§} SCRIBD ( Search Q OM er LC INDEX Sr no. | Title Acknowledgement Introduction Why I have chosen this product? 1 2 3 4 | Competitors 5 |My product 6 7 8 9 Licenses and permissions Social message Logo and tagline Labelling 10 | Pricing of product 11 [Packaging 12. [Channel of distribution 13 | Warehousing 14 [Transporting 15 | Promotion and Schemes Ad Download to read ad-free See aes SE Cee rE Te) BET)Se = §3 SCRIBD INTRO DUCTI In the traditional sense (afm ‘marker’ refers tothe place where buyers and sellers gather to enter into transactions involving the exchange of goods and services. Marketing is the study and management of exchange relationships. It is the business process of identifying, anticipating and satisfying customers’ needs and wants. Because marketing Is Used to attract customers, itis one of the primary components of business management and commerce. Marketing management is “planning, organising, controlling and implementing of marketing programmes, policies, strategies and tactics designed to create and satisfy the demand for the firms’ product offerings or services as a means of generating an acceptable profit. FEATURES OF MARKETING SCRIBD BSXerNo mya ta sColeLa@e-lolm Download1. Need and Want — The primary reason or motivation for people to engage in the process of marketing is to satisfy some of their needs or wants. 2. Creating a market offering - Market offering refers to a complete offer for a product or service, having given features like size, quality, taste, etc; at a certaln price; available at a given outlet or location. 3. Customer value - The job of a marketer, therefore, is to add to the value of the product so that the customers prefer it in relation to the competing products and decide to purchase it. 4, Exchange mechanism - The process of marketing involves exchange of products and services for money or something. considered valuable by the people. ‘The marketing mix refers to the ingredients or the tools or the variable which the marketeer mixes In order to Interact with a particular market. ‘The elements of marketing mix are as follows: i) Product ii) Price ii) Place Iv) Promotion WHY I CHOSE THIS PRODUCT? Bea g Sey eee DownloadST tate RRR On the basis of some quick research and own observational experience, | realise that the handmade soaps are immensely popular. Specially these days, when India as a developing country, |s adapting a healthy lifestyle, at time more to flaunt and keep up to the status quo. It is an amazing alternative to chemical free medium to conventional soaps. These Handmade soaps are usually made of natural ingredients and essential oils like olive oll, avocado oll, cocoa butter, grapeseed oil and other organic ingredients. thas gained popularity all over the world. If [have to comment on this industry, itis here to stay for a pretty long time and gauging the potential, many venture capitalists are Investing in the start-ups related to this industry and there are news of such industry getting funded up. Buying handmade soaps also encourages cottage industries in India. These soaps are mostly made in rural parts of the country Using locally available oils and herbs, Making soap is not very much difficult. Itis fairly low-tech. This is what makes it suitable for cottage industries.como} BY scribd.com/documen + @ SCRIBD ( Search Soap was introduced in india by the Lever Brothers during the British reign in the country. Thereafter soaps were imported from England and marketed in India. In 1918, Mr. Jamshedji Tata set up India’s first indigenous soap manufacturing unit when he purchased the Coconuts Oil Mills in Cochin, Kerala. Soaps become a necessity for the moneyed class by 1937. Since then, soaps have become an important part of the lives of the people of the country. ‘The Indian soap industry includes about 700 campanies with the combines annual revenue of about 17 billion $. Today India has become one of the most developed soap markets and is dominated by numerous multinational and also quite a few major domestic companies. List of Top Soap Brands in India * Dettol * Lifebuoy © Lux © Dove © Pears Ad Download to read ad-freeDettol is a British brand of cleaning supplies and disinfectant owned by Reckitt Benckiser. The brand first started in hospitals 80 years ago, where Dettol Antiseptic Liquid was first used for the cleaning and disinfection of skin during surgical procedures. Dettol started off in the 1930's with Dettol mouthwash, antiseptic cream, obstetrics cream, and liquid antiseptic. Over the years, the portfolio has expanded to soaps, liquid soap, shaving cream, Dettol plaster and several other products are stil to use the brand equity of Dettol. Dettol soap was originally launched as a family soap in the early eighties. Dettol soap was launched in 1981 by Reckitt and Coleman India Ltd and positioned as a love and care soap. Dettol soap, re-launched