments and CLOs align (link).

Assignments Totals Weight CLOs

Week 1: Written Portfolio Reflection Question: 1, 2, 3

Personal Bio 30 3%

1, 3
Week 2: Journaling Discussion Question 30 3%

1, 2, 3, 4, 5
Week 3: Professional Portfolio Discussion
Question 30 3%

Week 4: Market Survey Discussion Question 1, 5

30 3%

1, 3, 5
Week 5: Marketing Survey Analysis Discussion
Question 30 3%

1, 2, 3
Week 6: Marketing Results Discussion Question 30 3%

Week 7: Marketing and Sales Strategy Discussion 1, 2, 3, 5

Question 30 3%

Week 8: CLA 1: My Professional Work Journal 1, 2, 3

Response Essay 200 20%

1, 3, 4, 5
Week 9: LinkedIn Account Discussion Question 30 3%

Week 10: Personal Brand Discussion Question 1, 3

30 3%

1, 2, 3
Week 11: Personal Brand Success Discussion
Question 30 3%

Week 11: Employer Performance Evaluation Form –

Submission: Part I 30 3%

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 INT 500 Syllabus

Week 12: Marketing and Sales Discussion 1, 3, 4, 5

Question 30 3%

Week 13: Potential Product Promotion Discussion 1, 3, 4, 5

Question 30 3%

1, 3
Week 14: Infographic PowerPoint Presentation
Activity 170 17%

–
Week 15: Employer Performance Evaluation Form
Submission: Part II 40 4%

Week 16: CLA 2: Internship Experience Reflection 1, 2, 3, 4, 5

200 20%

Total Points/Percentage 1000 Points 100%

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 INT 500 Syllabus

Detailed Course Outline

During the INT courses you will be creating and keeping a Professional Journal that will give you
an opportunity to demonstrate your achievements. The contents of your Professional Journal will
help you to complete the Week 8 assignment. You will also be creating a Professional Portfolio of
evidence in each INT class that will build into a great resource for you to show potential
employers what you have achieved. The Professional Portfolio will support you in your CLA 1
assignment. You will be using the business course you are enrolled in, or any previously taken, to
add insight to your responses. Finally, the following outline, of each week below, provides
important assignment details for this course, week by week. Students are responsible for all of the
assignments given. Please refer to the Detailed Description of Each Grading Criteria in the
syllabus for specific information about each assignment.

The link to the journal and the portfolio is in the Resources section of this syllabus.

Professional Journal- CLO 1, CLO 2, CLO 3, CLO 4, CLO 5

Whether you want to be able to look back at where you started, set a future goal for yourself and
seek a new path, or just deal with present issues, a Professional Journal helps you do that in a
reflective way. You need not write every day. Your Professional Journal is a tool that helps you to
better understand yourself, to plan your goals, and to follow-up on goals. Personal journaling, as
opposed to your Professional Journal, is meant to be a log of your feelings for any given day. For
your Professional Journal, try to keep these types of emotional responses from being included in
your entries. Journal writing tips are provided in the Internship Course Resources under
Supplementary Material in this GAP course. Here is also a web article with templates to review
as well: Guide to Keeping a Work Journal (with downloadable template) (journalinghabit.com)

About Professional Portfolios CLO 1, CLO 2, CLO 3, CLO 4, CLO 5

Each internship course will conclude with your professional portfolio that you are expected to
continually add to, improve, amend, and edit. Using the articles provided in the Internship Course
Resources, under Supplementary Material in this GAP course, identify areas of improvement
and/or materials to add to your portfolio.The use of a portfolio document may be sent to a
prospective employer or used in your evaluation for a promotion.

If you do not have a professional portfolio, this will be a great place to start. If you have already
started your professional portfolio, then identify any additional items that are needed to complete
the latest version of your portfolio.

Regardless of whether you think you need a portfolio at this time, it is a great tool/record of what
you have achieved in your professional life and it may become an important resource in the
future. If you have already started your professional portfolio in another internship class, then
identify any additional items that are needed to complete the latest version of your portfolio. If
you believe you have completed your portfolio and have no new updates or additions, then you
must review the four (4) articles about portfolios in the Internship Course Resources under
Supplementary Material in this GAP course and identify elements from the articles that you
would add this session.

