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International Business - publish to slideshare

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28 views7 pages

International Business - publish to slideshare

Uploaded by

k61.2211155006
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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International Business

Introduction to International Business


• Definition: International business refers to all commercial
transactions, including trade, investment, and services, that occur
between two or more countries.
• Globalization Impact: The increasing interconnectedness of
world markets has expanded the scope of international business.
• Importance:
• Enhances market reach for businesses
• Provides access to a wider pool of resources
• Facilitates economic growth in both developed and developing countries
Key Factors Driving International Business
• Globalization
• Emergence of a global marketplace.
• Technological advancements reducing barriers to international trade (e.g.,
e-commerce, digital platforms).
Key Factors Driving International Business
• Political and Legal Environment
• Free trade agreements, e.g., WTO, EU, NAFTA, which help remove trade
barriers.
• Political stability in key markets enables investment and trade.
• Regulatory compliance (e.g., tariffs, import/export restrictions) impacts
business strategy.
Key Factors Driving International Business
• Economic Factors
• Differences in labor costs, resource availability, and capital inflows.
• Growth of emerging economies offering new markets.
• Exchange rates influencing pricing and profit margins.
Key Factors Driving International Business
• Technological Advancements
• Impact of digitalization and e-commerce on global supply chains.
• Automation and artificial intelligence driving efficiency in production and
logistics.
• Communication tools (e.g., video conferencing, collaboration platforms)
bridging geographical gaps.
Key Factors Driving International Business

•Cultural and Social Factors


•Cultural differences affecting consumer preferences and business practices.
•Localization of marketing strategies to accommodate cultural nuances.
•Understanding consumer behavior in different regions to gain market share.

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