in 1984, by adopting a strategy of creating and dominating a specific usage occasion With this positioning, Dettol soap has climbed from 1.7% market share before it's re-launched in 1984 to 3.7% share in 1988, There are 4 types of Dettol soaps in India: Dettol Original bar, Detto! Skincare bar, Dettol Cool bar and Dettol Aloe bar. These products contain nourishing multi-vitamins, crispy menthol and soothing aloe vera along with its germ protection ingredient. Tagline of Dettol BE 100% SURE. BES ood SU Say Download23 scribd.com/documen + @ Unique Selling Proposition Dettol is the first of its kind in anti-bacterial segment. ling pri To consumers: Rs 54 To retailer- Rs 50 To wholesaler- Rs 47 SWOT Analysis: Strength Dattol brand comes froma reputable company with a Song legacy. Increasing popularity of Dettol soap as a germ killer and hygienic soap. Strong advertising and marketing campaigns. Weakness | Limited penetration in rural markets. stagnant market share for Dettol. ‘Opportunities | Tle-ups with schools, hospitals, hotel chains ete Better penetration in rural markets and emerging economies Threats People opting for ayurvedic & natural treatments can reduce business LIFEBUO Y Ad Download to read ad-free Beer STU CLC Lye Tal Coy T | Erle)Lifebuoy is a famous and distinctive brand of soap that was created by the Lever Brothers soap factory in 1894. It was the first soap to use carbolic acid, which gave It a red colour and strong, medicinal scent, The brand went global in 1911 and began distributing to countries such as the United States, Germany, Switzerland and Canada, Lever Brothers and the Lifebuoy brand provided an affordable product that promoted personal health and hygiene. From its inception, the Lifebuoy brand committed to educating the Public about the dangers of germs and microbes. Lifebuoy also has a history of helping people maintain hygiene in times of natural disaster, for example, 1940 Blitz of London, 2004 Tsunami in Asia, 2005 earthquakes in Pakistan and northern India. This specific brand of soap received some special screen time in the 1984 comedy "A Christmas Story." Lifebuoy has 6 types of soaps in the Indian market: Lifebuoy Actives, Lifebuoy Milk Care, Lifebuoy Cool Fresh Menthol, Lifebuoy with Vitamin A, C, E, Lifebuoy Lemon Fresh and Lifebuoy Nature Bar. The soaps have germ protection ingredient with added ingredients like natural milk cream, peppermint oil, vitamins, lemon extracts and neem and tulsi Tagline of Lifebuoy HEALTHY HOGA HINDUSTAN. Download to read ad-free BRS STU Cs sia} Search DownloadUnique Selling Proposition Lifebuoy provides 100% better protection from germs as compared to ordinary soaps. ‘Selling Price of Products: To consumers ~ Rs 48 To retallers~Rs 45 To wholesalers ~ Rs 43 SWOT Analysis: Strengths High consumer awareness for the brand of lifebuoy. First soap to use carbolic acid, which gave ita red colour and strong, medicinal scent ‘Most popular soap brand specially inthe rural market. Weakness | Lowermarket penetration in urban areas, Not been perceived as a beauty soap. ‘Opportunities | Used global epidemics lke swine fu to further promote products for better hygiene and protection. imparting education about importance of hand washing to prevent spread of germs. [Threats | Considered to be a low-end product, and may find it difficult to | ‘move up in the segment LUX DownloadLUX is a global brand developed by Unilever. The range of products includes beauty soaps, shower gels, bath additives, hair shampoos and conditioners. Lux started as "Sunlight Flakes" laundry soap in 1899 but changed to "Lux" in 1900, a Latin word for "light" and. suggestive of "Iuxury.” Lux has always targeted the concept and not a particular gender. The concept is to present soap to consumer that smells nice, enhances beauty and give you a glamorous feeling, The soap has managed to rope in the top celebrities to endorse its, rand and let audience believe that the soap Is essential for getting as beautiful as stars. Lux was launched in India in 1929. The very first Lux advertisement featured actress Leela Chitnis. There are 7 types of soaps by Lux in India. They are Creamy Perfection, Fresh Splash, Iconic Iris, Hypnotic Rose, Charming Magnolia, Soft Touch and Velvet Touch. Each soap contains imported foreign perfume and flower scents like, water lilies, Moroccan iris, Egyptian rose, French Magnolia and roses and fresh jasmine, Tagline of Lux LUX BRINGS OUT THE STAR IN YOU Jique Selling Proposition Download to read ad-fre SCRIBD Read without ads Millions of documents at your Download fingertips, ad-free.Lux stands for the promise of beauty and glamour as one of India's ‘most trusted personal care brands. ‘Selling price of products: To consumers ~Rs 47 To retallers ~ Rs 44 To wholesalers ~Rs 41 ‘SWOT Analysis: Strengths Weakness ‘Many variants (Almond oll, Orchid extracts, Milk