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 INT 500 Syllabus

Week 1

Assignments to complete this module:

● Written Portfolio Reflection Question: Personal Bio
● Journal Assignment: This assignment is required; however, it is not graded directly.

Written Portfolio Reflection Question: Personal Bio - CLO 2, CLO 4

In a one-page APA formatted paper, respond to the following:

● The country you are from along with your educational background.
● Previous work experience and areas of interest based on your background/employment
experience.
● Your internship job description with goals and objectives you have set for yourself for this
course.
● Review the assignments required of you in this course and map out a plan for completing
them.
○ When will you complete each assignment and submit it?
○ What barriers do you foresee to completing each?

View the Discussion Question Grading Rubric.

Upcoming Professional Journal Assignment (No submission required this week)

During this course you will make Professional Journal entries regarding your experience with the
internship site you have selected and the role you will fill. You will use this Professional Journal
entry in an upcoming assignment. You do not need to submit this entry during this week, but just
keep it on hand.

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 INT 500 Syllabus

Week 2

After completing this week, students should be able to:

● Demonstrate a connection between the knowledge learned in your classroom and
practical problems at your workplace.
● Create a professional journal (link to a template can be found in the resources section of
this syllabus).

Assignments to complete this week:

● Post DQ Answers
● Post DQ Peer Responses

Journaling Discussion Question - CLO 1, CLO 3

This week is an introduction to keeping a professional journal. Starting in Week 3 make sure you
have at least one (1) entry in your professional journal each week using the templates provided, in
this course, as a guide. Students are to make at least one (1) entry in their professional journal
each week. The entries will be reported in CLA1 due in Week 8 (a link to a template can be found
in the resources section of this syllabus).

● In your discussion post:

○ Read the articles on journaling, including Guide to Keeping a Work Journal (with
downloadable template) (journalinghabit.com) and review the template provided.
○ Identify what approach, to journaling, in the articles you found useful and why.
○ Post to the discussion forum that you have reviewed the journaling materials and
what you learned, based on the articles.
○ You may also post if you have experience journaling, your thoughts about
journaling, and further questions you may have about journaling.
● Please be sure to respond to a peer.

View the Discussion Question Grading Rubric.

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 INT 500 Syllabus

Week 3

After completing this week, students should be able to:

● Begin developing a professional portfolio.
● Link and apply any examples of concepts learned in class to their current role.

Assignments to complete this week:

● Post DQ Answers by Thursday at 11:59 p.m.
● Post DQ Peer Responses by Sunday at 11:59 p.m.
● Journal entries

Professional Portfolio Discussion Question - CLO 1, CLO 2, CLO 3, CLO 4, CLO 5

Your internship course will conclude with your professional portfolio that you are expected to
continually add to, improve, amend, and edit. Using the articles provided in the Internship Course
Resources identify areas of improvement and/or materials to add to your portfolio. If you do not
have a professional portfolio, this will be a great place to start. If you have already started your
professional portfolio, then identify any additional items that are needed to complete the latest
version of your portfolio.

● Outline and describe in the discussion those components that you will be working on in
this session to build or improve your professional portfolio. Summarize how concepts
learned this week can be applied to your current role, and post to the discussion board.
● Please be sure to respond to a peer.

View the Discussion Question Grading Rubric.

Journal Entries: Be sure to make entries in your journal each week about your experiences.
While these are not directly graded, they are required.

For Weeks 3 through 8, keep notes during your internship in your professional journal which
each student is creating and reporting on in the CLA 1 in Week 8.

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 INT 500 Syllabus

Week 4

After completing this week, students should be able to:

● Discuss the key elements of developing a market survey.
● Explain how a market survey can help a company determine if their product/service is
going to be successful.
● Work with a discussion partner to develop 5 market survey questions.

