Republic of the Philippines

DEPARTMENT OF EDUCATION
REGION VI–WESTERN VISAYAS
DIVISION OF NEGROS OCCIDENTAL
Cottage Road, Bacolod City
Tel/Fax # - (034) 435–3960
email: [email protected]
Website: www.depednegrosoccidental.weebly.co

MODULE
In

GRADE 11-12
QUARTER 3, WEEK 1 (MELC)
Compare and contrast how one particular issue or news is
presented through the different types of media (print, broadcast,
online)
(MIL11/12IMIL-IIIa-5)
Prepared by

Merly B. Magbanua
T3- Hinigaran NHS
 In mass communications and journalism, there are different
ways messages are distributed to consumers. With the
changing society today, many individuals use various social
media platforms to find out information. Because there is no
regulation of information on social platforms, it brings up a
notion of media ethics. Is this ethically correct to emphasize
information before it breaks the mainstream news (print or
broadcast)?

GUIDE CARD
Media are the communication outlets or tools used to store and deliver
information or data. The term refers to components of the mass media communications
industry, such as print media, publishing, the news
media, photography, cinema, broadcasting, and advertising.
Our lesson today is to Compare and contrast how one particular issue or news is
presented through the different types of media (print, broadcast, online)

Let’s look back!

I want you to enumerate the different types of media that you have come across.
Write your answer on your note book.
Are you done?
Let us check your answer if they are the same as what are enumerated below:
Different Types of Media:
Books social network journals
Newspaper radio film/movie
Television memeography
Youtube newsletter
Magazines cellphone

ACTIVITY CARD
 Classify the terms above. Have them write the terms in their corresponding
columns. Use your notebooks for writing down your answers.

Print Broadcast Online Media

Now, let us check you work and misconceptions.

Print Broadcast Online Media

Books Film/movie youtube
Newspaper Radio Social network
Magazines Television
memeography Cellphone
Newsleter
Journals

Questions:
1. What are included in each column?
2. What is print media? Broadcast media and online media?
3. What are their similarities and differences?

Don’t Forget!

•Print Media - media consisting of paper and ink, reproduced in a printing process
that is traditionally mechanical.
•Broadcast Media - media such as radio and television that reach target audiences
using airwaves as the transmission medium.
 •Online Media- content organized and distributed on digital platforms. Media

Try Your Hand on This!

I have here news item about Taylor Swift coming from the different sources. Please
read each of them very carefully.

Print Broadcast Online Media

Taylor Swift is Taylor Swift's new Folklore album sees the Well, it’s a big week
undeniably one of the singer go indie for Blake Lively / Ryan
world’s biggest solo Reynolds baby news. Or
acts. Since her debut The lockdown has made many of us step is it? Yesterday Blake
in 2006, the 30-year- back and take stock. Lively was joking
old from Pennsylvania that Ryan Reynolds “just
The sudden, seismic change to our got me pregnant” via
has bagged hundreds
lifestyles, the narrowing of our horizons, video clip, and today fans
of music awards, sold
the inability to escape our families: It's all are insisting that the
millions of albums beans have been spilled
prompted a wave of self-reflection and re-
worldwide, played sold evaluation. regarding the name of
out shows everywhere Lively and Reynolds’ third
across the globe, and Taylor Swift was not immune. kid. And who could have
inspired billions of possibly spilled said
people through her In April, she posted a photo to beans, you ask?
music and artistry. Instagram with the caption: "Not a lot Why, Taylor Swift of
And 14 years into the going on at the moment." Twelve weeks course!
business, the iconic later, she's written and recorded an
entirely new album, Folklore - a record Yeah, that news came as
pop star has never lost something as a surprise to
that fills the void left by a summer of
her touch once. us, too. But the fans are
cancelled festival appearances, including
a headline slot at Glastonbury. convinced that Taylor
Read Swift’s newly released
more: https://pop.inqui "In isolation my imagination has run wild," studio album, Folklore,
rer.net/97416/a-quick- she writes in the liner notes. "Picking up a contains a not-so-stealth
look-back-at-taylor- pen was my way of escaping into fantasy, mention of not only
swifts-achievements- history, and memory." Reynolds and Lively’s
leading-up-to-her-8th- eldest kids, Inez and
studio- James, but also their 9-
album#ixzz6TDTKjgm month-old baby, whose
name has yet to be made
Z
public.
Follow
us: @inquirerdotnet on Source: Yahoo News
Twitter | inquirerdotnet
on Facebook