cream, Fruit extracts, Saffron sandalwood oll and Honey). strong brand promotion but relatively lower prices. Strong market research "Not much popular in rural areas. Mainly positioned as beauty soap targeted towards women, lack unisex appeal. Opportunities ‘Soap industry is growing by 10%1n India, Large market share Strong hold over the market Threats High internal competition New entrants in this segment. Reece SC) DownloadAd oars) BS ONE ear OD The Dove brand was founded by Levers Brothers in 1957 and sold only beauty soap bars. They have since expanded to produce a wide range of personal care products including body wash, deodorants, body lotion, facial cleansers, shampoos and conditioners, According to 2013 study, the Dove brand has highest number of ‘mentions an social media sites compared to other competitors. Most of their ads have real women testing Dave products with their own preferred ones, and give their opinions. This ad was believable since they were uncensored and unscripted. In 2004, they introduced the Campaign for Real Beauty. The campaign uses unconventional women of all shapes, size, races and ages to celebrate “real” beauty. Their pro-aged ad celebrates old ‘women who are not considered the stereotype of beauty. By this Dove established a well-respected among the young and old. In India, Dove has 3 types of beauty bars: Dove Rosa bathing bar, Dove Original Cream bar and Dove Go Fresh Moisture bathing bar. ‘The Rosa bar combines a gentle cleansing formula with the 1/4” moisturizer. The Original bar has the mildest cleaners meant to keep the skin naturally soft. The Go Fresh bar combines cucumber and green tea to make the skin smooth and hydrated. Tagline of Dove: DUR BEST FACE FOR ‘Unique Selling Proposition Download to read ad-free BES eleTo consumers ~ Rs 60 To retailers — Rs 56 To wholesalers ~ Rs 53 ‘SWOT Analysis: ‘Strengths Dove has got an excellent market presence due to positive advertising Promises not to leave any residue on the skin. Avaliable in more than 80 countries worldwide ‘Weakness | Targets primarily only the female segment & products not 100 popular with men. Intense competition for Dove in the FMCG market means limited growth in market share. ‘Opportunities | Dove can increase its reach by further geographic expansion, Can target male audience more purposefully. Threats Fake Imitations of the brand can affect Dove's image. Global business can be affected by government policies and fluctuating economies. PEARS Pears is the oldest continuous brand in the world. RA eee SOE) » | DownloadcE) Seg In 1789, Andrew Pears, a Cornish barber, decided to create something new, which was softer on the skin and more fashionable for his socialite clientele. Made with glycerine and natural oils, the soap smelled like an English garden, and had a transparent appeerance that set it apart from its competitors, Pears was more interested in quality that quantity, so he sold his soap only to an exclusive customer base, His choice paid off. His business prospered. In 1851, he also won the prize medal for soap at the Great Exhibition In the mid-1910s, Pears’ soap became part of Lever Brothers and moved production in the north west of England. From the early 20th century, Pears also organized a "Miss Pears” competition, in which parents entered their young daughters in the hope they would be became the new face of the brand. In India Pears has 3 types of soap, targeted to different types of skins: Pears Pure & Gentle, Pears Germ shield and Pears Oil Clear. Pears Pure & Gentle comes with the formula to provide moisturizing effect to your skin to make it smooth and perfumed. Pears Germ shield, enriched with Mint effect is clinically proven to fight germs while skin keeping it soft and supple. Pears Oil Clear, supplemented with Lemon Flower extracts helps to remove excess oll from your skin. Tagline of Pears PURE AND GENTLE Unique Selling Proposition It keeps your skin soft and smiling with innocence. Ad Download to read ad-fre SCRIBD cee miata eCeleimele Ce Millions of documents at your fingertips, ad-free. Dye Cree) ST estate MRR‘Selling price of the product: To consumers — Rs 60 To retailers ~ Rs 56 To wholesalers ~ Rs $3 ‘SWOT Analysis: ‘Strengths asa strong heritage of aver 200 years. ‘Transparency of the soap is shown asa sign of purity of the soap. Glycerine content Isa sign of the gentleness inthe soap, ‘Weakness High raw material costs for the soap leads to higher selling price, Not a mass-market soap. Opportunities Remains a niche player in the soap market Pears need to work on liquid soap versions to tap market Threats "New competitors coming up in the market offering, same values at reasonable price. \d Download to read ad-free SCRIBD Read without ads VI olaeel melee tale Teele Download11:28 O SEO all atl O 98% MY PRODU CT: NATURE 4 YOU NATU RE 4, The name of my product | You. I chose this name as it dir YC) Lets the quality of the product. ‘The name gives a direct hu... we vonsumers about the contents of the soap. The consumers in India, nowadays, gives a lot of priority Ad Download to read ad-free SCRIBD Read without ads. Millions of documents at your fingertips, ad-free. Dr Te) ST eat AVR CRE= § SCRIBD ( Search Q from Indi Carrey to an all-natural bathing soaps, realising the harmful effects that chemical soaps can have on our health as well as appearance, ‘The product name is simple and to the point, It is a name that can be trusted by the consumers. It also denotes the range of our product. FEATUR ES OF 1. ITHE4 main different types of products 2 pROpLPduct is customized to a particular skin type. 3. 