Assignments to complete this week:

● Post DQ Answers by Thursday at 11:59 p.m.
● Post DQ Peer Responses by Sunday at 11:59 p.m.(if applicable)
● Journal entries

Market Survey Discussion Question - CLO 1, CLO 3, CLO 5

A market survey is a key tool for any company considering launching a new product or service
into a new marketplace domestically or overseas. It serves to identify potential markets and
confirm those already determined. Companies can then make data driven decisions that are more
likely to lead to success. Review the following overview entitled, Why Do Market Research at
The Basics of Market Research & Your Business | The Hartford

● In your current discussion teams, post a request for a specific peer partner or respond
to a request to be someone’s partner (note-this partner will be the same discussion
partner for the weeks 5, 6, and 7 discussions as well). It is advised to post a request for a
partner in the discussion areas early in the week (Tuesday at the latest) to allow for the
needed work to be completed after the requested partner agrees. You and your partner
will work together as discussion partners for weeks 5, 6 and 7 as well.
● Discussion partners need to decide on a product/service they wish to market.
● Each discussion partner will find a market survey template online.
○ Post to your partner, the link of the market survey template you found.
○ Post to your partner at least five questions that you might use from your market
survey, along with the market survey template link.
○ Post the purpose of the questions you selected:
■ What are you hoping to learn from them?
■ Who would you be asking these questions of?
● Once each partner has completed the above post, respond to your discussion partner with
addressing the following:
○ Would the market survey template selected be a good fit for the product/service
your peer wishes to market? Explain.
○ Does the market survey provide good information about how to market the
product/service your peer wishes to market? Explain.
● Finally, with your discussion partner, determine the final five questions you would use for
your partner market survey.
● Post those 5 agreed upon questions . These will be used for your discussion post in week
5, 6, and 7, so keep these handy.
● Add your work to your portfolio.

View the Discussion Question Grading Rubric.

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 INT 500 Syllabus

Reminder: Be sure to make entries in your Professional Journal each week about your
experiences.

Week 5

After completing this week, students should be able to:

● Solidify the product/service selected in the discussion from week 4.
● Create, with a discussion partner, a complete market survey questionnaire with 5 specific
questions.
● Post the complete market survey questionnaire developed.
● Record the market survey questionnaire in your portfolio.

Assignments to complete this week:

● Post DQ Answers by Thursday at 11:59 p.m.
● Post DQ Peer Responses by Sunday at 11:59 p.m.
● Journal entries

Marketing Survey Analysis Discussion Question - CLO 1, CLO 3, CLO 5

In Week 4 you practiced, with a partner, developing a brief market survey. You and your
discussion partner finalized a product/service and five specific questions for your team’s market
survey. This week, you will now create the actual market survey questionnaire and analyze you
and your discussion partner’s choices.

● For this discussion you will continue to work with the same peer you selected for your
discussion in week 4.
● Based on the product/service you selected in week 4, develop a complete market survey
questionnaire, with the 5 questions you and your partner finalized during the week 4
discussion.
● Create a shared document for you and your partner to work from. If you cannot share a
document, you and your partner will post each section to the discussion board.
1. In your shared document, describe briefly your team's product/service and the five
questions.
2. Decide with your discussion partner, which components of the market survey
questionnaire each discussion partner will be responsible for, These are the
components:
■ a brief summary of how each question relates to the product/service
■ a brief rationale for each of the 5 questions
■ the audience/participants the survey is intended for
■ the approach -mailed/online survey, interview (e.g., face to face,
SurveyMonkey)
3. Complete your market survey with a brief justification, from each discussion
partner, for the decisions made for the components they were responsible for.
4. Post your work to the DQ.
5. Add your work to your portfolio.

View the Discussion Question Grading Rubric.

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 INT 500 Syllabus

Reminder: Be sure to make entries in your Professional Journal each week about your
experiences.

Week 6

After completing this lesson, students should be able to:

● Discussion partners will execute the market survey with the other remaining discussion
teams.
● Gather market survey data..
● Report the findings and post.