Mark Savage - BBC music reporter,

BBC•July 24, 2020

Questions:
1. What is the news all about?
2. What are the three different sources used in presenting the news?
3. Is the news content presented in each source the same?
4. What is common among the three sources when they present a news item?
5. In your own opinion, which among the three sources can present a more reliable
news item? How do you know?
6. Which among the sources is mostly entertaining to the part of the
readers/listeners? Why do you think so?
7. Please complete the table to summarize your responses on the questions above:

SIMILARITIES
NEWS
PRESENTATION

PRINT BROADCAST ONLINE

DIFFERENCES
Don’t Forget!

The similarities between print and broadcast news:

Print, Broadcast and online news are similar in that they both apply the use
of the characteristics of news when:
 writing stories
 they use leads
 they have specific organizational patterns for writing and
 they both provide consumers with news within their society on a
daily basis.

The differences between print, broadcast and online news:

 broadcast news is written for listeners and viewers turning in with

their ears and sometimes eyes.
 Print news is tangible information structured to be reread. Print news
uses AP style while broadcast news uses AP style as well as a
broadcast presentation style.
 Online news can be more entertaining to the viewers and can be
sustained even rendered long period of time.

 With print news, the concern is newspaper space and sentences are
between 20-25 words.
 With broadcast news, the length of time is a concern, stories being
structured for multitasking consumers, sentences are 10-15 words,
and present tense is always used.
 Online new reporting depends on the bloggers on how long they will
render the report.

 There are also differences in the specific organizational patterns in

broadcast and print news.

 Print news uses inverted pyramid, which puts the most important
details at the top and least important details are built from the lead
sentence.

 In broadcast news, dramatic unity is similar to inverted pyramid but it

is different. Dramatic unity uses a lead in followed by a climax,
cause, and effect. This model is much more simplified than print,
facts are written in descending and chronological order.
  In online news, it can be presented according to the bloggers style.

 In references to leads, print news leads are robust and answer many
of the Ws (who, what, when, where, why/how) in regards to news.

 Broadcast leads use fewer words and use contractions. Broadcast

leads fully engage the audience, and they also

 Online/The Internet has allowed the formal and informal publication

of news stories through mainstream media outlets as well
as blogs and other self-published news stories
To sum up,

Print journalism has made modest shifts toward more-subjective reporting

 Typical characteristics of print reporting in the pre-2000 period were context- and event-
based reporting, reliance on directives, and use of titles and official positions. Many of
these linguistic features were frequently used together.
 The post-2000 sample showed a meaningful shift away from such language and toward
unpacking social and policy issues through character-centered stories, such as
homeless children as a way to discuss homelessness.

Television news has made stronger shifts to subjectivity, conversation, and

argument

 Similar to print journalism, television news has shifted from straight reporting that dealt
with complex issues and grounded news in the abstract concepts and values of shared
public matters to a more subjective, conversational, argumentative style of news
presentation.
 When comparing broadcast news with prime-time cable programming in the period after
2000, an even more dramatic difference is apparent, with prime-time cable
programming being more subjective, abstract, and directive. However, prime-time
programs on cable news channels tend to be opinion-based shows led by pundits, not
news reporting-based programs, which could influence the comparison.

Online journalism features a subjective kind of advocacy

 Online journalism is more personal and direct than print journalism, narrating key social
and policy issues through very personal frames and subjective references.