0 natural oils like coconut olf, olive oil, lavender oil, peppermint oil, rosemary oil, almond oil, etc. are used. 4, Natural products like honey, bee wax, ground coffee, butter, lemon zest, citrus peel, matcha powder, lavender flowers, vegetable glycerine, ginger root, cypress and eucalyptus are used in our products, 5. The soaps can treat facial defects like acne, skin cellulite, otly skin, wrinkles and aging, dry skin, eczema, psoriasis, etc. 6. The range of products include Sandalwood & Turmeric soap, Exfoliating Coffee soap, Citrus & Lemon Peel soap and Matcha soap. Unique Selling. Proposition ATURE-BASED PRODUCTS. Range of products: Ad Downl BeseDSA a On Corker) Sandalwood and turmeric soap ~ The soap contains pure unprocessed raw cane sugar, sandalwood oll and turmeric, Ithelps to gently cleanse and add natural oils to the skin. It has antiseptic and antimicrobial properties and can treat a broad range of skin disorders ranging from mild abrasions to acne to dermatitis. Exfoliating Coffee soap ~The soap contains ground coffee beans, cinnamon oil, and cocoa butter. it helps in reduction of cellulite, Improved circulation, reduce premature aging of cells and gives smooth skin Citrus and lemon pee! soup = The soap contains sunflower oll, orange, lemon and citrus peels, and cocoa butter. Itkills bacteria, soothes the skin and helps to heal skin irritations. It also gives skin an extra dose of free vitamin C, resulting in a glowing, brighter complexion. Motcho soop ~The soap contains matcha powder, tannins, indigo fragrance and peppermint oll. It can help reduce puffiness and dark circles. Because of its antimicrobial properties, it is the perfect soap to rid the skin of active acne. LICEN vufacture of soaps is ruled under Drugs and Cosmetics Act /\ Ds. Basically, itis the state Drug Authorities of respective Srorar she re authorized to issue manufacturing licenses. PERMI Ad SSION Download to read ad-free SCRIBD IXerKo mista eColeime-(els Download129 @ REG Firstly, a person applying for a manufacturing licence for handmade soap needs to fill the application form 31 along with it; the person is required to pay an amount of Rs 3,500 and Rs 2,500 as a government and inspection fee. Secondly, the cosmetics for which the licence is being acquired should be specified into classes of cosmetics, as has been mentioned under Schedule M-IL ‘The person should have passed intermediate exam with Chemistry as one of its subjects. It is required to hold a diploma in Pharmacy which should be certified and approved either under the Pharmacy Council of india under the Pharmacy Act, 1948. It is required to mention other information like the lists of equipment, manufacturing facility details with minimum area required for manufacturing, Technical Competent personnel details, etc. Apart from those details the licencing authority also considers before approving the licence that whether the cosmetic is misbranded or is a spurious cosmetic. SOCIA Being asec responbae company can bolster a company's inteard lds pc AGE Ad Download to read ad-free § SCRIBD + Everand Subscribe to Scribd and access Hee of ebooks, audiobooks, podcas Lr and more on Everand!Socially responsible companies cultivate positive brand recognition, increase customer layalty, and attract top-tier employees. These elements among the keys to achieving increased profitability and long-term financial success. Since my company uses natural ingredients to make its products, it makes sense to give back to nature what we are taking from it Social messag = ENJOY THE ENVIRONMENT, BUT DO NOT DESTROY IT LOG Oo A logo is @ combination of te-* ~*~ visual imagery that serves two purposes It tells people the fA [Aff the company and it creates a visual symbol that represent. ... business. Significance 7 of logo: TAG TINE Be eo SCC) pr F- Te]It grabs attention Itmakes a strong first impression. It’s the foundation of your brand identity. It separates you from competition. It fosters brand loyalty, Your audience expects it My Logo: The logo of my company is the silhouette of a woman with petals of flowers having the colours of the rainbow in them. The colours of