Assignments to complete this week:

● Post DQ Answers by Thursday at 11:59 p.m.
● Post DQ Peer Responses by Sunday at 11:59 p.m. (if applicable)
● Journal entries

Discussion Prompt: In Weeks 4 & 5 you developed and posted a Market Survey with another
discussion partner in your discussion group. For week 6, you and your discussion partner will post
your completed market survey to your discussion group, for the other teams to complete and post.
Once you have the answers to your survey, create a results table and describe the findings. What
have you discovered? Were the answers what you expected? If not, why not? Knowing what you
know now, would you launch your product/service?

Marketing Results Discussion Question - CLO 2, CLO 3, CLO 5

● You are your discussion partner, post your completed market survey to your
discussion group.
● All other team members from your discussion will complete the survey, scan and
post their answers.
● Once answers are all completed and posted, you and your discussion partner will
each create a simple table of results (see APA Manual 7th Ed., Section 7 for
examples) with a brief summary of the findings. Post to the discussion board.
● Under your posted table with the brief summary, each partner will address the
following:
○ Did the results surprise you? If so, why?
○ Did each partner’s table yield the same results? Why or why not?
○ Based on the findings, how should you move forward with your
product/service? Why or why not?
● Looking back, as a team what might you have done differently? Why?
● Post your work to the DQ.
● Add your work to your portfolio.

View the Discussion Question Grading Rubric.

Reminder: Be sure to make entries in your Professional Journal each week about your
experiences.

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 INT 500 Syllabus

Week 7

After completing this week, students should be able to:

● Relate aspects of marketing and sales strategy to their current role.

Assignments to complete this week:

● Post DQ Answers by Thursday at 11:59 p.m.
● Post DQ Peer Responses by Sunday at 11:59 p.m.
● Journal entries

Marketing and Sales Strategy Discussion Question - CLO 2, CLO 3

For this discussion the focus is on marketing and sales. View the video “The Five Forces that
Shape Strategy” by Harvard Business Review/ Michael E. Porter (13:11 mins)
● What are the five forces of Competitive Strategies and what are their underlying drivers?
● What two examples does the interviewee give for these forces being a high factor and
being a low factor?
● Please be sure to respond to a peer.

View the Discussion Question Grading Rubric.

Reminder: Be sure to make entries in your Professional Journal each week about your
experiences.

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 INT 500 Syllabus

Week 8

After completing this lesson, students should be able to:

● Demonstrate an understanding of and relevance to your academic career by making a
connection between knowledge learned in the classroom, your professional work journal,
and practical problems in an off-campus work environment.
● Identify your strengths, weaknesses, and areas of interest, based on your practical work
experience.

Assignments to complete this week:

● Submit CLA 1 by Sunday at 11:59 p.m.

CLA 1: My Professional Work Journal Response Essay - CLO 1, CLO 2, CLO 3

In Weeks 3-7 you were directed to keep a professional work journal (Please refer to Week 2 for a
review of instructions). Now you will write a journal response essay. You will review your work
journal entries and create a short reflective essay from some of your entries on what you have
learned so far and how you have applied that learning. Your essay should include your
experiences, observations, and key concepts. This assignment will be a Turnitin paper of 2 - 3
pages, not including the title page.

Your paper should be formatted in APA style. Include at least one (1) peer-reviewed source
related to course material taken in your academic program and scholarly journals.

View the Written Paper Grading Rubric.

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 INT 500 Syllabus

Week 9

After completing this lesson, students should be able to:

● Demonstrate an understanding of and relevance to your academic career by making a
connection between knowledge learned in the classroom and practical problems in an
off-campus work environment.
● Identify your strengths, weaknesses, and areas of interest, based on your practical work
experience.
● Understand and discuss aspects of LinkedIn.

Assignments to complete this week:

● Post DQ Answers by Thursday at 11:59 p.m.
● Post DQ Peer Responses by Sunday at 11:59 p.m.
● Journal entries

LinkedIn Account Discussion Question – CLO 1, CLO 3, CLO 4, CLO 5

For this discussion post, you will review the LinkedIn site found at:
https://university.linkedin.com/linkedin-for-students

● Do you have a LinkedIn account? If not, you might consider creating your own LinkedIn
account Minimally, add a headshot (professional), headline, current and previous
University experiences, and add your current job/internship. If you choose not to create
an account skip this step.
● If you have a LinkedIn account, how often do you use it? Is it updated?
● If you do not have an account, review LinkedIn to determine how it might provide a
useful service to you in developing your career.
● Please be sure to respond to a peer.