Now, I believe you are ready to take the assessment! But above anything else, let
us remember that in rendering the news, one need to uphold media integrity.
Media integrity refers to the ability of a news media outlet to serve the public
interest and democratic process, making it resilient to institutional corruption within the
media system, economy of influence, conflicting dependence and political clientelism.
Media integrity encompasses following qualities of a media outlet:

 independence from private or political interests

 transparency about own financial interests
 commitment to journalism ethics and standards
 responsiveness to citizens

ASSESSMENT CARD

For this task, complete the table below by citing the similarities and difference of the
news presented below. Write your answer on a sheet of paper to be posted on your Digital
Classroom (or any way so the Teacher can check the pupil’s output).

Print Broadcast Online Media

MANILA, Philippines —
The Senate is all set up for
MANILA, PHILIPPINES
President Rodrigo Duterte’s 5th SONA will not go beyond 1
Duterte’s penultimate
State of the Nation “ 'The Lord will hear our voices – once silent and
Address (SONA) on hour 20 minutes — Andanar
Monday, July 27. meek, now growing,' says Bishop Broderick
Before Duterte delivers his Published July 27, 2020 10:47am
Pabillo of Manila
speech to the public in the
The speech of President Rodrigo Duterte for
afternoon, the Senate and
his fifth State of the Nation Address (SONA)
the House of A rousing melody by Maestro Ryan Cayabyab,
on Monday will not go beyond an hour and
Representatives will first
20 minutes, the Presidential Communications
open the second regular prefaced by the words of two of the country’s
Operations Office (PCOO) said.
session at 10 a.m.
hardest-hitting bishops, is going viral in the
advertisement
Read Catholic social media sphere ahead of President
PCOO Secretary Martin Andanar said
more: https://newsinfo.inqu Duterte rehearsed the SONA speech for the
irer.net/1312308/senate- Rodrigo Duterte’s State of the Nation Address
second time on Sunday night.
all-set-for-sona-
(SONA) on Monday, July 27.
2020#ixzz6TOndT6uL
“I think it will not go beyond an hour and
Follow us: @inquirerdotnet “O bayan ko, kailan ka tatayo? / Kay rami nang
twenty. Again, it's the president's prerogative
on Twitter | inquirerdotnet
to do adlibs in between,” Andanar said in an
on Facebook dugong inalay sa 'yo / O bayan ko, ang oras ay
interview on ANC.
malapit nang maubos / Bangon na, O bangon
He added that the SONA will start at 4 p.m.
with the usual tradition. bayan,” went the song of Cayabyab, which ABS-

CBN said was first performed in 1998

-GMA News

-Rappler
 PATERNO R. ESMAQUEL II

SIMILARITIES
NEWS
PRESENTATION

PRINT BROADCAST ONLINE

DIFFERENCES

ENRICHMENT CARD

Please find time to read the input presented below:

https://www.researchgate.net/publication/273516652_Comparing_News_Reporting_Across_Print_Radi
o_Television_and_Online

REFERENCE CARD

To master the lesson you have learned today, please watch or read the ff.
resources.

1. https://wcj2.wordpress.com/2012/04/21/broadcast-news-vs-print-news-emphasizing-
the-
differences/#:~:text=The%20differences%20between%20print%20and,as%20a%20broa
dcast%20presentation%20style.

2. https://www.researchgate.net/publication/273516652_Comparing_News_Reporting_A
cross_Print_Radio_Television_and_Online

3. https://en.wikipedia.org/wiki/News_media
4. https://www.rand.org/pubs/research_reports/RR2960.html

5. https://newsinfo.inquirer.net/1312308/senate-all-set-for-sona-2020

SOURCES

DepEd Most Essential Learning Competencies (MELC)

https://www.slideshare.net/arnielping/media-and-information-literacy-communication

http://www.unesco.org/new/en/communication-and-information/media-development/media-
literacy/mil-as-composite-concept/

http://www.merriam-webster.com
https://blog.wps.com/a-guide-to-effective-communication-in-todays-digital-world