the rainbow, VIBGYOR, represents the natural ingredients Included in our products. Violet for lavenders oil, indigo for natural fragrance, blue for rosemary extract, green for eucalyptus and aloe vera, yellow for bee wax, orange for citrus peels, and red for poppy seeds. A tag line is a short phrase that captures and projects the overall value you offer your customers. It is part of your brand identity that provides clarity about who you are and the promise you make to your customers. ienifi Taglines helps understand what your company's products are. It gives you a copyright over your brand § scRiBD + Everand Subscribe to Scribd and access millions of ebooks, audiobooks, podcasts, EUleMuel Reece Wlels Dil eerelAd It strategically solves your problem because it explains your customer about you in a line Gives a significant character to your brand and differentiate it from others Ithelps identify your brands. GIVEN BY NATURE, MADE BY US, MADE FOR YOU LABEL LING Labelling means putting identification marks on a product. A label, contains information about a product on its container, packaging, or the product itself. It also has warnings in it Significance of labs Download to read ad-free SCRIBD Read without ads. Millions of documents at your fingertips, ad-free. Dry TeA label provides complete information regarding the product. It mainly includes ingredients, its usage, caution in use, date of ‘manufacturing, batch number, etc. itscnor pnooucr ano spear rscowrenn It is easier to identify a particular product among many with the help of labelling. coswnryenooucror xan When a product has different qualities, labelling helps to find out which pack contains what type of quality. (pm c2xomcorreooucts Labelling helps promote sales. Sometimes a consumer gets encouraged to buy a product simply due to attractive label. acs There are numerous labelling requirements which might be specified by a regulatory body. Some of them include ingredients, manufacturing plant, batch number, expiry date, MRP, safety Instructions, etc. jaro rsaureosv 20) PRI CIN The factors to be considered wn serting the price of the products are as follows: G # Product cost «Pricing objective POL © Utility and demand © Competition in market ICIE * Government policies s Ad Download to read ad-free SCRIBD Xero mista eCeleime-le lm Millions of documents at your, fingertips, ad-free. Dye Cre)marketing effort and risk 1) Produce cost ~ Include all costs (costs of producing, distributing and selling the product) and also include a fair return for undertaking the Particulars Cost per Kg/tt/Piece Raw materials 4,100 Fixed costs 12,300, Packaging costs 160 Transportation costs 3,000 Advertising costs 13,000, 2) Pricing objective ~ The pricing objective is as follows: © To maximise profit in short-term; charge maximum price ‘Firm operating in competitive market; may charge lower Since, we operate in a perfect competitive market with many other brands selling similar products, we need to charge lower for our product. But we also need to maximise our profit. So, we may charge lesser profit percentage in the early stages and then raise the percentage gradually. The profit margin will be 5% - 10% on cost price. 3) Utility and demand ~ Since the utility derived from natural soaps is more than that of ordinary soap, we can charge alittle higher than most of our competitors. SCRIBD Read without ads Download Millions of documents at your11:29 O ae 23 scribd.com/documen + @ §3 SCRIBD arch Q 4) Competition in market ~ The prices of our competitors are as follows: © Dettol: Rs 54 © Lifebuoy: Rs 48, © Lux: Rs 47 ‘© Dove: Rs 60 © Pears: Rs 56 ‘The price of our competitors Is in the range Rs 45 to Rs 60. Our price will exceed this range, but it is shown that natural products are usually a bit costlier than ordinary soaps. 5) Government policies — Products regulated by government pricing, regulations need to be priced as per government policies. But no such regulations are placed on the pricing of durable products like soaps. Price of my_ product: To consumer ~ Rs 70 To retailer — Rs 68 To wholesaler — Rs 65 Profit margin of. my product: Ad Download to read ad-free SCRIBD Neo miata eColeime lee Millions of documents at youn11:29 O SSO ea Oy To consumer ~ 8% To retailer ~ 6% To wholesaler ~ 3% PACKA GING Packaging is the science, art and technology of enclasing or protecting products for distribution, storage, sale, and use. Packaging also refers to the process of designing, evaluating, and producing packages poe f Their function is to protect the product from damage. iexoouct sxorecnon) SCRIBD Xero miata eCeleimele le Millions of documents at your Lille] Le Te eTe | Seed eM Reon ee ELEA beautiful packaging attracts the consumer toward It. jroouer maworow) It differentiates product of one brand from another. rooucrorreermnon It contains useful information which helps the