View the Discussion Question Grading Rubric.

Tip: We encourage students at all phases of their career development to reach out to Westcliff
Career Services for customized career/professional development guidance. To schedule a one on
one use this link:
https://docs.google.com/forms/d/e/1FAIpQLSc1xccvANiUjyblzplnD_1mqnkpcZcQbSY8Mibkm9
a6eQX2VQ/viewform

Reminder: Be sure to make entries in your Professional Journal each week about your
experiences to support your CLA2.

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 INT 500 Syllabus

Week 10

After completing this lesson, students should be able to:

● Explain the importance of personal branding when considering a career.
● Identify your strengths, weaknesses, and areas of interest.
● Relate the two bullet points above to your desired career.

Assignments to complete this week:

● Post DQ Answers by Thursday at 11:59 p.m.
● Post DQ Peer Responses by Sunday at 11:59 p.m.
● Journal entries

Personal Brand Discussion Question – CLO 1, CLO 3

One of the most successful businessmen of all time, Jeff Bezos, famously said: "Your brand is
what people say about you when you're not in the room." The purpose of this week is to help you
to set yourself apart from the rest. When all you have are your words and a blank piece of paper,
how do you convey that you are the right person for the job?

● Research Personal Branding online

● How can you create a Personal Brand?
● What tools are available to support you to create your brand?
● In your response, provide at least one (1) peer reviewed source to support your ideas on
this subject.
● Please be sure to respond to a peer.

View the Discussion Question Grading Rubric.

Reminder: Be sure to make entries in your Professional Journal each week about your
experiences to support your CLA2.

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 INT 500 Syllabus

Week 11

After completing this lesson, students should be able to:

● Describe a person who has been particularly successful with their Personal Branding.
Think of someone like Jeff Bezos or Elon Musk.
● Identify which of your strengths, weaknesses, and areas of interest you share with the
person you chose.
● Consider how you might change your current CV or resumé based on what you have
learned about Personal Branding.

Assignments to complete this week:

● Post DQ Answers by Thursday at 11:59 p.m.
● Post DQ Peer Responses by Sunday at 11:59 p.m.
● Journal entries
● Send Employer Performance Evaluation Form to Internship Supervisor’s Email (see
instructions below).

Personal Brand Success Discussion Questions – CLO 1, CLO 3, CLO 4, CLO 5

In Week 10 you looked at defining your personal brand. This week you will think of someone who
is successful like Jeff Bezos or Elon Musk and how they promote themselves through their
Personal Brand. Analyze and identify which of their strengths, weaknesses, and areas of interest
you share with the person you chose. Consider how you might change your current CV or resumé
based on what you have learned about their Personal Branding.

● Post a three-paragraph review of your chosen Personal Branding guru to the DQ.
● Post what items you considered changing to your updated CV or resumé.
● Update and include your new CV or resumé in your portfolio.
● Please be sure to respond to a peer.

View the Discussion Question Grading Rubric.

Reminder: Be sure to make entries in your Professional Journal each week about your
experiences to support your CLA2.

Employer Performance Evaluation Form

Part 1: Students must send the Employer Performance Evaluation Form before accessing course
work in Week 12. This is required as part of your internship. Please be sure to do the following in
Weeks 11:
1. You must acquire your Internship Supervisors’ business email. You will use your
Westcliff email.
2. You will email the following to your Internship Supervisor:

Dear XXX,

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 INT 500 Syllabus

As part of my internship experience at Westcliff, I am required to provide you

with a Mid-Semester Performance Evaluation form and End of Semester
Performance Evaluation (if applicable). This form is contained in this email in
the link as follows:
Link to Mid-Semester MBA Internship Performance Evaluation Form.
Please use the link to access the form, and complete the form in its entirety.
Once you have done this, please reply to my email to confirm that the form has
been submitted. This form is an important and required part of my internship at
Westcliff.
Thank you for your support and assistance.
Student XXX

3. Once you have emailed the evaluation to your internship supervisor, you must either take
a screenshot or save the email as a downloaded PDF to confirm that you have completed
this requirement.
4. Submit the screenshot and/or PDF of the email or a confirmation from your Evaluation
Supervisor.

