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TS2

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TS2

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Prayas
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© © All Rights Reserved
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Script Technical Session 2 -

Good Afternoon, esteemed Chairperson, Co-Chairperson, faculty coordinator,


delegates, participants, and student colleagues. I, Vipul Chhatria, a student of
BBA 4th Year, and I, Pratyusha Tripathy, a student of BA 1st Year, on behalf of
ASBM University, feel privileged to welcome you all to this International
Management Conference 2024, on the theme "Responsible Business: A
Breakthrough to Excellence".

It is an honour to convene with such a distinguished gathering of scholars and


practitioners in the realm of business management. Your presence here today
underscores the importance of our collective pursuit of knowledge and
innovation.

This session is dedicated to illuminating various aspects of Marketing


Management, exploring innovative strategies and practices that drive
organizational success in the digital age. We are honored to have Prof. S. K.
Mishra, Former Dean of BPUT, serving as our Chair for this session, along with Mr.
Sanjay Gaur, GM at Sambad, as our esteemed Co-Chair.

Before we proceed, allow us to introduce our distinguished Chair and Co-chair for
this session. Please join us in extending a warm welcome to Prof. S. K. Mishra and
Mr. Sanjay Gaur.

Prof. S. K. Mishra

Mr. Sanjay Gaur.


_________________________________________________________________________
Now, Without further ado, let us proceed with the presentation of papers. Each
presenter will be allotted 10 minutes to share their research findings and
insights.

Our first presenter is Kailash Chandra Dash, Ph.D. Scholar from Sambalpur
University.

Please proceed with your presentation.


Thank you, sir.

Next, we have Nityananda Patnaik, a Research Scholar from the Department of


Business Administration at Berhampur University.

Please proceed with your presentation.


Thank you, sir.

Up next, we have Pradyumna Kumar Dash, a Research Scholar from Utkal


University.

Please proceed with your presentation.


Thank you, sir.

Following them, we have Surya Narayan Biswal, Assistant Professor from the
Department of Basic Science and Humanities (BSH) at Gandhi Institute for
Technology, Bhubaneswar.

Please proceed with your presentation.


Thank you, sir.

Continuing, we welcome Mr. Ratan Kumar Behera, Assistant Professor from


Innovation-The Business School, Muktapur, Khordha.
Please proceed with your presentation.
Thank you, sir.

Then, we have Mr. Supratim Pratihar, Assistant Professor from Institute of


Management & Information Science, Bhubaneswar.

Please proceed with your presentation.


Thank you, sir.

Our next presenter is Monalisa Pattanayak, Ph.D. Scholar from the Department of
Business Management at KLU Business School, KL University, Vijayawada,
Andhra Pradesh.

Please proceed with your presentation.


Thank you, ma'am.

Next, we have Mr. Dibya Omm Mohanty, a Research Scholar from Birla Global
University, Bhubaneswar.

Please proceed with your presentation.


Thank you, sir.

Following him, we have Dr. Ananya Dash, Assistant Professor from ASBM
University.

Please proceed with your presentation.


Thank you, ma'am.

Up next, we have Subhasmita Nayak, a Research Scholar from the Department of


Commerce at Birla Global University, Bhubaneshwar.

Please proceed with your presentation.


Thank you, ma'am.
Then, we have Priyanka Jena, a Research Scholar from KIIT Deemed to be
University.

Please proceed with your presentation.


Thank you, ma'am.

Following her, we have Ranjit Kumar Paswan, Assistant Professor of Commerce at


Kazi Nazrul University, WB.

Please proceed with your presentation.


Thank you, sir.

Our penultimate presenter is Soumya Mohanty, a Research Scholar from ASBM


University.

Please proceed with your presentation.


Thank you, ma'am.

And finally, we have Dr. Swagat Patel, Assistant Professor of English at ASBM
University, Bhubaneswar.

Please proceed with your presentation.


Thank you, sir.

---

As we draw this session to a close, I extend my sincere appreciation to all the


presenters for their valuable contributions and to the audience for their active
engagement. Let us carry forward the knowledge and insights gained today to
foster excellence in Marketing strategies and practices.

On behalf of the organizing committee, I extend my heartfelt gratitude to our


Chair, Co-chair, presenters, and attendees for their commitment to advancing
the field of Marketing Management.
I extend sincere thanks to all participants for their invaluable contributions to
today's session. Let us depart with renewed inspiration and determination to
drive positive change in Marketing strategies and practices.

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