customer may his choice while buying the product. reoucrmso) TYPES OF PACKAGING . Primary Packaging — Primary packaging is the one, which is the immediate layer of packaging which gets directly in contact with the product. It will keep the product completely sealed off from the environment. ‘Secondary Packaging - Secondary packaging assembles primary packaging like, the products having primary packages can be collectively packed inside the secondary packaging. Transportation Packaging - Tertiary type of packages are used to deliver and transport their goods. Packaging used for my product packaging - Down! fir SCRIBD Read without ads. Millions of documents at your Download fingertips, ad-free.SSE only. The soap bar is going to be wrapped in composable wax paper and cotton threads will be used to bind it. 2. Secondary packaging — The secondary packaging will be a medium sized recycled circular cardboard box holding 4 pieces of soap bars in it. The box will have the company logo for identification purpose, as well as the label on it 3. Transportation packaging — A large square box holding 15 boxes of secondary packaging will be used while transporting the products. CHAN channel of drbutin ne MEL no pusinesss which form a network to help in transfer. @ of a product from the producer to the end consumers. The! O) Fe types of channels, direct and indirect channels. DISTRI Direct Channel BUTIO N Ad Download to read ad-fre SE eet DownloadZero Level ~A direct relationship is established between manufacturer and consumers. E.g. mail order, door to door selling, etc. Indirect Channel: The indirect channel of distribution involves people in between the producer and consumers. Depending on the number of middlemen these indirect channels of distribution can be classified as follows. ‘One level — In this one intermediary, ie., retailer is used between manufacturer and consumer. Itis used for specialty goods, like expensive watches, cars, etc, . Two Level - This channel is used mainly for distribution of consumer goods. E.g. soaps, salt, etc. Third Level In this case, manufacturer use their own selling agent or broker who connect them to wholesaler and then retailers and finally, consumers. Which ‘channel will e!~ use? ee ee the market. When there are two levels, different kinds of intermediaries are in between the producer and the consumer. In other words, under this channel, the manufacturer sells the product to the retailer and who finally sells to the consumer. This is also called as distribution through wholesalers and retailers. SCRIBD Read without ads. Millions of documents at your, fingertips, ad-free. Teal CerTe |Reasons for. selecting it: 1, Focus on product — With not having to worry about the distribution of his product, the manufacturer can focus more on improving his product, 2. Easily available feedback - Retall chains know which praducts sell well in their specific areas of coverage. Their feedback can prove valuable in ‘making a product that more customers need and want. 3. Wide customer reach - Established distributors can readily tap a network of retailers and other distributors to help with market coverage. 4, Reduced cost- Manufacturer doesn’t have to pay to set up any new distributing channels, warehouses, transportation, etc. asit will be taken care by the wholesalers. WAREH Warehousing th at Sach JUL wt be soldor distributed later. Warehousing is the act of storing goods that will be sold or distributed later. SCRIBD Read without ads. Millions of documents at your Download fingertips, ad-free.Ad . Improved production qu: scribd.com/documen + @ SCRIBD ( Search Q - Central storage location ~ A centralized location for all your storage needs help to decrease the creation gap. This means you can get, store, circulate, and deliver products effortlessly to save time and cost. . Offers additional storage — Our products need to be safe from harm and robbery. Essentially, warehouse space is incredible for putting away surplus products, which clients and customers don’t require promptly ~ An effective warehouse centre following framework likewise enables you to work with your ‘merchants and providers to recognize and limit defective raw ‘materials. This causes you to save time as you won't have to complete control at your office - Risk management - A warehouse additionally gives safe care of transient products. You can use cold storage and refrigeration to avoid product spoilage. Also, your merchandise is protected, so you can anticipate full pay if there should be any harm or misfortune. Number of warehouses As the number of products made Is not very huge, 2 small sized warehouses will be enough to store my products. Since the soaps are needed to be kept in a cool, dry climate, it will preferable if the warehouses are well ventilated or have air conditioning facilities. Location of Down! See eeleres Since the