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National Brand Biba

About biba fashion rolling

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Jansi Jansi
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63 views2 pages

National Brand Biba

About biba fashion rolling

Uploaded by

Jansi Jansi
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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NATIONAL BRAND -

BIBA
HISTORY YEAR and ORIGIN FOUNDER
In 1982, Meena Bindra
started a small-time
clothes designing business Meena Bindra is the founder
from her home with a loan of Biba Apparels Private
of ₹8000. The brand Biba limited. She is a designer
was established in 1988 turned entrepreneur who
and initially operated as a turned her passion to a 600 Cr
wholesaler of Biba brand Biba Apparels is an Indian business by launching its
clothes to retail fashion brand for women and designer clothes venture Biba
companies. Biba opened girls founded by Meena Bindra Apparels Private Limited. She
its first standalone store in in 1988 in New Delhi. It has founded Biba in year 1988
2004, at Inorbit in more than 150 brand outlets
Mumbai. and 225 multi-brand outlets.

DIFF bet BIBA


TAGLINE and MEANING OF THE and OTHER
LOGO LOGO BRAND

Biba clothes flatter the


Indian woman's silhouette
The design of the new logo
rather than trying to make
is inspired by a peacock
them 'fit into' particular
feather – an intrinsically
style or silhouette.This is
Indian motif that has
the difference between
found representation in art
Biba and other brands in
and fashion through
the category. This is why
eternity, it captures the
Tagline of BIBA “Fashion at Biba enjoys a wide range
core value of confidence
affordable prices” of loyal consumers across
POSITIONING “Trendy for the Biba brand identity.
age groups and body
fashionable ethnic wear 5
types.
ACHIEVEMENT COLLECTION FASHION SHOW

Fall ready to wear

Autumn ready to
wear

In 2015, she received the APEX


lifetime achievement Award, the
premium award of the Indian Spring ready
apparel industry, given by the
clothing manufacturers'
to wear
Association of India annually.

KNOWN FOR AND WHY


SUCCESSFUL AND
POPULAR BRAND PORTFOLIO
FABRIC USED
The LIVA fabric is a key
component of the brand's The brand now boasts
success. This fabric is made more than 180 outlets
from natural fibers, which across 76 cities in India and
makes it breathable and can be found in 275 multi-
comfortable to wear. The brand outlets. As of
fabric is also wrinkle- now, BIBA Apparels' annual
resistant turnover is estimated to be
BIBA is known for around Rs. 650 crores. In
complete set of women’s 2015, BIBA received the
clothing starting from prestigious title of “Best
Anarkali its beautiful hand Women's Ethnic Wear
block prints styles and Brand of the Year” at the
6
affordability. CMAI Apex Awards

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