Part II: By the end of Week 15 you will submit one of the following:
1) A completed employer performance evaluation form OR
2) A self-evaluation essay (prompt below).

Self-Reflection Essay

The Self-Reflection Essay will reflect upon your experiences at your employment site during this
internship course and what you have learned. Include how these experiences may have furthered
your career or caused you to rethink your career goals. Your essay should include your
experiences, observations, and the key concepts based on the internship and business course
experience. The Self-Reflection Essay will be a Turnitin paper of 3 to 4 pages.

While writing your self-reflection, consider the following points:

1. Describe your overall experience during the internship and internship course.
2. What do you now understand best about the focus of this internship course?
3. Where do you still have the most room to grow in the focus of this internship course?
4. What is the most important single piece of knowledge you have gained during this experience?
5. What new skills did you gain?
6. What old skills were improved? In what way?
7. How have your abilities to solve problems, think, reason, and research changed?

Your paper should be formatted in APA style. Include at least two (2) peer-reviewed sources
related to courses from your academic program or scholarly journals.

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 INT 500 Syllabus

Week 12

After completing this lesson, students should be able to:

● Demonstrate an understanding of sales and marketing.
● Discuss and apply sales and marketing strategies.

Assignments to complete this week:

● Post DQ Answers by Thursday at 11:59 p.m.
● Post DQ Peer Responses by Sunday at 11:59 p.m.
● Journal entries

Marketing and Sales Discussion Question - CLO 1, CLO 2, CLO 3

For this discussion the focus is related to the concentration area of marketing and sales. View the
video “Sales vs Marketing: Which is More Important?” by Patrick Bet-David/Valuetainment (9:40
mins) at https://www.youtube.com/watch?v=JP6aSrwSgW8

● Identify the five (5) of the nine (9) differences between marketing and sales.
● Take a position in the discussion based on the video as to which one, marketing or sales,
you believe is more important and why.
● Please be sure to respond to a peer.

View the Discussion Question Grading Rubric.

Reminder: Be sure to make entries in your Professional Journal each week about your
experiences to support your CLA2.

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 INT 500 Syllabus

Week 13

After completing this lesson, students should be able to:

● Describe the key elements of a successful ad campaign.
● Identify at least one platform that you can use to promote the product/service you
discussed in week 4.
● Create a one sheet/infographic for your platform.

Assignments to complete this week:

● Post DQ Answers by Thursday at 11:59 p.m.
● Post DQ Peer Responses by Sunday at 11:59 p.m. (if applicable)
● Journal entries

Potential Product Promotion Discussion Question – CLO 1, CLO 3, CLO 4, CLO 5

With so many products and services on the market, it is the sales team that must catch the eye of a
potential customer. Consider how social media is utilized to influence consumer behavior. Create
a one sheet or infographic for your potential product promotion.

● Identify the product/service you discussed and decided upon with your discussion partner
in week 4.
● Decide with your discussion partner, which platform would you use to promote your
products/services and why?
● Each partner will develop a one page infographic based on the product/service from week
4. Consider the following when developing your infographic:
○ What information is critical for you to include in your one sheet or infographic?
○ How is your infographic different from your discussion partners?
● Post your work to the DQ.
● Add your work to your portfolio.

View the Discussion Question Grading Rubric.

Reminder: Be sure to make entries in your Professional Journal each week about your
experiences to support your CLA2.

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 INT 500 Syllabus

Week 14

After completing this lesson, students should be able to:

● Demonstrate an ability to present persuasively.
● Identify your strengths, weaknesses when you present and add your work to your
portfolio.