soaps need to be delivered to a wide range of stores in the least time possible, the location of the warehouses will need to be centrally located and equidistant from all major departmental stores, grocery shops and cosmetics stores. Size of warehouses Sing=-the number of warehouses is less and its size Is also not very huge, we can opt to rent out the warehouses rather than buy our ‘own warehouse, TRANSP ORTING ‘Transporting means take or carry (people or goods) from one place to another by means of a vehicle, aircraft, or ship. ‘Transportation helps in mass production. Whether itis to purchase and bring raw materials or it is to distribute finished goods, one or the other means of transport is necessary. SCRIBD Download Read without ads. i Ac pelletFEATURES OF 1. Pilg htalS0HBIy of products ~ Transportation carries necessary raw ‘iéierials to factory for production of goods and supplies finished goods to consumers, It creates place and time utility of goods by transporting fram one place to another. 2. Specialization ~ Transportation facility encourages division of labour and specialization on geographical or regional basis. Transportation cost highly affects localization of industries. 3, Mobility of labour and capital ~ Transportation facility provides mobility to labour and capital. If more labour force is available at any place, transport helps to carry it economically to necessary place. 4, Stabilization in price ~ Transportation helps to bring stability in price of different products. It transports goods from more supplied places to scarcely supplied areas. What transportation. Lwilluse and Siwhy?- durable and can last for a long time, and Is also, in bulk, we do not need any special protection during transportation. Also, keeping cost efficiency in mind, expensive modes of transport like airways or waterway should be avoided. ‘Thus, road transport will be used to move the products. Download to read a SCRIBD Read without ads Violate meleleantclaleceel mole g fingertips, ad-free. DownloadChr scribd.com/documen + @ §3 SCRIBD ( Search Q Road transport provides following advantage over other modes of, transportation: i) Costeffective ii) Quick and scheduled delivery i) Flexible service iv) Savings in packing cost as compared to other modes v) Track and trace of cargo and truck vi) Economical means of transport However, since tempo transport is somewhat limited in its carrying capacity, we will need 2 to 3 transport trucks, to ensure that the supply of goods is continuous and enough to satisfy consumer demand. Another limitation is the heavy traffic on roads. So, the shortest and fastest route only will be used for transportation. Also, peak traffic times will be avoided at any cost. PROMO TION & In marking. rome vy ype of marketing communcaten ted "orgeaulences othe fete merte oar 9 CHEMIE s Promotion mix refers to combination of promotional tools used by an organization to communicate and persuade customers to buy its products, Ad Down! fir SCRIBDQO FS al Ithas 4 elements: * Advertising © Personal selling * Sales promotion * Public relations 1, Advertising - Most commonly used tool of promotion, It is an impersonal form to communication, which is paid by the marketers (sponsors) to promote goods and services. Common mediums are newspaper, magazine, television & radio. Importance of advertising is as follows: i) Mass reach li) Enhancing customer satisfaction and confidence li) Economic benefits iu) Expressiveness V) Identified sponsor 2. Personal selling -It consists of contacting prospective buyers of product personally, ie., face to face interaction between seller and buyer for the purpose of sale. Features of personal selling Is as follows: i) Personal contact is established li) Oral conversation lil) Quick solution of queries iv) _ Receipt of additional information V) Development of relationship with prospective customers SCRIBD DownloadAd 3.Sales promotion - It refers to short term incentives/ other promotion activities that seek to stimulate interest, trial or purchase. Techniques of sales promotions is as follows: 1) Product combination i) Instant draw and assigned gift ) Quantity gifts lv) Refunds Vv) Sampling 4,Public relations - It is defined as a strategic management function, that adds value to an organization by helping it to manage its reputation. Tools of public relations is as follows: i) Press release li) Brochures ) News letters. iv) Websites as used for my 1 _inbetowtt: A website will be set up on the internet to create awareness for my product. Various social media sites will also be used for this purpose. The brand will have its own Facebook account. It will also be listed at sites like Yelp, Twitter, Instagram, YouTube. Download to read ad-frev SCRIBD Read without ad¢ DownloadParo scribd.com/documen + @ SCRIBD ( Search Q 2. Local advertising ~ Renting a booth at the local markets or