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Enga8 Unit4 Evaluation Test A

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Mónica Ferreira
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118 views

Enga8 Unit4 Evaluation Test A

Uploaded by

Mónica Ferreira
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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4

Evaluation test - version A


The media
Name Surname Class: 8th
Evaluation testThe
- version
media A 4
Date , 20 Signatures /
(Teacher)(Parent/E.E.)

Evaluation %
Muito Bom Insuficiente Suficiente
Bom

Muito Insuficiente

Reading

Read the
What are social media

An influencer, by definition, is someone who has the power to affect the buying
decisions of others. It is important to note that these people are not merely1
marketing tools but also have many followers that brands need to achieve their
marketing objectives. This is a big advantage!
On social media, influencers are people who have built a reputation for their
knowledge and expertise2 in a specific topic. They make regular posts about that
topic on their preferred social media channels and generate large followings of
enthusiasts3. Brands love social media influencers because they can create trends
and encourage their followers to buy the products they promote.
What teenagers need to understand, though, is that influencers only show
them the parts of their lives on social media that they want to. They don’t show
the struggles or the sleepless nights that they spend worrying about things. So,
this is an example of how social media influencers impact teens, and it’s time we
realise that not everything on social media is what it seems to be.
Word box
1
Adapted from: merely: just
2
expertise: high level of
knowledge
/ 12
1 Complete the sentences according to the text. Use ONE word.
a. Someone who can change people’s buying choices is an .
b. It is an for brands to work with these people.
c. Influencers have a lot of in one topic.
d. Influencers have and worries in their lives, just like everyone else.

2 Answer the questions. / 12

a. What do influencers do regularly?

b. Why do brands love social media influencers?

c. What must teenagers understand?

d. Where do social media influencers post?


3 Write what the words in bold in the text refer to. /6

a. these:

Evaluation test - version A


b. their: c. them:

The media 4

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