Start with why

… Simon Sinek

1 If you want to inspire others, always communicate your why first:

Every company in the world knows what they do, which is why it’s the first thing they tell
people about. But rationale is a weak way of trying to get us to make decisions, probably the
weakest of them all. That’s because emotions trump reason every time. When we make a
decision based on a strong why, we own it. Only when we know why we do things, will we
feel a sense of belonging. That’s why it’s a much more powerful way of getting us to decide
2 Excited employees are the backbone of the best businesses:
assemble people who share your why. Instead of relying on big paychecks, threatening
deadlines or highly qualified graduates, look for the people who are already motivated by the
same reasons as you are and inspire them even more. Who would you rather have working
for you? Excel pro Johnny, who’s only here to collect his consulting fee? Or Lisa, who needs
some time to learn, but wants to see the world change in the same way you do? Hire people
for their cause, not their craft, and watch your business bloom
3 When you start with why there’s no need for sleazy sales tactics:
Why do companies use sales funnels, red discount signs, limited time offers, and social
proof to trick you into buying their products? Because they work! But sadly, these kinds of
psychological manipulations are just as short-lived as the joy these businesses get from
making yet another sale. They don’t create trust, but evoke skepticism and they sure don’t
create trusting or loyal customers. When you start with why and just communicate from the
inside out, you’ll build a group of customers that trust you, true fans, 1000 of which can make
your business last a lifetime. They’ll always prefer the product of their favorite creator or
company over cheaper or even better solutions, because they believe in you and your why.
So don’t waste time with sleazy sales tactics, spread your why and let true connections
follow
Secrets of the millionaire mind

… T Harv Eker

1 Rich people think Big, Poor people think small, You probably try to make money the same
way your parents do
2 shoot for the moon even you miss you hit the stars, Stop complaining, analyze where
you’re spending too much money and adjust accordingly
3 Rich people admire the successful people but poor people resent the successful people,
Rich people learn from successful people but poor people think they already know, Rich
never hasitate to learn, Don’t despise rich people, Having a positive attitude towards wealth
and money is a prerequisite of attracting it. That doesn’t mean you should show off all the
time, but you can’t envy or mistrust current millionaires while hoping to become one yourself.
Thinking with such a scarcity mindset will block you from engaging with millionaires, learning
from their material and truly embracing what they have to teach you.
The 80/20 principle
...Richard Koch

1 People expect life to be fair and balanced, but it’s not, You might know that the 80/20
principle says that 80% of the results come from 20% of the work, But that’s actually a tough
thought to understand, We expect things to be linear, fair and balanced, but that’s not how
nature works.
2 The most important aspect any business can optimize is their product range, some
companies as little as the top 3 products ended up making over 50% of the revenue. You
could dramatically grow your business by focusing on these 3 top-sellers, but never make
any headway when you keep trying to sell the other 97 ones you have that don’t really get
traction.
3 You don’t need to have exact numbers to get the most out of the 80/20 principle, this
principle throughout the book is to help you use it in your own life as well, not just in
business, Of course it’s impossible to pinpoint the 20% of your friends that give you 80% of
the happiness, but your gut feeling provides a good estimate, this 80/20 principle can be
used to dramatically improve the quality of your life, by focusing on exactly that (as opposed
to quantity).

The four agreements

-Don Miguel Ruiz

1 be impeccable in your words.

Always speak positive words and the truth, and have love in your words for others and also
for yourself, dont criticize or speak bad.
2 never take anything personally.
3 dont make assumptions.
Ask questions, clarify your doubts.
4 always do your best

How to stop worrying and start living

...Dale Carnegie

1 analyse the situation honestly and fearlessly and figure out what is worst that could
happen.
2 mentally accept the worst outcome
3 try to improve the worst which you accepted.
4 count your blessings. How rich you already are with your body, health, life, time.
5 dont allow yourself to worry on small things.
6 about all worries we worry about never happen.
7 80% worries never happen
80% of 20% worries are garbage
Total 96% are not to worry, they are fears that eating your head
8 be busy, active in your planning.
9 if you are in stress, smile. Control your actions to control your emotions.
10 3 filters
Is it 100% true?
Is it a good thing?
Is it useful for me?
11 no one kicks a dead dog
12 keep your umbrella open for the rain of criticism
13 welcome criticism since none is perfect
14 worry is the most common disease found, which is responsible for stress, depression,
anxiety, tension
15 persons who do worry die earlier which is responsible for diabetes, hypertension,
stomach ulcers, thyroid, heart diseases, arthritis, paralysis, insomnia, cold etc
16 day type compartment
Our business is not to see what lies dimly at distance but to do what lies clearly at hand
Try doing one at a time in sequence, don't do all at a time, win a day
17 analyse facts
Fight with your stress and uncleared questions
What i am worrying about
What can i do to do better of it
Which is best option
Start carrying out decision
18 petty things
A 400 years old tree can't be destroyed by avalanche, typhoon, thunderbolts but small ants
can eat it down from inside
What problem that comes from outside cannot do anything to you but what is eating in your
head will destroy you
Most of the worries never happens in real
19 what to do?
Have faith
Stay busy
Take rest
Be funny
Gentlemen tricks to impress