fairs will be very advantageous. Free samples of the soap can be distributed to potential buyers. Fliers can be posted at community bulletin boards, mail to lacals or handed out at social events, 3. Wholesale ideas ~ Emailing, calling or visiting wholesalers and offering printed materials and samples of the handmade soaps for wholesale purchase or consignment sale consideration ‘would help in making the presence known in the market, 4. Craft festivals or DiY shows — Craft fair could be a really good way of raising awareness within local community as well as receiving invaluable face to face feedback on your new products. Itis also a very cost-effective way of reaching an appropriate audience for your product. Personal selling. Dargetd:door step selling will be required in the early stages. Salesmen who are well informed about the product and its features, as well as the brand, need to be hired. They should also brilliant communication skills, and be able to inspire the customer's ‘trust in the product and be persistent. Ad Down! SCRIBDeA scribd.com/documen + @ At least 5 to 6 salesmen need to be hired to cover a wide area. ‘These salesmen will also take surveys, regarding the customers preferences, if any changes should be made to the product that will help boost its sale, solve any queries of the customers and offer additional information which may not be available elsewhere, Sales. promotions ‘Lfarbblicks-It is used predominantly in the cosmetics industry. ing a free bar of soap on the customer's daily purchases is a good strategy for promoting your product. 2, Product combination ~All the 4 types of soaps can be sold together as a combo at a lower price, to attract the customers, 3. Contests ~ Since our brand is environment friendly and also has a social message of protecting the nature, quiz contests can be organized on simple environmental topics and winners can be awarded the gift baskets, containing a range of products. 4, Exhibitions - We can display our products at cosmetics industry exhibitions and trade shows like, HPCI India, Professional Beauty India and Cosmo Tech Expo, where there isa high chance of building a customer base. 5. Quantity discount ~ Higher discounts should be given at purchase of more quantity of products. Ad Down! SCRIBD Read without ads. Download131 @ CA scribd.com/documen + @ Public relations 1L.tRsehavilease - A public announcement on local radios, unity events, internet and social media platforms would ielp jump start the business. 2. Brochures — Booklets containing information on the brand and its social message, along with details about the products should be made available to potential customers and displayed at grocery stores, departmental stores, chemist shops, etc. 3. Website — An official website will be designed to provide information to potential customers about the brand and its mission. Online orders can also be placed from the website and many additional benefits can be availed from the site itself. Schemes for wholesalers 1, Rebate — Rebate of 10% to 15% shall be offered to wholesalers who place an order for more than 1000 units of soap. SCRIBD Read without ads Download Millions of documents at yourcay 3 scribd.com/documen + @ 2. Discount ~ If a wholesaler has been placing orders with us continuously for more than 5 months, he will be offered 20% discount on his purchase. 3. Personal gifts — During festival season, upon purchasing a large consignment, the wholesaler will be offered up to 50 gift baskets free of cost, with extra gifts like scratch cards, lottery tickets, ete. ‘Schemes for retailers: 1. Incentives ~ Benefits like cash refund, samples, heavy rebates, comfortable credit facility, premiums, loyalty schemes, coupons, mementos, etc. will be offered to the retailers. 2. Free transport — Retailers would not have to pay to get the products in their stores. The products will be delivered directly to the store. They will merely have to promote and sell the product. 3. Sample services ~ Free samples of all soaps will be provided to the retailers to try for themselves. It will glve them a better understanding of the product and will help them in promoting it. Only after the retailer is completely satisfied with the product, they would buy it. Ad Download to read ad-| SCRIBDeS 1. Coupons ~ Customers can get discount coupons or free coupons in the newspapers and magazines, which they can use to buy the products. Coupons specially for birthdays and festivals will also be made. 2. BOGO ~ Buy one get one free offer shall be made available to the customers. 3. Seasonal offers ~ Special offers like 50% off, free gift combo, etc. will be offered during festival seasons. 4, Customisation service ~ Customer can fill an online or physical form stating its specific requirements for the soap, and a unique soap will be created for them specially. Download Share this document