Assignments to complete this week:

● Infographic PowerPoint Presentation
● Journal entries

Infographic PowerPoint Presentation Activity - CLO 2, CLO 3

In Week 13 you were to consider the product/service you chose in week 4, and were asked to
develop a one sheet infographic for a potential product/service promotion. In addition you were
asked to consider how social media is utilized to influence consumer behavior. This week you are
to create a PowerPoint presentation and present your PowerPoint.

● Create a PowerPoint with your infographic that you created during the week 13
discussion.
● The PowerPoint should include the following:
○ The product/service you chose back in week 4.
○ The infographic you created for the product/service you chose, back in week 13.
■ The rationale for your infographic design.
■ The information you believed was most important in your infographic.
○ The social media venue you believe would best promote your product/service.
● Record your presentation with your team using Loom.
● Add your recording to your portfolio.

Reminder: Be sure to make entries in your Professional Journal each week about your
experiences to support your CLA2.

View the Oral Presentation Grading Rubric.

● Example of instruction prompts for Video Uploads

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 INT 500 Syllabus

Week 15

After completing this lesson, students should be able to:

● Review your portfolio and make sure you have included all of the relevant information
that you have created during this course.
● Reach out to your professor if you have any questions.
● Complete your journal entries.

Assignments to complete this week:

● Review and Prepare Activity
● Journal entries
● Submit Employer Performance Evaluation Form OR Self-Reflection Essay

Review and Prepare Activity – CLO 1, CLO 2, CLO 3, CLO 4, CLO 5

● Review the instructions for the CLA2 assignment in Week 16 to prepare.

● Prepare your CLA2 paper to show your progress and how you will be revising/updating
your portfolio.
● Read the articles on how to create a professional portfolio in the Internship Course
Resources in the Supplemental Material in this GAP course and referred to in Week 3.
● Using the articles identify areas of improvement and/or materials to add to your portfolio.

Consider continuing your entries in your journal weekly, for your use and to support your CLA2
due in week 16.

Employer Performance Evaluation Form

Part II: By the end of Week 15 you will submit one of the following:
1) A completed employer performance evaluation form OR
2) A self-evaluation essay (prompt below).

Self-Reflection Essay

The Self-Reflection Essay will reflect upon your experiences at your employment site during this
internship course and what you have learned. Include how these experiences may have furthered
your career or caused you to rethink your career goals. Your essay should include your
experiences, observations, and the key concepts based on the internship and business course
experience. The Self-Reflection Essay will be a Turnitin paper of 3 to 4 pages.

While writing your self-reflection, consider the following points:

1. Describe your overall experience during the internship and internship course.
2. What do you now understand best about the focus of this internship course?

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3. Where do you still have the most room to grow in the focus of this internship course?
4. What is the most important single piece of knowledge you have gained during this experience?
5. What new skills did you gain?
6. What old skills were improved? In what way?
7. How have your abilities to solve problems, think, reason, and research changed?

Your paper should be formatted in APA style. Include at least two (2) peer-reviewed sources
related to courses from your academic program or scholarly journals.

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 INT 500 Syllabus

Week 16

After completing this lesson, students should be able to:

● Demonstrate an understanding of and relevance to your academic career by making a
connection between knowledge learned in the classroom and practical problems in an
off-campus work environment.
● Identify your strengths, weaknesses, and areas of interest, based on your practical work
experience.
● Enhance the professional portfolio with practical experience and projects.

Assignments to complete this week:

● CLA2 due Sunday by 11:59 p.m.

CLA2: Internship Experience Reflection Paper- CLO 1, CLO 2, CLO 3, CLO 4, CLO 5

In a 3 - 4 page paper based on your internship course experiences and the learning objectives
achieved, review your internship experience successes and challenges leading to growth. You
should include in your paper a description of your professional portfolio, with examples which
provide evidence of accomplishments that you have acquired during this session.

Provide at least two (2) peer-reviewed sources. If you have completed this CLA2 assignment in
an internship course prior to this class, select new examples and sources to support your
response. For questions, contact your instructor.

View the Written Paper Grading Rubric.

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