1 personal hygiene
2 handkerchief and tissue
3 taking pride in appearance
4 know your boundaries
5 borrowing and sharing
6 be polite
7 responding to invitation
Presence

1 high power pose/ stretching 2min

2 convert negative to positive energy
Men from mars women from venus

1 results,sloutions vs feelings
2 cave vs talk
3 need vs care
4 rubber vs wave
5 big work big point vs many work many point
Tips to score high
1 self confidence. Jo dar gaya wo mar gaya. Think how it is possible not how it is difficult.
2 driving force. Why would u study? Make your carrier goal.
3 consistency. Take actions regularly.
4 attendence and listening. Find point of view of teacher.
5 work out your own way. Take idea hint tip from others dont copy them.
6 planning. If you fail to plan then you are planning to fail.
7 expectation not wish
8 understand the concept not copy them. To do that use practical scenario
9 build on your strengths and work on your weakness
Art of war
By
Sun Tzu

Strategies for success

1 win is better than loose but in war, everyone looses, war is not worth fighting. It is waste of
time, money, energy and life. Always try to make win-win situation, where all will win.
2 if the opponent has choleric temper irritate him. Anger => mistakes=> benefits.
Whatever decisions you are taking should be logical but not emotional.
3 know the strength and weak points of yourself and your enemy as much as possible to
fight better.
4 all warefare is based on deception. One tries to get attention of others to destruct you.
5 prepare before hand to take enemy unprepared. Always be prepared for any war in any
situation
Men from mars women from venus

1 results,sloutions vs feelings
2 cave vs talk
3 need vs care
4 rubber vs wave
5 big work big point vs many work many point

All Costs
Law 6: Court Attention at All Costs
Law 7: Get Others Do the Work For You, But Take the Credit
Law 8: Make People Come to You
Law 9: Win Through Actions, Never Through Argument
Law 10: Don’t Get Infected by Misery and Misfortune
Law 11: Learn to Keep People Dependent on You
Law 12: Use Selective Honesty & Generosity to Disarm Your Victim
Law 13: Get Help by Appealing to Self-Interest, Never to Their Mercy
Law 14: Pose As a Friend Work As a Spy
Law 15: Crush Your Enemy Totally
Law 16: Raise your Value Through Absence and Scarcity
Law 17: Keep Others in Suspended Terror: Cultivate an Air of Unpredictability
Law 18: Don’t Isolate Yourself Behind a Fortress
Law 19: Know Who You’re Dealing with
Law 20: Do Not Commit to Anyone
Law 21: Play A Sucker to Catch a Sucker: Seem Dumber Than Your Mark
Law 22: Use the Surrender Tactic
Law 23: Concentrate Your Forces
Law 24: Play the Perfect Courtier
Law 25: Re-Create Yourself
Law 26: Keep Your Hands Clean
Law 27: Play on People’s Need to Believe to Create a Cultlike Following
Law 28: Enter Action With Boldness
Law 29: Plan All The Way to The End
Law 30: Make Your Accomplishments Seem Effortless
Law 31: Control the Options
Law 32: Play to People’s Fantasies
Law 33: Discover Each Man’s Thumbscrew
Law 34: Be Royal in Your Own Fashion – Act Like a King to Be Treated Like One
Law 35: Master the Art of Timing
Law 36: Disdain Things You Cannot Have: Ignoring Them is the Best Revenge
Law 37: Create Compelling Spectacles
Law 38: Think As You Like, But Behave Like Others
Law 39: Stir Up Waters to Catch Fish
Law 40: Despise the Free Lunch
Law 41: Avoid Stepping Into a Great Man’s Shoes
Law 42: Strike the Shepherd to Scatter the Sheep
Law 43: Work on The Hearts and Minds of Others
Law 44: Disarm and Infuriate with the Mirror Effect
Law 45: Preach the Need for Change, But Never Reform Too Much at Once
Law 46: Never Appear Too Perfect
Law 47: Do Not go Past The Mark You Aimed For, In Victory, Know When to Stop
Law 48: Assume Formlessness